Business Project Report : Argos Ltd

Added on - 21 Jul 2020

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MANAGING ASUCCESSFUL BUSINESSPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives..............................................................................................................1P2 Project management plan for Argos Ltd................................................................................2P3 Work breakdown structure using Gantt chart.......................................................................4TASK 2............................................................................................................................................6P4 Small scale research using qualitative and quantitative research method............................6TASK 3............................................................................................................................................8P5 Analysing research and data using tools and technique.........................................................8P6 Recommendation using research and and data analysis.....................................................10P7 Values and understanding...................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14LOGBOOK....................................................................................................................................15
INTRODUCTIONDigitisation is regarded as one of the important element for development of business indifferent sectors. Implementation of latest technology and tools in workplace will help inperforming task is better and easier way. All the data are transferred through digital medium,hence it provide a cheaper, faster and and accurate data to to right destination. Argos Ltd. Istreated among the best retailer company in UK and Ireland. It was founded in 1972 andeffectively perform their business activity in retail stores(Eid, 2013). In current businessscenario apart from physical stores they have started online retail busies that helped them toextend there reach to more geographical region in UK. This assessment focusses underliningdifferent methods that helps in understanding business strategies of company and how it can beimproved by implementing latest technology in their business activity.TASK 1P1 Aims and objectivesBusiness activities and trading practices ate fast growing in the world. Government allover the world are planning to have free trading practices, this has provides differentorganisation to expand their business practices(Zott and Massa, 2011). In current scenario thecost of living of people are getting higher and desires of people have increased to have a standardlifestyle. This has given opportunity to people in retail sector to grow as the demand is gettinghigher. To fulfil demand company have changed tactics in business activities, the have modifiedtheir equipments and use digital platform to reach out to people in a better manner(Hotho andChampion, 2011. This modified technique of doing business has also given opportunities tosmall scale business to start their business activities thorough online platform. Argos Ltd have toadopt digitalisation in their business practices because these small start-ups and company arelowering down business activities of bigger organisations.Aim and objective of research activity –Important objective of organisation is to putinnovative ideas and technology effectively in business activity to gain fruitful by utilisation ofresources in effectual way. This assessment focus on determining those activities that will helporganisation to utilise digital platform in their business activities apart from this futurechallenges and activities are also market that may hamper future growth process of organisation.To sustain and earn more revenue in business market an Argos Ltd must also have defined1
objectives and aim in their business activities. Some of the objectives of organisations arementioned below.Determining the effect of digital market on societies in different geographical areas(Ainin, 2011).Adopting better technology for smooth functioning of business activities.Modification and implementation of latest software in business activities so that theorganisation can easily operate their business functioning in different marketMaking every department accountable in business organisation will aid in properanalysing and make proper business planning in future run(Hotho and Champion, 2011.These objectives can easily be attained by proper collection of data using differentquantitative and qualitative tools. To increase efficiency of functioning of business activitiesquantitative analysis like questionnaire can be used to understand impact of digital activity inArgos Ltd. Some examples of questionnaires are -How effective it will be to put business activities on digital platform to enhance businessactivities.Up to what extend it affect culture in different region?What percentage of people are comfortable in using digital platform to perform salesactivities.Analysing these types of question will help organisation to understand about presentstanding of their organisation and how can they improve their business activities in differentcompetitive market.In year 2016 Sainsbury agreed to takeover Argos's parent group for£1.4 billion andplanned to merge their retail stores with acquired group (Dezdar, 2011). In recent businessstrategy they want to expand their retail stores in other countries, they have planned to target toexpand their business activities in all over Europe. In recent past they have started their retailstore in France and doing their business successfully.P2 Project management plan for Argos Ltd.To execute plan and strategies and generate opportunities to increase their revenue infuture market Argos Ltd. Must make sure that they have covered every department and areutilising their resources effectively(Teece, 2010). Company must focus on planning onallocation resources, managing workforce, competitor analysis etc. these will aid them to have2
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