Managing a Successful Business Project

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This project analyzes the impact of international trade on the UK business environment, focusing on Marks & Spencer. It covers project management planning, research methods, data analysis, and provides recommendations for improving business operations in a globalized market. The project includes a work breakdown structure and Gantt chart for effective project management.

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Managing a Successful
Business Project

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources........................................................................................................................2
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................4
TASK 2............................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods.................6
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Appropriate recommendations as a result of research and data analysis.............................17
TASK 4..........................................................................................................................................18
P7 Value of undertaking the research to meet stated objectives...............................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
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Topic: To determine impact of international trade on business environment of United Kingdom.
A Case Study on Marks & Spencer.
INTRODUCTION
Globalisation is regarded as convergence of the economic activities on the basis of
worldwide in market areas and also production. It is process of integration and communication
among governments, organisations and people in all over the world. It has been grown because
of advanced in communication and transportation technology. Under this, market globalisation
minimizes the cost of marketing, meet with needs of local buyers, develop new market
opportunities, increase global sustainability etc. This present report is based on the Marks &
Spencer company that deals in retail sector (Bücker and et. al., 2014). It provides home products,
clothing and food items in many countries. Under this mention report will be discuss about the
project management plan that covers the various aspects of communication, resources, scope,
time, cost, risk etc. There will be discussion about the quantitative and qualitative method of
investigation in order to meeting with the project objectives and aims. In order to conducting an
investigation in a proper manner, there will be mention about data and research by using the
effective techniques and tools.
TASK 1
P1 Project aims and objectives
Globalisation refers to process through which the comp nay develop its international
influence in international scale (Buettner and et. al., 2012). The multinational firms are
commercial which conduct their business operations in many countries and they operate overseas
through setting up units for an instance subsidiaries and also merge with the local firms.
Multinational companies refers to those firms which engaged in the foreign Direct Investment
and also owns the value adding activities or operations in more than single country. In context to
this, multinational firms impact on business environment of United Kingdom. This project is
based on the Marks & Spencer company and deals in the retail sector in UK. Under this country,
if there is any multinational country wants to expand its business then the environment of this
country will be impacted because it will enhance the competition level among two different firms
which deals in same sector.
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Background of Project
In United Kingdom country, there are large number of multinational firms are working.
They develop the negative as well as positive impact on the business environment. The
multinational firms can give the developing countries with financial infrastructure for social and
economic development. It is helpful in develop the employment related opportunities in host
countries. It assess on developing pool of the managerial talent in host country. These all helpful
in provide the better employment related opportunities to local people of United Kingdom. It is
helpful in enhancing their standard of living (Campbell, Eden and Miller, 2012). On the other
hand, its negative impact is enhanced competition in the retail sector. In addition to this,
multinational firms impact on national and local policies through causing the government for
compete with the each other. Multinational firms are make use to transfer the costing and also
some of the other tax avoidance. Under this, the multinational firms invest in the host countries
and impact in the many ways such as provided employment opportunities, enhance technological
advancement etc.
Aim: To determine impact of international trade on business environment of United Kingdom. A
Case Study on Marks & Spencer.
Objectives:
To identify concept of international trade.
To examine impact of international trade on United Kingdom business environment.
To determine challenges which international trade face in Business environment of UK.
Questions:
What is concept of International trade?
What is impact of international trade on United Kingdom business environment?
What are challenges which international trade face in Business environment of UK?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project Management
Project is a complete set of activities that aims to solve problem within a specific period
of time. A project management is a process of planning, organizing, controlling and closing
work of a team to achieve specific goals (Cooke, 2012). The main objective of project
management is to create a complete project which satisfy client's objective. Primary challenge of
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this management is to achieve all project goals within given motive. There are some critical
aspects mention below which have to be taken care by Marks and Spencer to ensure that their
project reach required level of success.
Scope: This factor affects the execution of project, programme, time, cost, quality,
resources and customer satisfaction. The process of creating a scope management plan is to
know how the project are going to be defined and controlled. As per present project,by
introducing business in international market, Marks and Spencer gain opportunity to enhance it
selling. It will automatically increase their profit level because in international market there are
large number of buyers and currency rate is also more as compared to domestic market.
Resources: It defines the way in which people and physical resources will be acquired,
developed, managed and controlled by an organisation. This aspect enable managers of Marks
and Spencer to allocate proper level of labour and cost necessary factor to complete project. In
order to conducting or performing project, it is necessary for the project manager to make proper
availability of resources such as financial, technological, human resource etc. They will help in
completing project in a better manner.
Cost: This aspect mainly deals with resource and budgeting. This process ensure that
project is complete within specified budget. It mainly contains resource planning, cost
estimating, cost budgeting and cost control factors (Cuervo‐Cazurra, 2012).
Particulars Amount
Initial investment 100000
Expenses:
Research and developmental
activities
25500
Operational expenses 15600
Technology purchase cost 17000
Cost to IT experts 21500
Licensing fee 6000
Closing value 14400
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Time: It refers a duration of time of a project which is decided before starting till the
completion. Marks and Spencer need to ensure this most important parameter because it provides
a link between budget and deadline.
Quality: The amount to which project full fills the demand is defined as quality. It is a
process in which policies and methods are created to ensure that project completes according to
customers prospective. Mark and Spencer managers can use this factor to improve their quality
but take of that quality must be planned in and not authorized. This will encourage company and
their employee to focus on improving their quality of their products and business at every level
of organisation.
Communication: Behind success of any organisational project communication plays an
effective role. Managers of Marks and Spencer must provide an efficient communication bridge
between every level in their organisation to maintain the flow of information in their workplace
(Dunning, 2013). That will not only helps their employees to perform accordingly to project but
also increase productivity level and enhance growth rate of company.
Communication Matrix
Communication Purpose Medium Frequency Audience
Kick off meetings Introduction of
project and
review goals and
objectives
Face to face Once Sponsor of
project, project
team and
stakeholders.
Project Team
Meetings
Review project
status
Conference call Weekly Project team
Monthly project
team meeting
Meeting to review
the status and
action register
Face to face Monthly Project manager
Risk: It is affected by factors, including sales volume, per-price input, input cost,
competition and economic climate and government policies. Managers of Marks and Spencer
must need to evaluate all the major risk factor in the market and then regulate their working
strategies. This will not only helps them to measure their risk factors but also lead them to
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increase production and profit (Farndale, Brewster and Poutsma, 2014). Under this, there are
some risk involved in project related with the cost, time, quality etc. In order to manage the cost,
there is a need to project manager to develop analyse these risk and develop effective strategies
in order to overcome from them. It can develop the proper cost structure and maintain time on
the basis of activities which involved in project.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Gantt chart and Work break down structure both can be used as tool for finishing project
of Marks & Spencer. This company has the clear view of the work and it divide its activities in
various categories. These both are helpful in provide the stages as well as time frames for
completion of work.
Work break down structure- It refers to key project deliverable that helps in organise
the work of a team in to the manageable sections (Hoskisson and et. al., 2013). Under this,
company divide the work in the small segments so that employees can not face any difficulty and
work in an effective manner.
Illustration 1: Work breakdown structure
Gantt chart- Gantt Chart is refers as a horizontal bar chart which developed by Henry L.
Gantt in the year around 1917. Most of the firm use this in order to have a graphical
representation of task which is to be performed. Thus, in this a time span for completing the task
are projected and further it is breakdown into segments such as days, weeks or month. Although
Gantt chart provides with clear status but it has some limitations as well as company cannot fully
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depend upon Gantt Chart as contingencies can arise according to situations. Marks 7 Spencer use
the Gantt chart so that employees can complete their activities on the basis of set time duration.
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TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
Research method
It is a process which is used to collect data and information for the purpose of making
business decision. It is a broad term which is used for discover new information about it or
understand it better (Jenkins, 2013). It is a systematic enquiry to describe, explain, control and
p[edict the observed phenomenon. There are two methods of research:
Qualitative Method
It is a processes of inquiry that helps in understanding the problems or issues in their
natural situation. It is theory based. This research is totally based on experience of the
researchers. This research provide insights and understandings of the problems. It is an
unstructured, exploratory method. The aim of these researches are to understand the social
reality of individuals, groups and cultures. This involves human behaviour and the reason for
collecting data. These kind of research are done through one to one interview, focus groups,
ethnographic research, text analysis and case study research.
Quantitative research
It is a structured way of collecting data and analysing it to draw conclusion. This research
involves a larger population as more number of people for collecting information and data. It is
based on numerical data, in this research the data can be collect through online survey,
questionnaires, polls and survey. The survey can be done on mobiles, emails or can be simply
use the internate. The quantitative research designs are experimental, correlational and survey.
The data collect by the researcher can be divided into categories or put into ranks. Graphs and
tables of raw data can be constructed with the help of this research method.
Data Collection
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It is a process of collecting informative from available source to find answers from the
research problems and evaluate the outcomes. Data collection methods is divided into two parts
primary and secondary data collection methods (Kang and Jiang, 2012).
Primary data collection method
It is type of data which never existed before the data which is not used before in any
research and it is pure data. This data can be collect through research, survey , experiments and
interview.
QUESTIONNAIRE
Name:
Gender:
Contact Number:
Address :
Q1) Are you aware about concept of international trade?
a) Yes
b) No
Q2) What are the major drivers that influence an enterprise for international trade in
United Kingdom?
a) Cost
b) Competition
c) Technology
Q3) What are the benefits of international trade for host countries?
a) Provide employment
b) Technology transfer
c) Improve national reputation
Q4) What are the drawbacks related with international trade for host countries?
a) Increased competition
b) Environmental impact
c) Uncertainty
Q5) Are the multinational companies develop positive impact on business environment of
United Kingdom?
a) Yes
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b) No
Q6) Which country is more benefited by increase in international trade?
a) Host country
b) Home country
Q7) What are the major resources required by an organization for expanding its business
operations on global level?
a) Financial resources
b) Human resources
c) Technical resources
Q8) What are the main challenges that Marks & Spencer face through globalisation?
a) Income equality
b) Job and wages
c) Culture, sovereignty and environment
Q9) What will be impact of multinational companies on host countries?
a) Foreign Direct Investment
b) Transition Economies
c) Conflict of Interests
Q10) Recommend some ways through which the multinational company can enhance its
market share in United Kingdom.
Secondary data collection method
It means data is Alfred available. It measures usually universal, like formulas for finding
mean, median and mode for a set of data. In this method data should be reliable to be testing and
sustainable for enquiry. This data is saving time causeway is already available in the market. In
this, method data can be idiolect through census and government departmental like housing,
social security and Tex records.
Data sampling
It is a principle that specifies the conditions and guidance of the process of selecting the
members of population from, which data should be collect (Lee and Song, 2012). The choice of
sampling methods determines the accuracy of the research, findings, reliability and validity.
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With the help of using the random data sampling method, researcher select the 30 respondents
for collect data and information.
TASK 3
P5 Research and data using appropriate tools and techniques
Under this, requirement of each investigator is to collect the reliable as well as accurate
information and data related with the specific topic of project in order to get the valid conclusion.
There is a thematic analysis tool is used to analyse gathered data so that manager can take
effective and better decisions. With the help of using random sampling method, researcher select
30 respondents. The source of data tables and graphs is Survey.
THEME 1: Aware about concept of international trade
Q1) Are you aware about concept of international trade? Frequency
Yes 20
No 10
Interpretation: On the basis of opinion of 20 respondents that they are aware about the concept
of globalisation and they have better knowledge of it. On the other hand, there are 10
respondents which said that they do not have more knowledge about the globalisation.
10
Yes No
0
5
10
15
20
25
20
10 Column B
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THEME 2: Major drivers that influence an enterprise for international trade in United
Kingdom
Q2) What are the major drivers that influence an enterprise for
international trade in United Kingdom?
Frequency
Cost 10
Competition 12
Technology 8
Interpretation: According to opinion of 10 respondents among 30 that cost is a main factor that
influence on multinational company in United Kingdom. There are 8 respondents which said that
technology develops main influence because in every country level of technology is different.
There are 12 respondents which said that competition develop main impact on international trade
in United Kingdom country.
THEME 3: Benefits of international trade for host countries
Q3) What are the benefits of international trade for host
countries?
Frequency
11
10
12
8
Cost
Competition
Technology

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Provide employment 8
Technology transfer 10
Improve national reputation 12
Interpretation: The multinational companies provide the benefits to host country i.e. United
Kingdom. On the basis of opinion of 8 respondents that employment is a main benefit that
International trade provides. There are 10 respondents which said that transfer of technology is
helpful for host country to conduct their business operations in an effective manner. According
to 12 respondents, international trade is helpful in make improvement in national reputation.
THEME 4: Drawbacks related with international trade for host countries
Q4) What are the drawbacks related with international trade for
host countries?
Frequency
Increased competition 6
Environmental impact 15
Uncertainty 9
12
Provide employment Technology transfer Improve national reputation
0
2
4
6
8
10
12
14
8
10
12
Column B
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Interpretation: On the basis of opinion of 6 respondents that for Marks & Spencer company
main drawback of multinational companies is enhanced competition. There are 15 respondents
which said that economical impact is a main issues which can be face by United Kingdom.
According to view point of 9 respondents that uncertainty is main drawback for company.
THEME 5: Multinational company develop positive impact on business environment of
United Kingdom.
Q5) Are the multinational companies develop positive impact on
business environment of United Kingdom?
Frequency
Yes 25
No 5
13
6
15
9
Increased competition
Environmental impact
Uncertainty
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Interpretation: On the basis of view point of 25 respondents that multinational organisations are
develop the positive impact on business environment of United Kingdom. There are 5
respondents which are not agree with this statement.
THEME 6: More benefited country by increase in international trade
Q6) Which country is more benefited by increase in international
trade?
Frequency
Host country 22
Home country 8
14
Yes No
0
5
10
15
20
25
30
25
5
Column B

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Interpretation: As per opinion of 22 respondents that host country is more benefited through
enhance its business in the international trade and on the other hand there are 8 respondents
which are agree with an option of home country.
THEME 7: Major resources required by an organization for expanding its business
operations on global level
Q7) What are the major resources required by an organization for
expanding its business operations on global level?
Frequency
Financial resources 12
Human resources 10
Technical resources 8
15
Host country Home country
0
5
10
15
20
25 22
8
Column B
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Interpretation: According to 12 respondents that financial resources is main resource that is
needed through firm in expand its business operations at international level. There are 10
respondents which said that human resource is necessary because it recruits the highly qualified
staff members. On the basis of 8 respondents, technical resources are necessary in expand
business operations.
THEME 8: Main challenges that Marks & Spencer face through globalisation
Q8) What are the main challenges that Marks & Spencer face
through globalisation?
Frequency
Income inequality 14
Job and wages 8
Culture, sovereignty and environment 8
16
Financial resources Human resources Technical resources
0
2
4
6
8
10
12
14
12
10
8
Column B
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Interpretation: There are many different challenges which Marks & Spencer face by the
globalisation. According to 14 respondents that income inequality is a main challenge that is
faced through firm. There are 8 respondents which said that cut in job and wages is a main
challenges that company face and 8 respondents are agree with Culture, sovereignty and
environment challenge.
THEME 9: Impact of multinational companies on host countries?
Q9) What will be impact of multinational companies on host
countries?
Frequency
Foreign Direct Investment 16
Transition Economies 4
Conflict of Interests 10
17
Income inequality
Job and wages
Culture, sovereignty and environment
0
2
4
6
8
10
12
14
Column B

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Interpretation: There are 16 respondents which said that Foreign Direct Investment develops
the main impact on the host countries. There are 4 respondents which said that Transition
Economies is a main concern on host countries. There are 10 respondents which said that conflict
of interest develop its more impact on the host countries.
P6 Appropriate recommendations as a result of research and data analysis
Research plays a necessary role and also helpful in determine those factors which provide
the positive impact on business. It is based on the impact of multinational firms on business
environment of host country. On the basis of analysis, there are many benefits which United
Kingdom get for an instance Culture, sovereignty and environment, income equality, jobs and
wages etc. From the above discussion it has been recommended that United Kingdom should
provide the better opportunities to multinational company so that they can sustain in that country
and enhance the economy of UK. It has been studied that multinational business firms provide
the positive impact on business environment of United Kingdom. On the other hand, technology,
cost and competition are the different factors which influence on business environment of United
Kingdom. In order to compete with the multinational firms, it is necessary for Marks & Spencer
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Foreign Direct Investment Transition Economies Conflict of Interests
0
2
4
6
8
10
12
14
16
18
16
4
10
Column B
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to develop the better and effective strategy so that it can deal with it and gain the competitive
benefits by enhancing the market share.
TASK 4
P7 Value of undertaking the research to meet stated objectives
This task is about explaining own experience as well as the problems which are faced by
me at the time of conducting an investigation on specific topic of research. The main two
different problems which I face related to money and time. Both are the important aspects of an
investigation and also necessary. Without these, it will be difficult for a researcher to complete
an investigation in a proper manner. I do not have time time to conduct to perform all the
activities with in a given period of time. But I manage them and try to perform all of them to get
the reliable outcomes. On the other hand, I also face some problems in collecting data because on
one is ready to provide information and data. In order to gathering reliable and accurate
information and data, I uses primary data collection method by preparing questionnaire. It helps
in provide the different view points as well as opinions of people. In order to choose the 30
respondents, I used the random sampling method because it provided equal opportunities to
population.
CONCLUSION
It has been concluded from above mention report that multinational business firms
provide the benefits to the host country. These are helpful in enhance the job opportunities,
increase economic growth etc. In order to retain at market place, Marks & Spencer uses the
different and effective marketing strategies. Under this mention report studied about the work
breakdown structure and Gantt chart that help in provide the stages as well as time frame for
completion of the project. There has been appropriate recommendation provided as result of an
investigation as well as data analysis to draw the valid conclusion.
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REFERENCES
Books & Journals
Bücker, J.J. and et. al., 2014. The impact of cultural intelligence on communication
effectiveness, job satisfaction and anxiety for Chinese host country managers working
for foreign multinationals. The International Journal of Human Resource Management.
25(14). pp.2068-2087.
Buettner, T. and et. al., 2012. The impact of thin-capitalization rules on the capital structure of
multinational firms. Journal of Public Economics. 96(11-12). pp.930-938.
Campbell, J.T., Eden, L. and Miller, S.R., 2012. Multinationals and corporate social
responsibility in host countries: Does distance matter?. Journal of International
Business Studies. 43(1). pp.84-106.
Cooke, F.L., 2012. The globalization of Chinese telecom corporations: Strategy, challenges and
HR implications for the MNCs and host countries. The International Journal of Human
Resource Management. 23(9). pp.1832-1852.
Cuervo‐Cazurra, A., 2012. Extending theory by analyzing developing country multinational
companies: Solving the Goldilocks debate. Global Strategy Journal. 2(3). pp.153-167.
Dunning, J.H., 2013. Multinationals, Technology & Competitiveness (RLE International
Business). Routledge.
Farndale, E., Brewster, C. and Poutsma, E., 2014. Coordinated vs. liberal market HRM: the
impact of institutionalization on multinational firms. In International human resource
management (pp. 20-39). Routledge.
Hoskisson, R.E. and et. al., 2013. Emerging multinationals from mid‐range economies: The
influence of institutions and factor markets. Journal of Management Studies. 50(7).
pp.1295-1321.
Jenkins, R., 2013. Transnational Corporations and Uneven Development (RLE International
Business): The Internationalization of Capital and the Third World. Routledge.
Kang, Y. and Jiang, F., 2012. FDI location choice of Chinese multinationals in East and
Southeast Asia: Traditional economic factors and institutional perspective. Journal of
world business. 47(1). pp.45-53.
Lee, S.H. and Song, S., 2012. Host country uncertainty, intra‐MNC production shifts, and
subsidiary performance. Strategic Management Journal. 33(11). pp.1331-1340.
Manova, K., Wei, S.J. and Zhang, Z., 2015. Firm exports and multinational activity under credit
constraints. Review of Economics and Statistics. 97(3). pp.574-588.
Moeller, M. and et. al., 2013. The impact of country-of-origin on the acceptance of foreign
subsidiaries in host countries: An examination of the ‘liability-of-foreignness’.
International Business Review. 22(1). pp.89-99.
Perlmutter, H.V., 2017. The tortuous evolution of the multinational corporation. In International
Business (pp. 117-126). Routledge.
Thite, M., Wilkinson, A. and Shah, D., 2012. Internationalization and HRM strategies across
subsidiaries in multinational corporations from emerging economies—A conceptual
framework. Journal of World Business. 47(2). pp.251-258.
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