Project Management Plan and Work Breakdown Structure : Report

   

Added on  2020-07-23

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Managing a Successful Business Project
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Devise clear Aims and Objectives..........................................................................................1P2 Develop the Project Management Plan...................................................................................2P3 Work Breakdown structure and Gantt Chart..........................................................................3TASK 2............................................................................................................................................5P4 Qualitative and quantitative research method.........................................................................5TASK 3............................................................................................................................................7P5 Analysing Data.......................................................................................................................7P6 Conclusion and recommendation.........................................................................................17P7 Reflection..............................................................................................................................18REFERENCES..............................................................................................................................19
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INTRODUCTIONGlobalisation is the process of integration of business into global market. In globalisation, one company is able to sell its products and services to another countries. It not only includes the exchange of goods and services but also includes the exchange of capital, labour, information and cultures. Due to globalisation, there is a lot of changes in the market structure of the countries as well as industries (Nicholas and Steyn, 2017).This Report will devise the aims and objectives, produce the project management plan and work breakdown structure & Gantt chart for the chosen project. It will also do research and analysis on the ways through which objectives and aims can be achieved by the company. It willalso recommend and reflect some points according to the research. The company is planning to operate its new business with a wide range of kids wear products in Italy where the market of company is strong and established. TASK 1P1 Devise clear Aims and ObjectivesOVERVIEW OF THE COMPANYThe chosen company is Marks and Spencer Group Plc (M&S). It is a multinational company working in the retail industry. Its headquarters is in London, United Kingdom (UK). It was founded by Michael Marks and Thomas Spencer in year 1884. It is serving its products and services at the worldwide level. It has various brands such as Per Una, Autograph and M&S Bank. It has around 1470 stores in the world. It has given 80,790 employees employment. It is selling clothing, food products and home products to its customers (Kerzner, 2019). As of now, company is planning to launch its new business by selling kids wear productsin Italy as in Italy, M&S company has good market and good brand image. AIMTo determine the impact of globalisation on international market of Italy : A study on Marks and Spencer Group Plc.OBJECTIVESTo identify the impact of globalisation on Kids Wear markets of Italy.To explain way in which globalisation is changing operation of business in market of Italy.1
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To explore the challenges involved within the process of globalisation in market of Italy (Nohria, 2017).P2 Develop the Project Management PlanPROJECT MANAGEMENT PLAN (PMP)Project Management Plan is a formal document in which every details of the project are given. The details involve planning, executing, analysing, monitoring and controlling the project. It is prepared for the purpose of inform about the project to the stakeholders of the company and take approval from the high authorities (Bernon, 2018). DEVELOPMENT OF PROJECT MANAGEMENT PLAN (PMP) OF M&S Marks and Spencer Company's project management plan regarding opening of new business in Italy consists of following aspects which are as follows -CostsIn this section, company will outline the activities which is carried by the company in order to make the project successfully. It includes the cost of inputs, cost of outputs and costs that is being spent by the company. For the launching of products and starting the project, Company's estimated costs will be around £12000. ScopeThis section of PMP defines the goals, deliverables, tasks and deadlines to ensure the completion of project including successfully launching of new products in Italy. The scope of this project is to see the impact of the globalisation on Italy. The scope of new products is to satisfy the needs and wants of the customers by providing quality clothes for their kids. TimeIt refers to the management of time spent and estimate time taken on the projects activities. For the project, the time period of about 28 weeks i.e. approximately 7 months has been taken (Cleden, 2017).QualityThis section contains the standard quality which is defined and acceptable by the customers and government. It also describes the way in which company will maintain the qualityof the product. CommunicationIt means that how will company communicate about its products to the customers. This 2
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include the promotion activities and strategies. M&S plc will use advertising and e-marketing promotional strategies which will help company to gain customers in Italy. RiskA risk refers to the uncertainty which can be occur anytime and it is considered to be unexpected. Also, risk is always been a part of project. Thus, M&S plc will estimate the various risks which company can face. These risks are as follows – financial Risk, project failure risk, improper plan risk, competition risk, environmental risks etc. (Heldman, 2018).ResourcesIt summarises the level of resources that requires by company in order to completion of project. M&S's PMP resources section will describe the quality, amount and quantity of the resources for the production of new products as well as making the project successfully. P3 Work Breakdown structure and Gantt ChartGantt ChartActivity4days3days2 days5 days5days2days2days5 days3days1dayIdentification ofmarketSelection ofmarket (Italy)3
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Conductingmarket researchidentification of products formulating ofgoals andobjectivesidentification ofaudience in newmarketcreatingmarketing planimplementing ofmarketing plantesting ofproductfinal launch ofproduct inmarketTaskModeTask NameDurationStartFinishPredecessorsAutoScheduledidentification of market4 daysMon 1/21/19Thu 1/24/19AutoScheduledselection of market (Italy)3 daysFri 1/25/19Tue 1/29/191AutoScheduledconducting market research2 daysWed 1/30/19Thu 1/31/192,14
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