Digital Business Strategy and Research Methodology

This assignment focuses on the importance of digital business strategy in today's competitive market. It emphasizes the need for organizations to adapt to technological advancements and innovate through product or process improvements. Additionally, it highlights the significance of qualitative research methods in understanding customer behavior and market trends. The assignment provides a comprehensive overview of research methodology, including introductions to qualitative research methods, interpretative phenomenological analysis, and social research methods.

Managing a Successful
Business Project

TABLE OF CONTENTS
RESEARCH TOPIC........................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives for selected scenario..............................................................1
P2 Project Management Plan .................................................................................................3
P3 Work Break down structure and Gantt Chart....................................................................6
TASK 2............................................................................................................................................7
P4 Small scale research by applying qualitative and quantitative research methods.............7
P5 Data and research analysis using tools and techniques.....................................................9
P6 Appropriate recommendations and meaningful conclusion............................................18
TASK 7..........................................................................................................................................19
P7 Reflection on the values of undertaking research..........................................................19
Appendix.......................................................................................................................................20
Log book........................................................................................................................................20
Performance review.......................................................................................................................21
REFERENCES..............................................................................................................................24

RESEARCH TOPIC
“The impact of digital technology supporting small business growth and
innovation
INTRODUCTION
Nowadays digitalisation creates more impact on business activities. It helps to run a
business in better way and maximizes more profit. The project is dealt with a company Qbic
Hotel which is small business enterprise in hospitality industry It's performance is also increases
using digitalisation. The below project also presents a structure and Gantt chart with different
stages for completion. The report present the objective of using digital technology as it help to
increase the base of customers and aware the people about social media. The project also deals
with scope, cost and quality of using digital technology. It also tells us different qualitative and
quantitative research methods to meet the aim and objectives of QBIC hotel. The report also
analyses different tools and techniques and recommendations with conclusion which help in the
growth and performance of a company. It also reflects values of research to meet the need and
wants with objectives.
TASK 1
P1 Project aim and objectives for selected scenario
Background of study
Information and technologies are continuously rising in the present competitive
environment. Nowadays, researchers and software engineers are developing new and hybrid
technologies which has provided supported in reducing manual efforts, saving time as well as
cost of enterprise (Shaw and et.al, 2012). Small business enterprise and economy realises
significant benefits by embracing mobile and internet technologies to transform their operations.
Digital innovation is considered as use of digital tools or infrastructure to grow all-
important areas of business including finance, HR, marketing and production (Vigdor, Ladd and
Martinez, 2014). Hospitality industry has achieved high growth after innovating and
transforming its business model through digitalisation. By adapting new technologies, hospitality
firms have increased their facilities such as online service, E- payment, online booking that has
provided ample of profits by increasing customer's satisfaction and reducing cost of operations
1

(Murat and Baki, 2011). In accordance with this, present research includes different aspects of
digital technology that supports the growth and innovation of small business enterprise
(Westerman, Bonnet, and McAfee, 2014).With the support of appropriate structure and effective
research methodology, this project will provide support in analysing the influence of digital
technology on growth and innovation of business in hospitality industry (Fitzgerald and et.al.,
2014). For carrying out research, Qbic Hotel is taken in to consideration by scholar.
Organisation aims to facilitate new and quality services to its customers. Further,
technology has reduced extra efforts of Qbic Hotel and also provided support in decreasing their
cost of operations (Cavalcante, Kesting and Ulhøi, 2011). At present, company has achieved
competencies to generate ample of data and information about customers, employees and
stakeholders. While there are some challenges have been occurred faced by company to sustain
its position in hospitality industry. Below given are the aims and objectives of present research
project such as:
2

Research Aim: “To analyse the impact of digital technology on innovation and growth of small
business enterprise in hospitality industry- A Study on Qbic hotel
Research Objectives
 To analyse the concept of digitalization in accordance with small business enterprise
 To understand the relationship between digitalization and growth in hospitality industry
 To recognise the impact of digital technology on growth and innovation at Qbic Hotel
 To recommend strategies for improvement in application of digital technology to
embrace growth and innovation at Qbic Hotel
Research Questions
 What is the concept of digitalization in accordance with small business enterprise?
 What is the relationship between digitalization and growth in hospitality industry?
 What is the impact of digital technology on growth and innovation at Qbic Hotel?
P2 Project Management Plan
Project management plan is analysed as appropriate framework which involves activities
to be done by scholar for completion of project in appropriate manner (Urquía Grande, Pérez
Estébanez and Muñoz Colomina, 2011). Creating a project management plan provides assistance
in identification of sequence according to which different activities and tasks have been
continuously executed during the process of research.
3

Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Project 40 days Thu 21-06-
18
Wed 15-08-
18
Auto
Scheduled Phase of planning 15 days Thu 21-06-
18
Wed 11-07-
18
Auto
Scheduled
Topic identification
and selection 5 days Thu 21-06-
18
Wed 27-06-
18
Auto
Scheduled
Research Issue
statement 6 days Thu 28-06-
18
Thu 05-07-
18 3
Auto
Scheduled Allocation of resources 4 days Fri 06-07-18 Wed 11-07-
18 4
Auto
Scheduled Implementation 14 days Fri 06-07-18 Wed 25-07-
18
Auto
Scheduled Literature review 7 days Fri 06-07-18 Mon 16-07-
18 4
Auto
Scheduled
Selection of research
methodology 6 days Fri 06-07-18 Fri 13-07-18 4,3
Auto
Scheduled
Data analysis and
interpretation 4 days Mon 16-07-
18
Thu 19-07-
18 8
Auto
Scheduled Evaluation of findings 2 days Fri 20-07-18 Mon 23-07-
18 9
Auto
Scheduled
Documentation of
project 2 days Tue 24-07-
18
Wed 25-07-
18 9,10
Auto
Scheduled Project closer 4 days Tue 24-07-
18 Fri 27-07-18
Auto Recommendation and 3 days Tue 24-07- Thu 26-07- 10
4

Scheduled meaningful conclusion 18 18
Auto
Scheduled
Final editing and
submission 1 day Fri 27-07-18 Fri 27-07-18 13
Cost: In order to carry out research, there are several necessary expenses that need to be done by
scholar (Bharadwaj and et.al, 2013). In present context, there are some expenditures have been
incurred by scholar for completing the activities in a plan such as travelling expenses, material,
licensing, communication and documentation of project. Specific budget has been created by
scholar for each activity because this method or technique aids researcher in administration of
project cost and completion of project with available resources in appropriate manner.
Expenses Estimated Cost (In GBP)
Material cost £200.00
Stationery cost £300.00
Software Installation £700.00
Sourcing secondary articles £1800.00
Administration Expenses £200.00
Technical expenses £200.00
Total £3400.00
 Scope: It is a statement that clearly determines vision and goals created by scholar to
accomplish it. Scope of this project is to analyse the opportunities of growth and
innovation for small business enterprise through implementation of digital technology. It
also points out the strategies and methods which are used by researcher to attain
objectives.
 Time: For successful completion, researcher needs to focus on time limit in which
activities are required to be completed. In this research, all activities and procedures are
directly linked with each other. In this, time management strategy will be used to meet
the targets.
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 Quality: Another crucial factor which implies to collection of relevant data, analysis and
evaluation using appropriate tools and techniques in order to make research more
reliable. Appropriate research methodology will be used to attain correct results which
increase the quality of research.
 Communication: In this project, scholar will provide weekly update of progress to team
members and stakeholders by using Email, Skype and message. Further, information
about follow up of action plan will also be communicated to supervisor.
 Risk: There are various kinds of risk which are associated with conducting this activity.
One major risk is Bias in data collected from selected participants. This factor will
provide negative impact on decision of researcher in accordance with this research.
P3 Work Break down structure and Gantt Chart.
Gantt chart
6

Network diagram
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
Research methodology
It implies to specific procedures or essential techniques employed for identification,
selection, processing and analysis of information about impact of digital technology supporting
small business growth and innovation (Neuman, 2013). This section allows researcher to
critically evaluate overall validity and reliability of this study. Research methodology provide
ways to systematically and logically resolve research problems and help researcher in
understanding the process not only the product of research but also analyse the methods which
are useful in obtaining relevant information (Williams, 2011). In present research, there are
some specific methodologies have been selected by scholar to carry out research on impact of
digital technology on growth and innovation of Qbic Hotel in hospitality industry. These
important methodologies are discussed below:
7

Research Philosophy
It is considered as belief about the way in which the data about the phenomenon will be
gathered, analysed and utilised. It usually deals with the source, nature and development of
technology. There are usually four types of research philosophy such as pragmatism, positivism,
interpretivism and realism (Taylor, Bogdan and DeVault, 2015). For analysing the impact of
digital technology on small business growth and innovation, scholar has utilized interpretivism
philosophy of research as it helps the researcher to determine the element of study. It is selected
on the basis of fact that it will provide support in deriving information from interview and
observation.
Research approach
Research approach is considered as appropriate framework designed by researcher for
testing assumption and hypothesis. The approach mainly points out the method used by scholar
for carrying out research inn appropriate manner. There are usually two types of research
approaches such as qualitative and quantitative approach (Mackey and Gass, 2015). In this
research, deductive approach is used by scholar as it helps in analysing current issues and helps
in addressing research problems. This approach is selected on the basis of fact that it does not
involve creation of hypothesis.
Research Design
Investigation design is overall strategy which is used by scholar for integration of
research components in such an effective and logical manner thereby ensuring the outcomes will
address the research problems (Miller and et.al, 2012). Explanatory research design is used by
researcher by depending upon the fact that it will assist scholar in providing important
explanation about procedure (Silverman, 2016). It is also helps in collection of data on the
impact of digital technology on small business growth and innovation.
Research Strategy
It is considered as overall plan which involves steps that needs to be followed by scholar
for collection of data and completion of research in appropriate manner. As per analysis, there
are usually two types of research strategy such as qualitative and Quantitative research
philosophy (Roberts, 2013). In this research, scholar has carried out an analysis on impact of
digital technologies on small business growth and innovation. In this context, both qualitative
8

and quantitative research strategies have been used by scholar for collection of primary and
secondary data effectively.
Sampling
It is an important part of research methodology that involves selection of participants
from large number population for carrying primary analysis. Sampling has been conducted with
an aim of examining various research in order to collect data (Flick, 2015). As per study,
sampling has been divided in to two categories such as probabilistic and non-probabilistic
sampling. In this project, scholar needs to select small sample size for research, therefore,
simple random sampling has been used by scholar for selection of participants. 10 managers of
Qbic hotel are selected as sample as they will provide relevant information about organisation.
This technique is selected as in random sampling every person in population get equal
opportunity for being a part of sampling
Data Collection
It implies to method used for gathering relevant data related to impact of digital
technology on small business growth and innovation. There are two methods of data collection
such as primary and secondary (Panneerselvam, 2014). In this, questionnaire is designed by
scholar as a tool for collection of data from selected sample size of 10 Qbic hotel managers.
Further, scholar has also utilized secondary articles, journals and books for gathering secondary
information. By using both methods, scholar will be able to make research more accurate and
reliable.
Data Analysis
It is a process which involves some tools and techniques used for transformation of data
collected from primary sources for making useful information and interpretation of relevant
research outcomes (Smith, 2015). In this project, Thematic analysis method has been utilized by
scholar to carry out research on analysis of impact of digital technology on business activities in
appropriate manner. Themes are prepared to state the findings of study which helps in providing
meaningful conclusion.
TASK 3
P5 Data and research analysis using tools and techniques.
QUESTIONNAIRE
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Candidate Name:
Designation:
Company:
1. How would you determine the size of the business you work for?
(a) Micro business
(b) Small
(c) Medium sized
(d) Large
2. Does Qbic hotel use digital technology in its day to day business operations.
(a) Yes
(b) No
(c) Not sure
3. Do you think that use of digital technology has improvement products and service of Qbic
Hotel?
(a) Agree
(b) Disagree
(c) Neutral
4. Does digitalisation of business activities has improved the growth of Qbic Hotel in
hospitality industry?
(a) Agree
(b) Disagree
(c) Neutral
5. From the above, which is the most important benefits of implementing digital technology at
Qbic hotel?
(a) Decrease in operating cost
(b) Increase in employee efficiency
(c) Brand recognition
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6. How much you are agreed that digitalization of process and business model has increased
profitability of organisation?
(a) Strongly Agree
(b) Agree
(c) Disagree
(d) Neutral
7. Have you found that there are limitations to the digital technology which is used?
(a) Yes
(b) No
(c) Not sure
8. Which is the most important things that organisation needs to consider for increasing growth.
(a) Continuous innovation
(b) Utilization of new technology.
(c) Employee efficiency
(d) Profit maximization
Theme1: Employee have determined Qbic Hotel as Small business enterprise.
11
(a) Micro business (b) Small (c) Medium sized (d) Large
0
1
2
3
4
5
6
2
6
2
1
Responses

1. How would you determine the size of the business you work for? Responses
(a) Micro business 2
(b) Small 6
(c) Medium sized 2
(d) Large 1
Total 10
Analysis and Interpretation: Questionnaire has been designed to analyse impact of digital
technology on small business growth and innovation. From the above, it is clear that there are 6
respondents have stated that they work in small business enterprise. 2 have stated it Mirco, 2
have stated Medium-sized and 1 respondent has stated it large scale. Hence, it is clear that Qbic
hotel is small business enterprise because it has less than 50 employees at workplace.
Theme 2: Qbic hotel Utilize digital technology in its day to day business operations
2. Does Qbic hotel use digital technology in its day to day business
operations. Responses
(a) Yes 5
12
(a) Yes
(b) No
(c) Not sure
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
5
3
2
Responses

(b) No 3
(c) Not sure 2
Total 10
Analysis and Interpretation: From sample size of 10 respondents, 5 persons have stated “Yes”
as they feel that Qbic hotel use digital technology in its day to day operations. Hence, it is clear
that Qbic use digital technology in its daily business operations.
Theme 3 Utilisation of digital technology helps in improvement of product and service at Qbic
hotel.
3. Do you think that use of digital technology helps in improvement of
products and service of Qbic Hotel? Responses
(a) Agree 7
(b) Disagree 2
(c) Neutral 1
Total 10
13
(a) Agree (b) Disagree (c) Neutral
0
1
2
3
4
5
6
7
7
2
1
Responses

Analysis and Interpretation: From this analysis, it is clear that 7 respondents are agreed that use
of digital technology helps in improvement of products and service of Qbic Hotel. 2 Respondent
are disagreed and 1 is not sure about the statement. However, it is clear that digital technology
helps in improvement of products and services.
Theme4: Digitization of business activities has improved the growth of Qbic Hotel in
hospitality industry.
4. Does digitization of business activities has improved the growth of Qbic
Hotel in hospitality industry? Responses
(a) Agree 5
(b) Disagree 3
(c) Neutral 2
Total 10
14
2
3
5 (a) Decrease in operating cost
(b) Increase in employee
effeciency
(c) Brand recognition

Analysis and Interpretation: From the above analysis, it is clear that digitalisation of has
improved the growth and innovation in Qbic in hospitality industry because majority of 5
respondents are agreed with this statement.
Theme 5: Brand recognition is the most important benefits of implementing digital technology
at Qbic hotel.
5. From the above, which is the most important benefits of implementing
digital technology at Qbic hotel? Responses
(a) Decrease in operating cost 2
(b) Increase in employee efficiency 3
(c) Brand recognition 5
Total 10
15
(a) Decrease in operating cost
(b) Increase in employee effeciency
(c) Brand recognition
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
2
3
5
Responses

Analysis and Interpretation: As per the above analysis, it is clear that increase in brand
recognition is the most important benefits of using digital technology in Qbic Hotel because
majority of 5 respondents are agreed with this statement.
Theme 6: Digitalization of process and business model has increased profitability of
organisation
6. How much you are agreed that digitalization of process and business
model has increased profitability of organisation? Responses
(a) Strongly Agree 5
(b) Agree 2
(c) Disagree 2
(d) Neutral 1
Total 10
Analysis and Interpretation: From the above, it is clear that 5 respondents are strongly about the
statement, 2 are quite agreed, 2 respondents are disagreed and 1 is not neutral. However, it can
16
5
2
2
1
(a) Strongly Agree
(b) Agree
(c) Disagree
(d) Neutral

be said that digitalisation of process and business models have increased profitability of
organisation.
Theme 7: Employee have found that there are limitations to the digital technology which is
used by organisation.
7. Have you found that there are limitations to the digital technology
which is used? Responses
(a) Yes 5
(b) No 4
(c) Not sure 1
Total 10
Analysis and Interpretation: According to this table, 5 respondents have stated YES as they feel
that there are limitations to the digital technology which is used by Qbic hotel. 4 respondents are
not sure about the statement. Therefore, it is clear there are some limitations in digital technology
which is utilized by small organisation.
Theme 8: Utilization of digital technology is the most important thing that Qbic Hotel needs to
consider for increasing growth.
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5
4
1
(a) Yes
(b) No
(c) Not sure

8. Which is the most important things that organisation needs to consider
for increasing growth. Responses
(a) Continuous innovation 2
(b) Utilization of new technology. 6
(c) Employee efficiency 2
(d) Profit maximization 1
Total 10
Analysis and Interpretation: From this, it is analysed that Utilisation of new technology is most
important tool that needs to be considered by Qbic hotel for increasing growth.
P6 Appropriate recommendations and meaningful conclusion.
From the above analysis, it is concluded that use of digital technology provides positive
impact on small business growth and innovation because it helps in increasing profitability and
reducing cost of operations. With the application of new technology and software, Qbic Hotel
will be able to improve its products and service. It can also facilitate new and attractive facilities
for customer to attain customers’ satisfaction like online Booking, E payment facilities and direct
communication to provide information. Use of high communication facilities has enabled
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(a) Continuous innovation
(b) Utilization of new technology.
(c) Employee efficiency
(d) Profit maximization
0
1
2
3
4
5
6
2
6
2
1
Responses

enterprise to attain major growth and development of business in hospitality industry.
Improvement of communication by using media channels and Emails will also embrace
relationships with customers. Through this, organisation will be able to sustain its position in
market. For increasing innovation, Qbic hotel needs to provide focus on improvement in
employee efficiency towards utilization of business services. Training should be provided by
organization to its employees so that they can be able to adopt these technologies and helps in
accomplishment of organisation objectives.
Further, it is recommended to managers of Qbic hotel that they should analysed the
challenges faced by organisation due to digitalisation in order to remove obstacle from growth of
business. They should also Embrace participation of employees in organisation in order to get
innovative ideas for improvement of products and services by using new technologies. Employee
participation strategy will help organisation in attaining competitive advantage and improve its
brand recognition in hospitality industry at national level.
TASK 7
P7 Reflection on the values of undertaking research.
In order to complete research, I have analysed that their various important research skills
and competencies are required to carry out research on specific topic. In this research, I have
undertaken an analysis on impact of digital technology on small business growth and innovation.
For this, I have undertaken analysis of secondary sources such as Articles and literature for
development of conceptual understanding about the topic. I have studied various important
research methodologies in order to attain important research objectives. Some challenges and
difficulties have also occurred in framing questions and designing an appropriate questionnaire.
Survey conducted by using questionnaire has provided opportunities to interact with participant
and gaining in-depth analysis about the organisation. Analysis of research methodologies has
provided competencies to collect relevant data. Qualitative data analysis has also provided
support in interpretation of outcomes achieved from study. However, all these tools and
techniques have provided assistance in making research more accurate and reliable.
In addition, I have successful accomplished aims and objectives of this task because I
have achieved relevant outcomes in primary analysis. At initial stages, I have faced problems in
preparing Gantt charts and framing questionnaire but after taking guidance of supervisor and
analysis of other scholar's research, I have successfully completed all task in successful manner.
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Appendix
Log book
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: “The impact of digital
technology supporting small business
growth and innovation
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
➢ What have you completed?
➢ Did you fulfil Task requirements?
➢ Are you on track and within deadlines set?
➢ Did you need to make any changes to your
project management plan?
Comments
I have formulated aims and objectives
in first week.
I have made Gantt chart in which I
have completely mentioned all
requirements and complete all activities
in appropriate time duration.
All deadlines which are stated in
project management plan was
completely met.
In 3rd week, questionnaire was
contracted for collection of primary
data from respondents.
There is no requirements of changes in
project management plan.
Any risks and / or issues identified?
➢ Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?➢ Did you identify any additional risks/issues
that have an impact on the project
management plan?
I have faced risk while preparing
questionnaire as in initial stage, I was
not having any idea of framing
questionnaire.
There were no additional risks/ issues
which have influence on project
management plan.
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Problems encountered
➢ What barriers did you face?
➢ How did you overcome them?
Lack of appropriate time for carrying
out activities has created barriers in
making project more reliable
Time management strategies will be
applied to over these barriers.
New Ideas and change of project direction I have got new idea at the time of
research which has changed the
direction of project completion.
What Have I learnt about myself this week?
➢ How did I feel when I had to deal with
tasks/problems?
➢ Did I find it useful to complete the tasks?
➢ How well have I performed? What did I
contribute?
➢ What can I improve on next week?
➢ How might this learning apply in the
future?
I feel that I have capabilities to
complete the task and I need to face
challenges for getting success.
I learned that I have ability to organise
and manage task in appropriate time
and it was useful for completion of
task.
I have done smart work for
accomplishment of project on time
I have improved my research and
development skill.
I can also apply this in the future for
carrying another research.
Tasks planned for next week
➢ Which tasks are priority?
➢ Have you set aside sufficient time for
completion? 00
Priority task was literature review,
survey, data collection and data
analysis.
There was appropriate for
accomplishment of these activities.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
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Signature of the Supervisor and date:
Performance review
1. What was the Project supposed to accomplish?
Project was supposed to accomplish the aims and objectives which I have prepared in 1st week.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, all the project aims and objectives are attained appropriately because I have attained relevant
outcomes from analysis.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
At initial stages, I have faced issues in preparing Gantt chart as due to lack of experience it was
difficult for me to decide the time frame for completion of activities.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
I faced issues in conducting survey by using questionnaire because respondents at initial
stages have not provided appropriate response. After getting consent of supervisors, they
have provided the complete information.
5. What did you learn from undertaking the project?
There are different ways to resolve problems which I have learnt at the time of
undertaking project.
6. How would you rate your performance as a management consultant leading the project?
I have faced some issues at the time completing project so I rate my performance 4 out of 5.
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7. What strengths and weakness of your performance did you identify?
My strength is that I never get demotivated because of work problems while my
weaknesses is that Low confidence level, due to which I depend on other fore making
important decisions.
8. How will this inform and support your continuous professional development?
This provide support in continuous professional development by improving my
communication and other essential skills which I needed in future at the time of working
in organisation.
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REFERENCES
Books and Journals
Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT
sloan management review, 55(2), p.1.
Bharadwaj, A. and et.al, 2013. Digital business strategy: toward a next generation of insights.
Cavalcante, S., Kesting, P. and Ulhøi, J., 2011. Business model dynamics and innovation:(re)
establishing the missing linkages. Management decision, 49(8), pp.1327-1342.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012. Ethics in qualitative research.
Sage.
Murat Ar, I. and Baki, B., 2011. Antecedents and performance impacts of product versus process
innovation: Empirical evidence from SMEs located in Turkish science and technology
parks. European Journal of Innovation Management, 14(2), pp.172-206.
Neuman, W.L., 2013. Social research methods: Qualitative and quantitative approaches.
Pearson education.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
Roberts, T., 2013. Understanding the research methodology of interpretative phenomenological
analysis. British Journal of Midwifery, 21(3), pp.215-218.
Shaw, M. and et.al, 2012. Handbook on electronic commerce. Springer Science & Business
Media.
Silverman, D. ed., 2016. Qualitative research. Sage.
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
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Urquía Grande, E., Pérez Estébanez, R. and Muñoz Colomina, C., 2011. The impact of
Accounting Information Systems (AIS) on performance measures: empirical evidence
in Spanish SMEs.
Vigdor, J.L., Ladd, H.F. and Martinez, E., 2014. Scaling the digital divide: Home computer
technology and student achievement. Economic Inquiry, 52(3), pp.1103-1119.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Williams, C., 2011. Research methods. Journal of Business & Economics Research (JBER), 5(3).
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