Managing a Successful Business Project

This report analyzes the implementation of digital technologies within Continental Consulting Limited, a research consultancy organization in London. It examines the project's aims and objectives, management plan, work-break down structure, and Gantt chart. The report also explores the use of qualitative and quantitative research methods, including a questionnaire and data analysis. The findings highlight the significance of digital technology in supporting small business growth and innovation.

Managing a
Successful
Business Project

INTRODUCTION
The managing a successful business project is the important part of the business to
acquire the desired outcomes from the project. It involves maximum resources and its failure
more impact on the business functions. So it is the duty of the project manager to organise
project and accomplish desired outputs in an effective manner. Beside this, managers conduct
planning, controlling, organising and staffing the activities to achieve the better results. Apart
from this, digital technology play vital role in success and development of organisation. There
are different advantages which are associated with the development of digitalisation such as
capturing large market share, assist in the growth activity, maximum amount of sales and profit
etc. This assignment is based on Continental Consulting Limited; it is a research consultancy
organisation in London. This report cover various elements such as project aims and objectives,
management plan, work-break down structure and Gantt chart. Types of research, preparation of
questionnaire and its interpretation will also be analysed in this project.
TASK 1
P1 Projects objectives and aims
In the today world, it has become essential and significant for the enterprise to implement
digital technology so that they can create a positive image in front of the audience. Further, it has
become more important activity for the organisation to attract large number of customers easily.
It is identified as a promotional technique for the firm (Ahmed Dine Rabeh and et. al., 2013). If it
is carried out easily then it will have better and positive effect on the enterprise as well as the
customers. Digital technology in the business operations highly assist on the innovation and
growth of small enterprise in a systematic manner.
Topic: “ Implementing digital technologies within organisation which support small business
growth and innovation”.
Background of the project:
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Continental consulting limited is a research organisation which is located in London.
Main concern of such enterprise is business process re-engineering and their potential clients
include small and medium manufacturing companies. In this, business need to apply digital
technology which support them to easily complete their project within predetermined period of
time. The traditional form of operating business entity has modified and large number of person
engage through digitalisation when organising business activities effectively. In this, internet and
mobile technology are also use business entity in order to make change on a regular basis. The
advance of communication and computer science have change the through and place of business
functions whereby enterprise have changed the business procedures and as an output made
company to work in an efficient manner (Blackburn, Hart and Wainwright, 2013). Things like
connectivity, cloud computing, downtime, mobile solution and customer segmentation have
allowed company to become organised in various ways. In this, small and large organisation
adapt and organise different activities and functions in a digital way. Continental consulting
limited follow digitalisation which benefited to the company to maximise their sales and
turnover as well as capture large amount of market share easily.
Aim: “The impact of digital technology supporting small business growth and innovation”
Objectives: This is important for business to find out their objectives while implementing digital
technology in the business operations and activities. Some objectives are shown as below:
 To identify the significances of digital technology in accomplishing sustainable
objectives.
 To assess the relation of digitalisation on Continental consulting limited for attaining the
competitive advantages.
 To evaluate the positive effect of digital technology on the Continental consulting
limited. To analysis various approach through which Continental consulting limited can attain
competitive benefits through digital tools.
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Research Question: This part of the project is mainly based on the objectives which assist the
small and large organisation to find out customer's requirement about digitalisation (Bovee and
Thill, 2012). Some questions are explain as below:
 How digital technology is significant in accomplishing sustainable objectives?
 What is the relation between digitalisation for Continental consulting limited for attaining
the competitive edge?
 What are the positive effects of digital tool on the Continental consulting limited?
 What are the various technique's which can be adopted by the Continental consulting
limited for attaining competitive benefits through digital technology?
P2 Project management plan
Project management plan (PMP)is depict as an activity and procedures required to define,
unify, combine, coordinate and identify entire subsidiary plans. It is more essential for the
business administration is to create the PMP which assists to develop effective plans about
various aspects which are involved as a main part of project (Chesbrough, 2010). Such plans are
perform as guidelines which is applied in the implementation process of digital technology.
Beside this project manager needs some aspects including scope, cost, time, communication,
resources, risk, quality and so on. All these are support the Continental consulting limited to
save their time and cost as well as accomplish their desired outcomes easily. Some aspects which
are considered in project management plan are shown as below:
Scope: It is an important part of project management plan which support the organisation
to find out their success and development. Utilisation of new technology in the business that
supports them the organisation to improve their overall structure from its production and
distribution of services or products to the customers (Cragg, Caldeira and Ward, 2011). So scope
of the project is large which help in the enhancement of all aspects such as production,
advertisement, enlargement, management and distribution through utilisation of digital tool.
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Such project is feasible in nature which support the company to keep their strong position at
marketplace.
Cost: This part of PMP gives necessary data regarding the project cost which is essential
to develop digitalisation in business operations effectively. In this process, business entity needs
to calculate accurate amount of the cost to achieve overall objectives related to the projects.
Beside this, Continental consulting limited requires to provide training to the employees about
the knowledge of digital technology, in this they also need some amount of money (Crane and
Matten, 2016). There are different aspects in which project manager need sufficient fund which
are shown as below:
Total forecasted budget
(Particular)
2017-18($)
Implementing technology cost 14000
Promotional expense 7000
Advertisement expense 5500
Catalogues 1500
Training charges 6400
Total Cost 34400
Quality: Another essential and main part of the plan which provide success and
development of company at different place. In this role of project manager is to make effective
and better quality in its specific project and services (Den Hertog and et. al., 2010). It support the
organisation to increase customer base as well as accomplish their desired outcomes within
predetermined period of time. In this regards, business entity need to organise an effective
research program which support them to easily know about market trends, customer's needs,
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competitors and many other. Such type of information support the company to build their strong
image and preference in marketplace.
Risk: It is another part of the plan which supports the company in identification of actual
risks. This type of risk mainly associated with the development of advanced technology. It is
necessary for the Continental consulting limited to determine potential risks. Further, it benefited
to the company in reduction of negative effect on business performance and profitability.
Potential risks which are observed are related to training requirement, maximum funds, poor
knowledge and so on (Eckerson, 2010). Employees are main part of enterprise and without their
help they can not achieve their wanted results. All these risks control the company in
improvement or betterment of the business profitability and performance appropriately.
Communication: With the help of this part of project management plan, an enterprise
easily aware all employees about digital technology and process. It provides chances is to take
employees support and coordinate their all activities and operations in achievement of wanted
outputs. It is essential for the organisation to provide their all information to the customers with
the apply of social media. Such method support the company to make strong relation with
customers as well as achieve competitive advantages easily (Hotho and Champion, 2011). This
will have Straith effect upon their profit and turnover. In the present study, the questionnaire
approach is followed to find out the employees perception which are given with the assistance of
relevant graphs and Gantt charts.
Time: This part of the PMP provides the data about time duration which is needed to
implement advanced technology effectively within the organisation and its different departments.
It also show about the time period which is taken in the development of digital tools. In this
Continental consulting limited follow critical part approach with purpose to find out the period of
time. It is necessary to wind up project parts as well as accomplish wanted outputs
(Kankaanranta and Planken, 2010). It provides the chances to the business management to
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allocate roles and duties to all departments effectively. It assist the business to complete their
project in given time period in a systematic manner.
Resources: It is useful part of project management plan which covers essential data or
information regarding the various resources and aspects which are necessary for the organisation
in implementation of digital technique's in the business operations (Keller, Parameswaran and
Jacob, 2011). In this Continental consulting limited needed some resources such as amount of
fund, human capital etc.
P3 Gantt Chart and Work-Break Down Structure
Work-Break Down Structure: It proposes graphical nature that supports project
managers predict outputs based on different scenarios. This is often determined as a result-
oriented tree that includes entire procedures of project's in an organised and planed manner. It is
used by the manager of Continental consulting limited in order to break down their projects or
activities into easily controllable elements (Lai and Ong, 2010). Thus it is needed by the firm to
analysis performance and productivity of employees. Further it support the organisation to
maximise their sales and revenues within predetermined period of time.
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Gantt Chart: It is one of the essential and main part which is applied in project
management. It is essential in planning and designing a project as well as identifying the series
of tasks that need completion. It shown as a horizontal bar chart which displayed various lengths
that represent the timeline of project, which can cover duration, task sequences and the opening
and ending dates for all task. This charts has different activities which is present by the project
management in order to complete activities in given time duration (Lin and Chen, 2012).
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TASK 2
P4 Small scale research by applying the qualitative and quantitative method
Research is main and useful element for the each and every organisation to analysis basic
requirement and wants of the audience (Shang, 2012). It provide accurate amount of the
information to the company about market trends, customer's needs, requirement of digital tools
and many other. In this qualitative and quantitative methods of research play vital and essential
role which are explain as below:
Qualitative research: It is one of the important and essential part of the research which is
used by the all business in order to gain a better understanding of underlying motivations,
reasons and opinions (Introducing Research Methods, 2014). It gives insights into the issue or
assist to create hypotheses and unique ideas for actual research. In this part of research,
investigator needs different resources such as group discussion, individual interviews, and
observations.
Quantitative Research: Such kind of research is applied to quantify the issue by mode of
generating numerical information that can be changed into valuable statistics (Smith, 2011). It is
followed to quantify behaviour, attitudes, opinions and many other defined variables. It is a type
of collection approach which covers paper surveys, kiosk survey etc. This method also includes
telephone interviews, website interceptors and many other.
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With the help of those tools business manager conduct a survey and prepare an effective
questionnaire which help the investigator to easily analysis customers needs and wants
appropriately. Thus, it support the enterprise to maximise customer base as well as achieve better
results.
Questionnaire
Name
Gender
Age
Q1) Do Continental consulting limited carries out digital technology in the organisation?
 Yes
 No
Q2) Does Digital technology can support in accomplishing sustainable objectives?
 Yes
 No
Q3) In your Opinion, do digitalisation support in achieving competitive edge?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Q4) What are the benefits and advantages of planning the digital technology in the
organisation?
 Enhancing the goodwill
 Maximising the customer base
 Developing reputation in the marketplace
Q5) In what time period, the Continental consulting limited should apply the digital tools and
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online platform?
 In a month
 Once in a year
 After 6 months
Q6) Which kind of technology essential the most to the organisation to react digital technology?
 E-commerce
 IT software's
 Wireless technologies
 Cloud techniques
Q7) In which area of organisation highly require to implement digitalisation first?
 Distribution
 Promotional
 Communication
Q8) What is the relation between digitalisation for Continental consulting limited for attaining
the competitive edge?
 Positive
 Negative
Q9) Which factor has most limiting to follow advanced technology within an enterprise?
 Employee’s
 Funds
 Lack of management
Q10) Recommend the different forms in which the Continental consulting limited can carry out
Digitalisation in the marketplace.
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TASK 3
P5 Analyzing the research and data by using appropriate tools and techniques
There are different tools and technique's which are used by the researcher in order to
analysis different needs of customers in an effective manner.
Research design: The entire research which relay on the design of research which is
carried out by investigator for recognising the effect. These are divided into three parts which is
experimental, exploratory and descriptive.
Research philosophy: In current report, researcher apply interpretavisim philosophy that
will be followed in the study which will support in analysing the information effectively and
systematically which will further outputs in succeeding at the suitable conclusion (Smith, A.D.,
2011). Another philosophy is positivism which will not follow by the researcher for carrying out
investigation.
Data Collection: For gathering the information, researcher use two types of research
methods such as primary and secondary which help the business to easily identify needs and
requirements of customers.
Data analysis: It will be completed with the support of thematic evaluation. Under this,
different themes that will be create which support in carrying out investigation in an effective
manner (Smith, 2011). The subject will be made all question as this will assist the learner in
minutely evaluating the response. In this selected respondents are 30 which are undertaken in
this study.
Limitations: There are various limitations or boundary which are informant at the period
of carrying out investigation. In this main issue is time which highly effects on the business
performance and activities.
Data analysis and interpretation:
Theme 1: Implementation of digital technology
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Q1) Do Continental consulting limited carries
out digital technology in the organisation?
Frequency
Yes 20
No 10
Interpretation: From the above mentioned graph that described about the implementation of
digital technology in the business organisation. In this 20 out of 30 respondents are agree about it
effects on business performance and rest of the population are not satisfy regarding this.
Theme 2: Digital technology help the business to achieve better outcomes
Q2) Does Digital technology can support in
accomplishing sustainable objectives?
Frequency
13
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

Yes 25
No 5
Interpretation: As per this graph that shown the necessity of digital technology in the
achievement of sustainability objectives. In this 30 out of 25 respondents are agree and rest of
the population are not agree about this concept.
Theme 3: Digitalisation help in accomplishing competitive advantages
Q3) In your Opinion, do digitalisation support
in achieving competitive edge?
Frequency
Strongly agree 15
Agree 7
14
Yes No
0
5
10
15
20
25
25
5
Frequency

Natural 3
Disagree 2
Strongly disagree 3
Interpretation: From the above mentioned graph that determined the digital technology support
the organisation to accomplish their competitive benefits easily. In this 15 are strongly agree, 7
are agree, 3 are natural, 2 are disagree and 3 are strongly disagree.
Theme 4: Benefits of planning the digitalisation
Q4) What are the benefits and advantages of
planning the digital technology in the
organisation?
Frequency
Enhancing the goodwill 10
Maximising the customer base 10
15
Strongly agree Agree Natural Disagree Strongly disagree
0
2
4
6
8
10
12
14
16 15
7
3
2
3
Frequency

Developing reputation in the marketplace 10
Interpretation: As per this graph that shown the planning of digital technology which support
the Continental consulting limited to maximise their customer base, enhancing the goodwill and
developing reputation in the marketplace, all these are agreed by population in same way.
Theme 5: How many times business prefer digital tool
Q5) In what time period, the Continental
consulting limited should apply the digital
tools and online platform?
Frequency
In a month 5
Once in a year 15
16
Enhancing the goodwill
Maximising the customer base
Developing reputation in the marketplace
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency

After 6 months 10
Interpretation: From the mentioned graph that described about the business choice while
implementing digitalisation in different times. In this 5 respondents are say it is useful for the
company in a month, 15 are say once in a year and rest of the population are agree it is effective
after 6 months.
Theme 6: Types of technology are used by the company
Q6) Which kind of technology essential the
most to the organisation to react digital
technology?
Frequency
E-commerce 10
17
In a month Once in a year After 6 months
0
2
4
6
8
10
12
14
16
5
15
10
Frequency

IT software's 10
Wireless technologies 5
Cloud techniques 5
Interpretation: As per this chart that described the types of technology which is adopted by the
company. Further 10 out of 30 respondents are prefer E-commerce, 10 are It software, 5 are
wireless technologies and other 5 are cloud technique's.
Theme 7: Which area business need to implement digital technology
18
E-commerce
IT software's
Wireless technologies
Cloud techniques
0
1
2
3
4
5
6
7
8
9
10
10 10
5 5
Frequency

Q7) In which area of organisation highly
require to implement digitalisation first?
Frequency
Distribution 10
Promotional 15
Communication 5
19
Distribution Promotional Communication
0
2
4
6
8
10
12
14
16
10
15
5
Frequency

Interpretation: As per this graph that defined the importance of digital technology in different
areas. In this 10 out of 30 respondents are say it is effective for the distribution, 15 are say it help
in the promotional activities and 5 respondents are agree that it help in better communication.
Theme 8: Relation between digital tools for company for achieving competitive benefits
Q8) What is the relation between digitalisation
for Continental consulting limited for attaining
the competitive edge?
Frequency
Positive 24
Negative 6
Interpretation: From the above mentioned graph that determined the relation between the
advanced technology and company. In this 24 respondents are say it develop positive relation
20
Positive Negative
0
5
10
15
20
25
24
6
Frequency

and rest of the respondents are say it create negative impacts ion the performance and activities
of company.
Theme 9: Which factor has limiting to apply digitalisation
Q9) Which factor has most limiting to follow
advanced technology within an enterprise?
Frequency
Employee’s 10
Funds 10
Lack of management 10
21
Employee’s Funds Lack of management
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency

Interpretation: As per the above discussed graph that show the requirement of digital technology
for the organisation. Beside this 30 respondents have different options such as employees
training, collection of fund and lack of management. All these activities are needed digital
technology.
P6 Recommendation of finding
From the above mentioned information it has been recommended that digital technology
is more essential and important part for the business organisation to maximise customer response
as well as accomplish their better outcomes in an effective manner. Such technology highly
support the Continental consulting limited to save their cost and time. There are some
recommendation which should be followed by the organisation are determined as below:
 Company should try to use social media and many other internet tools which help them to
easily attract various number of clients easily. It is beneficial for the organisation to
increase their sales and profitability.
 Continental consulting limited should provide effective quality in services which help
them to maintain strong position at marketplace. Thus it benefited to the firm to achieve
desired outputs and gain competitive advantages within an organisation.
TASK 4
P7 Reflection on research conducted
Competency How I have developed in this
area
When I need to do to develop
further in the area
Analytical skills It is also called as problem
solving capability. In this, I
grow with the support of
facing different issue at
workplace. So I am capable to
To solve different problem
which grow in during the
research and in the enterprise, I
require to apply analytical
skills. It will support me to
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solve entire issue in easily. accomplish better outputs
within predetermined time
period.
Research skills I have grown in this area by
reading different books, notes,
and so on.
I need to grow further in this
area by using different
methods including qualitative
and quantitative research.
Project planning I have grown in this through
emphasising on
communication, establish
objectives and goals of
organisation.
In order to develop an
effective and proper project I
need project planning because
it will support me in completed
all projects easily.
Communication Skill If I desire to work on
developing and improving my
communication quality I use
various ways such as scroll
down, hand gestures, body
language etc.
In order to transmit all data
regarding business process,
products and services. I need
communication quality
because it will assist me to
convey all information in an
appropriate manner.
Report writing In this field I have grown via
joining workshop and taking a
writing class.
I need to grow further in this
field when I require to write
essential and necessary content
and information.
Progress monitoring I have grown in this field when
I attained different class. Also
When I control progress of my
all team member and their
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I attend various seminars and
conferences which will support
me to control my progress.
work, I require to follow my
progress monitoring skills.
As per the above mentioned information that can determined that digitalisation in the
business operations is more beneficial for the development and progress of company at various
place. In during the research program I was play different role in identifying the best method of
research as well as using one of the best tool that save my time. There are different number of
books but still one has to determine the suitable one to analysis the accurate information. On the
other hand, the time period provided for doing the investigation was little but still I was easily
capable to finished the work on given time period. Further, at the period of organising the data
investigation, I increased knowledge about the software which is followed in studying the data.
With the aid of the thematic investigation and graph, I was able to done the task in an effective
and efficient manner. For me, this was the improvement factor which assist in accomplishing the
goals and targets within the time limit.
CONCLUSION
From the above mentioned information, it can be concluded that digital technology is
more essential part for the success and growth of an enterprise. As per the above findings that
describe more than half of the population are agree as digital technology is essential for the
business. It will also support an organisation to attract large number of customers and maintain
long run sustainability at large scale. In this company use different approach such as work-break
down structure and Gantt chart that help the firm to analysis productivity and performance of
employees. Further, business follow various kind of research such as qualitative and quantitative
research. Both are support to analysis accurate information and data regarding customer
preference and taste. In this company use questionnaire and survey tools which assist the
enterprise to easily know about clients response.
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REFERENCES
Books and Journals
Online
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Introducing Research Methods. 2014. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
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Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Continental
Consulting Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
I have to complete impact of
digital technology.
Yes
Yes,
No, I not need any changes
because, all information are
already addressed.
Any risks and / or issues identified?
 Did you identify risks/issues
with a lack of skills required
Yes, difficulties were being
emphasized in the process of
collecting the data as there
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for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the project
management plan?
were various resources which
were unable to provide
accurate data.
With the task budget, there
are difficulties in addition and
also has risks as well.
Problems encountered
 What barriers did you face? How did you overcome them?
There are various type of issue
which are addressed by me
like unhealthy environment
and confiding part.
In order to overcome all issue
I conduct researcher and
identify requirement of
respondents.
New Ideas and change of project
direction
Digitalisation is identify one of
the best ideas and change of
project direction.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 Did I find it useful to
complete the tasks?
 How well have I performed?
This assist in making new
knowledge and provide the
chance in order to enlarge
business operation and
functions in online.
Positive
with the support of managers,
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What did I contribute?
 What can I improve on next
week?
 How might this learning
apply in the future?
I was able to create this
project. Moreover, they all
provide me right program so
beside this task I can modify
my execution skills.
I necessity to modify my
ability especially
communication skills.
It will be aidful in providing
many good directions to the
administration for devising out
future decisions.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient
time for completion?
There are some things on
precedence like collecting
data, reviewing the literature
and setting up the purpose
and objectives.
Yes, proper time frame has
been fit up for all activities
and extra time that has been
uninterrupted aside for
closing all the project and
activities in impressive
manner.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
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date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Research project is completed for effect of new product development
to assist enterprise in enlarging business at global level.
2. Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
Yes I am capable to accomplish aims and objectives of research.
3. What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
Team sprite and working are identify as one of the better things
which provides me positive outputs.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Time mismanagement among team works are problems which arise
while performing activities of research.
5. What did you learn from undertaking the project?
I am capable to improve my knowledge about launching an
innovative goods into unique place and capable to understand
significance for an enterprise.
6. How would you rate your performance as a management consultant
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leading the project?
I would like to rate myself 8 out of 10.
7. What strengths and weakness of your performance did you
identify?
My strong point is futuristic approach for solving issue and weakness
is poor confidence.
8. How will this inform and support your continuous professional
development?
Continuous professional development is supportive in
accomplishing targets and this is essential in future activities also.
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