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Managing a Successful Business Project Assignment - Marks and Spencer (M&S)

   

Added on  2020-10-22

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Managing aSuccessful BusinessProject
Managing a Successful Business Project Assignment - Marks and Spencer (M&S)_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1. Devising project aim and objectives for the chosen topic.....................................................1P2. Producing the project management plan...............................................................................1P3. Work breakdown structure and a Gantt chart........................................................................2LO 2.................................................................................................................................................4P4. Application of qualitative and quantitative research methods..............................................4LO 3.................................................................................................................................................5P5. Appropriate tools and techniques for analysing data............................................................5P6. Drawing conclusion and providing recommendations........................................................14LO 4...............................................................................................................................................14P7. Reflection on the value of undertaking research.................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16APPENDIX....................................................................................................................................17
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INTRODUCTIONIn the present era, it is globalisation which has boosted output of economies and providednew opportunities to businesses to increase their scope. It has proved to be a boon for businessesas well as customers. There are plenty of positive implications which globalisation has providedto organisations irrespective of sectors they are operating in (The impact of globalisation oninternational business,2018). In the present study, main emphasis is given on the retail sector ofUK where globalisation has rendered numerous benefits on different functions of organisationswith positive economic, cultural and ethical impacts. To be specific, topic that will be studiedhere is analysing the positive cultural impacts of globalisation on marketing practices of Marksand Spencer (M&S) which is one of the leading British fashion retailers based in the UK.LO 1P1. Devising project aim and objectives for the chosen topicResearch Aim – To analyse the positive cultural impacts of globalisation on marketing practicesof retail organisations – a case study on Marks and Spencer, UKResearch ObjectivesTo identify the cultural impacts of globalisation on functions of retail organisationsTo analyse the influence of cultural impact of globalisation on marketing practices ofM&STo understand the challenges that company face due to cultural impact of globalisationResearch Questions1.What are the cultural impacts of globalisation on functions of retail organisations?2.How does marketing practices of M&S get influenced with cultural impact ofglobalisation?3.What are the challenges that company face due to cultural impact of globalisation?P2. Producing the project management planProject management plan is prepared with an aim to provide a comprehensive baselineregarding objective to be achieved along with the way to attain and measure same. It is formaldocument that helps in guiding the implementation and control of project.1
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Cost – One of the most important parts of project management plan is to estimate overallcosts associated and reaching at the final conclusion. Here, total baseline costs areincluded while, expenditures are mainly divided into labour costs, direct expenses andassets impacts (The Project Management Plan (PMP), 2018).Scope – To build a project management plan, scope in particular plays a significant roleby which foundation for understanding is set by the decision maker and down the line,development regarding results of project is done.Time – Time is also an essential aspect that has to be kept in mind while building aproject management plan as to meet the set deadline timely is highly important (Nakanoand et.al., 2018.). If all tasks decided to be carried out will not be accomplished in theirstipulated timeframe then there will be chances of delay in gaining final outcomes.Quality – It is crucial for to maintain quality of project by following set standards thatmust be met along with managing the compliance of deliverables. Non-compliance ofquality standards may lead project to serious repercussions based on the delivery as wellas acceptance (Papadimitriou, 2018).Communication – Further, for effective project management plan, it is important tomanage various working relationships to identify the stakeholders and their level ofinterest so that their expectations can be effectually met.Risk – While conducting project management plan, it is vital to assess the associatedrisks along with their likely impacts so that any issues that may occur while reaching atthe final results can be predicted and solved on time (The Project Management Plan(PMP), 2018).Resources – To analyse the need of resources is an important aspect of projectmanagement plan as without having sufficient financial, physical and human resources,to implement the same is not possible. P3. Work breakdown structure and a Gantt chartWork breakdown structure is basically the way to divide team’s work in different sections in ahierarchical decomposition of work which team is supposed to follow to reach the final goals in atimely and efficient manner. It is presented in such a way that is easily understandable by theteam as it is clearly defined and organised (PANNEERSELVAM, 2014). On the other hand,Gantt chart can be referred as the sequence of activities with their specified timeframe in which2
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each has to be completed with their start and finish data to attain the set target within specifieddeadline.Figure 1: Work Breakdown StructureTable 1: Project TimelineTask NameDurationStartFinishPredecessorsResearch project 94 daysThu 06-12-18Tue 16-04-19Planning for the research 24 daysThu 06-12-18Tue 08-01-19Finding the research topic 10 daysThu 06-12-18Wed 19-12-18Making subjective problemstatement 6 daysThu 20-12-18Thu 27-12-183Setting time frame for theallocation of resources 8 daysFri 28-12-18Tue 08-01-194Implementation of plan 61 daysWed 09-01-19Wed 03-04-19Critical review of literature 16 daysWed 09-01-19Wed 30-01-1953
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Choosing appropriate researchmethodologies 18 daysThu 31-01-19Mon 25-02-197Calculation of the costs 7 daysTue 26-02-19Wed 06-03-198Analysis of data and interpretation 20 daysThu 07-03-19Wed 03-04-199Evaluation of results and outcomes11 daysThu 07-03-19Thu 21-03-199Project closer 18 daysThu 06-12-18Mon 31-12-18Presenting conclusion andrecommendations 9 daysFri 22-03-19Wed 03-04-1911Proper documentation of results 7 daysThu 04-04-19Fri 12-04-1913Submission of report 2 daysMon 15-04-19Tue 16-04-1914Gantt chart4
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