Cultural and Ethical Impact of Globalisation - Assignment

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise project aims and objectives for a chosen scenario................................................1
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................2
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................3
TASK 2............................................................................................................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................6
TASK 3............................................................................................................................................8
P5 Analyse research and data using appropriate tools and techniques..................................8
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................17
TASK 4..........................................................................................................................................18
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Appendix: Project Logbook ................................................................................................20
Appendix: Performance Review...........................................................................................21

Topic:
“The positive economic, cultural and ethical impact of
globalisation on operational activities of multinational companies.”
INTRODUCTION
Globalisation is refers as a process through which organisation starts its operations of the
enterprise at global level. It aids firm to develop their international influence for operating the
business organisations successfully into new market (Chen, Kang and Lee, 2017). The the main
reason of globalisation is attracting global financing, obtaining multinational goods and services
as well as maximising trade. For the report the give company is H&M which is a leading
Swedish multinational clothing retail firm. It headquarters is in Stockholm, Sweden. The purpose
of this report is to develop the project aims and objectives. Prepare a project management plan,
work breakdown structures and Gantt chart. Methods of the research as well as analysis research
and data with te use of appropriate tools. Recommendations and value of undertaking research as
per own learning and performance are also mentioned in this report.
TASK 1
P1 Devise project aims and objectives for a chosen scenario
COMPANY OVERVIEW:
H&M is stands for Hennes & Mauritz, it is the fastest growing multinational clothing
retail firm known for their fast fashion clothing for teenagers, women, children and men (Farok
and Garcia, 2016). This is the associated organisations that operates in various countries like
Spain, Italy, Poland etc. and having approx 4950 stores within whole world.
AIM:
“To identify the positive economic, cultural and ethical impact of
globalisation on operational activities of multinational companies.”
OBJECTIVES:
 To understand the importance of globalisation for retail industry.
 To identify the positive impact of economic, cultural and ethical on
H&M.
 To analyse the challenges faced by H&M due to globalisation.
QUESTIONS:
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 What is the importance of globalisation into retail sector?
 How to identify the impact of economic, cultural and ethical on H&M?
 What are the challenges faced by h&m because of globalisation?
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan help project manager to accomplish the objectives of the
project in successful way. For project succession, its manager need to prepare a effectual plan for
specific project. It included some aspects that will useful for H&M to accomplish the research
process effectively. All the aspects are explained below:
Cost: For accomplishing a project, the project manager of H&M required to view few
important project factors (Fleming and Koppelman, 2016). Cost is the considered as a crucial
aspects of project. So respective company project manage divide the total cost in following
manner: Direct cost : Raw material, production, labour etc.
 Indirect cost: Administrative, funding and marketing, office space and so on.
Therefore, the estimated cost needed for this project is the first concern of H&M
manager so the approximated cost are mentioned below:
Activities Cost (£) Time
Project execution 4000 30 days
Employee management 2000 60 days
Preparing a draft for project plans 9000 90 days
Total 15000
Time: this is the essential aspects that researcher has to ascertain this, time need to be
attaining its objective in effectual way. Herein, researcher mainly create the time-frame to
performing research and strategy execution for international expansion (Harding, Nelson and
Glover, 2016). H&M project manager take estimated 90 days to perform this research or more
than that.
Scope: herein, the project manager find out the upcoming scope of its sustainability.
After performing research, H&M manager formulate plans as well as strategies to perform
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business operations in effectual way. It will assists them in attaining it objectives as well as
operations in proper manner. So, European market is the effective opportunities of market as its
per capita income is high and raw materials can be available easily.
Quality: For the intention of acquiring research in better way researcher has to maintain
research quality in order to obtain effective results (Heagney, 2016). In case H&M project
manager maintain quality it may capable to find out the globalisation impact on its firm and at
various department. The techniques utilise through selected firm for production as well as
promotion should be of good quality.
Communication: H&M project manager utilise mobile technology for the
communicating with one another in effectual way. This types of technology can be use in email,
voice call, video and many more. In order to extent its business internationally and to
communicate with target clients chosen firm utilise the social media techniques as it is the
popular and effectual tool for communication.
Risk: Before expanding enterprise into global market, this is the accountabilities of
H&M project manager to do risk analysis in order to develop effectual strategies as well as plans.
The risk that can be faced by H&M at the time of entering into global market is the economic
and monetary situation of specific nation. In case it do not examine regarding country's
economical situation where it wish to extent firm can face problems. Also cultural differences is
the risk that H&M have to face.
Resources: This is the accountabilities of researcher to utilise their resources in effectual
way so that research can be performed effectively. For, it H&M project manager must choose
proper resources like workers, raw material and many more to accomplish their objective in
proper way. Resources that are utilise in methods can be in both manner tangible and intangible.
Therefore, the major resources are proficient labour, finances etc.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Work break down structure is considered as a process where overall activities given into
project is distinguished in small organised pats so that they can perform simply. This si also
useful to ascertain whole expenses needed for performing as well as accomplishing project in
effectual way (Heldman, 2018). Also, it assists firm to set time for all activities and department
in appropriate manner. Through executing work breakdown framework project manager of H&M
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control its whole expenditure and develop project efficiencies. It will aids respective firm in
using time and resources in efficacious way this lead to attainment of objectives in better
manner.
Gantt Chart:
This is introduced by Henry L. Gantt in 1917, who is an american engineer as well as
social scientist. This is also considered as a horizontal bar chart utilise into management projects.
This provides a graphical activities art that aids in planning, coordinating and tracing specific
works within projects. Generally Gantt chart is developed on graph paper as well as difficult
version is formulated on Microsoft excel (Irishtimes, 2018). As per the given chart this can be
examine that various activities are distinguished into many sub points like identify the topic of
the research, develop aim and objectives, literature review, analysis of data, outcome and
recommendation etc. Thus, project manager of H&M decide that it need 90 days to perform
research.
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