Content Introduction Aims and Objectives Literature Review Data analysis and its findings Recommendations Conclusion References
Aim and Objectives of the Research Aim: To identify factors that influence buying behaviour of consumers: A study on McDonalds Objectives: To understand conceptual framework and theories of consumer buying behaviour Todetermineseveralfactorsthatcontributestobuyingbehaviourof customer in McDonald’s Toidentifyrelationshipbetweenbuyingbehaviourofpersonand performance of company Tosuggestwaystomakethecustomerpositiveandloyaltowards McDonald’s
Theme 1: Customers eat McDonald's products 14 6 a) Yes b) No
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Recommendations Identifycustomerexpectations–Foranalysingthecustomer behaviour, it is essential for McDonald's to identify their needs and level of expectancy. This would help in making effective changes for satisfying demand of customers. Engage prospects –By increasing conversation with customers and make effective relationship with them, respective company can gain opportunities to increase customer expectation and engage targeted audience with business for longer period as well.
Conclusion It has been concluded from this research that there are various factors presentthataffectbuyingbehaviourofcustomers.Itincludes income distribution, lifestyles choice, occupation, culture and more. In this regard, to fulfil basis desires like food they highly concern on quality of food items, availability of range of products, delivering services, price and more, before buying.
References Osei, B. A. and Abenyin, A. N., 2016. Applying the Engell–Kollat– Blackwell model in understanding international tourists’ use of social mediafortraveldecisiontoGhana.InformationTechnology& Tourism. 16(3). pp.265-284. East, R. and et.al., 2016.Consumer behaviour: Applications in marketing. Sage. Szmigin,I.andPiacentini,M.,2018.Consumerbehaviour.Oxford University Press.
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