Impact of Globalisation on New Product Development of H&M

Managing a Successful
Business Project

INTRODUCTION
 Data Collection the process of collecting information from all relevant sources
in order to find answer to the research problems, test hypothesis as well as to
measure the results.
 Research has prepared questionnaire to determine the impact of globalization
on new product development of H&M by using descriptive research.
 Researcher has used to analysis the data by qualitative methods in which
thematic analysis has been done.
 Researcher has prepared tables, charts and graphs and interpret the data in a
very systematic and logical way

Aims and Objectives
Aim:
 “To determine the impact of globalisation on new product development of company. A
case study on H&M”.
Objectives:
 To determine the concept of globalisation.
 To determine the factors of globalisation that affect H&M in the development of new
product.
 To analyse the challenges faced by H&M after globalisation in the new product
development of the company.
 To provide recommendation on successful launching of new product in the market.

QUESTIONNAIRE
Name of Organisation: H&M
Name of Respondents: _____________
Gender: ______________
Age: ________________
1. How long you are working in H&M?
 1 to 5 years
 5 to 10 years
 10 to 15 years
 15 years and above
2. Do you know the actual and detailed concept of globalisation?
 Yes
 No
 Not Sure
3.Do you think technological advancement after globalisation brings productivity in the operations of your company?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
 Neutral
4. Do you think that New Product Development bring success to H&M?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
 Neutral