Managing a Successful Business Project Assignment Solution
Added on 2020-10-22
18 Pages3549 Words495 Views
Managing a Successful BusinessProject
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3P 1. Aims and objectives on the impact of globalization on the marketing function oforganization. ...............................................................................................................................3P 2. Project management plan.....................................................................................................5P 3. Work breakdown structure and a Gantt chart to provide time frames and stages forcompletion...................................................................................................................................6P. 4. Small-scale research by applying qualitative and quantitative research methods.............7REFERENCES..............................................................................................................................11
INTRODUCTIONGlobalization is the process of expanding their business into different countries across theglobe which leads to higher operational efficiency, performance and productivity (Höllerer andet.al., 2017). Globalization helps in growing their business to different international borderswhich helps in growth and sustainability of business. This study will highlight aims, objectivesand time frame to identify the economic, ethical and cultural impact of globalization on themarketing function of the organization. It further conducts small scale research to effectivelymeet the aims and objectives of the organization. MAIN BODYLO1 and LO2P 1. Aims and objectives on the impact of globalization on the marketing function oforganization. Aim: To examine the positive economic, ethical and cultural impact of globalization on themarketing function within the organization. ObjectivesTo outline the impact of globalization on the marketing function of organization.To identify the economic, ethical and cultural impact of globalization on the marketingfunction of Dorothy Perkins.To examine the relationship between emerging of global brands and marketing function. To recommend marketing strategies to balance with economic, ethical and culturalimpact of globalization on the marketing function of Dorothy Perkins.QuestionsWhat are the impact of globalization on the marketing function within the organization?What are the economic, ethical and cultural impact of globalization on the marketingfunction within the organization?What are the relationship between emerging of global brands and marketing function?What are the recommended marketing strategies to balance with economic, ethical andcultural impact of globalization on the marketing function of Dorothy Perkins?
Globalization is the process of interaction and integration of the business activities withdifferent countries across the globe which helps in gaining competitive advantage which leads tohigher operational efficiency, performance and productivity of the business. Globalization helpsin reducing the operational cost of the business which eventually leads to higher profitability forthe organization (Beck, 2018). Globalization helps in improvising the marketing strategy which helps in reaching largecustomer base across the globe which leads to higher operational efficiency, performance andproductivity of the Dorothy Perkins. Implementation of new and advanced technology helps inreaching large customer base which helps in continuous improvement of the organization at aglobal level. Adaption of effective technology helps in rapid global transportation of goods andservices which leads to higher sustainability growth of the business (Clarke, 2019). Globalization has a positive impact on economy which helps Dorothy Perkins inexpanding their business to different international borders which leads to higher operationalefficiency (Madsen and Wu, 2016). The marketing function has cultural impact on globalizationwhich effectively helps in integrating people through technology, trade and improved labourmarkets which helps in building strong relationship between customers and organization(Durand, 2018). Globalization helps in improvising marketing activities of the Dorothy Perkinsin the ethical manner. It helps in reshaping the life of individuals and also helps in maintainingthe standard of living.Marketing helps in emergence of global trends by implementing effective marketing,promotional and distribution strategy which leads to long term sustainability growth anddevelopment of the business (Grossman and Helpman, 2015). Globalization helps in buildingstrong relationship with the other countries by serving them quality goods and services in themost efficient manner using digital technology as a tool for marketing. Globalization helps ineffectively targeting market, quick access to resources and production. Dorothy Perkins must opt for digital marketing to reach large number of customers in thetarget market. They must advertise their brand to increase the market share of the company andgain competitive position in the market. Adoption and implementation of online digital networkto create more awareness about the brand and helps in reaching large number of customersquickly (Eriksen., 2018. Globalization).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
GLOBALISATION IN THE MONEY GRAM BUSINESS INTRODUCTION 3 MAIN BODY3lg...
|8
|1662
|403
Multinational Fashion Business Strategic Marketinglg...
|14
|2393
|24
Managing a Successful Business Project Assignment - Dorothy Perkinslg...
|18
|3894
|496
Globalization and the Sustainable Development of Human Capitallg...
|33
|8272
|129
Managing A Successful Business Project (Pdf)lg...
|32
|7565
|225
Managing a Successful Business Project Assignment Solved - TESCOlg...
|9
|1693
|491