Globalization and the Sustainable Development of Human Capital
Added on 2020-12-10
33 Pages8272 Words129 Views
UNIT 6
Table of ContentsTOPIC: ............................................................................................................................................3ACTIVITY 1 ...................................................................................................................................3P 1 Aims and Objectives .......................................................................................................3P 2 Project management plan ................................................................................................4P 3 Work breakdown structure and Gantt chart ....................................................................6Gantt chart: ......................................................................................................................................7P 4 Research Methodology ....................................................................................................8ACTIVITY 3 .................................................................................................................................13P5 Data analysis...................................................................................................................13P6 Recommendation.............................................................................................................22P7 Reflection........................................................................................................................23CONCLUSION..............................................................................................................................24REFERENCES..............................................................................................................................25Appendix........................................................................................................................................27
TOPIC: “To examine the positive economic, cultural and ethical impact of globalization onmarketing function- A study on British Telecoms.”ACTIVITY 1 P 1 Aims and Objectives Background of Study Globalization is distributed of goods, technology, information and jobs acrossinternational boundaries and cultures, it describes mutuality of country around the globesupported through free trade in economic terms. It can increase standards of living in poor andleas developed nations through giving job chances, improvement and improving access ofproducts and facilities. Globalization is social, cultural, economical, political and ethical aspectsin the nation (Baylis, Smith and Owens, eds., 2017). These kinds of aspects influence ondifferent functions like marketing, operation, human resources and accounting of business.Globalization leads to larger communication between many population in relation to socialimpact on marketing activities of business. It stand for exchange of thoughts, values andexpression between cultures in relation to cultural impact on marketing functions of company.Globalization has changed attention to intergovernmental companies like World TradeOrganization by this way it impacts politically on marketing functions of company. It is definethe growing interdependence of economies, culture, populations of world. It is brought aboutthrough cross-border trade in products and facilities, tech, flow of investment, people and data(Crane and Matten, 2016). The broad range impacts on globalization are difficult and politicallycharged. Its benefits on overall society as with leading technological advances. The relativecosts and benefits can setting mode for improving difficulties while sustaining the broad pay-offs. Globalization allow developing nations to catch up to industrialised countries throughraised manufacturing, diversification, economic growth and development in living of standards.In order to that outsourcing by firms brings jobs and technology to evolving nations. It hasadvanced social judicature on global scale which its has directed attention on human rightsinternational level. In addition to that, globalization aid to increase sales and profits as well asmarket share of companies in the industry in which they operate. It has raised the competitive
advantages and productivity of company. Also, it improve the performance and culture of firm inthe industry. The present study is based on British Telecom. It is the British multinational holdingorganization in the United Kingdom. It has operations in across 180 nations. Also, it is biggestprovider of fixed line, broadband and mobile services in the United Kingdom. Company controlsnumber of big subsidiaries. BT global services division and BT consumer in great Britain toacross the 18 million consumers. BT consumer divisions suppliers telephony, broadband andsubscription television facilities. The majority of their business and assets are held by its entirelyoperated subsidiaries British Telecommunications plc. Aims:“To examine the positive economic, cultural and ethical impact of globalization onmarketing function- A study on British Telecoms.”Objectives: To determine the concept of globalization. To analysis the positive ethical benefits on growth of British Telecom at the global level. To examine the importance of globalization in the marketing functions of BritishTelecom. To recommend the strategies that can help for improving overall performance of BritishTelecom. P 2 Project management plan Project management plan is formal, approved document which determine ways of projectis executed, displayed and controlled. It can be summary or detailed document and can involvebaseline, accessory management plans and other planning documents. There are many elementsof project management plan involves standard of scope, cost and schedule, quality,communication, risk and resources (Lambregts, Beerepoot and Kloosterman, eds., 2015).Effective create project management plan will aid to accomplish the aims and objectives ofresearch that is positive economic, cultural and ethical impact of globalization on marketingfunction of business. Here are elements defines below that are utilised to make projectmanagement plan:Cost: It is the leading work of the investigator that scholar have to set the cost or plan thebudgeted cost in which research is completed. Therefore, appropriate management of costing is
required, so that all the actions of study carried in effective mode. In conducting this presentstudy, £10000 is needed for accomplishing aims and objectives by performing all the activitiesbecause globalization is very wider theme and investigator has to research all the narrow view,so that outcome obtained will be authentic (Martín‐Dávila and et.al., 2018). In order to that,project manager needs to determine the all the costs like technology, marketing, labour and soon. This can aid to accomplish the aims and objectives of research that is positive economic,cultural and ethical impact of globalization on marketing function of business.Quality: It is the also very essential to achieve the aims and objectives as well as toresolve the issues in the study. All the info or facts that are gathered through the investigator canhave reliability and believability. Investigator can assure that from collecting information tointerpretation for that quality must be maintain (Rashid, 2018). Therefore, project manager willassure the utilisation of appropriate quality of resources for accomplishing the aims andobjectives of study that is positive economic, cultural and ethical impact of globalization onmarketing function of business. This can aid to complete the project according to timeline. Resources: Adequate resources are needed to conduct the whole study in effectivemanner. If investigator dose not have capable resources than quality of research will beinfluenced. It is the very essential which needed resources can be collected. Resources involveslaptop, storage devices and stationery items (Cunningham and Ferrell, 2015). Effective andappropriate resource will be utilised which can aid to accomplish the aims and objectives ofstudy that is positive economic, cultural and ethical impact of globalization on marketingfunction of business. This can aid to complete the project according to timeline. Communication: It is the keystone when it comes to conduct any study on any topic.There can be effective interaction among the operation of business and all the actions related tothe aims of globalization. Investigator will utilise emails circular are chosen for impressiveinteraction. Thus, project manager needs to focus on effective interaction between workers orstaff which are involved in this project or research (Rinallo, Bathelt and Golfetto, 2017). Thiscan aid to accomplish the aims and objectives of research that is positive economic, cultural andethical impact of globalization on marketing function of business. This can aid to complete theproject according to timeline. Risk: In relation to conduct the study effectively, it is the very essential that there can beappropriate measurement of risk which will aid the company and researcher to maintain the
useful of research of the study. There are many risks like theft of data, security of issues etc.Therefore, it is very essential which investigator can ensure and mitigate the risk through makingappropriate plan and management (Gachoka, 2015). Therefore, project manager needs to ensurethat all the risks will be effectively and appropriately assessed by creating the risk registers. Thiscan aid to accomplish the aims and objectives of research that is positive economic, cultural andethical impact of globalization on marketing function of business.Risk Description Likelihood of risk occurring Impact if risk occur Financial Risk Medium High Technical Risk Low High Human Resource RiskLow Medium P 3 Work breakdown structure and Gantt chart Work Breakdown Structure: It is dividing difficult projects or tasks to simpler and manageable activities is theprocedure determined as work break down structure. The project managers utilise method forsimplifying in project execution. There are many causes for making WBS in relation to accurateand readable project company, indicates the project milestones and control points (Martín‐Dávila and et.al., 2018). This can aid to complete the each and every activity of project on set updeadline. Through this, project manager easily and effectively accomplish the aims andobjectives of research. Task ModeTask NameDurationStartFinishPredecessorsAuto ScheduledIdentification of market8 daysMon 03-12-18Wed 12-12-18Auto ScheduledSelection of market 9 daysThu 13-12-18Tue 25-12-181Auto Scheduledconducting market research 9 daysWed 26-12-18Mon 07-01-192,1Auto Scheduledformulating of goals and objectives 7 daysWed 26-12-18Thu 03-01-192Auto Scheduledidentification of audience in newmarket 4 daysTue 08-01-19Fri 11-01-193,4Auto creating marketing plan 6 daysTue 08-01-19Tue 15-01-193
ScheduledAuto Scheduledimplementing of marketing plan 10 daysWed 16-01-19Tue 29-01-195,6Auto Scheduledtesting of product 8 daysWed 30-01-19Fri 08-02-197Auto Scheduledfinal launch of product in market 5 daysMon 11-02-19Fri 15-02-198Gantt chart: It is the kind of bar chart which example project programme. This chart lists activities tobe acted on the vertical axis and time intervals on horizontal axis. The dimension of horizontalbars in the graph displays the duration of each activity. This can aid to identify the completingthe each and every activity on fixed deadline (Lambregts, Beerepoot and Kloosterman, eds.,2015). Also, this can aid to plan, coordinate and track particular activities in project. Throughthis, project manager easily and effectively accomplish the aims and objectives of research. Illustration 1: Gantt Chart
Illustration 2: WBSP 4 Research Methodology
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Assignment : Contemporary Business Issues in a Globalized Environmentlg...
|10
|2754
|69
Managing a Successful Business Project Assignment - British Telecomlg...
|27
|5685
|222
Contemporary Business Issues in a Globalized Environment- Doclg...
|11
|3408
|133
Business Strategy INTRODUCTIONlg...
|17
|5256
|470
Business Strategy For BT Group Plclg...
|15
|4501
|373
Impact and Influence of Macro Environment on Business Strategylg...
|15
|4750
|167