Managing Successful Business Project Assignment - Marks and Spencer

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Project aim and objectives..........................................................................................................1
Project Management plan............................................................................................................1
Produce a work breakdown structure and Gantt chart...............................................................3
TASK 2............................................................................................................................................6
Carry out a research by applying qualitative or quantitative research method...........................6
P5 Analysing the research data ..................................................................................................9
TASK 3..........................................................................................................................................19
Recommendations.....................................................................................................................19
TASK 4..........................................................................................................................................25
Reflection..................................................................................................................................25
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................29

Title: “The Positive economic, cultural and etical impact of globalisation on marketing and
Human resource within Marks and Spencer”
INTRODUCTION
In this era of globalisation, every company wants to be on top and gain high competitive
advantage as well. Therefore, the report main aim is to determine the Positive economic, cultural
and etical impact of globalisation on marketing and Human resource within Marks and Spencer”
. The chosen firm for this report is Marks and Spencer, which is retail firm in UK and as it wants
to expand at global level, the report will help to describe the task direction idea that includes
cost, quality, communication and scope. Further, by using primary research, report will help to
attain the aims and objectives and then provide recommendations as well.
TASK 1
Project aim and objectives
Aim: “ To investigate the Positive economic, cultural and ethical impact of globalisation on
marketing and Human resource within Marks and Spencer”
Objectives:
 To understand the idea of Globalization.
 To determine the positive economic, ethnic and social impact of globalization on
Marketing and Human Resource functions of Marks and Spencer.
 To suggest the ways through which company can gain economic benefits be expanding at
global level.
Background: Economic process is the simple process of action and desegregation of
different institution at intercontinental plane. Further, while operating globally, the company also
faces different issues regarding communication barrier and economic factors, cultural issues. In
the same way, study is also based upon the some key aspect and their impact which affect
positively while company operating globally. The report is based upon a case study of Marks and
Spencer, which is star retail marque in UK and currently it has more than 900 stores at
worldwide level. In the same way, research report assist to describe the key aspect of
globalization such as economical, ethnic and right and its impact upon the concern role as well.
Project Management plan
Project Purpose: The main purpose of the report is to describe to Positive economic, cultural
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and ethical impact of globalisation on marketing and Human resource
within Marks and Spencer so that it can easily grow its business at world
plane and determine the actual resource, cost and quality of material that is
required for the completion the project (Brenkert, 20196).
Project Cost: It is the overall project cost which is required in order to complete the
project and that is £650.
No. Details Amount
1 Stationery £100
2 Wages £250
3 Travelling £60
4 Contingency expenses £80
5 Other expenses £160
Total £650
Project Scope: This research report helps to determine the positive impact of economic,
cultural and ethics upon business function. The scope of this project is such
that it helps in the expansion of business and determine the ways through
which the business can operates at global level. Such that it will also help a
business to quick access different positive key aspect that helps a business
to provide success (Kerzner, 2019).
Project Time
frame:
The time frame for this research project is 12 weeks from the 4th June
onwards.
Project quality: Quality is vital because it helps to make the project successful and
measurable. Such that the tools and techniques which are used during the
project should be in measurable terms and the resources which are used
must be in good quality so that it helps to attain the purpose of the research
(Werhane, 2019).
Project
communication:
It is the main key element of the report in which a poor communication
makes the plan unsuccessful and project success is also depend upon an
effective communication and improving the communication helps to
maximizes the success and minimizes risk. Thus an effective
communication will help to complete the research report (Fleming, 2019).
Further, the project manager should contacts to stakeholders and when the
issue arises, they should try to solve this for the completion of the research
report.
2

Project Risk: No. Risk / Issue Proposed Solution
1 Absence of high staff An alternative staff members should be
hired to cope this situation.
2 Lack of cooperation on
part of team members due
to leadership style of
Project Manager
The project manager should opt
situational or contingency leadership
style that helps to maintain cooperation.
3 Owing to circumstances
beyond your control you
fail to deliver the project
to M&S in the agreed
period of time.
Work schedule should be followed and
every task should be done at prescribe
deadline (Kliem and Ludin, 2019).
4 Poor communication Training and meetings should be
conduct for effective interaction.
Project
Resources:
The research report require some physical resources such as chair, desk and
stationery in order to complete the report. On the other side, it also require
human resource such as administrator, accountant who help to reach the
aim and objectives in prescribe deadlines. Moreover, some financial
resources which is as describe in the budget is also required for completion
of aim and objectives.
Produce a work breakdown structure and Gantt chart
Work breakdown Structure:
3

Illustration 1: work breakdown structure
Gantt Chart:
4

5

TASK 2
Carry out a research by applying qualitative or quantitative research method
Quantitative research Qualitative Research
 This Is used todevelop the
understanding on human and social
science in order to determine the way
people think (McNabb, 2015).
 This is Subjective approach and inquiry
is process oriented.
 This method is used to generate the
numerical data and some hard facts by
using some logical and mathematical
techniques.
 It is objective approach and result
oriented
Research Philosophy: It is the content active the mode in which the data is gathered and
analysed and even it is mainly help to reflect the researcher's assumptions (Harris And et.al.,
2019). There are four sorts of Research Philosophy such as Interpretivism, Realism, Pragmatism
and Positivism.
Among all, researcher chooses Interpretivism research philosophy because it involves
researcher to construe the component of a survey and this also incorporate the quality curiosity
into a study. Further, this also helps to accomplish the purpose such as to Positive economic,
cultural and ethical impact of globalisation on marketing and Human resource within Marks and
Spencer (Research philosophy, 2018).
Research design: It is the set of methods and process that is used to implement the plan
and also ensures that the data that will obtain will help to answer the questions. Further it also
refers to the overall strategy that is used to integrate the different components to ensure that the
aim and objectives are attain. It is of two types such as exploratory and conclusive research
design.
Among two, researcher chooses descriptive research design under exploratory research
design that helps to generate the insights about the situation and provide hypothesis results. This
method further assist to attain the aim i.e. to investigate the a Positive economic, cultural and
ethical impact of globalisation on marketing and Human resource within Marks and Spencer
6

Data Collection: It is the systematic approach that is used too collect or analyse the data
from different sources in order to complete the project. Further, there are two types of data which
is used by the researcher such as primary data collection and alternate collection aggregation
(Ferrell and et.al., 2019). In primary methods, the information is directly obtain from the first
hand source such as surveys and observation and on the other side, secondary data collection
methods are those information which is collected from articles and books and newspaper.
Therefore, researcher will chooses both type of data collection methods in order to achieve the
aim that is Positive economic, cultural and ethical impact of globalisation on marketing and
Human resource within Marks and Spencer.
Data Analysis: It is the procedure of examine, analysing and transforming the
information with a purpose of cover some useful information and also support the decision
making as well. There are two types of information investigation, qualitative and quantitative
data analysis (Bell, Bryman and Harley, 2018).
For the research report, researcher chooses thematic under qualitative data analysis
because it helps to collect the information in non- numeric form and to attain the aim of report
i.e. to investigate the Positive economic, cultural and ethical impact of globalisation on
marketing and Human resource within Marks and Spencer.
Sampling: It is the simple procedure that is in use in which a preset figure of observation
is taken from the large grouping of people. There are two kind of choice such that probability
sampling and non- probability sampling (Khan and Naguib, 2019).
Among this, researcher chooses simple random sampling under probability sampling and
chooses 20 managers of Marks and Spencer to order to accomplish the aim such that to investigat
Positive economic, cultural and ethical impact of globalisation on marketing and Human
resource within Marks and Spencer
Ethical Consideration:
 The participants should not be subject to harm in any ways.
 The investigator should also get full permission from therespondents to a study (McNabb,
2015).
 Adequate level of confidentiality should be maintained and there should not be any
miscommunication or mislead the information.
 Data privacy act should be followed while representing the data.
7

Questionnaire
Questionnaire
Name:
Age:
Gender:
1 Are you aware with the concept of globalization?
 Yes
 No
2. Does company facing any ethical issues in its marketing functions?
 Yes
 No
3. Do you think M&S policy is eco- friendly and accommodative to employees with different
cultural orientation?
 Yes
 No
4. Are you comfortable with the working culture of Marks and Spencer?
 Yes
 No
5. Did the HR of the firm uses effective strategy for enhancing the company's current situation?
 Yes
 No
6. Does HR of Marks and Spencer policies follows the laws and regulation in ethical manner?
 Strongly agreed
 Agreed
 Disagreed
 Strongly disagreed
7. Do you think that the organization is operate in socially responsible manner?
 Strongly agreed
 Agreed
 Disagreed
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 Strongly disagreed
8. Are you satisfied with the rules and regulation of Marks and Spencer?
 Strongly agreed
 Agreed
 Disagreed
 Strongly disagreed
9. Which of the following types of misconduct were you suffering from?
 Abusive behaviour
 Safety violation
 Stealing
 None of these
P5 Analysing the research data
Theme 1: Majority of managers aware of the conception of Globalization
1 Are you aware with the concept of globalization? Frequency
Yes 16
No 4
9

Interpretation: From the above, it has been understood that bulk of the director of
Marks and Spencer says that they know the concept of globalization, it is so because the quoted
firm is operating at global level. Out of 20 managers, 16 respondents states that they know the
concept of globalization while only 4 states that they did not know about it.
Theme 2: Majority says that company facing any ethical issues in its marketing functions.
2. Does company facing any ethical issues in its marketing functions? Frequency
Yes 18
No 2
10
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column B

Interpretation: from the above graph, it has been taken that majority of managers are in
favour that company facing some ethical issues in its marketing functions such that out of 20
managers 18 managers says that ethical issues affect the business of Marks and Spencer while
only 2 respondents states that it dos not affect the business. This shows that ethical issues creates
positive as well as negative impact upon the business performance while marketing any specific
products in market.
Theme3: Majority of the manager are in favour that M&S have eco- friendly policy
3. Do you think M&S policy is eco- friendly and accommodative to
employees with different cultural orientation? Frequency
Yes 19
No 1
11
18
2
Yes
No

Interpretation: from the above graph, it has been understood that majority of the
managers are in favour that the company's policy is eco- friendly that helps to creates positive
impact upon customers. Out of 20 managers, 19 respondents response that M&S policy is eco-
friendly and accommodative to employees with different cultural orientation, while only 1
respondents is not in favour of it. Thus,it shows that the policy of the firm is help to prevent the
environment and also help to adjust their employees with different cultural dimensions as well.
Theme 4: 100% managers says that they are comfortable in the working culture of M&S.
4. Are you comfortable with the working culture of Marks and Spencer? Frequency
Yes 20
No 0
12
Yes
No
0 2 4 6 8 10 12 14 16 18 20
19
1
Column B

Interpretation: from the above, it has been understood that 100% respondents are on
favour that they are quite happy and comfortable in the working culture of company that clearly
shows that it has diverse workforce and have good team performance which further assist a
business to operate globally in successful manner. Out of 20 managers, all 20 respondents are in
favour that they feel comfortable in Marks and Spencer because it has good working
environment with better leaders and team who always help a business to attain the aim and
objectives of a quoted firm.
Theme 5: HR of the firm uses effective strategy for enhancing the company's current
situation
5. Did the HR of the firm uses effective strategy for enhancing the
company's current situation? Frequency
Yes 18
No 2
13
Yes No
0
2
4
6
8
10
12
14
16
18
20 20
0
Column B

Interpretation: From the above graph, it has been analysed that HR of the firm uses
effective strategy for enhancing the company's current situation Out of 20 managers in Marks
and Spencer, 18 states that the HR of the firm uses effective strategy for enhancing the
company's current situation and only 2 states that it did not. This clearly shows that the company
has effective strategy that will help a business to stay ahead in the competition and also enhances
its brand image as well.
Theme 6: Majority of managers are in favour that HR of Marks and Spencer policies
follows the policy in effective manner.
6.Does HR of Marks and Spencer policies follows the policy? Frequency
Strongly agreed 14
Agreed 3
Disagreed 3
Strongly disagreed 0
14
18
2
Yes
No

Interpretation: From the above graph, it has been understood that HR of the company
also have ethical standard and at the time of recruitment and selection, the business policies are
applied in strict manner which means that there is a fair treatment of all the candidate when the
appointment is made. Out of 20 managers, 14 respondent are strongly agreed that the business
follow the ethical standards and 3 respondent are agreed that it business operation are in favour
of ethical manner. While on the other side, only 3 managers disagreed that the it does not follow
any ethical standard.
Theme 7: Majority says that M&S is operated in social responsible manner.
7. Do you think that the organization is operated in socially responsible
manner? Frequency
Strongly agreed 17
Agreed 2
Disagreed 1
Strongly disagreed 0
15
Strongly agreed
Agreed
Disagreed
Strongly disagreed
0 2 4 6 8 10 12 14
14
3
3
0
Column B

Interpretation: Majority of managers are in favour that the Marks and Spencer is
operated in socially responsible manner globally, which means that an organization that is ethical
by means is the first choice of the employees and in the same way, the quoted firm is also
operating and follow the CSR that creates positive impact upon the employees and business.
Such that out of 20 managers, 17 respondent response that the company operates in socially
responsible manner while 2 among them are agreed but only 1 manager disagreed that the
business is not operates in social responsible manner.
Theme 8: Majority of managers are satisfied with the rules and regulation of Marks and
Spencer
8. Are you satisfied with the rules and regulation of Marks and Spencer? Frequency
Strongly agreed 13
Agreed 5
Disagreed 2
Strongly disagreed 0
16
17
2
1
Strongly agreed
Agreed
Disagreed
Strongly disagreed

Interpretation: From the above graph, it has been understood that majority of managers
are in favour that the change in organization policy will help a business to lead it further level of
success. Such that out of 20 managers, 13 managers are strongly agreed while 5 are agreed that
the business policy change procedure. But only 2 respondents are disagreed such that they are
not satisfied with the rules and regulation of Marks and Spencer
Theme 9: Managers says that they did not face any misconduct in working place.
9. Which of the following types of misconduct were you suffering from? Frequency
Abusive behaviour 2
Safety violation 2
Stealing 0
None of these 16
17
Strongly agreed
Agreed
Disagreed
Strongly disagreed
0
2
4
6
8
10
12
14
13
5
2
0
Column B

Interpretation: As majority of managers are in favour that they did not feel any
misconduct in the working place of Marks and Spencer that clearly shows that the working
culture of the company is quite good and all the employees of the firm are comfortable at the
workplace. Out of 20 managers, 16 respondents responses that none of them faces any
misconduct in the working place, while 2 states that they faces abusive behaviour and 2 states
that they feel safety violation at working area of the company. Therefore, majority of them are in
favour that they do not face any misconduct at work place of Marks and Spencer.
18
2
2
16
Abusive behavior
Safety violation
Stealing
None of these

TASK 3
Recommendations
19

20

21

22

23

TASK 4
Reflection
Project Title To investigate the Positive economic, cultural and
ethical impact of globalisation on marketing and
Human resource within Marks and Spencer”
project accomplish 12 weeks
Aims successful ? How ? Yes, because majority of respondents are in favour
that the company has Marks and Spencer follow all
rules, adhere the laws and regulations.
evaluation and assessment Risks: Absence of high staff
impact: creates negative impact upon business
project.
Things that are gone well during
project?
Things that worked well: the deadline of the
project sources is meet properly
Reasons they worked well: it is so because of
having sufficient knowledge.
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Evaluate two aspects of the project?
Evaluation of 2
aspects of the
project
Aspects Strong points
(advantages)
Weak points
(disadvantages)
Activities Aim and
objectives
Time scale
Outcomes Achieved Delay the projcett
Problems issue during the project and
Provide solution?
Limited resources and lack of information is the
problem that emerged and by using internet and
through primary research, it can be resolved
timely identification and resolution of
issues? yes
Learning? I learn different things that help me to enhance my
current knowledge regarding ethical standards
which needs to be follow by every business.
Further, through this research, I also learn that to
run a business at global level, there is a need to
determine all the economical, cultural and ethical
consideration because it creates both positive as
well as negative impact upon business function. In
addition to this, my overall experience during the
project is good such that I raise my research skills
and also determine different methods which are
used to make the project successful (Crane and
Matten, 2016)
Rate your performance as a Project
Manager
7 out of 10.
strengths and weaknesses I raise my research skills and also determine
different methods which are used to make the
project successful and I also feel that I have lack of
research skills which needs to be improved for my
future projects and this raise my overall knowledge
regarding the business functions of Marks and
Spencer. Apart from this, though this is my first
project but in my future project, I will always try to
complete it in more precise manner so that it assist
me to provide exact or correct conclusion as well.
25

support continuous professional
development?
By taking proper and regular review
reflection on the task outcomes and the
decision-making activity.
During the project research,. Even, though, I also
analysed that the majority of the managers in
Marks and Spe4ncer are satisfied with the working
culture of the company and this is so because of
changing policy and follow the ethical standard at
working place. However it has been critically
evaluated that On the other side, in order to
improve my future projects, I will also used
quantitative research approach that helps me to
provide exact results, as in this research report I
used qualitative research methods that mainly
integrates with the human interest only. But
somehow I am not satisfied with the result because
it does not gives exact and correct information or
result that relates to my aim and objectives
(Trevino and Nelson, 2016).
Justify the recommendations you made
to Marks & Spencer management and
learning during the project.
Further, it is also recommended to the firm that as
Mark and Spencer have positive working
culture that means its employees are
comfortable, but on the other side, a firm
should also provide training sessions to their
employees in order to make them aware
about any change in the policy.
This will help to create awareness among them
regarding any ethical practice which needs to be
introduce in the working area of Marks and
Spencer.
CONCLUSION
From the above study it has been concluded that through qualitative data methods, the
research aim and objectives are fulfilled and it has been concluded that majority of the
respondents are in favour that the company have its ethical standard and diverse workforce, that
helps a business for its smooth functioning. Further, it has been concluded that by changing in its
26

policy procedure and involving its employees into decision-making process will help a business
to prolong its marque picture in activity as well.
27