Managing a Successful Business Project plan - Asda

MANAGING A
SUCCESSFUL
BUSINESS PROJECT
Table of Contents

INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1. Devising project aims and objectives. .............................................................................3
P2. Project management plan.................................................................................................4
P3. Work breakdown structure and Gantt chart.....................................................................6
TASK2...........................................................................................................................................10
P4. Small scale research by applying qualitative and quantitative research methods..........10
TASK3...........................................................................................................................................13
P5. Analyse research and data by using appropriate tools and techniques. ........................13
P6. Communicate appropriate recommendations as a result of research and data analysis.21
TASK4 ..........................................................................................................................................22
P7. Value of undertaking the research to meet stated objectives. .......................................22
CONCLUSION .............................................................................................................................23
REFRENCE.....................................................................................................................................1

INTRODUCTION
Globalisation is a process through which domestic, territorial economic system and
societies, cultures have become incorporated with worldwide network of trade, communication,
immigration and transportation. It is a procedure in which people, ideas and good spread all over
the world and is multidimensional process. Organisation undertaken in this report is which was
founded in 1949 in UK and deals in retail sector (Akterm, 2016). It provides products like
grocery, general merchandise and financial services. This report will devise the project aims,
objectives and time frames based on the globalisation. It will also conduct small scale research,
information gathering and data collection to support the project. It also present the project and
devise the suitable recommendations based on meaningful conclusions.
TASK1
P1. Devising project aims and objectives.
TITLE:
To examine the positive economic, cultural, ethical impacts of globalisation on different
business functions. A case study on ASDA.
INTRODUCTION :
Globalisation is the process of growing, developing and expanding the business, services
or technologies all over the world. It is generally an expansion of various businesses to the global
market. It is a complex phenomenon which encompasses a great variety of tendencies and trends
in the social, economic and cultural sphere. In the current context it has cleared the way for
overall advancement and development of economies worldwide. This creates a successful
interconnected market place without limiting the time zone and national boundaries. In last few
decades, concept of globalisation is evolving very rapidly which has resulted in the globally
economical, political, social and cultural integration with the advancement in the technologies,
telecommunication, transportation, etc. This also helps in making companies productive in
economic sense (Amran, 2016). There are many factor which have described the acceleration in
globalisation all over the world because of the demand of people, free trade activities, worldwide
acceptance, emerging new technologies,etc. It helps the overall world market to be consider as a
single market. This has also brought variety of affordable priced quality products and overall
economic benefit to the developing countries.

Aim: To examine the positive economic, cultural, ethical impacts of globalisation on marketing
function of organisation. A case study on ASDA.
Objectives:
 To understand the concept of globalisation.
 To study the positive economic, cultural and ethical impacts of globalisation on various
business functions of ASDA.
 To study various benefits related with globalisation which can be acquire by company.
Research Questions:
 What is the concept of globalisation?
 What is the economic, cultural and ethical impacts of globalisation on various business
functions of ASDA?
 What are the benefits related with globalisation which can be acquire by company?
P2. Project management plan.
Project management is a cautiously designed and organised attempts to execute a
particular one time effort (Cavusgil, 2014). It is the discipline of using established principles,
procedures and policies to successfully guide a project from its initiation to its completion. This
method includes organising the activities related to a projects and its parts. It is the practice of
initiating, planning, executing, controlling and closing work of a team to accomplish specific
goals and objectives. This involves various aspects or elements like cost, scope, time, quality,
communication, risk and resources for effectively and successfully completion of a project.
Therefore, for implementing and executing the project in ASDA, these elements will be
considered and they are explained below :
 Cost : This aspect is concerned with the process of planning and controlling the budget of
a project or business. It is the total estimated fund which will be required by the company
to accomplish the project successfully. This is very important and crucial aspect because
the success of the project dependence upon how well the cost of the project has been
managed in the project. These cost can be divided into various aspects like fixed cost,
variable cost, sunk cost, advertising cost, installation , etc. So therefore, the estimated
cost for the implementation of new project or idea is £6000. there are also some cost
which are incurred by the researcher like stationary, travelling cost, etc. which is
estimated as £500.

 Scope : It is the outcome or end result of the project which is undertaken. It considers
particular requirements or task which are needed to accomplish the project. This involves
managing and handling stakeholder expectation. So therefore, the successful project will
manage the scope of the project and any change in scope related to time and cost.
 Time : It is the period which is required to launch the new product in the market. This
involves time frame from the very first stage of the project management plan till the
successfully completion of the same (Chang, 2016). The time required by the Asda for
accomplishing the objective of the company is estimated at 12 weeks while the time
required for the researcher for doing research is estimated at 9 weeks.
 Quality : It is the combination of standards and criteria to which the project's product
must be delivered for them to perform effectively. The project must fulfil the criteria of
performance requirements, service levels like availability, reliability, etc. By this,
company will be able to satisfy customer needs and demands and enhance the positive
impact of globalisation. For researcher, the information collected must be authentic,
contains relevancy which will be useful in devising the future actions of the plan
effectively and efficiently.
 Communication : It is the process of exchanging information which is required for the
completion of the project. This transfers the ideas, thoughts, actions, content, etc.
between the various people and department of the ASDA (DaSilva and Trkman, 2014).
For effective communication, organisation will need internet connection, telephones, etc.
while researcher will need to organise meetings, conference calls, etc. to accomplish the
goals and objectives of the company on time.
 Risk : It is the potential external events which will have negative impact on project it it
occurs. It is the combination of probability that the event will occur and its adverse
impact on project. This risk can be in numerous ways and for ASDA the it will be
associated with the changing tastes and preferences of the customers, dynamic external
environment which will affect the operations of globalisation, financial risk, etc. At the
same time, researcher is also at risk of various elements like lack of privacy,
confidentiality, conflict, etc.
 Resources : They are required in every business project. It is the combination of various
elements like people, equipments, funding, etc. which is efficient enough to accomplish

the objective of business. In this, company will have resources like financial, manpower,
machinery, etc. while researcher will have resources like knowledge, skills, capabilities,
innovative thinking, etc.
Therefore, from the above discussed elements of project management plan it has been
summarised that these elements play a very crucial role in devising the plan successfully (De
Massis and Kotlar, 2014). They improves the possibilities of attaining goals and objectives,
improves productivity and quality of work, encourages consistent communication on staff. It
further helps the company in gaining competitive advantage and boost the bottom line.
P3. Work breakdown structure and Gantt chart.
Gantt Chart
Organisation uses Gantt chart for visualization of task which are specified in a project.
This chart represent details about the start and finish dates of different elements of the projects. It
is constructed with horizontal axis which represent the total time of span of the projects. That is
further broken into days, weeks and months. Vertical axis represent the list of task. Modern
Gantt charts represents the status of project and also the person responsible for performing it
which provides an organisation a clear image of the time period which is being used for
completion of task and also helps in achieving overall organisational goals. It assists an
organisation in scheduling, managing, and monitoring different task and resource associated with
a project through proper monitoring of the task and plans (Higgins Omer and Phillips, 2015).
Organisation tents to work in smooth way and having a eye on work process helps company to
utilise its work force in a better and effective way. It also depicts task slack time or additional
time being required for completion of a task. Organisations can use this chart in managing
projects of all sizes and types.

Work Breakdown Structure.
It is used to break complex projects into smilier and manageable task that can be
managed in the work process. It enables company to plan their work in a more efficient and
effective way. ASDA will use this structure to breakdown projects into smaller and more
manageable portions. The team identifies leading functional deliverables and then divides them
into system and sub systems. These sub system are further divided until it can be assigned to a
single person. Therefore it helps organisation to convert its complex activities into smaller and
more constituent parts which enable better control and also facilitates organisation to finish
projects within assigned time and cost (Jocovic, 2014). As work break down tasks are
measurable in terms of cost it can be further assigned to each task and by tracking the amount of
completed task. organisations can control the cost and time being involved in completion of a
particular task. As organisations have a number of activities involved in work process their
breakdown enables them to better assign activities, in defining scope by listing individual task,
fulfilling the intended purpose of work and tracking process of several activities of the
individuals assigned in task.

TASK2
P4. Small scale research by applying qualitative and quantitative research methods.
There are various types of research which can be conducted by ASDA to evaluate and
analyse the market. It can be divided into two parts and they are discussed below :
Quantitative research: Is based on numbers and is analysed with using mathematical
and statistical methods. It is used to define variables for example opinions and behaviour of
target audience (Klettner, Clarke and Boersma, 2014). Quantitative data collection methods
involves online surveys, paper surveys and telephonic interview etc. It measures data in order to
formulate facts and discovers pattern in research. Organisation can use quantitative data as it is
projected in numeric form which provides an ease for interpretation and comparisons among the
provided information to the company.
Qualitative research: It is a process involving data collection that is non-numeric and it
helps to explore and inter-predate it with social life through the study of target audience. It seeks
to understand an already existing research problem from the perspective of local population.
Qualitative research is effective in obtaining information about values, opinion and behaviour.
Organisation can collect data in form of descriptive word that can be further used to examine
pattern and meanings. After analysing organisation can respond to the research question
accordingly (Qualitative Research, 2019).
There are various sources through which data has been collected and they are discussed
below :
Primary data: Data collection plays an important role in statistical analysis. Primary
data is the data collected by a researcher from first hand sources and is in direct control and
supervision of the investigator. Which makes it more reliable. Researchers uses method like
surveys, interviews or experiments to collect primary data. Organisation will have a better
understanding of their target audience if they are collecting first hand data as there is no second
party involved in this process (Yuliansyah Rammal and Rose 2016).
Secondary data: These are the data which was originally collected from someone else
and are being sourced from them. That means data was collected earlier by some researcher or
investigator in the past and is available in different form like in published and unpublished.

Organisation uses secondary data as it is easy to collect and saves both time and money of the
organisation that was to be invested in data collection process (Leonidoun 2017). It also helps to
analyse quality information collected from reliable source like census, surveys and
organisational records.
In this report, the data collection method used is qualitative and primary collection of
data. In this questionnaire is used by taking the sample size of 50 respondents. On analysing this,
the results and recommendations will be framed.
Questionnaire
Name :
Age :
Gender :
Q1. Are you familiar with the concept of globalisation ?
A) YES
B) NO
Q2. What are the basic resources required by ASDA for globalisation ?
A) WORKFORCE RESOURCES
B) FINANCIAL RESOURCES
C) EQUIPMENT AND TECHNOLOGIES
D) ALL OF THE ABOVE
Q3. Is globalisation good for ASDA ?
A) YES
B) NO
Q4. Does globalisation of business activities affect company in positive or negative way?
A) POSITIVE
B) NEGATIVE
Q5. Do you think it would be a good idea if all barriers to trade can be removed and
people could freely export and import without customs duties or any other problems?
A) YES

B) NO
Q6. What are the major challenges faced by ASDA in globalisation?
A) CONCENTRATION OF POWER
B) EXPLOITATION OF LABOUR
C) AFFECTS ECONOMIES ADVERSELY
D) ALL OF THE ABOVE
Q7. What are the various factors which influences ASDA for globalisation?
A) GOVERNMENT POLICIES
B) TARIFF RATES
C) EXCISE DUTIES
D) ALL OF THE ABOVE
Q8. Role of marketing department of ASDA in globalisation?
A) ANALYSING MARKET DEMAND
B) PROMOTIONAL TOOL NEEDED
C) FOCUS ON DIGITAL MARKETING
D) ALL OF THE ABOVE
Q9. Do you think globalisation will increase or decrease the poverty gap ?
A) INCREASE
B) DECREASE
Q10. Any recommendation for ASDA.
TASK3
P5. Analyse research and data by using appropriate tools and techniques.
Theme 1 : Familiar with the concept of globalisation
Are you familiar with the concept of
globalisation ?
Frequency
YES 42
NO 8

Interpretation : From the above graph it can summarised that out of 50 respondents, 42 are
aware of the concept of globalisation while 8 are unaware. So, this is advantageous for the
company in gaining competitive advantage in global market.
Theme 2: Basic resources required by ASDA for globalisation
What are the basic resources required by
ASDA for globalisation ?
Frequency
WORKFORCE RESOURCES 3
FINANCIAL RESOURCES 5
EQUIPMENT AND TECHNOLOGIES 2
ALL OF THE ABOVE 40
YES NO
0
5
10
15
20
25
30
35
40
45 42
8
Frequency

Interpretation : From the above graph it has been concluded that out of 50 respondents, 3
responded to the workforce resources as the basic resource for globalisation, 5 for financial
resources because no business can operate without funds and every activity involves budget, 2
for equipments and technologies while remaining responded for all the three resources as an
essential elements. So, it means that the organisation will need all the factors mentioned for
effectively accomplishing the business objectives in international market.
Theme 3: Globalisation good for ASDA
Is globalisation good for ASDA? Frequency
YES 27
NO 23
WORKFORCE RESOURCES
EQUIPMENT AND TECHNOLOGIES
0
5
10
15
20
25
30
35
40
3 5
2
40

Interpretation : From the above graph it has been concluded that out of 50 respondents, 27
people are in favour of globalisation by responding that it is good while 23 says that it is not a
good idea because this disrupts the job opportunities in the economy. Apart from this, it also
minimises the sale of domestic products.
Theme 4: Globalisation of business activities affect company in positive or negative way
Does globalisation of business activities
affect company in positive or negative way?
Frequency
POSITIVE 37
NEGATIVE 13
YES NO
21
22
23
24
25
26
27
27
23

Interpretation : From the above graph it has been concluded that out of 50 respondents, 37 says
that globalisation affects the company in a positive way because it increases job opportunities,
maximises sales, useful in expansion of the market globally, develops image of the company in
international market. And 23 respondent says that it affect the company in a negative way
because of the intense competition in domestic market which are already established firm
restricts the new company to develop itself at higher level.
Theme 5: All barriers to trade can be removed and people could freely export and import
without customs duties or any other problems
Do you think it would be a good idea if all
barriers to trade can be removed and people
could freely export and import without
customs duties or any other problems?
Frequency
YES 30
NO 20
POSITIVE NEGATIVE
0
5
10
15
20
25
30
35
40 37
13

Interpretation : From the above graph it has been concluded that, out of 50 respondents 30 says
that it would be a good idea if all barriers will be removed and people could freely export and
import without custom duties. This is because it helps people to explore the international
markets, analyses new trends and fashion. While 20 says that its not a good idea because the
resources like manpower, finance, technologies, equipments, etc. can be very expensive and also
the sustainability of the organisation is uncertain in international market.
Theme 6: Major challenges faced by ASDA in globalisation
What are the major challenges faced by
ASDA in globalisation?
Frequency
CONCENTRATION OF POWER 2
EXPLOITATION OF LABOUR 3
AFFECTS ECONOMIES ADVERSELY 6
ALL OF THE ABOVE 39
YES NO
0
5
10
15
20
25
30
30
20

Interpretation : From the above graph it has been concluded that out of 50 respondents, 2 says
that the major challenges faced by ASDA in globalisation is concentration of power because it
makes rich people more richer and poor people more poorer by unequal distribution of wealth
and power. 3 says that it exploits labour because it transfers job to those countries where labour
is cheap and leads to loss of job in domestic country. 6 respondents believes that it affects
economy adversely because it increases the prices of oil, fuel and other resources in the country
which makes difficult for people to buy products. And 39 people says that all the three are the
main problems faced by globalisation because the company faces them in the country.
Theme 7: The various factors which influences ASDA for globalisation
What are the various factors which
influences ASDA for globalisation?
Frequency
GOVERNMENT POLICIES 5
TARIFF RATES 6
EXCISE DUTIES 4
ALL OF THE ABOVE 35
CONCENTRATION OF POWER
AFFECTS ECONOMIES ADVERSELY
0
5
10
15
20
25
30
35
40

Interpretation : From the above graph it has been concluded that there are various factors which
influences ASDA for globalisation. Out of 50 respondents, 5 says that the major factors are
government policies because the cheap government policies will make entry of the company
easy in the international market while the strict government policies can create several barriers in
the entry. 6 respondents says that tariff rates are the major factors while 4 says that excise duties
are the major factors. The maximum proportion of the respondent that is 35 people says that all
these factors influences ASD for globalisation.
Theme 8: Role of marketing department of ASDA
What is the role of marketing department of
ASDA in globalisation?
Frequency
ANALYSING MARKET DEMAND 3
PROMOTIONAL TOOL NEEDED 4
FOCUSSING ON DIGITAL MARKETING 3
ALL OF THE ABOVE 40
GOVERNMENT POLICIES
TARIFF RATES
EXCISE DUTIES
ALL OF THE ABOVE
0
5
10
15
20
25
30
35
5 6 4
35

Interpretation : From the above graph it has been concluded that out of 50 respondents, 3 says
that the role of marketing department in globalisation is to analyse market demand. 4 says that
using the required promotional tools which is very important for making people aware about the
company and its products. 3 believes that focussing more in digital marketing because its is the
most ongoing business trend in current scenario. The majority of respondents that is 40 people
says that all the mentioned roles are important for marketing department of ASDA in
globalisation.
Theme 9: Globalisation will increase or decrease the poverty gap
Do you think globalisation will increase or
decrease the poverty gap ?
Frequency
Increase 35
Decrease 15
ANALYSING MARKET DEMAND
FOCUSSING ON DIGITAL MARKETING
0
5
10
15
20
25
30
35
40
3 4 3
40

Interpretation : From the above graph it has been concluded that out of 50 respondents, 35
believes that it increase the poverty gap because the power of wealth and distribution is not done
equally which leads to making poor people more poor. And 15 says that it will decrease poverty
gap because of generation of employment opportunities, providing training and education to the
people.
Theme 10 : Recommendation
Any recommendation for ASDA
P6. Communicate appropriate recommendations as a result of research and data analysis.
So from the above analyses, it has been recommended that ASDA should definitely
expand its business in global market through effective research on various factors that is social,
Increase Decrease
0
5
10
15
20
25
30
35
35
15

economic and cultural on the organisation. After doing the theoretical and detailed research on
globalisation it has been recommended that :
 Organisation should take efforts to make people understand the present important of
globalisation for the business. This can be done by organising conferences or
presentation which will demonstrate the various advantages and benefits of globalisation
for the company and employees as well.
 Company should take various measures which will help in decreasing the poverty gap
because maximum people believed that it will increase the poverty gap. This can be done
by reducing concentration of economic powers by transferring them to the public sectors
rather than private sectors.
 Before entering in global market, it is recommended that organisation should explore the
market by PESTLE analyses, SWOT analyses and porter's five forces model. This will
be useful in identifying the major external factors which can affect the organisation.
Swot will help the ASD in making internal scanning of the environment so that threats
can be minimised, opportunities can be grabbed, strength will be utilised in effective way
and weakness can be overcome. Porters will help the ASDA in global market by
assessing the industry forces and competitive advantage.
TASK4
P7. Value of undertaking the research to meet stated objectives.
The primary motive of the report was to examine the positive economic, cultural, ethical
impacts of globalisation on different business functions of ASDA. This has been done by taking
responses of 50 respondents. This research was not easy because I faced many problems while
conducting research. The main problems which I faced was lack of funds, consumption of lot of
time, qualified personnel, etc. Apart from this, it was very difficult to analyse that the data
collected from primary sources are relevant and reliable or not. Because there are more chances
that the data collected from primary sources are not true.
Own performance

Skills How I developed Why it is important
Communication skills I developed my
communication skills by
reading various novels,
participating in debate,etc.
It is important because no
research can be conducted
successfully without effective
communication skills. It helps
in making respondents clear
about the questions and
solving their queries.
Research skills I developed this skill by taking
online coaching, learning new
tools and techniques of
conducting research.
It is important to develop this
skill so that the research
conducted provides reliable,
relevant and authentic results.
CONCLUSION
From the above report it has been concluded that globalisation is a very important factor
in present scenario of the business which helps in expansion of the organisations business across
boundaries. This report has explained the impact of social, economic and cultural factors on
globalisation by conducting research which includes qualitative and quantitative research
methods. It has also used work breakdown structure and Gantt chart to demonstrate the various
stages of project management plan and analyses the total time required to complete each stage.
By using questionnaire, it helped in preparing interpretations on various important aspects and
also helped in developing suitable recommendations on which company will focus.

REFRENCE
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Qualitative Research. 2019. [Online] Available Through
<https://www.snapsurveys.com/blog/qualitative-vs-quantitative-research/>
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