Globalization Impact on Hospitality Industry

This assignment delves into the impact of globalization on the increasing sales of the hospitality industry using Marriott Hotel as a case study. It outlines the research methods used to collect data and analyze the findings. The report also includes insights into the challenges faced during the project and lessons learned by the student. The final section assesses the student's performance as a management consultant leading the project, highlighting their strengths and areas for improvement.

Managing a Successful
Business Project
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Table of Contents
Title: Globalisation impact on sales of the hospitality industry......................................................3
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Devise aims and objectives ..............................................................................................3
P2 Produce project management plan ...................................................................................4
P3 WBS and Gantt chart with the time frame and stages for completion..............................6
LO 2.................................................................................................................................................8
P4 Small-scale research with consider research methods to accomplish aims and objectives8
LO 3.................................................................................................................................................9
P5 Analysis information with using different tools and techniques.......................................9
P6 Recommendations with results from research................................................................20
LO 4...............................................................................................................................................21
P7 Reflective report..............................................................................................................21
CONCLUSION .............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24
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Title: Globalisation impact on sales of the hospitality industry
INTRODUCTION
In order to conduct present research, it can be stated that globalisation considers positive
results in the workplace. It will assist to focus on several positive advantages that can be
accomplished by present research analysis. Furthermore, it ascertained effectiveness to focus on
different integrated activities at the workplace of the hospitality industry. Advance technology
also helps to attract several people in a systematic manner (Mikalauskiene, Streimikiene and
Mulagalejeva, 2016).
LO 1
P1 Devise aims and objectives
Background of the study
Globalisation refers to the latest trends and integrated global economic system. Focusing
on the hospitality industry in particular market create impact with globalisation that far-reaching
consequences in a positive and negative aspect. Furthermore, it also helps to increase customer
attraction from different areas that assist to focus on goals and objectives to accomplish the
desired level of results (Hsieh, Lee and Yang, 2015). The term globalisation refers as latest
trends which are a more integrated and continuous process with economic, political, cultural,
technological, etc. factors. Advancement of technology helps to attain overall goals and work
hard to attract several people in the workplace.
The rationale of the study
With the help of the present study, globalisation considers a positive impact on the
desired level of performances that assists in managing functioning to learn about different
cultures. It provides ways through several customers can be attracted from different places
easily. It helps to boost the country to attain overall goals and objectives at the workplace of
Marriott. In addition to this, it also boosts the travel industry in positive consideration that helps
to connect a variety of international services for several visitors (Perugini, Vecchi and Venturini,
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2017). In the new market, there are several barriers also occurs which need to be removed or
solutions to reduce the negative impact from the business environment. In Marriott hotel
globalisation assists to develop more desired level of results with deals in different areas of the
world. With this regard, it can be stated that organisation play roles to ascertained more
creativity and effectiveness to produce more customer attraction from different areas of the
world. Furthermore, it helps to solve problem of money in the chosen business with increase
several advantages.
Aim and objectives
Aim: To analysis impact of globalisation on increasing sales of the hospitality industry – A Case
Study on Marriott hotel.
Objectives
 To develop understanding of the concept of globalisation within the hospitality industry.
 To identify factors that consider in globalisation to increase sales performance of Marriott
hotel.
 To interrelate globalisation and sales of Marriott hotel. To recommend ways through globalisation activities can be expanded in an effective
manner.
Research questions
 What do you understand by the concept of globalisation within the hospitality industry?
 What are the factors that consider in globalisation to increase sales performance of
Marriott hotel?
 How to interrelate globalisation and sales of Marriott hotel?
P2 Produce project management plan
In the project management, plan considers several aspects that assist to focus on goals
and objectives of the enterprise. In this regard, the following tools help to create an appropriate
project management plan: Cost: In order to accomplish the desired level of results, it can be stated that the present
study requires £650. This amount helps to perform several functions on different
activities and tasks (Cramer, 2017). Therefore, it helps to focus on gathering relevant
information that assists in communicating several benefits within the chosen business
environment.
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 Scope: With respect to determining globalisation in Marriott, the wide scope has been
generated that assists to focus on business development to communicate research
outcomes. Furthermore, it also helps to consider activities and tasks that are beneficial to
develop more creativity with wide business development. Time: In the present research, 2 months has been taken to communicate several benefits
with different activities and tasks. It also helps to focus on the aim and objectives that can
be successfully developed to gain more effectiveness in the present research study
(Muhammad, Mukhtar and Lola, 2017). Quality: All data and information that are used in the present study must be qualitative so
that it would be beneficial to focus on creativity. In this regard, it can be said that more
productivity will be generated by using different resources. Communication: Communication is also a useful perspective that assists in
communicating different things at the workplace of the research study. In this regard, it is
essential to focus on different goals and objectives that are helpful to deliver appropriate
functioning at the workplace of research (Alvesson and Sköldberg, 2017). Risk: Due to limited time and money, in front of researcher several risks exist that create
a negative impact on outcomes. With this regard, it can be stated that the researcher needs
to focus on the solution to this problem so that they can easily accomplish desired goals
and objectives. Time and money are major risks that consider as issue in the present
research. As a result, it is essential to accomplish positive results with resourcing
different activities.
 Resources: In the present research, technical, financial, human resources are required to
focus on accomplish aim and objectives in a systematic manner. Therefore, targets and
goals can be communicated to get the desired results.
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P3 WBS and Gantt chart with the time frame and stages for completion
Task Name Duration Start Finish Predecessors
Planning of the project 1 day Wed 1/16/19 Wed 1/16/19
Finding of topic 15 days Thu 1/17/19 Wed 2/6/19 1
Preparing statement
related with problem 10 days Thu 2/7/19 Wed 2/20/19 2
Making time frame 6 days Thu 2/21/19 Thu 2/28/19 2,3
Implementation 1 day Mon 3/4/19 Mon 3/4/19 3,4
Setting LR 15 days Thu 4/4/19 Wed 4/24/19 4,5
Methodology of research 10 days Tue 4/30/19 Mon 5/13/19 5
Computation of expenses 5 days Wed 5/15/19 Tue 5/21/19 5,6
Analysis and
interpretation of data 10 days Tue 5/14/19 Mon 5/27/19 6,7
Evaluation of findings 10 days Wed 5/22/19 Tue 6/4/19 7,8
Checking of quality 15 days Tue 5/28/19 Mon 6/17/19 8,9
Project Closure 1 day Tue 5/28/19 Tue 5/28/19 9
Provide proper
recommendations 2 days Wed 6/5/19 Thu 6/6/19 9,10
Evaluation of project 15 days Tue 6/18/19 Mon 7/8/19 10,11
Areas of modification 10 days Tue 6/18/19 Mon 7/1/19 11
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LO 2
P4 Small-scale research with consider research methods to accomplish aims and objectives
Small-scale research, considered followings are certain tools and techniques has been
implemented that assists to accomplish goals and objectives: Introduction: In order to accomplish the desired results, it can be stated that the
researcher needs to collect data and information with qualitative and quantitative research
method. In this consideration, effectiveness can be developed to focus on aims and
objectives at the workplace (Svantesson, Senorski and Samuelsson, 2017). Research philosophy: Two types of research philosophies helps to find relevant
information such as interpretivism and positivism. In the present study, interpretivism
research philosophy has been selected that helps to focus on accomplish aim and
objectives. In this regard, the effectiveness of the research aim can be developed to find
appropriate data and information. This is because, it provides subjective measurement to
focus on gain insight knowledge of the present topic. Research approach: Furthermore, inductive and deductive two approaches exist that
assists to gain desire level of effectiveness. In the present research, inductive research
approach has been chosen that helps to find specific to general aspects in the present
research. As a result, it is an important perspective at the workplace of the research
(Wildemuth, 2016). Research strategy: Moreover, research strategy also consider an important role in the
whole aspect of the study. In this regard, qualitative and quantitative research strategy has
been used that helps to focus on appropriate functioning. In the present study,
quantitative research strategy has been used that assists to accomplish goals in positive
consideration (Bellini, 2017). Data collection: There are two ways to collect data such as primary and secondary. In the
present research, both types of data have been collected that assists to focus on the
desired level of results at workplace. Furthermore, it can be stated that primary data
collected from a questionnaire which prepare to conduct a survey in the research. On the
other hand, secondary data collected from previous research, other authors views, etc. As
a result, it assists to focus on the meet with aim and objectives easily (Vagle, 2016).
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 Data analysis: In the present research, thematic data analysis research has been
undertaken that helps to accomplish aim in a positive manner. With this regard, it can be
stated that effective functioning will be developed to focus on ascertained the right
information in the whole study (Vamsi Krishna Jasti and Kodali, 2014). Sampling: In the research, there are two ways to consider sampling such as probabilistic
and non-probabilistic. In the present research, the non-probabilistic method has been used
in which a simple random sampling source will be collected to focus on the desired level
of results at the workplace. 20 sample size has been taken those are employees of
Marriott hotel.
 Ethics and validity: In the present research data and information are valuable because
these are collected from authentic sources. It also assists to promote more effective
advantages from data that are collected with following ethics with selected sample size
(Downing, Tekian and Yudkowsky, 2016).
LO 3
P5 Analysis information with using different tools and techniques
In the present study, there are several perspectives has been developed that assists to
communicate benefits to accomplish aim and objectives at the workplace. With the help of
quantitative and quantitative research methods, it can b stated that appropriate findings can be
successfully implemented in the present study. Hence, the present study contains the following
questionnaire to attain appropriate functioning:
Questionnaire
Name:
Age:
Gender:
1. Does globalisation effective process for Marriott hotel development?
 Yes
 No
 Cannot say
2. Which is the main source that used in globalisation for different products and services?
 Internet
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 Selling local products in the global market
 Franchise
 All the above
3. What is the key element in globalisation?
 Power
 Transportation
 Food
 Sponsorship
 All the above
4. Is globalisation always good for the enterprise?
 Yes
 No
 Cannot say
5. What is one of the bad impact from globalisation on Marriott hotel?
 Loss income
 Loss local culture
 Get strong bond with other cultures
 Deforestation
6. What is a good effect of environmental globalisation on Marriott?
 Environmental management
 Deforestation
 Uncontaminated
7. Globalisation helps with the economy to get positive results in the country debt?
 Yes
 No
 Cannot say
8. How does globalisation help to Marriott to increase their sales?
 Attract several customers
 Internet tools
 Development of business
 Deal with local and global culture
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9. Do you think economic liberalisation influence with globalisation and influence income
generation in the chosen business?
 Yes
 No
 Cannot say
10. How does globalisation create an impact on the advertisement of Marriott?
 Strategic challenges
 Cultural barriers
 Global brands
 Global consumers
Theme 1 Globalisation is effective to process for Marriott hotel development
1. Does globalisation effective process for
Marriott hotel development?
Frequency
Yes 15
No 3
Cannot say 2
Interpretation: In the above analysis, 15 respondents have views that globalisation is a more
effective process that assists Marriott to develop more targets and goals. However, 3 respondents
are not agreed with this statement so that they are not agreed with globalisation implementation
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15
3
2
Yes
No
Cannot say

which is an effective process to develop Marriott performances. Remaining 2 employees said
that it could not be interpreted that globalisation is effective to process or not for the chosen
business development. Consequently, it can be stated that positive performances of the chosen
business develop through globalisation activities.
Theme 2 All the above are the main source that used in globalisation for different products
and services
2. Which is the main source that used in
globalisation for different products and
services?
Frequency
Internet 1
Selling local products in the global market 1
Franchise 1
All the above 17
Interpretation: From the present information, it can be interpreted that there are different
sources of globalisation to promote products and services of the business. For instance, internet,
selling local products in the global market, franchise, etc. All these perspective helps to attain the
desired level of results in the study. According to 1 person view, it can be said that the internet is
an important element that assists in implementing globalisation activities in Marriott to promote
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11
1
17
Internet
Selling local products in
the global market
Franchise
All the above

effective results. Furthermore, 1 candidate said that selling local products in the global market
also helps to focus on effective performances that assist to focus on goals and objectives.
Theme 3 All the above are key elements in globalisation
3. What is the key element in globalisation? Frequency
Power 0
Transportation 0
Food 1
Sponsorship 1
All the above 18
Interpretation: In the present graph, 18 respondents have views that there are several key
elements in globalisation that assists in accomplishing more significant results. For instance,
power, transportation, food, sponsorship, etc. All these aspects assist to focus on goals and
objectives that can be accomplished to increase positive results at workplace. There is one
employee said that 1 person has a view that food is another key element that needs to be
considered by Marriott to focus on goals and objectives. With the help of sponsorship, 1 person
said that globalisation activities would be successfully implemented at the workplace of the
chosen organisation. Hence, all elements must be implemented to focus on goals and objectives
of the organisation in a positive aspect.
Theme 4 Globalisation is always good for the chosen enterprise
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11
18
Power
Transportation
Food
Sponsorship
All the above

4. Is globalisation always good for the
enterprise?
Frequency
Yes 16
No 2
Cannot say 2
Interpretation: Present analysis shows that globalisation is always good for the selected
enterprise. Therefore, Marriott will accomplish their results and effectiveness to attain the more
desired level of results at workplace. 16 respondents support it to increase more positive
performances at the workplace. Furthermore, there are 2 respondents have views that
globalisation is not always good for the selected business enterprise. Remaining 2 candidates
have views that it cannot be said that globalisation is always good for the enterprise or not.
Hence, it ascertained the systematic process for Marriott development.
Theme 5 Get strong bond with other cultures create bad impact from globalisation on
Marriott hotel
5. What is one of the bad impact from
globalisation on Marriott hotel?
Frequency
Loss income 1
Loss local culture 3
14
16
2
2
Yes
No
Cannot say

Get strong bond with other cultures 15
Deforestation 1
Interpretation: In the above graph, it can be said that there are 15 employees of Marriott have
views that with the help of globalisation strong bond can be successfully developed with other
culture of the enterprise. Furthermore, there are 3 respondents have views that the chosen
business loss local culture with consideration of globalisation activities at the workplace.
Remaining 1 person said that deforestation is one of the elements that creates a bad impact on
Marriott hotel.
Theme 6 Environmental management create a good effect on Marriott hotel
6. What is a good effect of environmental
globalisation on Marriott?
Frequency
Environmental management 17
Deforestation 1
Uncontaminated 2
15
1
3
15
1
Loss income
Loss local culture
Get strong bond with
other cultures
Deforestation

Interpretation: From the present information, it can be stated that 17 respondents consider
views that environmental engagement creates a good effect on Marriott with the implementation
of globalisation. Furthermore, there are 2 respondents have views that uncontaminated is also an
advantage to the chosen business to implement globalisation activities at the workplace.
Remaining 1 person said that deforestation is an important perspective that assists to focus on
more effective advantages in the selected business enterprise.
Theme 7 Globalisation helps with the economy to get positive results in the global country
debt
7. Globalisation helps with the economy to
get positive results in the country debt?
Frequency
Yes 14
No 2
Cannot say 4
16
Environmental management
Deforestation
Uncontaminated
0 2 4 6 8 10 12 14 16 18
17
1
2
Frequency

Interpretation: In this graph, it has been shown that 14 respondents have views that
globalisation helps with the economy to get positive results in the country debts. As a result, it
assists to focus on goals and objectives that can be accomplished to focus on effective business
performances. There are 4 respondents have views that it cannot be said that globalisation helps
with the economy to get positive results or not. Remaining 2 respondents have views that
globalisation does not create impact with the economy to get positive results in the country debt.
Theme 8 Globalisation helps to Marriott to increase their sales
8. How does globalisation help to Marriott
to increase their sales?
Frequency
Attract several customers 16
Internet tools 2
Development of business 1
Deal with local and global culture 1
17
14
2
4
Yes
No
Cannot say

Interpretation: There are 16 respondents have views that globalisation helps to Marriott to
attract several customers to increase their sales. In this regard, effective performances will be
successfully developed in the workplace. Furthermore, there are 2 respondents have views that
internet tools are another source of globalisation that assists to the hotel to increase positive
performances at the workplace. 1 person said that globalisation also helps to develop business
performances in positive consideration. Remaining 1 employee said that deal with local and
global culture is also an important aspect that can be developed with globalisation activities.
Theme 9 Economic liberalisation influence with globalisation and influence income
generation in the selected enterprise
9. Do you think economic liberalisation
influence with globalisation and influence
income generation in the chosen business?
Frequency
Yes 17
No 2
Cannot say 1
18
16
2
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Attract several
customers
Internet tools
Development of
business
Deal with local and
global culture

Interpretation: In the present analysis, it has been shown that 17 respondents have views that
economic liberalisation influence with globalisation activities at the workplace. In this regard,
more effective performances can be successfully developed in the selected business to cope up
with positive business performances.
Theme 10 Globalisation create an impact on the advertisement of Marriott with global
brands
10. How does globalisation create an impact
on the advertisement of Marriott?
Frequency
Strategic challenges 1
Cultural barriers 3
Global brands 15
Global consumers 1
19
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16 18
17
2
1
Frequency

Interpretation: In the present analysis, it can be said that 15 respondents have views that global
brands create a positive impact on the advertisement of Marriott. It assists to focus on the
effectiveness of the business to perform several functions and operations. There are 3
respondents have views that globalisation also creates impact due to cultural barriers on Marriott
performances. There is one person said that strategic challenges also occur which create an
impact on the advertisement of the selected business enterprise.
P6 Recommendations with results from research
In order to conduct present research, it can be stated that several respondents of the
present research favour with globalisation activities. This is because, it increases significant
advantages to attain overall goals and objectives. Furthermore, it also determines key elements
such as power, transportation, food, sponsorship, etc. All these perspective helps to focus on
goals and objectives that are accomplished with globalisation activities. However, globalisation
also creates a bad impact on the chosen business because of the strong bond and other cultures.
Furthermore, it summarised about environmental management that ascertained good effects on
the business performances to focus on effective work performances of the business. In addition
to this, from the data analysis, the global country will get debt to focus on effective work
performances.
Furthermore, it can be articulated that globalisation helps to the chosen business to attract
several customers to increase performances and sales of the organisation. In this regard, Marriott
will able to communicate several benefits for business development procedure. Economic
20
1
3
15
1
Strategic challenges
Cultural barriers
Global brands
Global consumers

liberalisation highly influences by globalisation which creates an impact on the overall business
performances and outcomes. The online advertisement also promoted by the Marriott hotel so
that global brands can be successfully increased to promote more profitability and outcomes.
Global brands also create negative impact to perform several functioning at the workplace.
Marriott needs to focus on special consideration of global activities so that they will perform
effective functioning at workplace easily.
Recommendations
 Marriott hotel should concentrate on each customer requirement with consider primary
research to fulfil their requirements.
 Furthermore, the chosen business must require to increase customer attraction with
providing several benefits such as discount, offers, entertainment services, etc.
 In global areas, the selected enterprise need to promote functioning with performing
several targets and goals in appropriate manner.
LO 4
P7 Reflective report
In the present research, I had learned several things that help me to increase my
knowledge and understanding towards globalisation. In this consideration, I had performed
several functions that assist to focus on Marriott performances and development. I understood
about different activities and tasks that can help me to promote my performances with solve
problems and issues. With the help of research, it can be stated that the chosen business need to
perform different functions that must be undertaken to determine an appropriate advertisement in
the selected business enterprise.
Furthermore, I learned about different aspects of research that can help me to focus on
further research studies. In the present study, I understood a different program that can be helpful
to deliver brand performances in a systematic manner. On the basis of creative results, it can be
stated that own learning also increases regarding the more effective program of the whole
research. It can be stated that globalisation enhances positive performances in the whole study
which would be beneficial to focus on Marriott performances. With this consideration, strategic
challenges also need to solve that helps to focus on the online advertisement of the present study.
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Furthermore, it performs several functions that can be regulated to understand systematic results
at workplace.
CONCLUSION
In the present report, it has been concluded that globalisation helps to increase
productivity and profitability at the workplace in an effective manner. In this regard, creativity
can be successfully implemented in Marriott to regulate different functioning. With the help of
new tools and techniques, it can be stated that in the chosen business positive performances can
be expanded at the workplace.
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REFERENCES
Books and Journals
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Bellini, J.L., 2017. Research in rehabilitation counseling: A guide to design, methodology, and
utilization. Charles C Thomas Publisher.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for the
business. Routledge.
Downing, S.M., Tekian, A. and Yudkowsky, R., 2016. Research Methodology. Teaching and
Learning in Medicine. 18(1). pp.50-57.
Hsieh, M.F., Lee, C.C. and Yang, S.J., 2015. The Impact of Diversification on Performance in
the Insurance Industry: The Roles of Globalisation, Financial Reforms and Global
Crisis. The Geneva Papers on Risk and Insurance-Issues and Practice. 40(4). pp.585-
631.
Mikalauskiene, A., Streimikiene, D. and Mulagalejeva, K., 2016. Assess the Impact of
Globalisation Processes by Indices. Economics & Sociology. 9(4). p.82.
Muhammad, M., Mukhtar, M.I. and Lola, G.K., 2017. The impact of Chinese textile imperialism
on Nigeria’s textile industry and trade: 1960–2015. Review of African Political
Economy. 44(154). pp.673-682.
Perugini, C., Vecchi, M. and Venturini, F., 2017. Globalisation and the decline of the labour
share: A microeconomic perspective. Economic Systems. 41(4). pp.524-536.
Svantesson, E., Senorski, E.H. and Samuelsson, K., 2017. While modern medicine evolves
continuously, evidence-based research methodology remains: how register studies
should be interpreted and appreciated.
Vagle, M.D., 2016. Crafting phenomenological research. Routledge.
Vamsi Krishna Jasti, N. and Kodali, R., 2014. A literature review of empirical research
methodology in lean manufacturing. International Journal of Operations & Production
Management. 34(8). pp.1080-1122.
Wildermuth, B.M. ed., 2016. Applications of social research methods to questions in information
and library science. ABC-CLIO.

APPENDIX
Template for evidence collection to be attached with the report by learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Impact of globalisation on
increasing sales of hospitality industry
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
➢ What have you completed?
➢ Did you fulfil the requirements of tasks?
➢ Are you on track and within deadlines set?
➢ Did you need to make any changes in your
project management plan?
I have completed aim and objectives for the
present study.
Subsequently, preparation of aim and
objectives, I have prepared time frame
towards each activity.
Yes, I had complete needs of tasks and
requirement.
No no made any changes
Any risks and / or issues identified?
➢ Did you identify risks/issues with lack of
skills required for undertaking research tasks?
➢ Did you identify any additional risks/issues
that have an impact on the project management
plan?
Yes
Lack of confidence skills and risk ascertained
in project
Lack of money assessed
Problems encountered
➢ What barriers did you face?
➢ How did you overcome them?
Views of Respondents
Gap in communication
By providing mentoring and coaching
New ideas and change of project direction Innovative ideas to direction for project
What Have I learnt about myself this week?
➢ How did I feel when I had to deal with
tasks/problems?
I learned to regard strategy of time
management