Table of Contents CHAPTER 1: INTRODUCTION..................................................................................................................3 Background of the study...................................................................................................................3 Aim and Objectives...........................................................................................................................3 CHAPTER 2: LITERATURE REVIEW..........................................................................................................4 CHAPTER 3 : RESEARCH METHODOLOGY...............................................................................................7 CHAPTER 4 : DATA ANALYSIS.................................................................................................................9 CHAPTER 5: CONCLUSION AND RECOMMENDATION..........................................................................13 CHAPTER 6: REFLECTION......................................................................................................................15 REFERENCES........................................................................................................................................17 APPENDIX............................................................................................................................................20 2
Title-“The risk and benefits of a joint business venture to enter international market- A case study on Qatar Airways” CHAPTER 1: INTRODUCTION Background of the study The company wants to make global presence in various international; markets which in turn results in increase in expansion of the business(Yan and Luo, 2016). The company wants to raise their market into various international border with the help of corporate restructuring which in turn leads to higher growth and profitability. Qatar Airways company was founded in the year 1993 which is headquartered in Doha, Qatar. Qatar Airways fly to over 172 destinations and has around 45,633 people working as an employee in the company. The company wants to grow its business to effectively enter into international markets with the help of joint ventures. Joint venture is an effective approach which helps two or more business entities to come together in order to accomplish desired task. Aim and Objectives Aim “ To examine the risk and benefits of a joint business venture to enter international market -A case study on Qatar Airways” BA extended a hand to Oneworld carrier Qatar Airways, to create a combined network of 70 destinations. In a similar way to people double-barrelling their surnames, now they are code share (BA/QR) on services around the world. Objectives: To understand the concept of Joint venture. To identify the risk and challenges involved in joint business venture in the context of Qatar Airways. To determine the benefits of using joint business venture to enter international market. To recommended other alternative market entry mode option to Qatar Airways. Cost: Production at low cost Quality: meet the quality standards defined by standards organizations. 3
Rationale The research of this study has opted for this topic because globalization is a wide concept, as every firm wants to make its presence in various international markets. This will help researcher to enhance their knowledge and gain wider prospects on the particular subject matter. This study will also be very beneficial for the scholar which in turn helps in filling the gaps on the particular area of study. This study is conducted for academic interest which helps the scholar to gain insights on the joint venture in order to identify the risk and benefits associated with it. Furthermore, this study will be beneficial for scholar to gain insight about the various new market entry methods.This study is going to be beneficial for various new market entry methods. This study will be beneficial for other researcher to further carry out the research on the particular subject matter. Significance and scope of the study The scope of this study is very wide which helps in gaining knowledge about the globalization and how it leads to expansion and growth of the business. This study will help company to identify the various factors which in turn helps in assessing various challenges. It helps in identifying how joint venture helps in examining the various method to enter into new market and identifying the most effective method which helps in faster and less costly entry to the international markets. CHAPTER 2: LITERATURE REVIEW (Harrigan, 2017)established the fact that, joint venture is an effective approach where two or more business entities agree to pool their resources together in order to accomplish desired goals and objectives.Joint venture can also be referred to as co- ventures where to parties come together to accomplish the desired project. In joint venture, the partnership comes to an end after the completion of the particular task or project. Joint venture is an effective approach which helps two or more business entities to come together in order to accomplish desired task. Every business party of the company is liable to profits and losses associated with the specific share or on the basis of pre- agreed terms and conditions. (Killing, 2017)argued that,Joint venture is useful as it helps in combining various resources and expertise to attain better results and outcomes. Joint venture helps in combining various large and small business entities in order to perform task in an efficient and significant manner. By using joint venture method forms will be able to get access top various advanced 4
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technology, techniques, marketing, etc. in order to improve the overall quality and cost of the Qatar Airways. Joint venture helps in getting access to the new geographical markets in a legal and cost effective manner. Joint venture is very useful as it helps in sharing the ownership, profit, expenses, governance, etc. This helps in gaining positive synergy which helps in expansion of the company to various international borders. (Hwang and et.al., 2016)sought to analyse that, the major risk and challenge involved in joint business venture in the context of Qatar Airways is that partners have different set of goalsandobjectives,culturalandmanagementstyleswhichinturnresultsinpoor cooperation and integration. Joint venture take time and efforts to build strong and right relationship. (Carr, Hawkins, and Westberg, 2017)argued that, the major disadvantage is that the joint venture is formed for a stipulated limited time period. Cultural difference, conflict of interest, belief and knowledge is a major challenge for the Qatar Airways while establishing business in an international market with the help of joint venture. Joint venture leads to increased risk and liability for all parties. (Hébert and Beamish, 2017) strived to establish that,Joint venture helps in entering into new foreign market in order to expand the market share to various different markets. It is also very useful in reducing the major challenge of heavy business investment in order to establish business to internation markets. Thismethod is also very useful in gaining economies of scale by reducing cost and increasing profit. It is very beneficial in attaining synergy in order to get higher results. Joint venture is useful in optimum utilization of resources by synchronizing the resources of different entities which in turn leads to higher operational growth. (Krishnan, and Das, 2015)argued that, joint venture helps in accessing to new markets which leads to increased market share and capacity. It is very beneficial as it helps in earning profits at a lower cost because it leads to shared expenses, risk, cost and benefits. Joint venture is very easy to set up and is very flexible which eventually helps in gainingaccesstovariousinternationalmarkets.(Park,VertinskyandBecerra,2015) established the fact that, joint venture helps in additional tax benefits for Limited liability partnership (LLP's) and Limited liability company (LLC's). Joint venture is beneficial as it also helps in establishing professional and talented employees without investing any huge expenses. It also has greater ability to capability to get access to technology and it is also useful in leveraging to patents. It is also very useful in establishing effective distribution channels to reach higher customer base and market share. It also helps in effective research 5
and development with the help of expertise professional and employees which in turn results in higher operational growth and efficiency. (Cuypers, and et.al., 2017) sought to analyse that, joint venture helps in producing goods at a lower price because resource, capital and personnel of the two companies synchronize in order to attain better results and outcomes. It also leads to lower production cost and attainment of economies of scale by effectively utilizing the resources. Joint venture of BA and One- world carrier Qatar Airways in turn leads to higher market share and customer base by reaching more destination in various international markets. It helps in lowering the cost because liability, risk, benefits gets distributed between various business entities. (Tsang, 2016) said that, the joint venture of BA and One- world carrier Qatar Airways helps in delivering the best quality services to the customers by setting set standards for the organization. They will focus on meeting quality standards by optimally utilizing the resources and using effective advance technology in order to reach grater heights. Joint venture helps in integrating specialized technology, finances, resources which helps in delivering the best quality goods and services. (Dhir,2017) said that, joint venture helps in getting mutual competitive advantage which leads to higher operational growth and efficiency. It is a very flexible approach and is very easy to form by making relationship with business entities who are desired to perform task with synergy and synchronized manner. (Lu Jin, Zhou, and Wang, 2016) strived to establish that, there is no separate legal entity and governing body which in turn leads to smooth function of the business and attainment of higher operational growth and efficiency. It is also very useful in upgrading and innovating the products and services in a cost efficient manner in order to serve large customers and gain higher profits. It is also very useful in creating a distinctive brand image and goodwill for the company. 6
CHAPTER 3 : RESEARCH METHODOLOGY The research methodology plays a role of crucial element for investigation of any project. There is a huge relevance of research methodology that it is not at possible to execute any study without it. It is a plan which follows a logical and systematic procedure to collect information for decision making of businesses. Research Methods –The research methods are tool in which research is undertaken in logical manner. This method is an important part of research as it provide aid in collecting data and analysing it. The two method of research generally adopted by researcher are qualitative and quantitative research (Irwin and et.al., 2019). Quantitative method emphasises on building of causeandeffectrelationshipinbetweenmeasuringofdifferentstatisticaltoolswhereas qualitative research method does not prefer to use numerical data unlike quantitative method. The chances of number of questions are very high in qualitative research. The researcher has adopted qualitative research method for executing this study as this enable them to include in depth information of behaviour of individuals. Research Design –It is useful for making research presentable. The research design is a method which is useful in collection and analysis of problems which is specified in this issue of research. The two types under which design of research is divided into is descriptive and experience research design. The descriptive design includes defining of study associated with research without affecting it while experimental research design is a tool under which cause and effect relationship is determined by adopting different statistical techniques. This design includes numerical facts and figures. The present study has applied descriptive research design as this is a best method to be carried out to undertake qualitative research study. This research design is evaluated for identification of benefits as well as risk in a joint venture of business. Research Approach –After selection of research method the scholar firstly look forward for adopting approach of research. The research approach is a procedure to analyse, interpret as well as collect the data a pre set manner. The two ways under which research approach is associated with is inductive and deductive approach. The inductive research begins with development of hypothesis and findings which are planned for the ending point for further observations. Another, approach is deductive approach in which the existing theories is base of development of hypothesis. In this study of deriving outcome of joint venture, the scholar has 7
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used deductive research approach. This approach is best for determining qualitative results of any study. Sampling –This element of research methodology is crucial one because it is source from which data is collected by selecting number of capable respondents from the while population. The samplesize is most important variable which is responsible for determining outcomes of research. The two types under which sampling can be done is probabilistic and non probabilistic. The probabilistic sampling offers equal chance to get selection of respondents from the whole population while non probabilistic is different from this method because it does not offer equal chance. Instead of this, non probabilistic sampling is a technique which selects respondents from random basis. The present study has selected 20 senior managers of Qatar Airways from random probabilistic sampling method. The reason for choosing senior managers because their role is to undertake all the decision regarding joint venture. Data Collection –The data collection is executed after selection of sample size and respondents. Data collection is associated with collecting all information regarding present study from relevant source. Primary is one method of data collection is related with ascertaining questionnaire, survey, observations, etc. while secondary data collection is associated with collect information from journals, books, internet articles, publications, etc. The present study is collectedallrelevantdatafromprimarysourcebyquestionnairecollectedfromallthe respondents. The scholar has distributed questionnaire among all the senior managers of Qatar Airways which have been selected as respondents in order to fill questionnaire according to their perceptions and experience. Data Analysis –It is a technique under which cleaning and transforming of data evaluation is undertaken. The collected data is raw and not useful for research which further need analysis to make relevant data. Qualitative data analysis is one of the technique which evaluated strategies and plan which uses qualitative information to be gathered for transform into some relevant information while quantitative data analysis is analysed through different statistical tools such as excel spread sheet, SPPSunder which quantitative data is analysed effectively (Friese, 2019). The present study is associated with qualitative research for this data is analysed by qualitative data analysis in which thematic analysis by using graph, charts and table. 8
Ethical Consideration –The ethical consideration is a key element which need to be followed by every research under which ethical standards and norms makes difference in wrong and right doing. The researcher follows all the laws and ethics for executing this research as the scholar knows about the investigation which considers only viable and reliable data. The scholar under this research follows ethics and norms which only considers all participants as an adult. Also, all the respondent are avoided enabling their forceful participation their will is indulged under this research study. Along with this all the information were collected from valid and reliable source of information. This study ignores all the sensitive topics such as caste, creed, colour, religion, etc. so that the feelings of respondents remain stable. CHAPTER 4 : DATA ANALYSIS Theme : Do you think, Qatar Airways can establish their international presence ? ParticularsSenior managersPercentage Yes1470.00% No630.00% Total20100.00% Interpretation –From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 70% senior managers shared their views in support for international expansion of Qatar Airways as this will help the company to higher profitability 9 Yes No
and growth while other 30 % managers did not support to establish international presence of Qatar Airways. Theme : What do you think the major risk associated with joint venture for international expansion of Qatar Airways ? ParticularsSenior managersPercentage Time consuming840.00% Cultural differentiation735.00% Increases liability of all parties. 525.00% Total20100.00% Interpretation-From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that according to observation of 40 % senior managers the major risk associated with joint venture for the international expansion is that it takes more time to expand and establish. They support with(Hwang and et.al., 2016)the above literature review thatJoint venture take time and efforts to build strong and right relationship. On the other hand, other 35 % senior managers of Qatar Airways is arguments on cultural differentiation is the major risk which is related to joint venture in international expansion. In accordance with (Carr, 10 Cultural differentiation 00.10.20.30.4 Percentage
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Hawkins, and Westberg, 2017) literature review above depicted that cultural difference, conflict of interest, belief and knowledge is a major challenge for the Qatar Airways while establishing business in an international market with the help of joint venture. The liability of all parties also increases by executing joint venture is also considered as major risk in accordance with 25 % of senior managers. Theme : In accordance with your understanding, what are the benefits of adopting joint venture for getting entry into international market ? ParticularsSenior managersPercentage Efficientutilizationof resources 630.00% Cost effective production and services 420.00% Competitive advantage840.00% Higheroperational growth 210.00% Total20100.00% 11 Efficient utilization of resources Cost effective production and services Competitive advantage Higher operational growth
Interpretation -From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 30 % managers supported that benefits of joint venture is associated with efficient utilization of resources. They supported their statement with(Hébert and Beamish, 2017)above literature review that joint venture is useful in optimum utilization of resources by synchronizing the resources of different entities. Other 20 % senior managers supported according to their experience that joint venture enables a cost effective services and production. 40 % managers is observing that company is attaining competitive advantage which helps them in attaining growth and expansion in international context while 10 % senior managers observed that there is a benefit of higher operational growth by adopting joint venture as a mode of entry. Theme : According with your views, the efficient resource utilization will help Qatar Airways in attaining growth ? ParticularsSenior managersPercentage Yes1050.00% No840.00% May be210.00% Total20100.00% 12
Interpretation -From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 50 % managers shared their views about efficient utilisation of resources in which they are observing that company is attaining growth while 40 % denying that Qatar Airways will not attain growth.On the other hand, 10 % senior managers are not sure about the impact of resource utilisation in context of growth of Qatar Airways. Theme : What are the other alternative market entry mode which lead a better option for Qatar Airways other than Joint Venture ? Interpretation -From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 50 % supported that company must opt for merger with other airways company in another country. This will help them in attaining more sustainable success than Joint venture as joint venture is stipulated to only for a limited time while other 30 % are suggestingthatcompanymustexecutefranchisingtoeliminatetheriskassociatedwith international expansion. 20 % suggests acquisition is the best method which will help Qatar Airways in attaining growth and success. Theme:IsjointventurecanbehelpfulforcompanyQatarAirwaysinattaining competitive advantage ? ParticularsSenior managersPercentage Highly agree525.00% 13 YesNoMay be 00.050.10.150.20.250.30.350.40.450.5 Percentage
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Agree945.00% Neutral210.00% Disagree315.00% Highly disagree15.00% Total20100.00% Interpretation -From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 25% senior managers are highly agreed with this statement that Qatar Airways is able to attain competitive advantage by Joint venture. As per the above literaturereview(Dhir,2017)whichsuggeststhatjointventurehelpsingettingmutual competitive advantage which leads to higher operational growth and efficiency while 45 % managers are supporting to this statement. Other 10% are depicting their neutral interest because they have not observing impact of joint venture. On the other hand, 15% are disagreed with this statement because according to their experience company by entering into international market 14 Highly agree Agree Neutral Disagree Highly disagree
enters into pool of global competitors. In addition to this, 5 % is highly disagrees for entry mode of joint venture. Theme : Rate out of 10, the methodof joint venture for as a tool of entry mode in international market ? Interpretation -From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 75 % senior managers supported this method as an entry mode because Joint venture takes time but it is an efficient method to enter into international market. Thus, they rate 9 out of 10 While other 10 % is not showing support to joint venture. According to them company Qatar Airways can opt other entry modes for which they have rate this tool of entry mode 3 out of 10. On the other hand 15 % shared their neutral views on method of joint venture which reflects that they only rate 5 out 10 according to their understanding. Theme : According to your view point, joint venture of businesses helps company to enter in to international market ? ParticularsSenior managersPercentage Highly agree525.00% Agree735.00% Neutral525.00% Disagree210.00% Highly disagree15.00% Total20100.00% 15
Interpretation -From the preceding survey conducted from 20 senior managers of Qatar Airways and the outcomes is that 25 % senior managers shared their views that they are highly agreed in context of joint venture which helps company Qatar Airways in entering into international market while other 35 % managers agreed about this statement as this assist company for entering into international market. On the other hand, 25 % senior managers depicted that they are agreed with international expansion of Qatar Airways. Although they are not concerned for which mode they are applied. Also, 10 % senior managers denied that joint venture does not helpful for company to enter in international market. As per their views, joint venture is a risk oriented mode under which company need to bear huge risk as well as expenditure which does not help the company to attain growth. 5 % senior managers is highly disagreed with statement as in their accordance the businesses does not operate in international market through joint venture as it takes time to establish. 16 Highly agree AgreeNeutralDisagreeHighly disagree 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 Percentage
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CHAPTER 5: CONCLUSION AND RECOMMENDATION From the above study it has been concluded that,Joint venture can also known as co- ventures where to parties come together to accomplish the desired project. Here the partnership comes to an end after the completion of the desired project (Park, Vertinsky and Becerra, 2015). This method is very crucial as it helps in sharing the expenses, ownership, profit, cost, governance, etc. It has been concluded that, there are large number of risks and challenges associated with the joint venture.It has been evaluated that, joint venture takes time and leads to variousconflict of interest, cultural difference, conflict of interest, belief and knowledge which in turn affect the operational performance of the company and impose difficulty in establishing business in international market. It has been highlighted that, there are various benefits ofusing joint business venture to enter international market (Kraus, and et.al., 2015). It has been concluded that, joint venture helps in reducing cost and optimizing the resources which in turn leads to higher operational performance and productivity. It also leads to better additional tax benefits. This study also states that, joint venturehelps in lowering the cost because risk, liability, benefits gets distributed between parties (Joint Ventures: Risks And Rewards,2017). It has been concluded that, joint venture helps in optimum utilization of resources by effectively using the advanced technology. It also helps in delivering the best quality services by attaining synergy and economies of scale. It has been summarized that, research methodology helps in determining the various problems while carrying out the study. Qualitative research method has been used which takes into consideration logical behaviour, belief and knowledge. Descriptive research design is considered in order to gain in- depth knowledge in the particular area of study. It has been concluded, that data has been collected from primary source by distributing sample tosenior managers of Qatar Airways. Furthermore, data analysis has been done using qualitative research which was carried out on the basis on thematic analysis. It has been concluded that, establishing business outside international boundaries helps in expanding the business which leads to higher market share, customer base and profitability. It has been evaluated that, joint venture is a time consuming process and it also faces challenges due to cultural differences and conflict of interest (Larimo, Le Nguyen, and Ali, 2016). It has been summarized that, joint venture is an effective and beneficial method as it leads tooptimum 17
utilization of resources, gaining competitive advantage and attaining economies of scale. This study has also evaluated the various market entry mode which mainly includes franchising, joint venture, merger, acquisition, takeover, etc. Furthermore, it has been concluded that joint venture is very useful in attaining the competitive advantage in international markets by adapting to better technology and integrating talented expertise. Ithasbeenrecommendedthat,internationalexpansionisverycrucialforevery organization as it helps in determining the various effective method which in turn leads to higher operational growth and expansion. Merger is an effective entry mode where two or more entities merge together into one. It helps in formation of one large company which in turn helps in attaining higher competitive advantage (Tulung, 2017). This leads to combining two separate entities into one. It leads to better economies of scale and optimum utilization of resources which in turn leads to higher profitability. Merger leads to synergy and leads to future growth and expansion of business in an international market by lowering cost (Wong, Wong, Y.W. and Wong, 2015). Merger can be further classified into vertical, horizontal and conglomerate merger. Vertical merger is the combination of two businesses that are working in the same industry along the supply chain but deals in different products (Gollnhofer, and Turkina, 2015). Horizontal merger is a merger of two companies working in the same industry and leads to higher economies of scale and expansion of company into diversified products and services (Hollender, Zapkau, and Schwens,, 2017). Conglomerate merger is the merger of two companies who have completely unrelated business and this helps company to diversify their product portfolio. Franchising is an effective business mode where the owner of the product i.e., franchisor gives authority to sell its products franchisee in a legal manner (Bruneel and De Cock, 2016). The franchisor of the company focuses charge royalty fees from the franchisee. 18
Franchising It is referred to as the right to sell the products, logo, name to the franchisee in order to carry out the business in national and international market (Hernández and Nieto, M.J., 2015). It leads to higher market share and profitability. Acquisition is an entry mode where one company buys all or some part of the share of the other company in order to gain control over the operations of the business. It helps in controlling all the activities and take necessary decision in order to reach greater heights. CHAPTER 6: REFLECTION I was really excited to carry out the research which in turn helps in determining the risk and benefits of a joint business venture to enter international market. I have made an effective plan to carry out the study in a systematic and timely manner. I have scheduled a plan and has alloyed time to compete task within a stipulated time period. I have evaluated the scope of the projectandmadespecificguidelines.IhavealsopreparedGanttchartandtimelineto systemically carry out the study. I was able to gain in depth understanding on the concept of joint ventures which in turn helps me in broadening the knowledge on the current subject matter. It was very interesting to carry out literature review which helped me in considering the viewpoints of various authors. I have used valid sources which helped me to collect data from a reliable and viable manner. I have evaluated the fact that,joint venture is an effective approach where two or more business entities agree to pool their resources together in order to accomplish desired goals and objectives.This helps in gaining positive synergy which helps in expansion of the company to various international borders.It was very interesting to carry out the research methodology which in turn helped me in finding various effective ways to carry out research in a systematic and efficient manner. I was really excited to carry out the study and take viewpoints of various senior managers which in turn helped me in gaining higher in- depth knowledge on the particular area of study. I have It was interesting to analyse the area of study using descriptive approach which I carried out in- depth study to attain better results and outcomes. I have prepared a questionnaire which in turn is distributed among sample i.e., 20 senior managers ofQatar Airways.It was really very interesting to carry out data analysis which in turn helped me in gaining viewpoints of various authors. I have interpreted the data and carried out results which helped me in gaining viewpoints of authors. I was able to effectively analyse the risks and challenges which helped me in taking strategic decision. It was interesting to carry out 19
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the research because it is very useful for me in filling the gaps and gain wider aspects related to the topic. I was able to understand the concept of joint venture and what are the risks and benefits associated with it. I have optimally utilized the resources of the company and has not harmed any natural resource of the company. I have protected the interest of all individuals which helped me in carrying out the study within the stipulated time period.I have carried out the study in an ethical manner and none of the participants were injured while carrying out the study. The study was conducted in an ethical and legal manner. The study was conducted by taking into consideration patent and infringement laws. 20
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Wong, Y.T., Wong, Y.W. and Wong, C.S., 2015. An integrative model of turnover intention: Antecedents and their effects on employee performance in Chinese joint ventures.Journal of Chinese Human Resource Management,6(1),pp.71-90. Yan, A. and Luo, Y., 2016.International Joint Ventures: Theory and Practice: Theory and Practice. Routledge. Online JointVentures:RisksAndRewards.2017.[ONLINE].Available through:<https://www.huffpost.com/entry/joint-ventures-risks-and_b_10803424> 23