MANAGING A SUCCESSFUL BUSINESS PROJECT

It is important to expand the business because of the increasing cost, need of advancement in technologies, to stay competitive in the market, etc. INTRODUCTION Due to increasing competition in the market, it has become essentially important for the organisations to produce new and innovative products (Storey and. If the company wants to exist in the market then it becomes important for them to keep producing the products as per the needs and requirements of the market. AIM To create and market the brand new summer shoe to

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1. Aims and objectives of the research.................................................................................3
P2. Project management plan.................................................................................................4
P3. Work break down structure and Gantt chart....................................................................5
TASK2.............................................................................................................................................6
P4. Qualitative and quantitative research...............................................................................6
TASK3.............................................................................................................................................9
P5. Interpretation and analyses...............................................................................................9
P6. Recommendations and significance of conducting the research....................................17
TASK4...........................................................................................................................................18
P7. Own performance and reflection....................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCE.................................................................................................................................20

INTRODUCTION
Globalisation is the most prominent term which is playing a vital role in enhancing the
expansion of the businesses. The companies are able to expand their business and profitability
with the help of globalisation (Tidd and Bessant, 2018). This is made possible because of the
increasing exchange of knowledge, technology, resources, labour, etc. It is important to expand
the business because of the increasing cost, need of advancement in technologies, to stay
competitive in the market, etc. In this research, the new product will be created which will be
marketed in London Fashion week that will going to held in November 2019. For this, the
investigator will focus on different requirements such that they can effectively compete and earn
profit from the business.
TASK1
P1. Aims and objectives of the research.
TITLE:
To create and market the brand new summer shoe to compete with big name brands.
INTRODUCTION
Due to increasing competition in the market, it has become essentially important for the
organisations to produce new and innovative products (Storey and. et. al., 2016). For this
purpose, the organisation will place emphases on creating new product in form of designer
summer shoes that will be sold at comparatively lower prices compared to big brands. In market,
there are various companies which are operating and for this, competition is increasing which
has put pressure on companies to keep their products innovative in nature. If the company wants
to exist in the market then it becomes important for them to keep producing the products as per
the needs and requirements of the market.
AIM
To create and market the brand new summer shoe to compete with big name brands.
RESEARCH OBJECTIVES
 To compete with big name brands.
 To determine that their shoe market becomes one of the most famous and profitable
venture.
 To create uniqueness in brand awareness to the target market and customers.

RESEARCH QUESTIONS
 Why it is important to compete with big name brands?
 How the company can become famous and most profitable?
 How the company will create uniqueness in brand awareness to their target market?
P2. Project management plan.
The project management plan is the set of written documentation which provide the guidelines
and road map to the company in which the business aims and objectives can be attained
(Archibald and Archibald, 2016). By making such plans there are certain elements which needs
to be taken into mind so that the business can successfully attain the business goals and
objectives. If the researcher wants to complete the research successfully then it becomes
important to make and move ahead with proper planning. The following are the discussed below
some of the important constituents which needs to be taken into consideration and they are
discussed below:
 Cost: The cost plays a very important role because if business wants to run smoothly and
effectively then there has to be certain funds and finances. If there is no proper cost set
for different activities of the research then this can increase the expenses to the business
and further leads to poor profitability (Muller, 2017). Therefore, the estimated cost and
budget will be set for different activities. The estimated cost required to complete the
research is 10000 pound whereas the investigator will need money for meeting every day
expenses like travelling, etc. and for this the estimated cost is 2000 pound.
 Scope: The scope of the business is determined by the extent of producing the outcomes
for the research conducted (Robertson, 2017). In order to determine whether the new
product development has vast scope or not there will be several aspects which will be
considered. For this research, the company will need to consider the scope of earning
future profits and brand awareness of the new product. While the investigator will
consider the scope of conducting and accomplishing research aims and objectives.
 Quality: The term quality is concerned with designing and recognising the superiority of
the business (Špundak, 2014). It plays very important role in designing new product for
the customers. For the company, the new products needs to be of superior quality which
will have unique design. While the investigator will require quality in terms of
authenticity and fairness in gathering the information.

 Communication: The communication helps in exchanging and sharing the views,
opinions and thoughts (Young, 2016). This further helps in explaining the research aims
and objectives so that the company can work in accordance with it. For this purpose, the
company will need communication instruments like seminars, meetings, etc. which will
help the people in making clear with business goals and objectives. Whereas investigator
will require tools like mobile phones, telephones, internet connections, etc. so that they
can communicate.
 Risk: The risk is described in terms of threat. Every business is associated with some
kind of threat from the external business environment (Polonsky and Waller, 2018). This
risk needs to be analysed before and contingent plans must be made so that proper action
can be taken at the time of risk. Therefore, the company will face the risk of
confidentiality, leakage of information, privacy, etc. while researcher will face the risk of
time, cost, poor climatic conditions, etc.
 Resources: For creating new product the company will need ample of resources
(Kollman, 2016). For carry on different activities the company will make use of various
resources like finances, time, labour, technologies, etc. While the researcher will need
resources like money, communication skills, time management skills, innovative and
creative skills, etc.
 Time: The time is another major elements because every research is temporary in nature
so setting for each research is important so that the main objectives can be achieved
effectively and efficiently (Seymour and Hussein, 2014). Therefore, the company will
require the time of 12 weeks to complete the project while researcher will need time of 8
weeks to complete the research.
The above are the discussed elements which plays a greater role in project management
plan. By taking into consideration with such constituents, the company will be able to
successfully launch the new product of summer shoes in London fashion week.
Monitoring and completion plan: The monitoring plan is one where the project has
been completed and the organisation keep evaluating and reviewing that it is going as per the
planned events and expectations and if any problem or deviation arise then corrective actions are
required to be taken (Krugman, 2017).

P3. Work break down structure and Gantt chart.
Work break down structure
The work break down structure is concerned with the hierarchy tree like structure. In this
the larger work is broken down in smaller pieces and then work is assigned to the individuals
according to their skills and capabilities (Nicholas and Steyn, 2017). By dividing the work into
smaller chunks, it becomes easier to perform it in order to attain business goals and objectives.
This will further help in generating more suitable and appropriate results for the company.
Gantt chart
The Gantt chart was discovered by Henry Gantt and this is bar graph pictorial
representation. Under this, the activities are set in the form of horizontal bar graph. This helps in
establishing the proper start and finish date against each activity (Cleden, 2017). The main
purpose of this is to complete the each activity within the specified time frames. This will

ultimately help in completing the overall research on time. The visual and graphical presentation
provides clear picture of each activity.

TASK2
P4. Qualitative and quantitative research.
Qualitative investigation
The qualitative investigation is concerned with studying and examining the human
behaviour. This type of research is judgemental and is based on experience (Obstfeld, 2015). By
conducting this research, the researcher is able to study the thorough and detailed analyses of the
human beings. This helps in understanding the nature and behaviour of the living being which
further helps in evaluating and assessing the behaviour of the humans.
Quantitative investigation
The quantitative research is concerned with providing the results which are based on
quantities and statistical contents (Hillson, 2017). This research is more satisfactory in nature
because this helps in generating more authentic and true results which can easily identified. By
using this research, the researcher will be easily verify and justify the obtained results because
they are based on some source or evidence.
Source of data collection
 Primary data collection method: The primary data means when the information is
gathered for the first time and used by researcher in order to conduct the research
(Wright, 2016). The information under this method is collected by means of
questionnaire, survey forms, etc.
 Secondary data collection method: This type of data collection method is concerned
with using the information which has been derived from some secondary sources like
internet, journals, newspapers, etc. (Chih and Zwikael, 2015).
Data sampling is a method in which the research is conducted on the particular size of
sample. Therefore, in this research the sample size is 40 and research method used is

qualitative (Jeston, 2014). Furthermore, the data collection method used is primary source
where questionnaire has been used by the researcher.
QUESTIONNAIRE
NAME:
AGE:
GENDER:
Q1. What type of show do you prefer to wear?
A. Plump
B. Court
C. Sling back
D. Mary Jane
Q2. Do you have narrow feet?
A. Yes
B. No
Q3. What is your shoes size (UK size)?
A. 5
B. 6
C. 7
D. Above 7
Q4. Where do you prefer to buy shoes from?
A. Shop
B. Online
Q5. How often do you purchase shoes?
A. Weekly

B. Monthly
C. Every six month
D. Quarterly
Q6. What is the most preferred price that you would spend on shoes?
A. 101-150
B. 151-200
C. 201-300
D. Over 300
Q7. Which brand do you prefer while purchasing shoes?
A. Jimmy choo
B. Gucci
C. Louis Vuitton
Q8. What is important while purchasing shoes?
A. Comfort
B. Design
C. Cost
Q9. Are you employed?
A. Yes
B. No
Q10. Any recommendation for upcoming fashionable shoes.

TASK3
P5. Interpretation and analyses.
THEME1: Shoe do you prefer to wear
What type of shoe do you prefer to wear? Frequency
Plump 8
Court 11
Sling back 9
Mary Jane 12
Interpretation: From this graph, it has been summarized that 8 people prefer plump style
shoe because it is suitable for formal and for party wear as well. Furthermore, these people have
short height so they are able to effectively look good in such shoes. 11 people prefer court style
shoes because everyone cannot handle such style as it requires effective style to walk in such
shoes comfortably. This shoes goes perfect with office as well as party looks. 9 people prefers
sling black because they have very large heights and wants something which is fashionable and
formal as well. 12 people prefer mary jane style shoes because it gives perfect formal look and
such people works in corporate where proper formal are needed.
THEME2: You have narrow feet
Do you have narrow feet? Frequency
Yes 27

No 13
Interpretation: From this graph, it has been summarised that out of 40 people, 27 says that
they have narrow feat which means that the company will need to concentrate on design which
will be easily feet into the narrow feet. While 13 says that they do not have narrow feet because
their legs are quiet long and broad.
THEME3: Shoes size (UK size)
What is your shoes size (UK size)? Frequency
5 9
6 13
7 8
Above 7 10

Interpretation: From this graph, it has been summarised that the company will need to take
into consideration the different sizes of shoes because in UK, people have all the size. 9 people
have 5 number shoe size because they have short legs. Majority of the people feel comfortable in
6 size because this makes their leg comfortable. 8 people prefer 7 size because their leg is quiet
broad and they do not feel comfortable in 6 number size. While there are only 10 people who
prefer above size 7 because they have wide and broad feet.
THEME4: You prefer to buy shoes from
Where do you prefer to buy shoes from? Frequency
Shop 25
Online 15

Interpretation: From this graph, it has been summarised that majority of the people
purchases shoes from the store or shops. Due to so much advancement in internet. People prefer
physical stores because they want to know that how the shoes looks on their feet. While 15
people prefer to purchase it on internet because they assume it gives them more options and
verities compared to physical stores. Apart from this, internet has different discount options as
well which is not available in physical stores.
THEME5: Do you purchase shoes
How often do you purchase shoes? Frequency
Weekly 2
Monthly 6
Every six month 20
Quarterly 12

Interpretation: From this graph, it has been concluded that 2 people purchases shoes
weekly because they have higher income and wants to try new shoes every week. 6 people
purchases shoes on monthly basis because they wear low price shoes which does not last for
more than 1 month. Majority, that is 20 people purchases shoes every six month because they
purchase high priced shoes which last for years but after six month people gets bored with it and
wants to buy new. 12 people spend quarterly on shoes because they want to try new products and
cannot wear same shoes for more than 3-4 months.
THEME6: Preferred price that you would spend on shoes
What is the most preferred price that you
would spend on shoes?
Frequency
101-150 12
151-200 11
201-300 9
Over 300 8

Interpretation: From this graph, it has been summarised that 12 people prefer to spend
pound 101-150 on shoes because for them price are of great concern and belongs to average
income class people. 11 people believes to spend pound 151-200 because they believe that this
will give them satisfaction of wearing and using good brand shoes. 9 spends pound 201-300 on
shoes because they want high quality shoes of big brands which will provide them comfort and
status. 8 people spend above pound 300 because price is not a concern for them. They want
luxury and superior quality products which will provide them will higher class, status symbol,
etc. in the society.
THEME7: Brand do you prefer while purchasing shoes
Which brand do you prefer while
purchasing shoes?
Frequency
Jimmy choo 15
Gucci 13
Louis vuitton 12

Interpretation: From this graph, it has been summarised that majority of the people prefer
Jimmy choo brand while purchasing shoes because they believe its designs and style of shoes
can be used for both formal and casual purposes. 13 people believes that Gucci brand is best for
them because this provides the style and class to the people and gives party wear look. 12
believes Louis Vuitton is best because this gives status and such people prefer more of casual
shoes and designs sold by the company.
THEME8: Important while purchasing shoes?
What is important while purchasing shoes? Frequency
Comfort 18
Design 12
Cost 10

Interpretation: From this graph, it has been summarised that from 40 people, majority of
the people wants shoes which provide comfort because if they were not comfortable and people
can have pain or scars which will create poor word of mouth and company will fail to compete
with big global brands. 12 people are concerned with design because they are more trendy and
fashionable in nature and wants to try new products consistently. While 10 people takes into
consideration the cost of shoes because they are price conscious and have average income so
prices matters to them.
THEME9: Are you employed
Are you employed? Frequency
Yes 31
No 9

Interpretation: From this graph, it has been summarised that from the total of 40 people,
31 are employed because they have more knowledge about the market and have proper
proportion of spending on shoes while 9 are unemployed and they are students who have are
more concerned about fashion and style.

P6. Recommendations and significance of conducting the research.
The above research which was conducted on the topic of creating and marketing a new
product of summer shoe at London Fashion week has been finished with proper results. By this,
there are few recommendations which has been come into the mind and they are discussed
below:
 The company should do the proper external analyses of the market which will includes
the PESTLE and Porter five forces model. By this, the company will be able to gather
various insights of different competitors and the products sold by them. This will help the
company to a greater extent in devising the new product.
 The company should concentrate on marketing strategies adopted by the other companies
in order to make people aware about their offerings. The company should invest more in
accordance to it because if they want to compete with big brands then it becomes very
important to adopt such marketing strategies that the market can be targeted easily.
 Majority of the customers are concerned with comfort. So the company should not only
concentrate on unique design of the shoes, but they must also be able to provide comfort
to the customers so that they can walk with proper ease.

TASK4
P7. Own performance and reflection.
The research which I have conducted in knowing the preferences of the customers
regarding the kind of shoes which will further help me in designing a new and unique summer
shoes was not an easy task. While conducting this research I have suffered a lot of obstacles and
hurdles. The main problem which I faced was communicating to the people because they do not
show any response. Furthermore, I was not able to manage the time and money properly which
has made the research time consuming and expensive as well. But still this research has helped
me in learning a lot of new skills and has improves my confidence level as well. In future if I
will have to conduct the research then i can conduct it in more appropriate and proper manner. In
near future I will be able to conduct this research in a more appropriate and effective form.
Because the problems which I have faced has helped me a lot in enhancing my learning abilities.
Own performance
The time management skill is important and plays a very crucial role in conducting
researcher because every research is done for a particular purpose. And this has some definite set
of time by which the researcher can be completed on time. This skill can be improved by making
use of different time management strategies. Such strategies can be like prioritising work, setting
deadlines before each task, etc. Apart from this, the Critical thinking skills is very important
because it helps in assessing the human behaviour and thinking that the results obtained are true
and fair or not. This research can be improved by making use of various alternative options and
critically evaluating each alternative by considering the pros and cons.
CONCLUSION
From this research it has been concluded that creating a new product is very important and
globalisation has made it possible through different means of sharing and exchanging the
knowledge, power, resources, etc. Apart from this, creating new and unique product is not easy.
But this is important so that the company can effectively compete in the market with global
companies and big brands. The increasing competition has increased the need for adopting
innovative products in order to satisfy and meet customer demands.

REFERENCE
Books and Journals
Jeston, J., 2014. Business process management: practical guidelines to successful
implementations. Routledge.
Hillson, D., 2017. Managing risk in projects. Routledge.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Seymour, T. and Hussein, S., 2014. The history of project management. International Journal of
Management & Information Systems (Online). 18(4). p.233.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A
business student's guide. Sage publications.
Young, T. L., 2016. Successful project management. Kogan Page Publishers.
Špundak, M., 2014. Mixed agile/traditional project management methodology–reality or
illusion?. Procedia-Social and Behavioral Sciences. 119. pp.939-948.
Muller, R., 2017. Project governance. Routledge.
Archibald, R. D. and Archibald, S., 2016. Leading and Managing Innovation: What Every
Executive Team Must Know about Project, Program, and Portfolio Management.
Auerbach Publications.
Storey, J., Basterretxea, I. and Salaman, G., 2014. Managing and resisting ‘degeneration’in
employee-owned businesses: A comparative study of two large retailers in Spain and
the United Kingdom. Organization. 21(5). pp.626-644.
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Basu, R., 2017. Managing quality in projects. Routledge.
Tidd, J. and Bessant, J. R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Chih, Y. Y. and Zwikael, O., 2015. Project benefit management: A conceptual framework of
target benefit formulation. International Journal of Project Management. 33(2). pp.352-
362.
Wright, S., 2016. Language policy and language planning: From nationalism to globalisation.
Springer.
Obstfeld, M., 2015. Trilemmas and trade-offs: living with financial globalisation.
Krugman, P., 2017. Crises: The price of globalisation?. In Economics of Globalisation (pp. 31-
50). Routledge.
Kollman, K., 2016. Same-sex unions: the globalisation of an idea. In The same-sex unions
revolution in western democracies. Manchester University Press.
Robertson, S., 2017. A class act: Changing teachers work, the state, and globalisation.
Routledge.
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and the
Management of Risk. Routledge.
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continuity and change. Routledge.
Hanson, D., Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2016. Strategic management:
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Wunderlich, J. U., 2016. Regionalism, globalisation and international order: Europe and
Southeast Asia. Routledge.

APPENDIX
Template for evidence collection to be attached
with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: To create and market the brand new summer
shoe to compete with big name brands.
Date:
Update of weekly research/ tasks achieved (Account for a
minimum of six weeks with dates)
 What have you completed? Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your project
management plan?
Comments
To create and market the brand new summer s
brands.
Yes
yes
No
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of skills
required for undertaking research tasks?
 Did you identify any additional risks/issues that
have an impact on the project management plan?
Yes, the risk of loss of privacy and confidentiality of data.
No.
Problems encountered
 What barriers did you face?
 How did you overcome them?
I faced the problem of poor managerial skills.
I have overcome with this, by proper evaluating the differe
objectives.
New Ideas and change of project direction The new ideas required for this is to adopt the different te

order to attain the desired goals and objectives.
What Have I learnt about myself this week?
C. How did I feel when I had to deal with
tasks/problems?
D. Did I find it useful to complete the tasks?
E. How well have I performed? What did I contribute?
F. What can I improve on next week?
G. How might this learning apply in the future?
I feel quiet pressurised while dealing with task and probl
Yes
I performed very well and I contributed my immense kno
I can improve my communication skills from the next we
This will help me effective communication and developin
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for completion?
Fundamental research.
Yes.
Project plan status to date (on, ahead, behind) Going as per the time assigned.
Supervisor comments to address
Signature of the Supervisor and date: