Economic, Cultural, and Ethical Impacts of Globalization

The assignment involves researching the economic, cultural, and ethical impacts of globalization on a marketing department. The student is required to analyze the benefits and drawbacks of globalization, identify potential risks and issues, and provide recommendations for successful international business operations. The project log book provides a weekly update on research tasks, progress, and challenges faced by the student.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
Project aims and objectives....................................................................................................1
Produce a project management plan.......................................................................................3
Produce a work breakdown structure and a Gantt chart....................................................5
Activity 2.........................................................................................................................................8
Carry out small-scale research by applying qualitative and quantitative research methods. .8
P5 Analyze data and research by using appropriate tools and techniques..........................10
Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions............................................................................20
Activity 3.......................................................................................................................................21
Reflection.............................................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
Appendix I : Performance Review and Self-Assessment..............................................................24
Appendix 2: Questionnaire............................................................................................................26
Appendix 3: Project Log Book......................................................................................................27

INTRODUCTION
Globalisation is playing an important role for organisation operating at all scale which are
small, medium and large. With the help of globalisation, companies get a platform in which they
can interact with several other firms and also do its business transactions effectively. Thus it can
be analysed that globalisation assist companies to do its business operations all around the globe.
In this present report, company taken is John Lewis, which is a retailing industry which was
founded in 1864. It is been headquartered at London, UK. This is a high-end department stores
chain which does its operations in entire United Kingdom. Within this project, a small research is
being done based on which aims and objectives will be developed and all the activities in the
investigation are based similarly. Apart from this, a project management plan is also been
included, so that investigator can analyse tasks which are required to be performed to implement
an effective research. At last, according to this recommendations and conclusion is being given
(Cooke, 2012).
Activity 1
Project aims and objectives
Globalisation is an activity by which company communicate and perform its business
operations at an international scale. This also influences small scale and medium scale
enterprises to perform their business operations in other countries and also do expansion of their
company. With the help of globalisation company can make modification in its productivity as
well as generate revenues. Thus it can be declared that globalisation lead to increase in world's
economic ratio by enhancing opportunities of growth and interaction among people, business
persons and government. It has been enhanced because of various advancement that are coming
up in technology of transportation and communication (What is globalisation, 2017). Moreover,
along with this there are many kinds of elements of globalisation such as cultural, economic and
political that has affected directly operations within a firm such as work froce, marketing,
finance, research and development and many other departments. Economic globalisation refers
to the way countries combined together as one unit of big global economy, which makes
international trade quick and easy. Political globalisation is the method by which countries and
institutions can have impact on the entire world. Whereas cultural globalisation refers to ways in
which culture is converting as a homogeneous, in which people from across the world does
1

similar actions and in a similar way. This affect can either be positive as it can raise productivity
and profits of an organisation or negative that acts as a obstacle in business enterprises growth.
Background of a research
Globalisation indicates to the condition in which goods and services, or social and
cultural affects which are available, slowly is being recognised in other parts of the countries.
Goods and services, technology, data and economic resources of capital are being involved in
globalisation. It helps companies to do trade across different countries in order to expand its
business operations and earn profits. This has increased various opportunities for organisation
by which they can increase revenue and productivity ratio (Dunning, 2014). It has also been
determined that are various factors which are honourable, social and economical of globalisation
that affects the entire purpose of an organisation. Primarily globalisation is affecting the
marketing function of a firm because it is difficult for this department to balance business
activities at an global scale.
John Lewis is a well known company which distributes household goods and
haberdashery to different countries across the world through launching departmental stores.
Therefore, as there is change in dynamic market place since globalisation has given a platform so
various organisation. For this reason, John Lewis is recruiting a placement company so that they
can do a investigation based on globalisation and its various components that has impacted
functions of firm of a selected firm. For facilitating this, research person have developed goals
and objectives that will assist in analysing a valid conclusion for John Lewis. These embattled
goals and objectives are being discussed as following (Gopalakrishnan and et. al., 2012).
Research Aim
“To identify the positive economic, cultural and ethical impact of globalisation on
different function of an organisation” A study on John Lewis.
Research Objective
 To determine the concept of globalisation .
 To identify the importance of inter-relationship between business functions of John
Lewis.
 To evaluate the impact of globalisation on different functions of John Lewis.
Research Question
 What is the concept of globalisation?
2

 What is the importance of inter-relationship between business functions John Lewis.
 How does globalisation impacts on different function of business of John Lewis?
Produce a project management plan
Project management plan is being considered as a formal paper that may aid a researcher
in altering, controlling or managing overall project. Away with this, a project management plan
mainly refers to a blueprint considering the research which basically offers the data through
which proper investigation that could take place. Here, it is being found that this type of plan
consist with a number of like cost, risks, communication, time and more. Under this present
investigating report where the topic which has been chosen for a particular issue of John Lewis
linked with globalisation, the elements are described underneath:
Cost: This is being considered as one of crucial element of project management plan. In
order to even start a project, it is mandatory for a researcher to have sufficient capital so that to
conduct investigation without any sort of issue. Here, it has been analysed that at the time of
implementing a new strategy to expand business John Lewis is going to invest around 25 million
pounds. Apart from this, present research's amount that researcher is going to use i.e. approx.
560 pounds and this will directly aid in pulling out favourable outcomes (Hamilton and Webster,
2018).
Scope: Another crucial section of a project management plan is assessing overall scope
of the project being undertaken by researcher. This helps in pulling out favourable outcomes in
specific time frame. As the project is based on globalisation, where John Lewis is looking
forward to expand business in international market, it could lead to improve profit margins and
may gain a good reputation as well in a really very short span. Away with this, researcher has
chosen this topic because, in the future everything will rely upon technology and in present as
well, it has helped companies to improve or develop their businesses at international scale.
Time: Time is one of essential section of a project management plan (Held, 2013). With
the help of this element, a researcher can get to know about in how much time overall research is
going to get conducted and will finish. In present context, researcher is going to take around 11
weeks and 4 days to conduct overall investigation. The overall expansion of John Lewis is going
to take 3 months approximately.
Quality control: This factor under project management plan is beneficial to a research
person to focus on the quality of a project. People belonging to investigation team should
3

monitor implementation of a method in a. appropriate manner. Here, in context to present report,
to provide information about the concept of globalisation within business operations, seniors of
John Lewis should consider firstly on current technology. After analysing they should replace it
with new and latest, this would be beneficial for the company for doing expansion of its business
operations across different countries in an effective way. Moreover, it would also assist John
Lewis, to decrease chances of risks which impacts the business project in a negative way. Project
quality can be assured by monitoring dependency of various sources like facts and figures which
are based on growth of an economy, etc.
Communication: An effective communication system is essential to be developed, since
it helps in completing a project in given time period and also to achieve higher results. In order
to facilitate this, they must be given a friendly atmosphere and manage a decent flow of
communication process between members of project team. It will provide benefits to all
members as they can give their ideas as well as view point so that efficiency of a research could
be increased. Furthermore, by using an appropriate strategy for communication such as mobile
technology by which members within a team as well as managers can communicate with each
other. With the help of this process, information can be transmitted on a specified time and this
also decreases misconception chances among members of team. Formal mails may be
implemented to do communication with staff members who will help in contributing as an
element of globalising John Lewis (Lasserre, 2017).
Risk: Risk refers to the uncertainties that might cause danger to the business or its
operations. Every new project involves various types of risks within it. Therefore, it is necessary
for researchers of John Lewis, to examine threats which may have a negative impact on project
outcomes. The major risk that has been arisen, when John Lewis was expanded its business
across the globe is financial loss. Companies who do not have knowledge of markets or countries
in which they are doing expansion of its business operations can be treated as a challenge for
companies who do not enhances their business in global regions.
Resources: This section of project management program, refers to communicator which
are being used in order to run a project and conduct in a way that is desired. In this present
research of globalisation, a research person require adequate amount of machines, tools, raw
materials, equipments and many more. This type of resources will be beneficial to members of
investigation team in John Lewis, as they can do all the activities in a proper manner. In order to
4

conduct a research, assets which can be utilised are money, human resource and other useful
assets that are required to do expansion of business activities around the globe (Lawton, T.,
McGuire and Rajwani, 2013).
Produce a work breakdown structure and a Gantt chart
Work breakdown structure: Project management includes a work-breakdown structure,
which is referred to as a deliverable-oriented subdivision of a report into subdivisions or smaller
divisions. It is an important project that manages the work of a team into sections that can be
easily carried off. Elements of a work breakdown structure can be a data, product, service or set
of all of these. This structure also gives a framework that is being required in order to do
estimation of detailed costing and control. Work breakdown structure is helpful for a person for
completing their project in the time being allotted in a proper way. This initiates with a project
which is deliverable as at top level and is being converted into sub divisions further by using a
hierarchy. Project team makes work breakdown structure by analysing the major function that is
deliverable and then it subdivides these deliverables into smaller sections. These sub division
are decomposed till a single individual is assigned (Lovelock and Patterson, 2015). Under this
level, particular package of work which is being needed to make sub divisions are being analysed
and being combined together.
Work breakdown structure is being implemented in order to organise the project work
and also to determine the risks that can be occurred during a allotted project. Here, with context
to John Lewis, its work break down structure is being discussed below.
5

Illustration 1: Work Breakdown Structure, 2018 )
(Source:Work Breakdown Structure, 2018 )
Gantt chart: It is a kind of graph that is represented with bars that elaborates schedule
of a project. It was invented by Henry Gantt. This chart shows the inter-relationship among
current schedule status and activities. Gantt chart lists the activities which are needed to be done
on vertical axis and time intervals on horizontal axis. Breadth of horizontal bars in graph depicts
the time taken by every activity. Moreover, it also displays start and finish dates of summary
elements and terminal elements of a project. These two elements comprises of work breakdown
structure of a project. Project status can be determined with the help of these charts. Here, in
relation to John Lewis, its Gantt chart is been displayed below (Stromquist and Monkman,
2014).
6

In John Lewis, the management of the company and produce a work break down
structure to divide the work of the research project in weeks and days so that they can researcher
can complete all the activities of gathering information in an effective and appropriate manner.
7

Activity 2
Carry out small-scale research by applying qualitative and quantitative research methods
Research methodology is a method that is being implemented in order t gather data and
information so that decisions of business can be made. In order to conduct a research, a research
person needs to adopt various methodologies. This would be helpful to it for transforming data
into analytical manner in order to help them in taking effective decisions. Usually, a research
person abides by two types of strategic tool which provides them relevant data and information
by which they can determine the effective results. These tools are primary data and secondary
data. Both of this method of data collection is suitable to analyse accurate outcomes and also
taking decision that remains for a longer duration of time. John Lewis is a MNC that is deals
within retailing industry. It distributes haberdashery and households goods. They are trying to
expand their business in different countries in order to generate revenue and increase profits.
Besides this, methods that are being usually implemented for this process are Qualitative
research and Quantitative research. These tools and methods of research are being elaborated
below (Urry, 2012).
Qualitative research methodologies – This research is a primarily exploratory research.
This method of data collection varies using unstructured and semi structured techniques. The
information and data gathered by the investigator by behaviour, perception, observation and
communicating with other people within this method. This method can be applied by the
researcher when the stages of project research topic related to perception, behaviour, belief or
individuals. While conducting this investigation method an investigator can collect information
related to perception of people. The benefit of using this method is that it saves a lot of time it is
very cheap as compared to other methods of data collection (Thomson and Thomson, 2012).
Quantitative research methodologies – A quantitative research allows the researcher to
analyse the relationship between two variables of income and health insurance. This research
method is used by the researcher to gather of investigate information related to the research
topic. It is a numerical data base method which can be applied by the individual to collect
information from a specific population. Variables are the numerical values which are being
carried out by this method stays mainly authenticated and pulls out right results as per the
requirements of the investigator. This research method consist various methods like
questionnaire, survey and others to gather information regarding research project. This method
8

uses measurable data to formulate facts and uncover patterns in research. This method is much
more structured than qualitative data collection method. With the help of this, investigator can
easily resolve issues with the numerical data in specific time frame (Webster, 2014).
For acquiring relevant information, a researcher generally uses primary and secondary
techniques of data collection:-
Primary data collection method - This is one of the best methods which offer firsthand
and relevant information of a topic, so the degree of accuracy is very high. In this method the
information is collected by the researcher by conducting research program. For this the
individual muse various methods of research like survey, questionnaire, interviews, group
discussion and others. It is a time and cost consuming pro0cess because in it the researcher
collect information form person to person. Primary data is always specific to the researcher's
needs, and this controls the quality of research. The data which is collected by primary methods
are more reliable and accurate as compared to the secondary sources.
Secondary data collection method – This type of assets are basically used by the
company to organize literature review in a investigation. Here the ideas and opinion of various
writers are monitored to gather in formation related to relevant topic. This type of information
can be collected by Social media newspapers, magazines, books, government agencies, and
others. But the main disadvantages of this method of data collections that it is vary difficult to
gather pure data on internet sources, information of a topic is available on thousand of websites.
This data is available from other sources and may already have been used in previous research,
making it easier to carry out further research. The major advantage of this method is that it is
time saving and cost-efficient. In this the data is collected by someone other than the researcher
(Zadek, Evans and Pruzan, 2013).
According to above discussed tools and methodologies, it has been determined that
Qualitative research methodology is most appropriate tool for a research person because it gives
results of research based on view point and knowledge of respondents. This methodology will be
beneficial for the investigator to conduct a successful research for John Lewis on globalization
with the outcome which is best possible. Furthermore, primary and secondary sources for
collecting data is also been implemented under this research by the researcher to complete it
with accuracy and authenticity within the allotted time period ( Cooke, 2012).
9

Data collection – It is a method that is being used to gather and evaluate data on
interest variables, in accepted proper function that able an individual to answer questions
within a research that are being mentioned, test hypothesis and measure results. Furthermore
, in this a researcher basically collect and gather information from different types of
respondents in order to adapt various tools of collecting data that includes primary as well as
secondary method (Dunning, 2014).
With the help of different methods of data collection like survey, message, phone-
calls, emails and questionnaire etc., the research gather information about the impact of
cultural, economical, social and ethical effect on the different functions of John Lewis. For
example, this the person can use questionnaire so that the individual can collect pure and
first hand information.
Questionnaire – It falls in the category of primary data collection. This refers to a
set or series of different types of questions that are been developed and made by a research
maker. Questionnaire is created to determine ideas and thoughts of various kinds of
respondents to acquire the effective result. Here, in this present research the sample size
which is taken by the researcher is 30 respondents.
P5 Analyze data and research by using appropriate tools and techniques.
Theme 1 : Globalisation aid organisations in expanding their businesses more easily
Q 1 Do you think globalisation aid organisations in expanding
their businesses more easily?
Frequency
a) Yes 18
b) No 12
10

Interpretation: Globalisation is a quite vast concept. It refers to a process where
economies of a nation get linked with each other on an international level. It can be possible
through expansion of trade among boundaries , joint ventures or other means. In the present
context, 30 people were surveyed and asked the same question if they are aware about
globalisation or not. From 30 people on the basis of above given graph, it has been noticed that
18 out of 30 people were well versed with the concept of globalisation whereas 12 people lacked
education about globalisation.
Theme 2: Benefits of globalisation for John Lewis.
Q 2) What are the different benefits of globalisation? Frequency
a) Increasing number of customers 8
b) Increase in opportunities at global level 12
c) Improving overall sales 10
11
Yes No
0
2
4
6
8
10
12
14
16
18
18
12
Column D

Interpretation: Globalisation has different benefits for different business concerns based on
their structure and functionality. Benefits of globalisation in context of John Lewis are enhancing
number of customers in competitive market, increasing opportunities for business at global level
and improving overall sales. From the above given graph, it has been noticed that a sample size
of 30 people were surveyed out of which 8 believe that benefits of globalisation is increase in the
number of customers whereas 12 people believe that globalisation in John Lewis helped in
increasing opportunities that are available in global market whereas 10 people feel that
globalisation helps in raising overall sales.
Theme 3: Globalisation leads to change in business process
Q 3) Do you think globalisation leads to change in business
process?
Frequency
a) Yes 24
b) No 6
12
8
12
10 Increasing number of
customers
Increase in opportunities at
global level
Improving overall sales

Interpretation: Globalisation is a quite vast concept. It refers to a process where economies of
a nation get linked with each other on an international level. It can be possible through expansion
of trade among boundaries , joint ventures or other means. Globalisation also affect the business
as it changes the process of doing business operations. In the present scenario, a sample size of
30 people has been surveyed. Out of which, 24 people have a positive say that globalisation leads
to change in process of a business but 6 people do not agree to this.
Theme 4: Different factors that lead to globalisation
Q 4) What are the different factors that lead to globalisation? Frequency
a) Reduction in tax rates 10
b) Communication 13
c) Demand of customers 7
13
24
6
a) Yes
b) No

Interpretation: Globalisation is quite vast aspect and there are numerous factors that lead to
globalisation. In case of John Lewis, three major factors that lead to globalisation of its business
operations are reduction in tax rates, effectiveness in communication and increasing demand of
customers. In present context, a sample size of 30 people has been taken form which 10 people
believe that reduction in tax rates leads to globalisation whereas 13 people believe that
communication is the key to globalisation . Last section of 7 people have an all different
ideology and believe that demand of customers is a major force behind globalisation of business
operations.
Theme 5: Organisational function of John Lewis is affected more due to implementation of
globalisation
Q 5) According to you, which organisational
function of John Lewis is affected more due to
implementation of globalisation
Frequency
a) Research and development 10
b) Marketing 15
c) human Resource 5
14
a) Reduction in tax rates b) Communication c) Demand of customers
0
2
4
6
8
10
12
14
Column B

Interpretation: Globalisation has an adverse impact on different functions of a business
organisation. It has been determined, than when a business expands its business operations at a
global level then function such as research and development, marketing, human resource and
many more within John Lewis will be impacted. According to above mentioned, bar graph it has
been analysed that between 30 respondents, 10 are agreed that research and development
function is highly affected due to implementation of internationalisation. Whereas 15 are
supported to marketing remaining 5 are viewed about Human resources that this department is
more affected cause of globalization.
Theme 6: Satisfied with the products and services of John Lewis
Q 6) Are you satisfied with the products and services of John
Lewis?
Frequency
a) Yes 18
b) No 12
15
a) Research and development b) Marketing c) Human resource
0
2
4
6
8
10
12
14
16
Column B

Interpretation: John Lewis is a MNC organisation in retailing sector. It basically provides
haberdashery and households goods. In order to increase sales and productivity, it is important
for the organisation to give customers satisfaction. According to above mentioned bar graph,
from 30 respondents 18 thinks that they are being satisfied with the products and services of the
company as they are their target customers and prefer their goods on a daily basis. On the other
hand, 12 thinks they are not satisfied with this products as they do not consume their products on
daily basis.
Theme 7: Different ways by which John Lewis can launch their product and services easily
in international market place
Q 7) What are different ways by which
John Lewis can launch their product and
services easily in international market
place?
Frequency
a) Formulating strategies that provides
effective outcomes
15
16
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
18
12
Column B

b) Focusing on political rules and regulations
in which company needs to do expansion
10
c) Joint Venture 5
17
15
10
5
a) Formulating strategies that
provides effective outcomes
b) Focusing on political rules
and regulations in which
company needs to do
expansion
c) Joint Venture

Interpretation: There are various ways by which John Lewis can launch their product and
services effectively at an international scale. This would be helpful in increasing sales and profits
of the organisation. As per the above mentioned graph, from 30, 15 respondents think that by
developing effective strategies would be beneficial for the company as they can makes plans
accordingly promote products and services within the market place. While 10 respondents stated
that concentrating on political rules and regulations in which the organisation needs to expand
would be helpful as company can make products according to that particular country or culture
which will help them grab attention of more and more customers. On the other hand, rest of the 5
respondents said that joint ventures are easy for entering into international markets. As by
combing it with one of the reputed company can be an easy penetration for the company.
Theme 8: According to you point of view, does globalisation assist in nation's economic
development
Q 8) According to your viewpoint, does globalisation assist in nation's
economic development?
Frequency
a) Agree 18
b) Disagree 12
18

Interpretation: Nation's economic development refers to growth in GDP of the country. If there
is economic development of the country it will eventually lead to development of the people
within the country and it will help them to live a good quality life style. According to above
mentioned graph, from 30 respondents, 18 agrees to this statement as they think that with the
help of globalisation nation's people are being employed which can increase the GDP of the
country, Whereas, on the other hand 12 neglected this statement because they do not think
globalisation assist in nation's development rather it helps other nation to be developed.
Theme 9: Important for John lewis to expand its business operations across different
countries
Q 9) Is it important for John lewis to expand its business operations
across different countries?
Frequency
a) Yes 20
b) No 10
19
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
Column B

Interpretation: It is important for John Lewis company to expand its business so that it can
be recognised among different countries. This will also help business to expand their
business and generate more revenues and profits. As per the above mentioned graph, from
30 respondents, 20 thinks that yes company should expand its operations in different
countries as it will lead to better brand image of the company globally. Whereas, 10 said no
to this statement because they think it would help in the development of other countries and
not theirs. If the company operate its business at international level than it will monitor
needs and demands of the customers and offer products according to them. It make
expansion in business and help in increasing the profit and enhancing the productivity of the
firm.
Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions
According to the above conducted research, it has been determined that John Lewis, can
achieve a lot of opportunities by doing expansion of its business operations across different
countries. With this context there can be some recommendation provided to John Lewis which
will contribute directly in order to increase its command related to market and customers. This
20
20
10
a) Yes
b) No

will help in increasing profits and sales of an organisation. These recommendations are being
described below.
 It is being suggested to the company, to first find out a country in which they are
expanding its operations of business. This determination of John Lewis related to its
external market will be beneficial for the organisation in observing the flexibility of
expansion of its activities at that specific country. As an outcome, if there are any issues
or problems being determined while analysing the environment of country than,
managers or chair person can bring out possible solutions to those problems. This would
be helpful in an effective expansion of a company in that country.
 Moreover, it is also recommended to John Lewis to develop an effective plan and
strategies to manage risk properly in order to have a competitive advantage in market
place. With the help of effective business plan, company can control as well as monitor
its financial decision while doing expansion of its business operations. Moreover, along
with on the same time if the company will formulate proper strategy for managing risk,
it would be beneficial for John Lewis in order to determine uncertainties or risks that can
arise in future. This determination of issues is done so that it can be resolved or
minimised in case it occurs in future.
 Another suggestion that could be given to John Lewis is that is essential for its
manager’s team to bring a change in their code of conduct as per the culture as well as
legal conditions of the country in which the expansion is done. These newly developed
codes of conduct will be beneficial for the organisation as they can follow ethical and
cultural rules of the firm. Along with this, these codes of conduct will assist workforce to
do their operations of business in the current range of the company. By producing
products according to the needs of the culture of the nation and effectively following the
rules and legal conditions of it then, the firm can make change in its code of conduct.
Activity 3
Reflection
While doing this research for John Lewis on globalisation, I have faced many situations
that were beneficial for me in having different experiences which can either be positive or
negative. During the time of the starting stage of research, I thought that completion of this
21

research would be an easy and quick task for along with the provided money and allotted time.
But, when I actually started conducting this research, it was determined that it was not so easy as
I thought for me to do every and each activity within this research in an effective way. Besides,
this was not the only difficulty or complexity faced by me because when I started to conduct a
questionnaire with respondents on their basis of knowledge and perception they do not show any
interest. They displayed a neglected response towards my queries as they thought that this
research will of no use to them. But apart from all this obstacles and difficulties, I acknowledged
that my entire journey right from initialising the research to its successful completion, I learned
so many things and had a lot of experience from it. Moreover, I also observed that I have
improved in my patience level and communication skill. Thus it can be said that I have
experience good as well as bad experiences while conducting this research for John Lewis
company. As an overall outcome, I have effectively completed this research with my entire
potential and accuracy which would be also beneficial for the John Lewis company to expand
its business operations in various other countries and also increase profits as well as sales of the
firm. If there are lack of effectiveness then I monitor performance review document to analysing
areas of improvement where I can do better. So that in future when I do any research project then
I did not repeat that things.
CONCLUSION
From the above mentioned report, it has been concluded that globalisation is quite a
wider concept that has entirely converted patterns of working within a business organisation.
Thus it can be stated that concept of globalisation is not only helping business activities but also
giving benefits to customers. It has been determined that is good for a research person to make a
good report from the initial stage so that they can check flexibility of different elements such as
time, cost, resources, communication and many other factors. Under this report qualitative and
quantitative research methodologies are being used. Moreover, methods of data collection which
are primary and secondary data is also being implemented as they have contributed in
acknowledging an accurate outcome of this research. In primary method, questionnaire is being
conducted by the research maker so that it can collect data and information from 30 respondents
in an effective manner. Moreover, it has been determined that qualitative method has helped in
analysing the view point of respondents so that they can achieve the authenticate and accurate
22

result of this research. Furthermore, lastly recommendations are being given to the organisation
so that they can expand its business operations effectively and productively in other countries.
REFERENCES
Books & Journals
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Gopalakrishnan and et. al., 2012. Sustainable supply chain management: A case study of British
Aerospace (BAe) Systems. International Journal of Production Economics. 140(1).
pp.193-203.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Held, D., 2013. Global covenant: The social democratic alternative to the Washington
consensus. John Wiley & Sons.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
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and research agenda. International Journal of Management Reviews. 15(1). pp.86-105.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Stromquist, N. P. and Monkman, K., 2014. Defining globalization and assessing its implications
for knowledge and education, revisited. Globalization and education: Integration and
contestation across cultures. 1. pp.1-21.
Thomson, R. and Thomson, A., 2012. Managing people. Routledge.
Urry, J., 2012. Sociology beyond societies: Mobilities for the twenty-first century. Routledge.
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Online
What is globalisation. 2017. [Online]. Available through:
>Through:<https://www.globalization101.org/what-is-globalization//>.
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Appendix I : Performance Review and Self-Assessment
Mr. Scarcy
Project Title “To determine the positive economic, cultural and
ethical impacts of globalisation on marketing
department of an organisation”.
Important stages
 Select topic
 Aims
 Objectives
 Collect relevant information
 Select respondents
Key factors you learned from the
project Increased Patience level and communication skills
What skills did you develop
communication skills, leadership qualities,
24

management skills and collaborative skills.
Discuss the project management skill
you developed
Risk management
Project
positive economic, cultural and ethical impacts of globalisation on marketing department of
an organisation
Did the project achieve its aim?
Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes
25

Appendix 2: Questionnaire
Questionnaire
Q 1) Do you think globalisation aid organisations in expanding their businesses more
easily?
a) Yes
b) No
Q 2) What are benefits of globalisation for John Lewis?
a) Increasing number of customers
b) Increase in opportunities at global level
c) Improving overall sales
Q 3) Do you think globalisation leads to change in business process?
a) Yes
b) No
Q 4) What are the different factors that lead to globalisation?
a) Reduction in tax rates
b) Communication
c) Demand of customers
Q 5) According to you, which organisational function of John Lewis is affected more due
to implementation of globalisation?
a) Research and development
b) Marketing
c) Human resource
Q 6) Are you satisfied with the products and services of John Lewis?
a) Yes
b) No
26

Q 7) What are different ways by which John Lewis can launch their product and services
easily in international market place?
a) Formulating strategies that provides effective outcomes
b) Focusing on political rules and regulations in which company needs to do expansion
c) Joint venture
Q 8) According to you point of view, does globalisation assist in nation's economic
development?
a) Agree
b) Disagree
Q 9) Is it important for John Lewis to expand its business operations across different
countries?
a) Yes
b) No
Q 10) Give some recommendations so that John Lewis can successfully do its business
operations at an international level ?
Appendix 3: Project Log Book
Project Logbook
Name: Mr. Scarcy
Date: 29 June 2019
Project title: “To determine the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation”.
Date:
Update on weekly research/tasks achieved
Points to consider:
27

What have you completed?
I have completed positive economic, cultural, ethical impact of globalisation
on different department of John Lewis
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
I have observed this that people were not taking any interest while responding to the
questionnaire. Moreover, time allotted to complete this research was not adequate
according to me.
Did you identify any additional risks/issues that have an impact on the project
management plan?
No
Problems encountered
Points to consider:
What barriers
did you face?
While doing
this research,
during the
questionnaire
Phase, I have
faced a lot of
trouble as the
respondents
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were not giving
positive
response to it
and were
taking it lightly.
They were
thought that
this activity is
consuming a
lot of their
time.
How did you
overcome
them?
In order to
overcome this
problem, I
gathered
information
about
globalisation
and conducted
sessions for
the
respondents
top teach them
about the topic
as well as the
research.
New ideas and change of project direction
I will like to prefer alternative research methods like taking up the direct interview of
chosen respondents on given problem.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt a little bit stressed while conducting questionnaire as respondents were not taking it
29

as a positive activity and were giving a neglected response. Yes, I find it useful as this
encourage me to show more dedication towards completing the project and make people
understand the importance of this report.
How well have I performed? What did I contribute? What can I improve on next week?
I have given my best efforts in this research for attaining true outcome on research topic.
My seniors have encouraged me for my contribution and said that it was valuable for the
company.
How might this learning apply in the future?
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collecting relevant information
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
30