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Managing a Successful Business Project Assignment - Cadbury

   

Added on  2020-10-04

25 Pages4812 Words365 Views
Managing a SuccessfulBusiness Project

Table of ContentsTOPIC: ............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Projects aims and objectives.............................................................................................1P2 Project management plan for completing project.............................................................2P3 Work break down structure and Gantt Chart....................................................................4TASK 2............................................................................................................................................6P4 Qualitative and quantitative research methods for completion of research......................6TASK 3............................................................................................................................................9P5 Analyse with appropriate tools and techniques.................................................................9P6 Conclusion and Recommendations from research..........................................................13TASK 4..........................................................................................................................................14P7 Reflection for achieving research aims and objectives...................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15APPENDIX....................................................................................................................................16

TOPIC: “To understand the role of globalisation in achieving huge sales and profits of anorganisation.” A case study on CADBURY. INTRODUCTIONGlobalisation is the way through which interaction and integration among people,organisations and legal parties is possible. Globalisation means actions for expansion of businessat international level. This helps association to expand and increase consumer base. There aredifferent ways through which globalisation can run in industry. There are possibilities of growthas well as risk is associated with dealing at international level. Hence it is important for makingchanges according to geographical region (Doherty, Ashurst and Peppard, 2012). This report isbased on CADBURY which operates in different parts of world. Managers of CADBURY arethinking to launch CADBURY Crunchie Blast Stick ice cream in Ethiopia which is country inEast Africa because of its popularity across world. In this report, there is discussion about aimsand objectives, project management plan, work break down structure and Gantt chart for project.It also covers tools and techniques for research and at last it provides recommendations andconclusion. TASK 1P1 Projects aims and objectivesGlobalisation is the process to operate business operations in more than one country.These days competition is increasing, so there are some policies with the help of which it is easyto operate in more than one country. There is requirement of some changes which are relevantfor providing satisfaction to consumers. CADBURY is a company which operates in differentparts of country and deals in chocolates, ice cream, biscuits, etc. Managers of CADBURY arethinking to launch CADBURY Crunchie Blast Stick ice cream in Ethiopia, hence there isrequirement of proper planning. There is requirement of proper market analysis, etc. which helpsto set budget and time for launching ice cream in new market (Drucker, 2012). Background of Project:Cadbury is a British multinational company which was founded by John cadburty in1824. they operates their business activities in various countries such as India, UK, Ireland,canada etc. and they have more than 71000 employees who are providing their services in such1

countries. As per the financial report of 2016, the revenue of company was £3 billion.Management of Cadbury have decided to launch CADBURY Crunchie Blast Stick ice cream inEthiopia which is country in East Africa. Therefore, they have to analyse the market structureand customer preferences of the nation due to which they will identify the merits and demerits ofexpansion. In current scenario,, there are many organisations which operates their business indifferent parts of country such as Hershey, Mars, etc. so CADBURY has competition with them.In this project, to launch product in new market, planning is done. With the help ofglobalisation, the sales and profit of the organisation will be maximise. Hence there is discussionabout time taken to launch in new market. A international level, there are different aspects whichhas to be considered by managers because there is difference in taste, behaviour of consumeraccording to geographical region. To operate at international level, there are different laws whichhave to be considered by managers of CADBURY to get ease in working at other land. Aim:“To understand the role of globalisation in achieving huge sales and profits of anorganisation.” A case study on CADBURY. Objective:To understand the concept of globalisation. To determine the impact of globalisation on operations of CADBURY. To understand the relationship between globalisation and the various functions ofCadbury.Research Questions:Do you understand concept of globalisation?What is the impact of globalisation of operations of CADBURY?Is there any relationship between globalisation and various functions of Cadbury?P2 Project management plan for completing projectProject management plan is proper process through which project activities can beunderstood. There is proper planning related to cost, time, quality, risk which may occur whileoperating at international level. Project management plan is formal and approved documentwhich helps in smooth execution of project (Forsyth and Sikor, 2013). With this plan, researcheris able to understand stages of completion of work in project and it is easy to provide guidance toteam mates. In project management plan there are different aspects which are discussed as under-2

Cost- Cost is one of the important aspects which have to be considered by managers ofCADBURY because there are different costs associated with it. This includes cost forinstallation, maintenance cost, labour cost, rental and leasing, etc. These cost must be consideredby managers so budget can be settled accordingly. Cost for globalisation of project is £500000 .This helps to maintain proper position of books of accounts of CADBURY so that satisfaction tostakeholders can be provided. While conducting this research, there are some cost such asinternet connection which has to be considered. Cost included for conducting this project isaround £50000. Scope- the Scope of growth and development in globalisation of business is very wide.There are more consumers, competition, diversity, etc. which helps to enhance sales ofCADBURY and provide satisfaction to society (Hillson, 2017). fierce competition is faced byCADBURY, at international level so they need to make innovations in their product andservicesIt will help ful in customer satisfaction. Through launching ice cream in Ethiopia,company can increase their consumer base and can aware the people regarding the products ofCadbury. During the research programme, the understanding and knowledge of globalisation willincrease in researcher for conducting their research in effective manner. Quality- Quality of ice cream must be up to the mark because at international level, thereare many organisations. With improvement in quality, satisfaction to customer can be providedand bright possibilities that Crunchie Blast Stick ice cream become successful in Ethiopia. Whileconducting this project, quality of data collected from respondents must be proper and relevantbecause this is the base to give interpretation on launching ice cream in Ethiopia market.Communication- Communication is one of the crucial aspect which has to be consideredby managers of CADBURY There are different departments in CADBURYtherefore,management have to make a proper communication structure in the firm due to which they willbetter communicate with the employees and departments(Hutchings, Lirio and Metcalfe, 2012).For communication, business phones, official mails, etc. can be used. In conducting this project,there is a team of researchers so there is communication channel through which they can performoperations in appropriate way and project can be completed within specified time. e- Mail,conference call, video call, etc. are the source through which researchers can communicate witheach other in respect to project.3

Resources- Globalisation is not one night process, this is time and cost consuming. Asmanagers of CADBURY are thinking to launch Crunchie Blast Stick ice cream in Ethiopiawhich requires an effective decisions and suitable plans to formulate Managers are responsible toanalyse whether resources such as chocolate beans, milk, human resources, premises, etc. areavailable or not. If resources are not available, then place from where it can be collected. In thisproject, there is requirement of different resources such as computer system, internet connect,human resources, etc. so project can be completed within specified time with achieving businessaims and objectives (Jones, 2013). Time- Time is required to globalise business and launching new product and services.Time required to complete this globalisation of business is 12 months.. While the researcher hasestimated the time of 8 weeks for conducting this research. Risk- There is many risk associated with launching CADBURY Crunchie Blast Stick icecream in Ethiopia such as dislike by consumers, non availability of resources, expensiveresources, etc. While in conducting this research, there are risk of hacking of data, leakage ofconfidential information, personal conflict among team mates, etc. P3 Work break down structure and Gantt ChartGantt Chart- This chart was launched by Henry Gantt in 1910. Gantt Chart is pictorialdescription of activities or tasks which are performed by researcher while conducting thisproject. As there are any activities in this research such as setting aims and objectives, dataanalysis, etc. so it is easy for researcher to distribute whole time among different activities. ThisGantt Chart helps in tracking activities of project with their schedule (Nicholas and Steyn, 2017).Hence it is clear that Gantt Chart is technique through which it is easy to define activities ofproject with its respective time.4

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