Digital Transformation for Cafe Business Success

This assignment aims to assist a cafe in identifying the advantages of adopting digital technologies. By conducting research and analyzing results from questionnaires, the cafe can make informed decisions about implementing digital solutions for improved operational efficiency, customer experience, and overall business success.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Project Aims and Objectives.................................................................................................1
1.2 Project management Plan......................................................................................................2
1.3 Work breakdown structure and Gantt Chart.........................................................................3
TASK 2............................................................................................................................................4
2.1 Qualitative and quantitative research methods.....................................................................4
TASK 3............................................................................................................................................6
3.1 Analysis of data by using tools and techniques....................................................................6
3.3 Recommendation.................................................................................................................11
TASK 4..........................................................................................................................................12
4.1 Reflection............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Managing success business operation plays and important role as it involves various
organisational functions and their systematic processing according to determined plan. The
report will evaluate Aims and objectives of implementing digital Technology in The White
Elephant, the small food and beverage organisation UK. The cafe offers various types of facility
in order to deliver satisfactory experience to consumers. Further, the report will outline the
project management plan, work breakdown structure and Gantt for the success implementation
of project. On the other hand it will determine the accuracy and reliability of qualitative and
quantitative research methods. Thus, the report will analyse recommendation for the cafe on
implementing the use of Digital technology.
TASK 1
1.1 Project Aims and Objectives
Implementing the use of digital technology in organisation plays a vital role as it assist
the company in making business process effective and efficient in accordance to market
fluctuation. Digital technology assist the company in making functioning easier and simpler.
Further, with the use of technology the cafe can determine the changes and improve the working
efficiency of employees with regards to food services. Moreover, it will discover the influence of
implementing the use of digital technology in The White Elephant Cafe.
AIM: “To investigate the use of Digital technology in growth of The White Elephant Cafe”.
Objectives
 To ascertain the opinion of Digital Technology.
 To identify the use of digital technology in Cafe
 To determine the interrelation between growth with the use of digital technology.
 To suggest method for growth of The White Elephant.
Research Question
 Determine the idea of implementing Digital technology?
 Why and how digital technology is effective for the growth for the White Elephant Cafe?
 Evaluate the relation of growth and digital technology?
1.2 Project management Plan
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Duration Start Finish Predecessors
Planning
Determination of research
Topic 1 day Nov 20 '17 Nov 20 '17
Objectives and aims 1 day Nov 21 '17 Nov 21 '17 1
Analysing time for
resources and collecting
data
2 days Nov 21 '17 Nov 22 '17 1,2
Implementation
Assembling material 5 days Nov 21 '17 Nov 27 '17 2
Endeavouring for research
methodologies 2 days Nov 22 '17 Nov 23 '17 3
Evaluating cost of the
process 1 day Nov 22 '17 Nov 22 '17 2,3
Gathering primary data 10 days Nov 22 '17 Dec 5 '17 4
Interpretating and
analysing data 2 days Nov 21 '17 Nov 22 '17 5
Drafting literature 5 days Nov 22 '17 Nov 28 '17 4,5
Analysing findings and
outcomes 2 days Nov 22 '17 Nov 23 '17 6
Project closure
Summary and Conclusion 1 day Nov 22 '17 Nov 22 '17 5,6
Writing and monitoring
entire report 2 days Nov 23 '17 Nov 24 '17 7
Drafting the last written
report 1 day Nov 23 '17 Nov 23 '17 8
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1.3 Work breakdown structure and Gantt Chart
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TASK 2
2.1 Qualitative and quantitative research methods.
Research is an inquiry done before implementing any new practices in functions. It is the
best way to determine the benefits and limitation of specific strategy or technique (Westerman,
Bonnet and McAfee, 2014). Further, in this the investigation will analyse the impact of digital
technology on the business operations of The White Elephant cafe.
Research Methods
Qualitative and Quantitative: Qualitative research method provides researcher an approach to
collect information considering the emotions, feelings, and sound. It assists the scholar in
determining the individual mentality over specific strategy or technique. It does not include the
mathematical computing Whereas the quantitative methods of research provides researcher
numbers and numerical figures to draw conclusion. The White elephant implemented the use of
Qualitative methods as the management considers the individual thinking and approach for
implementing change in the organisation. (Different research methods 2017).
Descriptive research: In this the scholar determines the data from consumer attitudes, beliefs,
preferences. This involves the analysis of large and representative samples from various sources.
It is act as a qualitative research methods as in this scholar collects data through Questionnaires.
Exploratory Research: In this the investigator defines information with accurate clarity.
Moreover, it is based on qualitative research but is based on secondary collected data that is
through resources like, books journals, newspapers, magazines etc (Fichman and et.al., 2014).
Casual research:
Data Collection
Technique Definition Advantage Disadvantage
Interviews It involves verbal
conversation between
two people like one id
researcher and other
one is individual who
is capable of providing
Reliable for complex
situations (Geerts
2011).
Time consuming and
Expensive
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relevant information.
Questionnaires It is the series of
document consist of
various question of
different type on
specific topic.
Result are quickly
measurable
Questions can be
misrepresented and
misinterpreted.
Observation In this technique
researcher is directly
involved and observe
and make analysis on
the situation or on
some strategy
(Warschauer and
Matuchniak, 2010).
Biasses is eliminated Time consuming and
costly.
Focus group It is based on
marketing purpose and
in this the researcher
targets specific group.
Time and cost
efficiency therefore
assist the scholar in
saving time.
Lots of queries and
questions of people are
involved.
Sampling Approach
Probability Sampling: In this the researcher make use of random samples, to attain random
sampling data the scholar follows specific procedure and process where there are equal chances
of getting appropriate information (Westerman, Bonnet and McAfee, 2014). Like in case of The
White Elephant cafe, the researcher collected data from employees of all four major department
of the cafe.
Non probability Sampling: In this no individuals has chance of getting selected to share
information and views. It offers no specific process and procedure of collecting sample
Sampling
In this the investigator select a specific group from which it collects information about
the specific topic. Sampling comprises various types such as, Random sampling, cluster,
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multistage and systematic., It is on the scholar and the topic which determines the use of
appropriate sampling method in order to attain appropriate information (Meskendahl, 2010).
Thus, in order to conduct the research for The White Elephant Cafe the scholar used the Random
sampling method to determine the effectiveness of and use of digital technology in an
organisation.
Data analysis
It comprises two methods such as, qualitative and quantitative. In this the methods have
its own analytical skills like, the one is based on interview and questionnaires whereas other is
based on experiments.
Reliability and Validity
Polit and hungler reliability assures the appropriateness of collected data as it focused on
systematic search for knowledge which involves no risk and uncertainties.
Polit and hunger Validity as it is focused on tested and clearly stated perception without
harming the beliefs, perceptions and emptions of individual who are involved in research
process.
Ethical Consideration
Ethical consideration determines the wrights and wrong of the situation through which
the scholar aims at implementing the use of best and effectiveness method considering personal
feeling and emotional which can be harmed by the process (Fitzgerald and et.al., 2014). It is
important for the cafe to consider the feeling of employees because implementing the use of
Digital technology will reduce the manual work which will lead to retrenchment therefore when
collecting information it is important for the scholar to determine the ultimate motive of research
keeping the mind the employees right.
TASK 3
3.1 Analysis of data by using tools and techniques
Questionnaires the method of data collection assist the enterprise in evaluating effective
results which can determine the need of change in organisation. Further, For the White Elephant
cafe, the researcher prepared the questionnaires of 15 employees, 4 from Human resource,
accounting, marketing and operational department. The departments play an important role in
managing all business operation's of cafe. Therefore, the data will be collected from workers of
all 4 units
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Questionnaire
Name :
Gender :
Age :
1. Is Digital technology advantageous for The White Elephant Cafe?
 Agree
 Neutral
 Disagree
2. According to you, implementing Digital technology will support the growth of Cafe?
 Yes
 May be
 No
3. What issue can be faced by the cafe when implementing the use of Digital Technology?
 Manual Attendance of workers
 Billing System
 Manual recording of data of Potential consumers
4. What components of technology will support the growth of The White Elephant Cafe?
 Digital data Recording
 Digital Security
 Digital friendliness
 Digital Commerce
5. Do you believe that there is relation between digital technology and growth?
 Yes
 May be
 No
6. What units of Cafe will be responsible for implementing technology?
 Human resource
 Marketing
 Operational
 Accounting
7. What risk is involved in implementing process of Digital technology?
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 Confidentiality of data
 Security
 Misinterpretation of confidential information
Theme 1: Digital technology is advantageous for The White Elephant Cafe.
Is Digital technology advantageous for The White Elephant Cafe? Frequency
Agree 11
Neutral 2
Disagree 2
8
Agree Neutral Disagree
0
2
4
6
8
10
12
Frequency

Interpretation and analysis: According to analysis, it has been evaluated that according to 11
employees of the organisation thinks that the digital technology is beneficial for the cafe as it
will assist the company in managing business operations effectively (Fitzgerald and et.al., 2014).
On the other hand according to 2 employees everything has its own pros and cons due to which
the tools of Digital technology are effective but it demands huge amount of investment.,
Therefore it ha\s been concluded that the technology is advantageous for long run for The White
Elephant Cafe if the company has Capital investment. Apparently two employees of the
restaurant stated that implementing digital technology involves various kinds of risk and
therefore it is not good for the enterprise.
Theme 2: Implementing Digital technology will support the growth of Cafe.
According to you, implementing Digital technology will support the
growth of Cafe?
Frequency
Yes 12
May be 2
No 1
9

10
Yes
May be
No

Interpretation and analysis: According to researcher, it has been evaluated that Implementing
Digital technology will support the growth of Cafe. In accordance to analysis, it can be
concluded that as per the opinion of 12 employees the digital technology will support the growth
and development functions of the cafe as it provides various strategies to establish smooth and
easy functioning of business operations. On the other hand, 2 workers of The White Elephant
cafe were not sure if the implementing digital technology in organisation is and good idea or not.
Hence, as per 1 employee of cafe implementing technology will not support the growth as it
demands huge amount of investment and in addition to this every services of cafe will be
depended on the functioning and operations of technology (Mir and Pinnington, 2014).
Theme 3: Manual recording of data of Potential consumers will be resolved by
implementing the use of Digital Technology
What issue faced by the cafe which can be resolved by implementing the
use of Digital Technology?
Frequency
Manual Attendance of workers 3
Billing System 5
Manual recording of data of Potential consumers 7
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Interpretation and analysis: According to scholar's research, it has been analysed that the digital
technology will assist the cafe in recording the data of Potential consumers by which the
restaurant can offer discounts and schemes on food to specific consumers for a limited period.
Further, according to 5 employees it will assist restaurant in reducing the efforts of manual
billing as the system will help the company in maintaining appropriate and reliable records of
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Manual Attendance of workers
Billing System
Manual recording of data of
Potential consumers

bills which will assist the organisation in determining and reducing financial and accounting
loopholes. Apparently according to 3 employees cafe attendance system is biased and due to Bio
metric Attendance system the company will able to evaluate the appropriate t\record to staff
members and their working hours.
Theme 4: Digital Security, Digital Commerce and Digital data Recording are the
components of technology that will support the growth of The White Elephant Cafe
What components of technology will support the growth of The White
Elephant Cafe?
Frequency
Digital data Recording 8
Digital Security 3
Digital friendliness 1
Digital Commerce 3
13
Digital Security Digital Commerce
0 1 2 3 4 5 6 7 8 9
Frequency

Interpretation and analysis: According to analysis, it has been demonstrated that Digital data
recording for the cafe is important in order to maintain the efficiency of business operation
therefore according to 8 employees the White Elephant can maintaining the appropriate record of
attendance, billing and consumer data by implementing Digital technology in restaurant.
Whereas, according to 3 staff members the technology will assist the company in establish
digital security to protect the confidentiality of consumer and business data. Apparently, as per 3
workers employees the digital advancement will assist the cafe in digital commerce with the
helps of this the company can create awareness about is food services among consumers
(Seddon, Calvert and Yang, 2010).
Theme 5: Yes, there is relation between digital technology and growth.
Do you believe that there is relation between digital technology and
growth?
Frequency
Yes 12
May be 2
No 1
14

Interpretation and analysis: According to conducted research it has been denoted that 12
employees think there is an effective relationship between growth and digital technology as it
15
Yes May be No
0
2
4
6
8
10
12
Frequency

assist the enterprise in improve the efficiency of business operations. Further, it provides various
easy strategies and tactics to make organisational process simpler and easier. However, in
contrary according to 2 employees there growth has connection with technology but its has both
positive and negative impacts which demonstrate developing and declining growth of firm.
Therefore, implementing technology is good for the Cafe but only when if the company is ready
to deal with risk and uncertainties. Moreover, according to workers implementing the technology
will demand appropriate training and development session for all the functional units of
restaurant.
Theme 6: Operational unit of Cafe will be responsible for implementing technology.
What units of Cafe will be responsible for implementing technology? Frequency
Human resource 1
Marketing 2
Operational 11
Accounting 1
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Interpretation and analysis: The conducted research demonstrate that according to 11 employees
of the cafe, operational department of The White Elephant Cafe operational department in
responsible for implementing the digital technology in restaurant. In accordance according to
staff members operational department regulates the functioning of techniques as it is linked with
both internal and external environment of business. Apparently, the research denotes that 2
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Human resource
Marketing
Operational
Accounting

workers of Cafe believes that marketing department of the cafe is responsible for implementing
the use of technology as the individuals has the complete idea about the business and business
environment.
Theme 7: Misinterpretation of confidential information is the biggest issue involved in
implementing process of Digital technology.
What risk is involved in implementing process of Digital technology? Frequency
Confidentiality of data 5
Security 1
Misinterpretation of confidential information 9
18
Confidentiality of data Security Misinterpretation of
confidential
information
0
1
2
3
4
5
6
7
8
9
Frequency

Interpretation and analysis: The research concluded that 9 employees of The white elephant cafe
believes that Misinterpretation of confidential information is the biggest issue involved in
implementing process of Digital technology because the data will be in regular access of
technologist which comprises internal and external. Therefore, using this tools of digital
technology such as cloud computing and many more can be risky in terms of confidentiality. On
the other hand, according 4 workers the financial data can be misinterpreted by the technical
team which can be risky and because of this the cafe can face huge amount floss.
3.3 Recommendation
Implementing the use of digital technology in an organisation plays an important as it
assists the business in increasing effectiveness of functions and its services. The researcher
analysis determines the use of technology will assist The White Elephant in improving its
various internal system such as, computing data methods will assist enterprise in recoding
appropriate data without manual functioning. On the other hand it is the best way to minimize
the manual working in all department like,
 The White Elephant can record the order of customers via technology which will display
the order list as per consumer order directly to kitchen team. This will help the cafe in
eliminating risk of complexity and managing orders.
 The cafe should adopt the Prima Facie toll of Digital technology as it will aid easy way to
collecting transaction and will assist the company in determining the potential consumers.
 The cafe should focus on conducting training and development session in order to
determine the use of technology in company. Moreover, The White Elephant should
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focus on making its employees aware about the technological advancement in order to
make functioning easier for all workers (Eckerson, 2010).
 Implementing Digital technology demands huge amount of investment but on the other
hand the company should implement the system in order to maintain security to protect
the confidentiality of consumer data and transaction.
TASK 4
4.1 Reflection
From the above research I have determined the opinion of Digital technology and its
relation with growth of an enterprise. According to analysis I discovered that implementing the
use of technology make the functioning of company easier and assist the firm in attaining
success business operations. Further, I was not aware about the use of digital technology in
restaurant and cafe by with the evaluation I learned that the technology assist the organisation in
reducing manual functioning and implementing effectiveness and efficiency in business
operations. Apart from this, In my opinion I used to think that using Questionnaires method of
data collection creates confusion in analysing the data and information but with this research
process I was amazed to learn the use with very clear understanding. Moreover, the research
assisted me in determine the Digital technology plays and important role in improving the
functions of enterprise when its comes to growth. Beside, the research helped me to learn the use
of research tool and techniques in which I discovered the appropriate use of questionnaires have
need to collect data over some specific topic. It helped me in determining various ways of
collecting information like, newspaper, journals, books, magazines etc. further because of
researching in developed my analytical skills which will assist me in both my personal and
professional life.
Furthermore, I evaluated that digital technology is the best strategy which assist the
enterprise in improving the effectiveness consumer services. Apparently I was not aware about
the Prima Facie the toll of Digital technology which can assist The White Elephant cafe in
maintaining appropriate record of its potential consumers. In addition to this in my opinion the
best part of digital technology is the functioning as it reduces the manual working and assist the
enterprise in keeping the confidentiality of Customers information. Hence, from the research I
enhanced my survey and analytical skills by learning various methods of data collection and
research tools and technique.
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CONCLUSION
The report summarized the management of successful business operation in which it
analysed the implementation of Digital technology in The White Elephant Cafe, the small scale
food business in restaurant. It determined the aims and objectives of applying digital technology
in enterprise. Further, the report outlined the research methods which assisted the scholar in
evaluating the employee's reaction towards the technological advancement on restaurant. Thus,
the report concluded with the questionnaires and recommendation on the basis of conducted
research which assisted the cafe in identifying the benefits of implementing Digital technology in
business.
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REFERENCES
Books and Journals
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Fichman, R.G. And et.al., 2014. Digital innovation as a fundamental and powerful concept in the
information Systems curriculum. MIS quarterly. 38(2).
Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT
sloan management review. 55(2). p.1.
Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT
sloan management review. 55(2). p.1.
Geerts, G. L., 2011. A design science research methodology and its application to accounting
information systems research. International Journal of Accounting Information Systems.
12(2). pp.142-151.
Meskendahl, S., 2010. The influence of business strategy on project portfolio management and
its success—a conceptual framework. International Journal of Project Management.
28(8). pp.807-817.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International Journal of Project
Management. 32(2). pp.202-217
Seddon, P. B., Calvert, C. and Yang, S., 2010. A multi-project model of key factors affecting
organizational benefits from enterprise systems. MIS quarterly. 34(2). pp.305-328.
Warschauer, M. and Matuchniak, T., 2010. New technology and digital worlds: Analyzing
evidence of equity in access, use, and outcomes. Review of research in education. 34(1).
pp.179-225.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Online
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Different research methods 2017. [Online]. Available through: <https://explorable.com/different-
research-methods>.
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