P3 Production of work breakdown structure and Gantt chart

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of project aims and objectives.................................................................................1
P2 Production of project management plan................................................................................3
P3 Production of work breakdown structure and Gantt chart.....................................................5
TASK 2............................................................................................................................................7
P4 Carrying of small scale research through application of qualitative and quantitative
techniques....................................................................................................................................7
TASK 3..........................................................................................................................................10
P5 Analysis of the research and data through use of appropriate tools....................................10
P6 Communication of recommendations to draw valid conclusions........................................16
TASK 4..........................................................................................................................................17
P7 Reflective report about to meet stated objectives ...............................................................17
CONCLUSION..............................................................................................................................17
REFERENCES .............................................................................................................................18

INTRODUCTION
In new era, digital technology is known as a worthful concept that helps to growing
connectivity of firm, equipments and manpower as well. Small business organisations basically
consider implementation of Advance technology in their functional approaches to make
effectiveness for future expansion. This procedure holds several opportunities to grow properly
in target market. This report is based on L'oreal which is a French personal care organisation.
This is world's largest cosmetic firm that has provide different services in hair care, perfume,
make-up range and skin care products (Bakker and et. al., 2011). L'oreal serve their effective and
quality services in world wide and for this they implement digitalisation in their business
approaches. They operates their business operation through online mobile applications as L'oreal
professional education, L'oreal pro business forum, L'oreal on the go, L'oreal Egypt , UK and
Ireland or L'oreal consumer products etc.. This project represent analysis of aims and
objectives, project management plan, Work break down structure and Gantt chart analysis. At
last it determine small scale research through application of qualitative and quantitative
techniques and data interpretation procedure.
TASK 1
P1 Analysis of project aims and objectives
For a business organisation, it is require to adopt digital technology that has positive
impact on functional and operational activities. Through this L'oreal can easily implement
innovation and creativity to make impactful advancement in their business procedure. L'oreal
operate with their worldwide customers through different mobile application services. Through
this they provide beneficial services to their users on the bases of their requirement and need.
Different applications assist to understand customer's query and issues to resolve them properly.
These activities aid to create positive image of firm in target market (Crane and Matten, 2016).
Digitalisation helps to build effectiveness in business through innovative ideas and creative
thoughts. Advancement of technology in an organisation helps to make appropriate modification
in several products and services on the bases of new trends. These activities aids to attain higher
competitive advantages from target market to getting desired profit and growth as well. L'oreal is
a well known organisation which provide their effective and quality services globally and for this
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they uses advance technology to enhance their working approaches and provides desirable
products to services users.
Topic- “ How business have coped with the major challenges of Digital Disruption and
Transformation: A case study of OAK Cash and Carry” A case study of L'oreal.
Background of project – This report represent impact of digitalisation on a specific
business organisation and its functional activities. Main objective of this project is analyse
impacts of advancement on a specific firm (Eweje, Turner and Müller, 2012). This project is
based on L'oreal which is a French personal care organisation. This firm was established in the
year of 1909 by Eugene Schueller. For them it is required to implement advancement in their
business procedure for making effectiveness in different services. In order to getting higher
competitive advantages and growth, firm can implement digitalisation in their business
procedure.
Research Aim - How L'oreal have coped with the major challenges of Digital Disruption
and Transformation.
Research Objectives -
 To identify the impact of digital technology (Mobile application of L'oreal) on company
performance.
 To ascertain the significance of implementing modern tools (Mobile application of
L'oreal) at workplace.
 To identify the drawbacks of digital disruption and transformation. To identify the increment of sales and productivity of firm after implementing
digitalisation (Mobile application of L'oreal).
Research Questions -
 Identify the influence of digital technology (Mobile application of L'oreal) on
organizational performance?
 What are the importance of using modern technology (Mobile application of L'oreal) at
workplace?
 In what ways digital disruption and transformation affects the company?
 What are the impacts of advance technology (Mobile application of L'oreal) on
organisation's sales and productivity in terms of percentage ?
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P2 Production of project management plan
Project management plan is a appropriate procedure of an organisation that helps to
analyse summarised detail of documents. This process basically designed by manager of firm to
specifically determine execution, monitoring, controlling and organising procedure. Project
management plan used to provide proper guidelines of implementation procedure in business
activities. For this manager requires to gather appropriate data that helps to create proper
objectives and effective management plan as well (Fisher, 2011). Through this management can
get summarised detail of specific project, its baseline and documentation procedures. It include
different type of components that helps to create appropriate and impactful project for firm. This
management plan covers different aspects such as-
Cost – Project plan should have to be cost effective and appropriate the determine direct
effects. For this L'oreal requires to implement digitalisation in their business procedure to
maximise productivity and reduce wastages easily. Through this organisation can easily improve
their cost and further effectiveness (Keller, Parameswaran and Jacob, 2011). Digitalisation
(Mobile application of L'oreal) is a impactful approach that used to transformed creative ideas
and thoughts in business procedure. This is a initial stages in which organisation require
appropriate high amount to implement digitalisation in organisational activities. For this firm
need to manage further expenses properly. After some production activities, L'oreal needs to use
promotional activities that should have to be cost effective as well as impactful.
Total forecasted budget 2017-18
Particulars
Implementing technology cost 15000
Promotional expense 5000
Advertisement expense 4500
Catalogues 1600
Training charges 6500
Total cost 32600
Scope – For a business organisation, it is require to make appropriate changes that helps
to implement appropriate modification in business activities. Scope of the project is determine
through contribution of specific procedure in accomplishment of future objectives and goals as
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well. Implementation of advance technology and innovative idea helps to maximise firm's
growth and sales. This procedure has vast scope if firm implement them in effective and
appropriate manner. Through this L'oreal can easily getting higher competitive advantages and
representing quality products in front of target customers. Firm can improve their production,
administration and promotional approaches through digitalisation in their operational process.
Time – For L'oreal, it is required to analyse time period that is required to implement
digitalisation in their business procedure (Too and Weaver, 2014). It is hard to adopt advance
technology easily in business because for this employees requires to understand tits uses and
future impacts that can be positive or negative. This project takes appropriate time period to
complete it. Through this firm can get different opportunity from target market to provide their
quality services to customers. For this project management approach, manager of L'oreal requires
to distribute different roles and responsibilities to their employees to manage time period
properly.
Quality – For a business organisation, it is require to implement advance technology in
their business procedure to produce quality services for target customers. In this, digitalisation
provide its appropriate contribution to provide higher satisfaction to target customers. L'oreal
requires to make appropriate modification in their products and services, so for this they requires
to analyse impact of advance technology (Mobile application of L'oreal) to implement them
properly in firm. Main objective of this process is to provide higher satisfaction to target
customers through quality products and services well. For this firm requires to analyse each and
every marketing aspect to make appropriate changes in organisational process.
Communication – This is a most important component that helps to build effectiveness
between employee, customers and organisation (Trevino and Nelson, 2016). Communication
skill of employees should have to impactful that helps to understand customer's needs,
requirements and desire for specific products or services as well. For this L'oreal requires to
provide appropriate training and learning to their workforce to enhance their skills and working
approaches. Through this they can analyse impacts of digitalisation on target market and
customers as well. This is helps to build positive and appropriate connection with audience to
provide to getting long terms benefits easily. In this report, organisation can use different
communication channels as questionnaire and sampling to analyse customers perceptions
toward organisation's services.
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Risk – For a business organisation, it is require to implement advance technology in their
business procedure. This procedures consider different methodology that requires to implement
properly in business. Implementation of advance technology can be a risky move of firm, so for
them it is require to analyse its positive and negative impacts on firm. After this they can easily
make appropriate changes in their products and services. This is a most important aspect in
project management plan is to identify actual risk which is associated with the advancement of
technology. After identify these element firms needs to manage their further activities as funds,
resources, providing impactful training and learning to employees and enhancement of
employees knowledge to implement digitalisation properly in business.
Resources – This is a one most important aspect that L'oreal requires to manage their
resources properly that helps to implement advance technology in their business process. These
are the assets of firm that requires to utilize properly to getting desired outcomes and furthers
effectiveness (Yuan, Bao and Verbeke, 2011). For this firm requires to provide training to their
employees to enhance their skills and working approaches. In this process digitalisation provides
their own contribution to build effectiveness in organisational activities and business approaches
as well. These activities are related to project management plan of L'oreal while implementing
digital technology in their business procedure.
All these activities helps to provide effectiveness in business approaches while
implementing digitalisation. Advancement of technology aid to create effectiveness in
organisational procedure. For this firm needs to analyse all these factors properly to
implementing innovative ideas and creative thoughts in firm.
P3 Production of work breakdown structure and Gantt chart
For a business organisation, it is require to analyse several activities and time duration
that takes a proper timing to accomplish the task. Work break down structure is a business
activities that used to reduce work pressure from different employees of firm. In this procedure
manager of organisation requires to analyse skills and working approaches of employees to
classify responsibility properly to them. This is a management approach of organisation which is
used to divide task into subtasks. Main objective of this procedures manage projects and task
properly and in manageable term. Work break down structure basically represent as hierarchical
tree structure in which several elements are beak down in different portions. L'oreal is a largest
beauty industry that provide their effective services in several countries. For them it is require to
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manage their business activities properly to getting desirable outcomes. Gantt chart is a graphical
representation in which management analyse appropriate information of different task and time
duration that requires to accomplish them effectively. Main objective of this process is to
manage cost and productivity of firm. This is a management activity which is help to reduce
extra costing and minimise unnecessary activities from business organisation.
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TASK 2
P4 Carrying of small scale research through application of qualitative and quantitative techniques
L'oreal is world's largest cosmetic firm that has provide different services in hair care,
perfume, make-up range and skin care products. They implement advance technology in their
business procedure so for them it is required to gather proper data and information from target
market. This information should have to be regarding to new changes and modification in
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existing products and services of firm. Through this organisation can make further alteration on
the bases of customer's demand and their requirement. These data is collected by either primary
or secondary method.
Qualitative research – This type of research is based on theoretical analysis procedure
in which is data is collected through customer's name, age, culture, choice, demand, choice and
their satisfaction level. For this organisation conduct different methods as survey, research and
interviews (Zhao, 2012). These kind of informations are easy to manage. This is all based on
customer's demand as well need for specific products. L'oreal can conduct these type of research
to analyse customer's perception toward implementation of digitalisation in organisational
activities. These kind of information is collected by employees of firm to their target customers
and services users.
Quantitative research – These research is represent numerical and mathematical data
form target market. For this, organisation requires to hire a specific candidate and employees
who manage all the information properly. This research represent statistical data and graphical
representation. These type of research takes a specific time duration, so for this L'oreal require to
manage all their business activities properly. Main advantage of Quantitative research is that it
provide authentic and appropriate information to analyst. Through this organisation can easily
get desirable outcomes from the market. To manage these informations, firm requires to
implement advance technology in their business procedure.
Primary data – These informations are based on direct research which is conducted by
employees of organisation to analyse customer's perception toward new ideas and products. In
this analysis procedure, researcher collect first hand and fresh data which is not uses before. For
this organisation not required to gather information on the bases advance technology. In primary
research, firm can gather information directly to the service users.
Secondary data – These type of creaser is based on past and historical data. In this
procedure, organisation collect data from past informations and make appropriate modifications
and changes on its bases. To collect this information, researcher take helps of a mediator who
provide authentic data to firm on the bases of their requirement and need.
Sampling – These type of research is based on collection of appropriate information
among the large population. In this, researcher analyse proper data on the bases of sample to
individuals. These type of small research provide authentic information to organisation.
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Among large number of population, this analysis procedure is done on 30 selected candidates
who helps to provide exact information related to new modifications and changes in L'oreal as -
Questionnaire
Name
Gender
Age
Q1. Is there any impact on business of L'oreal after executing digital technology (Mobile
application of L'oreal)?
 Yes
 No
Q2. Is their any requirement of training and development in organisation ?
 Yes
 No
Q3. Which disruptive technology brings transformation in beauty industry?
 Traditional technology
 Modern Technology
Q4. Is digital technology helpful for improving profitability of L'oreal ?
 Yes
 No
Q5. Can digitalisation activities creating complexities while conducting business operation in
L'oreal ?
 Agree
 Disagree
Q6. Which is the area where company need to implement digital technology?
 Distribution
 Promotional
 Communication
Q7. Can L'oreal has adequate value of funds for executing digital technology (Mobile
application of L'oreal)?
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 Yes
 No
Q8. In an organisation, which factor has adopting innovative technology?
 Employee’s
 Funds
 Lack of management
Q9. Can digital technology assist L'oreal for enlarging their business operation?
 Yes
 No
Q10. Do you have any suggestions to engage with challenges related to disruptive digitalisation
and transformation.
TASK 3
P5 Analysis of the research and data through use of appropriate tools
Theme 1 Impact of digital technology
Q1. Is there any impact on business of L'oreal
after executing digital technology (Mobile
application of L'oreal)?
Frequency
 Yes 25
 No 5
10
Yes No
0
5
10
15
20
25
25
5
Column C

Findings – As per the above graphical representation it has been summarised that advance
technology has positive impact on a business firm. Digitalisation helps to reduce wastages and
maximise employees productivity as well as working skills. Large number of benefits are
associated with the implementation of digitalisation in organisational approaches.
Theme 2 Requirement of training and development
Q2. Is their any requirement of training and
development in organisation ?
Frequency
 Yes 20
 No 10
Findings – Effective implementation of digital technology require trained and skilled staff who
use them appropriately in their business organisation. Through this they can easily beneficial
outcomes and desired growth as well.
Theme 3 Disruptive technology brings transformation in beauty industry
Q3. Which disruptive technology brings
transformation in beauty industry?
Frequency
 Traditional technology 6
 Modern Technology 24
11
Yes No
0
5
10
15
20
20
10
Column C

Findings – In this era, each and every organisation uses digital technology. L'oreal can use
modern technology to provide higher satisfaction to their target customers. Through this, they
can easily implement desired changes and modifications.
Theme 4 Improvement of profitability
Q4. Is digital technology helpful for improving
profitability of L'oreal ?
Frequency
 Yes 25
 No 5
Findings – In L'oreal, digital technology will helping to improve profitability and productivity.
Through this firm can easily get desired growth and income as well.
12
Modern technology Traditional technology
0
5
10
15
20
25
24
6
Column C
Yes No
0
5
10
15
20
25
25
5
Column C

Theme 5 Complexities while conducting business operation
Q5. Can digital activities creating complexities
while conducting business operation in L'oreal
?
Frequency
 Yes 18
 No 12
Findings – For a firm, it is require to implement advance technology effectively in their business
process otherwise it create complexities while conducting business operation. These things will
impact negatively on L'oreal.
Theme 6 Area that need to implement digital technology
Q6. Which is the area where company need to
implement digital technology?
Frequency
 Distribution 4
 Promotional 20
 Communication 6
13
Yes No
0
5
10
15
20 18
12
Column C

Findings – L'oreal is a well known organisation that provide their quality services in several
countries. They always make appropriate modification in their operational and functional
activities. So for them it is require to implement advance technology to enhance their
promotional activities easily.
Theme 7 Value of funds for executing digital technology
Q7. Can L'oreal has adequate value of funds
for executing digital technology (Mobile
application of L'oreal)?
Frequency
 Yes 20
 No 10
14
Yes No
0
5
10
15
20
20
10
Column C
Distribution Promotional Communication
0
5
10
15
20
25
4
20
6
Column C

Findings - L'oreal is world's largest cosmetic firm that provide their effective services in several
countries. For them it is easy to implement advance technology in their business procedure. They
has adequate value of funds for executing digitalisation in their business organisation. So them
can easily implement advancement in their organisational activities.
Theme 8 Factor that requires to adopting innovative technology
Q8. In an organisation, which factor has
adopting innovative technology?
Frequency
 Employee’s 15
 Funds 10
 Lack of management 5
Findings – L'oreal requires to adopt digital technology in their business procedure because
through this they can easily getting higher profitability and productivity as well. In this,
employees of firm requires to implement this to getting maximise their working knowledge and
skill as well.
Theme 9 Digital technology assist for enlarging their business operation
15
Employee’s Funds Lack of management
0
2
4
6
8
10
12
14
16 15
10
5
Column C
Column D

Q9. Can digital technology assist L'oreal for
enlarging their business operation?
Frequency
 Yes 21
 No 9
Findings – As per the above research it has been identify that digitalisation assist L'oreal for
enlarging their business operation. Through this they can easily bring effectiveness in their
functional approaches to getting higher competitive advantages. All these activities will impact
positively on business process.
P6 Communication of recommendations to draw valid conclusions
For a business organisation, it is require to implement digital technology in their
procedure to getting higher competitive advantages easily. L'oreal requires to adopt these kind of
advancement to make appropriate modification on the bases of customer's requirement and their
demand as well. For this they require to analyse each and every marketing aspect that can impact
on business procedure and production services. Employees of firm requires to understand
customer's need and their issues to resolve them in exact manner. Through this they can easily
build positive market image of firm. All these activities will be beneficial for firm. After
analysing all these elements, firm needs to make appropriate changes and modification in their
products and services. These kind of activities will providing higher satisfaction to target
customers. After these alteration, L'oreal requires to analyse customer's feedback and their
perception. These should have to be positive and negative on the bases of customer's desire and
16
Yes No
0
5
10
15
20
25 21
9 Column C

need. Through this firm can easily implement advance technology in their business. To reduce its
negative impact L'oreal requires to manage their funds and resources properly and conduct
different training program to enhance employee's skill and knowledge. These activities will be
beneficial for firm to achieving their target goals and objectives properly.
TASK 4
P7 Reflective report about to meet stated objectives
After the above research I analyse that digitalisation can be beneficial for an organisation
to make appropriate modification and changes in products and services. For this firm needs to
analyse each and every marketing aspect or customer's demand to make effective and desirable
changes in business procedure. These factors can impact positively or negatively on firm's
production services. These innovative ideas and advance technology helps to maximise
employee's productivity and firm's growth. So according to me, L'oreal needs to identify
consumer's need and several elements that are related to changes in trends. Through this they
need to make desirable changes in their organisational services. From this report I analyse that a
firm need to make Project management plan for their new approaches and ideas to getting
desirable outcomes easily. According to me these kind of activities will be beneficial for L'oreal
to providing quality products and services to their target customers.
CONCLUSION
As per the above report it has been summarised that digitalisation has vast impact on an
organisation. For this firm needs to implement them properly in their business approaches. A
firm needs to identify their future goals and objective while implementing digitalisation in their
business process. Through this they can easily manage their activities and approaches in proper
manner. Project management plan is also a business aspect that helps to analyse cost, scope,
quality and risk related terms of new procedure. After implementing advance technology in firm,
organisation can easily analyse customer's perception through qualitative, quantitative, primary
or secondary research methods.
17

REFERENCES
Books and Journals
Bakker, R. M. and et. al., 2011. Managing the project learning paradox: A set-theoretic approach
toward project knowledge transfer. International journal of project management. 29(5).
pp.494-503.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The
influence of information-feed on decision-making by the project manager. International
Journal of Project Management. 30(6). pp.639-651.
Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective
people project manager. International Journal of Project Management. 29(8). pp.994-
1002.
Keller, K. L., Parameswaran, M. G. and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management. 32(8).
pp.1382-1394.
Trevino, L. K. and Nelson, K. A., 2016. Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Yuan, W., Bao, Y. and Verbeke, A., 2011. Integrating CSR initiatives in business: An organizing
framework. Journal of Business Ethics. 101(1). pp.75-92.
Zhao, M., 2012. CSR-based political legitimacy strategy: Managing the state by doing good in
China and Russia. Journal of Business Ethics. 111(4). pp.439-460.
Online
Digital Disruption: Dealing With The Flip Side Of Digital Transformation. 2016. [Online].
Available through: <https://www.forbes.com/sites/forbestechcouncil/2016/10/10/digital-
disruption-dealing-with-the-flip-side-of-digital-transformation/#171204644cc6>.
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