Globalization Impact on Business Functions

This assignment requires analyzing the impact of globalization on various business divisions within an organization, using John Lewis as a case study. It involves identifying key stages, factors learned from the project, skills developed, and risk management. The student must complete tasks such as data collection, select respondents, and demonstrate effective communication and time management skills.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
Skeleton for Unit 6 MSBP – Created by..........................................................................................3
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................27

Skeleton for Unit 6 MSBP – Created by
Introduction Globalisation refers to the trading of different countries with the help of
MNC’s which are involves in the trading and expanding their business in different nation across
the world. In this report, chosen organisation is John Lewis and it is a chain of high- end
department stores operating throughout the United Kingdom. Marketing function can support to
the growth of company and leads the globalisation. (Walker, 2015). Main aim of this report is to
establish aim and objectives that provides help the organisation to achieve its targets and goal.
There are following topics, which are discussed such as: to establish project aim, objectives and
period, small scale research & data collection, analysis of research and data using appropriate
tools and techniques. Apart from this, it is also talks about the value of understanding the
research to meet stated objectives, which support sustainable organisational performance.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
Economic Impact: Globalisation is core concept that assist in providing help to an
organisation for international trade practices. On the basis of these activities, an
organisation can easily enhance economy development practices by reducing barriers of
trade approaches.
Cultural Impact: Globalisation is a effective concept that assist in providing opportunity
to different culture employees with the help of employment services. Through this, an
organisation connects different culture individual at a single platform.
Ethical Impact: It is a required factor for those organisations who having a effective
presence in international business. For them, it is required to implementing ethics and
laws properly in operations and functions.
Background of the Research
John Lewis is the leading omni- channel retailer in United States which involves 37
department stores, 12 John Lewis at home and shops. It always wants to deliver quality products
and services to its consumers. Company wants to set highly competitive prices for all products so
it can easily survive in the global market. Organization is assisting competitiveness by
participating with new participants in market. Its focus is on satisfying customer needs and wants
which is the main reason behind its success at global level (Hoffman, Casnocha and Yeh, 2014).
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Positive impacts of Globalization in different functioning of business like marketing,
accounting and human resource management as well as on operations.
Functions Impacts
Marketing Globalisation enhances the different modes of
marketing of brands and their products. MNC's
develops different modes like Social media,
Television advertisements and newspaper etc.
and globalisation spreads these mods over the
entire world in every nations and promotes the
level of marketing.
Accounting While trading with different companies of
different nations or performing the activities
like merging, amalgamation and comparison of
the business performance. Due to this issue it
becomes difficult to make comparison of two
or more MNC' s , so due to this reason the
Accounting Standard Board(ASAB) develops
the International Financial Reporting Standards
(IFRS) as global accounting standards for
international trading as this need emerges with
the globalisation.
Human resource Globalisation increment leads to better
opportunities for the common people of several
nations to work according to their desires in
different countries of the world and not only
this, it increases more opportunities to HR of
different companies to recruit the talented
people from different nations across the world.
Operational functioning Globalisation also enhances operational
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functioning of organisations of developing
countries by providing them advanced
technologies which helps the organisation to
complete their works in time and cost effective
manner.
Topic: “What are the positive economic, cultural, and ethical impacts of globalisation on
different business functions within an organisation”- “The case of John Lewis?”
Marketing is very important for an organisation because it aware the people about the
product and services and it helps to maximize the reach of company. Therefore, for the success
and growth of organisation it plays a vital role.
The main aim of report is to analyses the positive economic, cultural and ethical impact
of globalization on different functions of John Lewis.
Aims of the Project
 “To determine the positive economic, cultural and ethical impact of globalisation on
business functions of John Lewis”
Objectives
 To analyse the influence of globalisation on textile industry.

 To determine the economical and ethical impact of globalize activities on marketing in
John Lewis.
 To suggest the ways through which John Lewis can expand its business successfully at
global level.
 To enhances the living standards of the people of different developing or undeveloped
nations across the world.
Research Plan
Project Title To analyse Positive economic, cultural and ethical
impact of globalisation on business functions, “ The
case of John Lewis”
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Project Plan
Company Name: John Lewis
Cost It is an amount of money, which is required to
executing project activities in order to minimise cost.
John Lewis can try to reduce the cost of production so
that profits can be maximize (Ward and Levin, 2016).
To perform in global market it is necessary to minimize
the cost so that company will able to sale it products at
reasonable price, which help it to sustain in global
market and take the benefit of globalisation. Forcasted
budgets
Particular Amount in £
Cost of acquiring plan and machinery. 25000
Advertisement cost 8500
Infrastructure cost 20000
Cost involved in hiring of people 7000
Total cost 60500
Scope In these business operations, it ensures implementation
in investment activities, which is based on wider scope.
It is essential for the management to effectively use its
marketing function so that reach of organisation can be
enhanced at global level (Svensson and Wagner, 2015).
So it is observed that globalisation have a massive
impact on the organisation and nation as well.
Therefore, it has a broader scope in context to John
Lewis and the country. Company can grow its business
and increase its goodwill level that help in reaching
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corporation to achieve the goals and objectives
Time: It is the responsibility of marketing manager to set time for each activity in context
to the project. To guide the workers at right direction it is necessary for John Lewis to
apply critical path approach. (Crawford, 2014). Deadline encourages employee in making
focus for profits and making completion of tasks in pre-determined time approximately
one or two weeks of period is required for proper guiding the workers. .
Quality For the success of organisation, quality plays a vital
role because every consumer want to buy better product
at reasonable price. Excellent quality of product
ensures long-term existence in market. Company is
engaged in providing services, which are based on
essential skills and knowledge. They are capable in
dealing with training and development program, which
is helpful for John Lewis to provide quality products to
the consumers. Therefore, director of John Lewis may
encourage their worker to execute their jobs and in best
manner so that quality of work could be observed at
their performance (Eskerod and Savage, 2015).
As an effect marketing, HR and finance of different
section can put their supreme attempt to keep the
quality in business activity. It assist an institution in
Globalization and maintain goodwill.
Risk Risk is the essential factor, which is associated with the
every business operational projects, and in business, it
is said by several authors “if there is no risk there will
be no gain”. Therefore, before conducting a research
project there is a need to analyse the risk. Business firm
can take calculating risk so that possibilities of failure
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RESOURCES
can be lessen and result can be maximize.
Type of Research
Primary and Secondary
Quality and Quantity
There are two types of research method has been used.
Primary research: This research refers to
collecting data is with the help of primary sources or
direct source this is known as Primary research. For
example, direct interview, survey, questionnaire etc.
Secondary research: These are those
researches, which are already available with the
organisation from various sources (Kelly, Male and
Graham, 2014).
Qualitative research: This kind of research are based
on theoretical information in which researcher gathers
information through different resources.
Quantitative research: This kind of research are based
on numerical information in which mathematical and
statistical format used to gathering information.
Communication To enhance the communication with the help of modes
of communication that are formal and informal.
Resources Several type of resources required by the business in
order to expands the business of the businesses. human
resources, technology, money, raw materials,
machinery etc.
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Work Breakdown Structure for the Project
Work Break down structure (WBS) in business project and its management refers to the
transferal-oriented breakdown into small components; it means delegation of the teamwork into
manageable sections for the betterment of project management. Moreover, the work breakdown
structure (WBS) means hierarchical delegation of total criteria of work to be performed by
project management team in order to accomplish the project targets and makes it deliverable in
effective and efficient manner. Besides this, the Work breakdown structure pertain the
decomposition of the project work accordance with the divided small components. This all
process of delegation of project work is done with the motive of perfection in work and helps in
effective management of project work. This structure recognises the need of disunion of different
project arrangements, which are being done and consider the measures required for the
accomplishment of the project task. This systematic division of teamwork enhances the context
of leadership ability of manager to lead the team as well as their work effectively in correct
direction by rendering the clear vision about the project's aim and targets to whole team. The
work breakdown structure helps in enhancing the perfection in work and ensures the
effectiveness and efficiency in the team workings by session of allotted work for the specified
project (Weber and Feltmate, 2016). This strategy will also help the organization to acquire their
necessary objectives and this helps in enhancing the extension and advancement in business
entity. This technique helps mainly in ascertainment of management to make effective and quick
decisions along with making effectual strategies for extending the business beyond its limit or
enhancing the perfection and succession in performance of the business operational project.
Under the process of WBS, the bifurcation of the teamwork is done according to the ability and
working of several department or sections of the organization as it is essential for the betterment
in performance of assigned work. The work breakdown structure of project report is delegated as
follows;
 Motive as well as the objective if the research
 Literature critique
 Conflicts featured by the company
 Motive of research
 Choice of target
 Framing suitable plans and policies.
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 Figuring and pass decision on collect data.
For conducting the research, it is inevitable to comprise and integrate all the components
of business entity. The entity has its own important factors as its essential during the era of
research work. John Lewis is a small and medium size organisation and it wants to grab the
opportunity so that it can survive at the global market (Chandrasekaran and Linderman, 2015).
So, for the motive of considering all the components for integration of arrangements essential
for the process of research which is conducting with the help of the primary source of research
or collecting data. Technological perfectionists of this entity has set up a summary comprises
with few inquiries in respect to make and analyse the impacts of advanced innovation operations
of business. There are 10 respondents are engaged in elaborating the scenarios and
accomplishing the goals of the project.
This critical analysis renders the essential data to the business entity and to supervisors
for the accomplishment of the objective to design the effective systems. Every task and operation
in context of research need a specific period in which they can accomplish the project targets.
Along with the particular ending goal to list these undertakings, organization selected important
wellhead of research and that is polling method.
Work Breakdown structure
10

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Gantt chart: Gantt chart is another graphical representation form of the bar graph that
depicts and comprises with the outcomes in graphical manner. As per given information and
data, a Gantt chart is prepared for John Lewis
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Gantt chart:
Research Methodology and Data Collection
Research Methodology: It is a methodology through which researcher gather
information by using different sources. In this procedure, data has been represented through
different approaches as -
Questionnaire
It is a set of different question in which researcher design different question in order to
analysing information through different respondents.
Questionnaire
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Name
Gender
Age
Q1 Are you aware about the concept of the globalisation ?
a) Yes
b) No
Q2. Does Globalisation leads to favourable impact on economic, culture and ethical factors ?
A) Yes
B) No
Q3) Is there any requirement of conducting training session of employees while implementing
the concept of globalisation in the firm ?
A) Yes
B) No
Q4) How organisation can gain competitive advantage ?
A ) Market segmentation as per culture
B ) By using latest technology
C ) Better product development plan
Q5) How organisation can maximize its global reach ?
A ) With the help of appropriate funds and resources
B ) By implementing effective and new strategy in as per the demand of market.
C) All of the above
Q6)
Are you satisfied with the services offered by John Lewis ?
A) Yes
B) No
Q7). What are the issues which can be faced by company in context to globalization ?
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A ) Legal issues
B ) Political issues
C ) Economic issues
D ) Socio – culture issue
Q8). Do you think ethical factors affects the business operations of John Lewis ?
A ) Agree
B ) Strongly agree
C ) Disagree
D ) Strongly disagree
Q9. Do you think globalisation has made a positive impact on business of John Lewis ?
A ) Yes
B ) No
Q10. Provide own recommendation to deal with the challenges which can arise in globalisation
?
Sample size: In this research, approx. 10 respondent’s uses as sample who will be mainly
the youngsters assist in providing information for different questions. The respondents will be
the service users of the firm who are potential buyer of their products and services.
Sampling method: In this procedure random sampling methods uses to gathering
collective information easily.
Secondary Research
Based on articles and research papers it has been analysed that Globalisation can be a
beneficial term for an organisation that helps in managing business activities at international
boundaries. Through these kind of concepts, John lewis can enhance their structure at desired
location properly.
Q1 Do you think organisation should
depend in its marketing department for
globalization ?
A ) Yes 8
15

B ) No 2
A ) Yes B ) No
0
1
2
3
4
5
6
7
8
9
8
2
Column C
Interpretation: As from the above diagram it has been analyse that globalisation is depend on
marketing department as per the views of 8 respondents and 2 respondents are against.
Q2. Does Globalisation leads to favourable
impact on economic, culture and ethical
factors ?
A) Yes 6
B) No 4
16

A) Yes B) No
0
1
2
3
4
5
6
6
4
Column C
Interpretation: As per the views of respondents, it has been analysed that Globalisation
leads to favourable impact on economic, culture and ethical factors as 6 respondents are in its
favour where 4 are not.
Q3) Is there any requirement of conducting
training session of employees while
implementing the concept of globalisation in the
firm?
A) Yes 8
B) No 2
A) Yes B) No
0
2
4
6
8
8
2 Column C
Interpretation: From the above analysis it has been identified that organisation requires
to conducting training session of employees while implementing the concept of globalisation as
8 respondents are in its favour whereas 2 are not.
Q4) How organisation can gain competitive
advantage?
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A ) Market segmentation as per culture 5
B ) By using latest technology 2
C ) Better product development plan 3
A ) Market segmentation as per cultureB ) By using latest technologyC ) Better product development plan
0
1
2
3
4
5
6
5
2
3
Column D
Interpretation: As per the views of 5 respondents market segmentation should be bases
on culture and it help the organisation to gain competitive advantage and 3 respondents says that
better product development plan help the organisation to gain competitive advantage and 2
respondents says that using latest technology can help the organisation to gain competitive
advantage
Q5) How organisation can maximize its global
reach ?
A ) With the help of appropriate funds and
resources
3
B ) By implementing effective and new
strategy in as per the demand of market.
3
C) All of the above 4
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A ) With the help of appropriate funds and resources
y implementing effective and new strategy in as per the demand of market.
C) All of the above
0 1 2 3 4
Column C
Interpretation: Accordance with the above scenarios it has been summarised that
organisation can maximize its global reach through appropriate funds and resources as well as by
implementing effective and new strategy in as per the demand of market. Maximum respondents
are in the favour of these terms.
Q6) Are you satisfied with the services offered by John Lewis
?
A) Yes 6
B) No 4
A) Yes B) No
0
1
2
3
4
5
6
6
4
Column C
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Interpretation: As per the views of respondents, it has been identified that customers of
John Lewis are satisfied with its services that they provide at global level.
Q7). What are the issues, which can be faced
by company in context to globalization?
A ) Legal issues 3
B ) Political issues 2
C ) Economic issues 2
D ) Socio – culture issue 3
3
4
2
1
A ) Agree
B ) Strongly agree
C ) Disagree
D ) Strongly disagree
Interpretation: Based on above graphical representation it has been summarised that the
issues which can be faced by company in context to globalization is Legal issues and Socio –
culture issue. As maximum three respondents are in the favour of both these aspects.
Q8). Do you think ethical factors affects the business
operations of John Lewis?
A ) Agree 3
B ) Strongly agree 4
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C ) Disagree 2
D ) Strongly disagree 1
3
4
2
1
A ) Agree
B ) Strongly agree
C ) Disagree
D ) Strongly disagree
Interpretation: 4 respondents are Strongly agree that ethical factors affects the business
operations of John Lewis and 3 respondents are agree, 2 respondents disagree and 1 respondent
is Strongly disagree.
Q9. Do you think globalisation has made a
positive impact on business of John Lewis?
A ) Yes 8
B ) No 2
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A ) Yes B ) No
0
1
2
3
4
5
6
7
8
9 8
2
Column D
Interpretation: According to the views of 80 % respondents, they think globalisation has
made a positive impact on business of John Lewis and 20 % respondents are against this fact.
Recommendation on findings
John Lewis is small or medium scale and engages in rendering consultancy and staffing
services to small and medium business entities of London (UK).
 The organisation has focus at marketing function so that it can take the advantage of
globalisation.
 To expend the business at global level it is essential to analyse economic, cultural and
ethical importance of globalisation on marketing.
 It is the responsibility of marketing manager to perform effectively so that more number
of persons can be aware about the products of corporation and it help John Lewis to
maximize its global reach.
 It has stores at global level but it can open new stores at different nations where
organisation does not operates its business currently.
 It is also important to analyse the factors, which affect the culture and ethics of company.
Therefore, it should go global so that it can capture more market share and maximize the
profits (Rowden, 2017).
Conclusion to the research
Based on the above report it has been concluded that the managing the business projects
effectively are crucial for the betterment of the business entity. To take the advantage from
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globalisation marketing function plays a vital role to get success. This project report is based on
the aims and objectives, which are needed to be, accomplish the targets of John Lewis. Gantt
chart and work break down structure provide help the organisation to make effective plans and
policies. Data collections methods help to make the research successful and effective manner.
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REFERENCES
Books and Journals
Hoffman, R., Casnocha, B. and Yeh, C., 2014. The alliance: Managing talent in the networked
age. Harvard Business Press.
Ward, J.L. and Levin, G., 2016. Program management complexity: A competency model.
Weber, O. and Feltmate, B., 2016. Sustainable banking: Managing the social and environmental
impact of financial institutions. University of Toronto Press.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Rowden, M., 2017. The Art of Identity: Creating and Managing a Successful Corporate Identity:
Creating and Managing a Successful Corporate Identity. Routledge.
Gassmann, O., Frankenberger, K. and Csik, M., 2014. The business model navigator: 55 models
that will revolutionise your business. Pearson UK.
Crawford, J.K., 2014. Project management maturity model. Auerbach Publications.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Chandrasekaran, A. and Linderman, K., 2015. Managing Knowledge Creation in High‐Tech
R&D Projects: A Multimethod Study. Decision Sciences, 46(2), pp.267-300.
Kelly, J., Male, S. and Graham, D., 2014. Value management of construction projects. John
Wiley & Sons.
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Performance Review and Self-Assessment
Learner Name
Project Title To analyse Positive economic, cultural and ethical
importance of globalisation on business functions -
“ The case of John Lewis”
Important stages
 Identification of topic
 Aims
 Objectives
 Collection of Data
 Select Respondents
Key factors you learned from the
project Effective communication skills
What skills did you develop
Time management and communication skills
Leadership qualities
Discuss the project management skill
you developed
Risk management
Project
Did the project achieve its aim:
25

Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes
26

APPENDIX
Project Logbook
Name:
Project title:To understand the positive economic, cultural and ethical influence of
globalisation on various business divisions within an organisation. A case study of John
Lewis.
Date:
Update on weekly research/tasks achieved
What have you completed?
I have completed this project on impact of Globalization on a business functions.
Did you fulfill task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
At the time of this research I faced numerous challenges as I met some confusion while
collecting data through secondary and primary sources. It is hard to set project with the time
of project management.
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
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Problems encountered
What barriers did you
face?
I have faced
numerous issues
related to time and
task management
practices.
How did you
overcome them?
There are different problem faced during research like wrong data, outdated information.
New ideas and change of project direction
Globalize help in developing new ideas of developing strategies so that sales can be
increased.
What have I learn about myself this week?
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the tasks?
I have faced numerous issue related to time management and task allocation practices.
How well have I performed? What did I contribute? What can I improve on next week?
Time management: this help to compelled a particular task at particular time with best result.
Communication skills: valuable and accurate communication help in transferring of message from higher level to
lower so that
How might this learning apply in the future?
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