Unit 6: Managing a Successful Business Project Assignment

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
Skeleton for Unit 6 MSBP – Created by..............................................................................................3
REFERENCES...................................................................................................................................24
APPENDIX........................................................................................................................................27

Skeleton for Unit 6 MSBP – Created by
Introduction Globalisation refers to the trading of different countries with the help of
MNC’s which are involves in the trading and expanding their business in different nation across
the world. In this report, chosen organisation is John Lewis and it is a chain of high- end
department stores operating throughout the United Kingdom. Marketing function can support to
the growth of company and leads the globalisation. (Walker, 2015). Main aim of this report is to
establish aim and objectives that provides help the organisation to achieve its targets and goal.
There are following topics, which are discussed such as: to establish project aim, objectives and
period, small scale research & data collection, analysis of research and data using appropriate
tools and techniques. Apart from this, it is also talks about the value of understanding the
research to meet stated objectives, which support sustainable organisational performance.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
Economic Impact: Globalisation is core concept that assist in providing help to an
organisation for international trade practices. On the basis of these activities, an
organisation can easily enhance economy development practices by reducing barriers of
trade approaches.
Cultural Impact: Globalisation is a effective concept that assist in providing opportunity
to different culture employees with the help of employment services. Through this, an
organisation connects different culture individual at a single platform.
Ethical Impact: It is a required factor for those organisations who having a effective
presence in international business. For them, it is required to implementing ethics and
laws properly in operations and functions.
Background of the Research
John Lewis is the leading omni- channel retailer in United States which involves 37
department stores, 12 John Lewis at home and shops. It always wants to deliver quality products
and services to its consumers. Company wants to set highly competitive prices for all products so
it can easily survive in the global market. Organization is assisting competitiveness by
participating with new participants in market. Its focus is on satisfying customer needs and wants
which is the main reason behind its success at global level (Hoffman, Casnocha and Yeh, 2014).
3

Positive impacts of Globalization in different functioning of business like marketing,
accounting and human resource management as well as on operations.
Functions Impacts
Marketing Globalisation enhances the different modes of
marketing of brands and their products. MNC's
develops different modes like Social media,
Television advertisements and newspaper etc.
and globalisation spreads these mods over the
entire world in every nations and promotes the
level of marketing.
Accounting While trading with different companies of
different nations or performing the activities
like merging, amalgamation and comparison of
the business performance. Due to this issue it
becomes difficult to make comparison of two
or more MNC' s , so due to this reason the
Accounting Standard Board(ASAB) develops
the International Financial Reporting Standards
(IFRS) as global accounting standards for
international trading as this need emerges with
the globalisation.
Human resource Globalisation increment leads to better
opportunities for the common people of several
nations to work according to their desires in
different countries of the world and not only
this, it increases more opportunities to HR of
different companies to recruit the talented
people from different nations across the world.
Operational functioning Globalisation also enhances operational
4

functioning of organisations of developing
countries by providing them advanced
technologies which helps the organisation to
complete their works in time and cost effective
manner.
Topic: “What are the positive economic, cultural, and ethical impacts of globalisation on
different business functions within an organisation”- “The case of John Lewis?”
Marketing is very important for an organisation because it aware the people about the
product and services and it helps to maximize the reach of company. Therefore, for the success
and growth of organisation it plays a vital role.
The main aim of report is to analyses the positive economic, cultural and ethical impact
of globalization on different functions of John Lewis.
Aims of the Project
 “To determine the positive economic, cultural and ethical impact of globalisation on
business functions of John Lewis”
Objectives
 To analyse the influence of globalisation on textile industry.

 To determine the economical and ethical impact of globalize activities on marketing in
John Lewis.
 To suggest the ways through which John Lewis can expand its business successfully at
global level.
 To enhances the living standards of the people of different developing or undeveloped
nations across the world.
Research Plan
Project Title To analyse Positive economic, cultural and ethical
impact of globalisation on business functions, “ The
case of John Lewis”
5

Project Plan
Company Name: John Lewis
Cost It is an amount of money, which is required to
executing project activities in order to minimise cost.
John Lewis can try to reduce the cost of production so
that profits can be maximize (Ward and Levin, 2016).
To perform in global market it is necessary to minimize
the cost so that company will able to sale it products at
reasonable price, which help it to sustain in global
market and take the benefit of globalisation. Forcasted
budgets
Particular Amount in £
Cost of acquiring plan and machinery. 25000
Advertisement cost 8500
Infrastructure cost 20000
Cost involved in hiring of people 7000
Total cost 60500
Scope In these business operations, it ensures implementation
in investment activities, which is based on wider scope.
It is essential for the management to effectively use its
marketing function so that reach of organisation can be
enhanced at global level (Svensson and Wagner, 2015).
So it is observed that globalisation have a massive
impact on the organisation and nation as well.
Therefore, it has a broader scope in context to John
Lewis and the country. Company can grow its business
and increase its goodwill level that help in reaching
6