Managing a Successful Business Project

This presentation explores the aims, objectives, research methodology, data interpretation, and conclusion of managing a successful business project. It focuses on strategies and initiatives taken by companies to build a diverse and inclusive workforce, using Tesco as a case study. The presentation also discusses the impact of having a diverse workforce and recommends strategies for providing diversity in organizations. Recommended for students studying business management.

MANGING A
SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENT
 INTORDUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Equality is make sure that an individual and groups are not treated in different manner on
the basis of their caste, character and gender and age. On the other side, diversity main
purpose is to recognise and respect people's difference in order to contribute and also
realise their full potential by providing them better culture for all the staff members.
 The presentation outlines the aim and objectives of the study. Also, it includes the research
methodology used to conduct this research. In the end the data is analysed with help of
data and interpretation in form of graphs and charts.

AIMS AND OBJECTIVES
Aim: “To determine the strategies and initiatives taken by a company to build diverse and
inclusive workforce: A case study on Tesco”
Objectives:
 To identify the concept of equality and diversity.
 To determine different strategies used by firm to build diverse workforce.
 To ascertain the impact of having diverse workforce within a firm.
 To recommend different strategies of providing diverse workforce in an organization.

RESEARCH QUESTIONS
 What do you understand by the concept of equality and diversity?
 What are the strategies used by the firm to build diverse workforce?
 What is the impact of having diverse workforce within a firm?

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Qualitative research type
Research approach Deductive approach
Research philosophy Interpretivism philosophy
Data collection Primary and secondary methods
Sampling 20 managers for questionnaire and 2 for interview
Data analysis Thematic data analysis

Theme 1: yes, knowledge of the concept
of equality and diversity
Particulars
% of
responde
nt Respondent
Yes 80 16
No 20 4
Total 100 20

Theme 2: Strongly agree with that fact that our
company promotes equality and diversity
Particulars
% of
respondent
Respon
dent
Agree 15 3
Strongly agree 45 9
Neutral 0 0
Strongly disagree 10 2
Disagree 30 6
Total 100 20

Theme 3: equality on basis of
capability is equality
Particulars
% of
respondent
Respon
dent
Equality on basis of pay 20 4
Equality on basis of gender 25 5
Equality on basis of
capability 40 8
All of the above 15 3
Total 100 20

Theme 4: yes, equality and diversity
promote employee’s retention
Particulars
% of
respondent
Respon
dent
Yes 75 15
No 25 5
Total 100 20

Theme 5: Does company use any
strategy for building diverse and
equitable workforce
Particulars
% of
respondent
Respon
dent
Yes 55 11
No 45 9
Total 100 20

Theme 6: all of the above strategies are used by
company from the following for managing diversity and
equality
Particulars
% of
respondent
Respon
dent
Educate employees 25 5
Involve employees in
decision making process 10 2
Providing flexibility to work 20 4
All of the above 45 9
Total 100 20

Theme 7: positive impact is because of maintaining
equality and diversity within the workforce at the
organization
Particulars
% of
respondent
Respon
dent
Positive 65 13
Negative 35 7
Total 100 20

Theme 8: all of the above is the impact of maintenance
of equality and diversity within workforce
Particulars
% of
respondent
Respon
dent
Retaining best employees 10 2
Increase in productivity 10 2
Increase in goodwill 10 2
All of the above 70 14
Total 100 20

Theme 9: In your opinion what do you understand by
equality and diversity at workforce
 Interpretation: For the answer to this question one manager said that equality
refers to as providing equal status to the employees who deserves that position.
Also, diversity refers to as coming from different background or culture. But
other person shared their view as equality is referred to as a situation where
every employee has equal opportunity top grow and are not treated differently
from one another.

Theme 10: What is some recommended strategy for
providing for diverse workforce
 Interpretation: With the answer to this question one of the interviewees
answered that providing recognition and reward is one of the strategies for
providing diverse workforce. This is because of the reason that this will increase
the morale and working ability of the employees and also the motivation level of
the employees. But other shared its view as making changes in the organizational
culture in accordance to changes taking place in the business environment.

CONCLUSION
 By summing up above report it has been concluded that by promoting equality
and diversity within working place, company creates positive working
environment. From the literature review section it is critically evaluated that
Tesco uses effective training sessions in order to promote equality and diversity
and from Research methodology section, it is concluded that researcher uses
qualitative research methods, in order to attain the defined aim and objectives
and also answer relevant research questions as well.

REFERENCES
 Burchardt, T. and Dustin, M., 2016. equality and human rights. Journal of
Poverty and Social Justice.24(1). pp.3-5.
 Eskerod, P. and Jepsen, A. L., 2016. Project stakeholder management.
Routledge.
 Etikan, I., Musa, S. A. and Alkassim, R. S., 2016. Comparison of convenience
sampling and purposive sampling. American journal of theoretical and applied
statistics. 5(1). pp.1-4.
 Glesne, C., 2016. Becoming qualitative researchers: An introduction. Pearson.
One Lake Street, Upper Saddle River, New Jersey 07458.