Project Management and Performance Review

The provided assignment is a self-assessment report on a project titled 'To determine the impact of globalisation on international market of Italy: A study on Marks and Spencer Group Plc.' The report evaluates the project's completion, success in achieving its aims, and tackles problems faced during the project. It also reflects on learnings from the project, including understanding the process of globalisation and its importance for businesses, and how these can support a CPD plan.

Managing a Successful Business Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise clear Aims and Objectives..........................................................................................1
P2 Develop the Project Management Plan...................................................................................2
P3 Work Breakdown structure and Gantt Chart..........................................................................3
TASK 2............................................................................................................................................5
P4 Qualitative and quantitative research method.........................................................................5
TASK 3............................................................................................................................................7
P5 Analysing Data.......................................................................................................................7
P6 Conclusion and recommendation.........................................................................................17
P7 Reflection..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Globalisation is the process of integration of business into global market. In
globalisation, one company is able to sell its products and services to another countries. It not
only includes the exchange of goods and services but also includes the exchange of capital,
labour, information and cultures. Due to globalisation, there is a lot of changes in the market
structure of the countries as well as industries (Nicholas and Steyn, 2017).
This Report will devise the aims and objectives, produce the project management plan
and work breakdown structure & Gantt chart for the chosen project. It will also do research and
analysis on the ways through which objectives and aims can be achieved by the company. It will
also recommend and reflect some points according to the research.
The company is planning to operate its new business with a wide range of kids wear
products in Italy where the market of company is strong and established.
TASK 1
P1 Devise clear Aims and Objectives
OVERVIEW OF THE COMPANY
The chosen company is Marks and Spencer Group Plc (M&S). It is a
multinational company working in the retail industry. Its headquarters is in London, United
Kingdom (UK). It was founded by Michael Marks and Thomas Spencer in year 1884. It is
serving its products and services at the worldwide level. It has various brands such as Per Una,
Autograph and M&S Bank. It has around 1470 stores in the world. It has given 80,790
employees employment. It is selling clothing, food products and home products to its customers
(Kerzner, 2019).
As of now, company is planning to launch its new business by selling kids wear products
in Italy as in Italy, M&S company has good market and good brand image.
AIM
 To determine the impact of globalisation on international market of Italy : A study on
Marks and Spencer Group Plc.
OBJECTIVES
 To identify the impact of globalisation on Kids Wear markets of Italy.
 To explain way in which globalisation is changing operation of business in market of
Italy.
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 To explore the challenges involved within the process of globalisation in market of Italy
(Nohria, 2017).
P2 Develop the Project Management Plan
PROJECT MANAGEMENT PLAN (PMP)
Project Management Plan is a formal document in which every details of the project are
given. The details involve planning, executing, analysing, monitoring and controlling the
project. It is prepared for the purpose of inform about the project to the stakeholders of the
company and take approval from the high authorities (Bernon, 2018).
DEVELOPMENT OF PROJECT MANAGEMENT PLAN (PMP) OF M&S
Marks and Spencer Company's project management plan regarding opening of new
business in Italy consists of following aspects which are as follows -
Costs
In this section, company will outline the activities which is carried by the company in
order to make the project successfully. It includes the cost of inputs, cost of outputs and costs
that is being spent by the company. For the launching of products and starting the project,
Company's estimated costs will be around £12000.
Scope
This section of PMP defines the goals, deliverables, tasks and deadlines to ensure the
completion of project including successfully launching of new products in Italy. The scope of
this project is to see the impact of the globalisation on Italy. The scope of new products is to
satisfy the needs and wants of the customers by providing quality clothes for their kids.
Time
It refers to the management of time spent and estimate time taken on the projects
activities. For the project, the time period of about 28 weeks i.e. approximately 7 months has
been taken (Cleden, 2017).
Quality
This section contains the standard quality which is defined and acceptable by the
customers and government. It also describes the way in which company will maintain the quality
of the product.
Communication
It means that how will company communicate about its products to the customers. This
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include the promotion activities and strategies. M&S plc will use advertising and e-marketing
promotional strategies which will help company to gain customers in Italy.
Risk
A risk refers to the uncertainty which can be occur anytime and it is considered to be
unexpected. Also, risk is always been a part of project. Thus, M&S plc will estimate the various
risks which company can face. These risks are as follows – financial Risk, project failure risk,
improper plan risk, competition risk, environmental risks etc. (Heldman, 2018).
Resources
It summarises the level of resources that requires by company in order to completion of
project. M&S's PMP resources section will describe the quality, amount and quantity of the
resources for the production of new products as well as making the project successfully.
P3 Work Breakdown structure and Gantt Chart
Gantt Chart
Activity 4
days
3
days
2
days
5
days
5
days
2
days
2
days
5
days
3
days
1
day
Identification of
market
Selection of
market (Italy)
3

Conducting
market research
identification of
products
formulating of
goals and
objectives
identification of
audience in new
market
creating
marketing plan
implementing of
marketing plan
testing of
product
final launch of
product in
market
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled identification of market 4 days Mon 1/21/19 Thu 1/24/19
Auto
Scheduled selection of market (Italy) 3 days Fri 1/25/19 Tue 1/29/19 1
Auto
Scheduled conducting market research 2 days Wed 1/30/19 Thu 1/31/19 2,1
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Auto
Scheduled identification of products 5 days Fri 2/1/19 Thu 2/7/19 3
Auto
Scheduled
formulating of goals and
objectives 5 days Fri 2/8/19 Thu 2/14/19 4
Auto
Scheduled
identification of audience in new
market 2 days Fri 2/15/19 Mon 2/18/19 5,4
Auto
Scheduled creating marketing plan 2 days Tue 2/19/19 Wed 2/20/19 6
Auto
Scheduled implementing of marketing plan 5 days Thu 2/21/19 Wed 2/27/19 7
Auto
Scheduled testing of product 3 days Thu 2/21/19 Mon 2/25/19 6,7
Auto
Scheduled final launch of product in market 1 day Thu 2/28/19 Thu 2/28/19 8,9
Network Diagram
For present analysis market of Italy has been chosen as it is one of the emerging markets
for the new product segment of M&S which will help the organisation in entering in the markets
and gaining more and more profits for the organisation. For carrying out the research a suitable
market research taken that will help in identifying the customer needs for the chosen market
sector in order to increase the sale of M&S in Italy. The information is gathered from the
interactions which are made with the local dealers and customers in order to identify the
feasibility of the process of globalisation (Buttrick, 2018).
TASK 2
P4 Qualitative and quantitative research method
Research method is a process which is used to collect the information and data which
will help the M&S in taking the decision of expansion of business in Italy. In this part scholar
will analyse what will be the techniques and methods that will be used in order to conduct a
research (Kumar, 2019). There are various methodologies which can be used by a researcher for
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analysing what will be the impact of globalisation on M&S in expanding their business in Italy
and the factors which will effect the sales of the organisation.
Research Approach:
Research approach can be defined as a procedure or a plan that consists of various steps
of assumptions of detailed methods of data collection, its analysis and the interpretation.
Research approach is of three different types which can be used by a researcher such as
deductive, inductive and abductive research approach. Deductive research approach is related
with the development of hypotheses that are based on existing theories, inductive research starts
with observation and theories which are proposed at the end of the research. Abductive research
approach is set address the weakness which are associated with both inductive and deductive
research approaches. In this research inductive research approach will be used as it will help in
collection of valid data that will provide the correct results about the topic.
Researcher philosophy:
It is the way in which a data that is related to any phenomenon is gathered, analysed and
used. It is the most important part of the research as it provides the knowledge of some sort
(Fletcher, 2017). It can be divided in two major categories viz positivism ad interpretivisim. In
this research interpretivism will be used as this research philosophy will give a researcher access
to the realistic situation in Italy through social constructions such as consciousness, shared
meanings as well the instruments and will define the involvement of humans main factors in
analysing the impact of globalisation on M&S (Bass and Haxby, 2019).
Data Collection:
This is the one of most important part of a research as it involves the collection or
gathering of data from the different sources by using different methods of data collection. It is
the process of collection of information from the relevant sources in order to pursue the answers
of the research problem and to evaluate the outcome (Silverman, 2016). It can be divided in two
different type one is primary data collection method and second is secondary data collection
method. Primary data collection method is collection of data from the original sources i.e. which
is collected by a research itself at the first-hand, it can be collected in number of ways and
provide more reliable and authentic information but is time consuming and expensive.
Secondary data collection method is collection of data that are readily available form the other
sources, such data are easily available and less expensive.
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In this research, researcher will use primary data collection methods which will provide a
researcher with a detailed information in order to achieve the aims and objectives of a research.
Sampling:
Sampling may be defined as a statistical procedure which is concerned with the selection
of the individual observation, it is the process of selecting a sample size from the population in
order to obtain a specific data from the selected participants. In this research a random sampling
technique is used and a sample size of 10 respondents which are the employees of M&S is
chosen which will provide the accurate information related to the impact of globalisation on
expansion strategy of M&S in Italy (Young, 2016).
Data analysis:
This is the most significant part of research as it helps in interpreting the information to
get desired outcomes. In this research interpretation of data will done on the qualitative terms
that will include thematic analysis method which will provide in-depth information for the data
collected.
TASK 3
P5 Analysing Data
Questionnaire
Name:
Gender:
Position:
Q 1: Does Your Organisation operate globally?
 Yes
 No
 May Be
Q2: Does globalisation effect Company's marketing practices?
 Yes
 No
 May Be
Q3: Does globalisation effect Company's operational practices?
 Yes
 No
 May Be
Q4: Which strategy is followed by M&S to enter in the global market?
 Merging
 Acquisition
 Franchisee
 Depends up on the target markets
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Q5: Do you think company will face any risk of failure in Italy?
 Yes
 No
 May Be
Q6: Do you think that Italian market condition will effect the new product specification?
 Yes
 No
 May Be
Q7: Does changes in the global environment will effect the overall profitability of M&S?
 Yes
 No
 May Be
Q8: Does M&S has a specific financial strategy for expansion?
 Yes
 No
 May Be
Q9: Is the management aware of measures to be taken for their expansion strategy?
 Yes
 No
 May Be
Q10: Do you think that globalisation will bring challenges for M&S in entering Italian markets?
 Yes
 No
 May Be
Data Assessment
Theme 1: Awareness about globalization
Q 1: Does Your Organisation operate globally? Frequency
Yes 6
No 3
May Be 1
8

Yes No May Be
0
1
2
3
4
5
6
Frequency
Interpretation: A researcher conducted a research on the impact of globalisation on the
markets of Italy and for this purpose 10 employees from M&S were chosen as respondent and
were asked to fill the questionnaire. From the above table it can be interpreted that out of 10
respondents, 6 respondents replied with answer Yes, that M&S operates at the global level. Out
of 10 respondents 3 replied that M&S does not operate at the global level they believe that M&S
does not operate in all countries of world and only one respondent is not sure about the fact.
Theme 2: Effect of globalisation on marketing practice
Q2: Does globalisation effect Company's marketing practices? Frequency
Yes 7
No 2
May Be 1
9

Yes
No
May Be
Interpretation: A researcher conducted a research and chose 10 respondents form M&S and
asked them to fill the questionnaire in order to achieve the aim and objectives of a project. From
the above table it can be interpreted that from the 10 chosen respondents 7 respondents agreed
the fact that globalisation have an impact on the marketing practices of M&S as they believed
that company has to follow different marketing practice in different countries in order to attract
potential customers. Out of 10 respondents 2 respondents does not agree with the fact and only
respondent is not sure of the fact.
Theme 3: Effect of globalisation on operational practice
Q3: Does globalisation effect Company's operational practices? Frequency
Yes 6
No 2
May Be 2
10

Yes
No
May Be
0 1 2 3 4 5 6
Frequency
Interpretation: It can be interpreted from the above table that 6 respondents out of 10 believe
that globalisation have an effect on the operational practices of the organisation and 2
respondent disagreed the fact and 2 respondents are not sure. On the basis of interpretation it can
be said that globalisation effects company's operational practices.
Theme 4: Strategies followed by M&S
Q4: Which strategy is followed by M&S to enter in the global market? Frequency
Merger 5
Acquisition 1
Franchisee 2
FDI 2
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Merger
Acquisition
Franchisee
FDI
Interpretation: From the above table it can be interpreted that out of 10 chosen respondents 5
respondents believe that M&S should merge with other Italian company in order to enter in the
markets of Italy. But 2 respondents believe that it depends on the FDI of country and one
respondent believe that it should go for acquisition and other 2 respondents believed that it
should establish a franchisee in Italy. Based up on the majority which have replied that M&S
should merge with another company in order to enter in the new market.
Theme 5: Facing risk of failure
Q5: Do you think company will face any risk of failure in Italy? Frequency
Yes 2
No 6
May Be 2
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Yes
No
May Be
Interpretation: It can be interpreted form the above table that out of 10 chosen respondents 2
respondents believe that M&S can face risk of failure in Italy and 2 respondents are not sure of
the fact. But majority of respondents have replied that M&S will not face any risk of failure in
expanding their new product segment in Italy, so this strategy is in the favour of M&S.
Theme 6: Market condition will effect the new product specification
Q6: Do you think that Italian market condition will effect the new product
specification? Frequency
Yes 6
No 2
May Be 2
13

Yes No May Be
0
1
2
3
4
5
6
Frequency
Interpretation: On the basis of data assessment of the organisation, it can be interpreted that out
of 10 respondents 6 respondents agreed with the fact that Italian market conditions will have an
effect on the new product specifications. Out of 10 respondents 2 disagreed with the fact and 2
are not sure. But majority of respondents have replied that Italian market condition will effect
the new product specification of M&S.
Theme 7: Changes in global environment effects the profitability
Q7: Does changes in the global environment will effect the overall profitability
of M&S? Frequency
Yes 5
No 3
May Be 2
14

Yes No May Be
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency
Interpretation: From the above table it can be interpreted that 5 respondents out of 5 have
replied Yes, as they believe that changes in the global environment can effect the overall
profitability of the organisation and 3 respondents believed that global environment will not
effect the the profitability of M&S and out of 10 respondents only two respondents are not sure
with the fact. So, it can be analysed that global environment can effect the profitability of the
M&S.
Theme 8: Specific financial strategy for expansion
Q8: Does M&S has a specific financial strategy for expansion? Frequency
Yes 7
No 1
May Be 2
15

Yes
No
May Be
0 1 2 3 4 5 6 7
Frequency
Interpretation: It can be interpreted from the above table that out of chosen 10 respondents 7
respondents have replied with the answer that M&S has a specific financial strategy for
expansion or enter in the markets of Italy. Out of 10 respondents 2 respondents are not sure and
only 1 respondent disagrees that M&S does not have a specific financial strategy for expansion
in Italy.
Theme 9: Awareness of management
Q9: Is the management aware of measures to be taken for their expansion
strategy? Frequency
Yes 8
No 1
May Be 1
16

Yes
No
May Be
0 1 2 3 4 5 6 7 8
Frequency
Interpretation: It can be interpreted from the above table that 8 out of 10 respondents have
replied that the management of M&S is aware about the measure to be taken for their expansion
strategy. Out of 10 respondents only 1 respondent have disagreed the awareness of management
and 1 respondent is not sure about it. But it can be analysed that majority of respondents have
replied that management is aware about the measure to be taken in order to expand their
business in Italy.
Theme 10: Challenges of globalisation
Q10: Do you think that globalisation will bring challenges for M&S in entering
Italian markets? Frequency
Yes 6
No 2
May Be 2
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Yes
No
May Be
Interpretation: Above table interprets that out of 10 respondents 6 respondents have replied
the globalisation will bring challenges for the M&S in entering in the Italian markets and 2
respondent believe that globalisation will have not bring any challenges for M&S in entering in
the markets of Italy and other two respondents are not sure whether globalisation will bring
challenges or not. But it can be analysed that globalisation will bring challenges for M&S in
entering in Italian markets.
P6 Conclusion and recommendation
It can be concluded from the above report that globalisation have a major impact on the
performance of the organisation and it is important for the organisation to formulate the
strategies for entering in the global markets. Present report also concludes that there less
changes for a organisation to face a risk of failure in other country due to globalisation. It can
also be concluded that market conditions of a country can effect the new product specification of
an organisation and there are some challenges which to be faced by the organisation due to
globalisation.
Recommendations:
 M&S should analyse the markets of Italy properly and choose the suitable target market
which will increase the probability of the organisation in Italy.
 It should formulate a proper marketing plan to attract the potential customers.
 It should be able to understand the culture and marketing trends of Italy which will help
in entering the Italian markets.
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P7 Reflection
This research has been very important for me as this journey helped me to come trough
various opportunities and challenges with the number of tasks to be performed. There were
many task which were performed by like I had to formulate the aims and objectives of this
project which guided me in entire project. After this I carried out various other task like prject
management plan, WBS, research methodology, data analysis and analysing the data I could
frame a conclusion of project. I also provided some of the recommendations to project which
could help in meeting the challenges of globalisation.
This project has also helped me in increasing my skills and knowledge about the topic
but also I also have to improve my skills like communication skills but there are some skills
which is need to be improved by me like time management skills. In order to improve my time
management skill I will develop a performance development plan in the future.
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REFERENCES
Books and Journals
Bass, J.M. and Haxby, A., 2019. Tailoring Product Ownership in Large-Scale Agile Projects:
Managing Scale, Distance, and Governance. IEEE Software. 36(2). pp.58-63.
Bernon, M., 2018. Sustainable supply chains: Marks & Spencer’s Plan A. The Business &
Management Collection.
Buttrick, R., 2018. The project workout: The ultimate guide to directing and managing
business-led projects. Routledge.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Heldman, K., 2018. Project management jumpstart. John Wiley & Sons.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. Wiley.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Nohria, N., 2017. Fast forward: The best ideas on managing business change. Business
Review. 9. p.10.
Silverman, D. ed., 2016. Qualitative research. Sage.
Young, T.L., 2016. Successful project management. Kogan Page Publishers.
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APPENDIX
Logbook
Project Logbook
Name: Name of the Supervisor:
Project Title: Date:
➢ What did you complete?
➢ Was the requirements of tasks fulfilled?
➢ where you on track?
➢ Was any changes made within the project
management plan?
Aims and objectives of the research
Yes
Yes
No
Any risks and / or issues identified?
➢ Was any risks/issues identified due to lack
of skills?
➢ Any additional risks/issues which has an
impact on management plan of the project?
 I have the time management issues.
 A risk associated with this project is
that lack of appropriate resources for
the research which may decrease the
quality of research.
Any barriers faced?➢
➢ Strategies to overcome them?
Barriers faced during the research project was
lack of collaboration within the team.
Any ideas and change for project direction Yes changes and new ideas is to change the
research methodologies for the research.
What did i learnt about myself this week?
➢ What did I feel when I dealt with problems?
➢ Was it useful to complete the various tasks?
➢ How was my performance and my
contribution?
➢ What should I do to improve on next week
of project?
➢ How are these learning applied in the future?
I have learnt various things about the research
and globalisation process.
Yes
I perform very good in the research and I put
my entire efforts to complete the research on
time.
Team collaboration, time management skills.
This learning can be applied in future if I face
any difficulty in solving problem.
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➢ Which where the priorities of project?
Did you set sufficient time for completion of➢
the project?
Priority task is developing a questionnaire for
the research and data collection.
Yes.
Signature of the supervisor and date:
Performance Review Template
1. What did Project accomplish?
Project has been completed on, To determine the impact of globalisation on international market
of Italy : A study on Marks and Spencer Group Plc.
2. Did the project succeed in its aim?
Yes
3. What things went well and why?
The things which when well as I was successful in developing the aims and objectives of the
research.
4. What problems arose during the project and how did you tackled such problems?
I have face issue like filling of questionnaire.
5. What where your learnings from the project?
I learnt various things from the research like I learnt about the process of globalisation and how
important if technology for global businesses.
6. What ratings will you give for your performance?
I will rate my performance at 7 out of 10..
7. What where your strengths and weaknesses during the projevt?
My strength is that I was also motivated towards the research while my weakness is that I had
time management problems.
8. How this learnings will support your CPD?
Current research will assist to support with CPD plan which will help to develop creative results
at workplace.
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