How Companies Respond to Equality & Diversity at Workplace: Aston Martin Case Study

This report examines how companies respond to the issue of gender pay gap at workplace, using Aston Martin Lagonda as a case study. It explores the concept of equality and diversity, ways companies respond to gender pay gap, and the impact of gender pay gap on performance.

Managing a Successful
Business Project

Table of Contents
Topic:- “How have companies responded to present issues of equality & diversity at workplace.
A case study on Aston Martin Lagonda.”........................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 ...........................................................................................................................................3
Research Aim:........................................................................................................................3
Research Objective:................................................................................................................3
Research Questions:...............................................................................................................3
Literature review..............................................................................................................................4
Concept of equality and diversity...........................................................................................4
Ways company responded to the issue of gender pay gap within the organisation...............4
Effect of gender pay gap on performance as well as productivity of Aston Martin Lagonda4
P2 ...........................................................................................................................................5
P3............................................................................................................................................6
WBS:......................................................................................................................................6
Gantt chart:.............................................................................................................................7
TASK 2 ...........................................................................................................................................8
P4 ...........................................................................................................................................8
TASK 3..........................................................................................................................................10
P5..........................................................................................................................................10
P6..........................................................................................................................................17
TASK 4..........................................................................................................................................18
P7..........................................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20
.......................................................................................................................................................25

Topic:- “How have companies responded to present issues of equality & diversity
at workplace. A case study on Aston Martin Lagonda.”
INTRODUCTION
Equality and diversity refers to an essential element or the pillar of an organisation as it
helps people to achieve task with more concentration and potential. It helps in attaining desired
goals in a defined manner as well as within given time period. In context of equality within
workplace, employees get equal opportunity & treatment at the company which help them in
performing their work with more capability and potential (Araten-Bergman, 2016). Whereas, in
case of diversity it has been said that employees have different background, religion and
nationality and work together for a common goal. In the current report, the company which is
considered is Aston Martin which was incorporated in 1913 and is a British organisation. While
conducting the research report, investigator consider diversity & equality by developing aim,
objectives along with effective management plan, WBS and Gantt chart. Moreover, review of
different literatures has been done for developing better understanding on the topic.
TASK 1
P1
Research Aim:
“To examine way company responded to the present issue of gender pay gap at work and its
impact on organisational performance. A case study on Aston Martin Lagonda.”
Research Objective:
 To develop an understanding on equality and diversity at workplace.
 To identify the way with the assistance of which company responded towards gender pay
gap issue within company.
 To analyse the influence of gender pay gap on performance as well as productivity of
Aston Martin
Research Questions:
 How to gain an insight regarding equality and diversity at workplace?
 What are the ways with the help of which company responded to the issue of gender pay
gap at Aston Martin Lagonda?

 What is the affect of gender pay gap on the productivity as well as performance of Aston
Martin?
Literature review
Concept of equality and diversity
As per Boehm and Dwertmann, (2015), equality & diversity in an organisation play very
important role as it assist in raising performance & productivity of all the staff members. Reason
behind this is that there is no discrimination within the organisation which develop satisfaction
among the employees. It has also been said that every individual person have some rights within
the organisation that help them to feel satisfied and motivated and gain ample number of growth
opportunities. Apart from this, it has also been identified that diversity help in developing a
linkage between different kind of human individuals and grab ample number of opportunities at
the competitive marketplace. With the help of these practices, the higher authorities of an
organisation builds positive culture and effective relationship among all the employees.
Ways company responded to the issue of gender pay gap within the organisation
According to the point of view of Erickson and et. al., (2014), it is determined that
gender pay gap in a company directly influence the overall performance of the employees along
with the organisation. There are various ways through which company can responded towards
the issue which is gender pay gap at workplace. Some of the ways by which organisation can
respond for the gender pay gap includes treat each and every individual equally, no
discrimination on the basis of gender and so on. It has also been said that performance of
employees must be reviewed on regular basis so that each and every individual will be motivated
and encouraged for doing their job in an effective manner (Henry and et. al., 2014). Moreover,
there should be some strategies & policies so that higher authorities of the company respond in a
positive manner against gender pay gap which affect the overall organisational performance.
Effect of gender pay gap on performance as well as productivity of Aston Martin Lagonda
As per the information given by Ewoh, (2013), it has been identified that the success and
failure of a business entity highly depends on the experience of employees working within the
company. Skilled, productive as well as experienced staff members perform their business
functions in such a manner that innovative and unique products will be produced which leads
towards the growth of the company. Furthermore, it has also been said that due to gender pay

gap, there is a negative consequence on the organisational performance which impact the whole
image of an organization at the market. In context of Aston Martin Lagonda, it has analysed that
due to gender pay gap within the workplace, company face negative impact on the presentation
of their structure (Hebl and Avery, 2012). Therefore, it is very necessary for the top management
team to develop strategies so that negative impact can be reduced.
P2
It has been said that PMP is a kind of written representation or a blueprint which includes
a detail description about various activities which is performed by the researcher for completing
organisational goals and objectives. It consist of strategies, plans and policies which need to be
considered by the managers of an organisation. There are some factors which are cost, size, risk,
time period, resource, scope, quality & communication. All these elements are going to be
discussed as follows:
Cost: In simple words, cost define as the total amount is needed by the investigator
so that they can perform various functions in order to accomplished the objectives of the
research in a proper way. In the present report in order to conduct the research for Aston
Martin Lagonda, investigator requires approximately £60,000.
S cope: It has been analysed that the future scope of this research is quite wide
which assist organisation in performing their operating functions in an effective and
efficient way. In the present organisation which is AML(Aston Martin Lagonda), it has
been stated that scope of the research is quite wide which help in grabbing ample number
of opportunities (Hebl and Avery, 2012).
Time: It is one of the most essential element which need to be considered by the
researcher so that all the functions will be performed in timely manner. In the present
context of Astron Martin Lagonda, for accomplishing the whole research in an efficient manner,
investigator requires almost 6 months so that solutions will be developed in an effective manner.
Quality: This very crucial for researcher as well as organisation to maintain the
quality of collected data and information so that large number of individuals will share their
thoughts and views. In the present research, investigator consolidates all the information and
data from authentic sources which help in maintaining the quality.
Risk: Risk refers to uncertainty of unknown situation. So,main risk associated with
the research is the confidentiality of the information and data collected by the researcher.

These information help in generating result which might get affected if there is any kind of
negative publicity. Therefore, disclosure of crucial information should be avoided and
confidentiality of research has to be maintain by the investigator to reduce risk.
Resources: There are various resources through which researcher might collect
information and implement the whole research in an appropriate manner. In the current context
of AML, different resources includes human assets and capital, mobile, telephone, funds and
many more so that all the work will be completed in a timely manner.
P3
WBS:
The process in which the work is implemented by the project members for attaining the
certain objectives and goals. The fundamental concept of this structure is to break-down the
work into smaller tasks and it is also sub-divided into many tasks to achieve the project team
work. However, this involves the better understanding and a detailed description of the project
team and it is difficult for the new project members (Hewins-Maroney and Williams, 2013). The
work is divided in smaller segments which are distributed among different project team members
that leads to the better productivity. This structure makes the larger projects into smaller sections
which is achievable for the project management. It is a framework in which all the project
reports are implemented and executed for the completion of the project in a definite manner.
Gantt chart:
This refers to representation of framework in a graphically manner of specified tasks
which are performed during the project. It is presented on the bar chart which display the dates of

tasks performed and a particular period of time. The Gantt chart is designed by the American
mechanical engineer, Henry Gantt. It represents the horizontal lines and vertical lines in bar chart
for accomplishing project in a time efficient manner.. In this chart , all tasks are totally
dependent on previous task for the achievement of goals (Kulkarni and Gopakumar, 2014).

TASK 2
P4
Quantitative Research
This involves quantifiable data and figures that is collected through surveys,
Questionnaire and interviews. Quantitative research collects information from existing and
present customers through Sampling. The data can be represented in analytical form. Through
this research one can predict the future need of products that helps researcher to implement
or say start the research in an appropriate manner. Concluding this, quantitative research is of
four types that is Descriptive, experimental, correlation and quasi experimental.
Qualitative Research
Qualitative Research is a research in which the researcher focus on quality of the
product thus understands the behaviour or need of the customer and satisfied those need of
customer. The research which is dynamic is considered as a Qualitative Research. This
research involves naturalistic as well as interpretive approach which directly mean that it
develop and interpret meaningful research which is accurate as well as correct. The main
motive of conducting qualitative research is to gain an understanding about individuals,
culture or on particular topic. Moreover, this research gives valuable data which is used by
researchers so that they can gain relevant findings of the research in a defined manner.
Data Collection
This is stated as a process of gathering information and knowledge in an effective
manner. This process is used by researchers to get information on the particular topic of their
study. The data is collected by two methods that is primary as well secondary research. In the
present research, the data is taken from both the methods of research. The types of research is
mentioned below:
Primary Research
This research includes in which fresh data as well as figures are collected and gathered
In depth interviews, surveys and Questionnaire. In Primary Research, Researcher collects the
information for a fixed purpose. Researcher only uses the informations which are not collected
by any other researcher. The information that collected by agencies for first time is considered as

a Primary data (Clark and Vealé, 2018). The data which is conducted by primary research is
accurate as well as relevant. Along with this, it is a time consuming as well as expensive process.
The methods of collecting primary data are surveys, questionnaire, focus groups, interviews and
so on. In the present research, the researcher uses questionnaire in order to gain accurate
information. Questionnaire is basically consist of series of question which is asked by the
researchers to respondents. The data which is gathered by researcher is given by the respondents
as per their experience as well as knowledge.
Secondary Research
This is a kind of research in which the data is collected through websites, journals
and books, magazines, newspaper, online applications and so on . Secondary data are less
reliable and accurate as compare to the data collected through primary research.
the collection process of Secondary data are quick as well as easy. The data available in
refined form is considered as Secondary Research. In addition to this, secondary data is a
cost effective process and can be gathered easily (Han, 2018).
Questionnaire
Q1.) Are you aware with the concept of equality and diversity in a
workplace?
Frequency
a) Yes 20
b) No 10
Q2.) Which one is the main advantage gain by A ML (Aston martin
Lagonda) by executing equality and diversity practice within workplace?
Frequency
a) Higher productivity 25
b) Positive working environment 5
Q3.) As per your opinion which one is the prime way used by company
for minimising gender pay gap?
Frequency
a) Equal opportunity to both male and female 10
b) Examine performance on a regular basis 10

c) Allot work according to skills and capabilities 10
Q4.) On the basis of your perception, which is the major consequence
face by Aston martin Lagonda due to gender pay gap?
Frequency
a) Demoralization 10
b) Anxiety at workplace 10
c) Raising worker's turnover ratio 10
Q 5.) As per your thought what is the influence of gender pay gap on the
performance of Aston Martin Lagonda.
Frequency
a) Positive 8
b) Negative 22
Q6.) As per your perception, implementing equality & diversity practices
within the organisation help in enhancing organisational performance?
Frequency
a) Agree 25
b) Disagreess 5
Q7.) Which one is the main advantage gain by top management of
(Aston martin Lagonda) by retaining their employees’ for a long
duration?
Frequency
a) Rise in market share 15
b) Enhance productivity 10
c) Increase in goodwill and reputation 5
TASK 3
P5
Theme 1 Concept of equality & Diversity in an organisation
Q1.) Are you aware with the concept of equality and diversity in a
workplace?
Frequency

a) Yes 20
b) No 10
Interpretation: Equality and diversity is one of the most important element in an
organisation which help in enhancing the overall profitability as well as performance of the staff
members. With the help of above stated gtaph, it has been said that out of 30 respondent 20
individuals think that they do have enough knowldege about the meaning of equality & diversity
but on the other hand reminaing 10 individuals says they do not have enough information on the
topic of equality and diversity. Reason behind this is that there organisation does not implement
such practices which help in enhnacing overall performance of the company.
Theme 2 Main advantage by implementing equality & diversity in an organisation
Q2.) Which one is the main advantage gain by AML (Aston martin
Lagonda) by executing equality and diversity practice within workplace?
Frequency
a) Higher productivity 25
b) Positive working environment 5
20
10
a) Yes
b) No

Interpretation: There are various advantages gain by an organisation by executing
equality as well as diversity practices at the marketplace. With the assistance of the graph, it is
said that 25 individuals out of 30 says that one of the major advantage gain by an organisation is
that the it will help of raising the productivity of the staff members along with the organisation.
This as a result aid them in performing their functions in an appropriate way. Whereas,
remaining 5 thinks that it will assist in developing positive working atmosphere as employees
feel motivated and satisfied due to implementation of equality & diversity practices within the
organisation.
Theme 3: Major way used to reduce gender pay gap
Q3.) As per your opinion which one is the prime way used by company
for minimising gender pay gap?
Frequency
a) Equal opportunity to both male and female 10
b) Examine performance on a regular basis 10
c) Allot work according to skills and capabilities 10
25
5
a) Higher productivity
b) Positive working
environment

Interpretation: By conducting an investigation in an effective manner, it is examined that
10 individuals says that by giving equal opportunities to both male and female is considered as a
major way through which gender pay gap can be reduced. On the other hand another 10
respondents says that analysing performance of employees on a day to day basis can is another
way to reduce gender pay gap within the organisation. At the end, remaining 10 respondents says
that by providing work as per the skills and capabilities can be another way which help in
minimising gender pay gap from the organisation.
Theme 4 M ajor consequence faced by AML (Aston martin Lagonda) because of gender
pay gap
Q4.) On the basis of your perception, which is the major consequence
face by Aston martin Lagonda due to gender pay gap?
Frequency
a) Demoralization 10
b) Anxiety at workplace 10
c) Raising worker's turnover ratio 10
10
10
10
a) Equal opportunity to
both male and female
b) Examine performance
on a regular basis
c) Allot work according
to skills and capabilities

Interpretation: As per the above stated graph, it is said that 10 individuals thinks that one
of the major consequence faced the company because of gender pay gap is demoralization. Due
to ineffective working atmosphere, employee’s feel demotivated and unsatisfied which affect
their end results. Whereas, another 10 respondents thinks that anxiety within the organisation is
another major consequence faced by the comapny. At the end, 10 respondents thinks that
because of gender pay gap there is rise in employees turnover ratio which might affect the
overall image of the company .
Theme 5 Influence of gender pay gap on the organisational performance
Q 5.) As per your thought what is the influence of gender pay gap on the
performance of Aston Martin Lagonda.
Frequency
a) Positive 8
b) Negative 22
10
10
10
a) Demoralization
b) Anxiety at workplace
c) Raising employee’s
turnover ratio

Interpretation: As per the above figure, it is said that 22 individuals feel that gender pay
gap create negative impact on the performance of organisation at the competitive marketplace.
This is because due to negative working environment staff members will not be able to
manufacture goods and services which affects the performance of comany at the market area.
Therfeore, it is concluded that due to gender pay gap, performance of organisation might be
reduced and affected in a negative manner. Whereas, remaining 8 individuals feels that gender
pay gap assits in improving the organisational performance in a positive manner.
Theme 6: Implementing equality & diversity practices within the organisation help in
enhancing organisational performance
Q6.) As per your perception, implementing equality & diversity practices
within the organisation help in enhancing organisational performance?
Frequency
a) Agree 25
b) Disagree 5
8
22
a) Positive
b) Negative

Interpretation: With the aid of above mentioned figure, it is identified that out of 30, 25
individuals agree that by executing equality and diversity practices at the workplace,
organisational performance will be enhaced. This leads towards the attainment of goals of
organisation at the competitive marketplace. Reason behind this is that each and every employee
feel satisfied and motivated whcih enhance their productivity due to healthy and positive
working environment. Remaining 5 respondents denies that by executing such practices within
the workplace, performance of organisation will be enhanced.
Theme 7: M ain advantage gain by management team by retaining their employees’ for a
long duration
Q7.) Which one is the main advantage gain by top management of
(Aston martin Lagonda) by retaining their employees’ for a long
duration?
Frequency
a) Rise in market share 15
b) Enhance productivity 10
c) Increase in goodwill and reputation 5
25
5
a) Agree
b) Disagree

Interpretation: Above graph help in concluding that different type of advanatges are gain
by an organisation by executing equality and diversity among organisation. Out of 30
respondent, 15 individuals feels that executing equality and diversity practice, organisation will
rise their overall market share at the competitive marketplace. Another 10 respondent, says that it
will help in enhancing productivity of the comapny along with their employees. Remaining 5
respondents says that by executing such practices among the organisation help in raising
goodwill of an organisation at new marketplace.
P6
With the aid of above report it is said that after performing the research effectively,
various recommendations are given to the managers of Aston Martin Lagonda. These
suggestions are given to the managers which they need to consider while doing business
functions so they can bring equality as well as diversity effectively within the workplace (Kundu
and Mor, 2017). Some of the major recommendation are going to be discussed as follows:
 First & foremost suggestion which is given to the management team is that managers
must focuses on developing open communication system with the staff members. Along
with this, employees must have right to share their views and thoughts which help in
developing high quality goods and services. This as a result assist in developing positive
working environment within the workplace.
15
10
5
a) Rise in market share
b) Enhance productivity
c) Increase in goodwill
and reputation

 Apart from this it has also been suggested to the managers of the organisation that they
must develop strategies and policies in such a manner that they can reduce negative
impact of gender pay gap. These strategies need to be modified on a regular basis as per
the current situation so that positive outcomes will be developed.
 In addition to this, it has been also been suggested to the managers of the company that
all the work will be done by considering ethical and legal requirements. This assist in
creating strong brand image of the organisation at the competitive marketplace.
 Furthermore, it is recommended to managers of Aston Martin Lagonda that they must
conduct proper training sessions on a day to day basis so that all the practices will be
performed effectively (Phillips and et. al., 2016). Such sessions help in enhancing
understanding and knowledge of staff members which as a result create positive results in
an effective manner.
TASK 4
P7
While doing this whole investigation, it is observed that there are different factors which
might affect the overall result in a negative manner. It has been said that one of the hardest part is
to collecting content from different sources which is quite time consuming procedure. Apart
from this, while doing all these research activities it is observed that my communication along
with team management skill is not so effective which sometimes influence my whole
performance in an adverse manner. In addition to this, it has also been said that I was very
nervous and under confident while talking to other individuals which impacts the whole research
in a negative way. But at the end of this research, I have examined that my these skills has been
enhanced once the whole investigation will be completed in appropriate way.
CONCLUSION
With the aid of above mentioned report it has clearly been finished that equality &
diversity at the organisation help managers to retain employees within the workplace for longer
duration. Along with this, by executing proper equality & diversity practices at the organisation,
management team of a business entity will be able to develop positive working environment so
that all the staff members will execute their functions in an effective manner. Furthermore,
various recommendations are given to the top management team of the company after

conducting the whole research. There are various methods with the help of which researcher will
be able to gather required information in an effective manner. These methods are primary as well
as secondary method which assist investigator to gather required information so that positive
results will be developed.

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