Managing the Successful Business Projects | Assignment

Managing a Successful
Business Project / Analytical
Study of the Importance of
Using On-Line Commerce

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1 Project Management Plan.......................................................................................................3
P2 Factors incorporating in project management plan................................................................3
P3: Preparation of work breakdown structure and a Gantt chart so as to provide time frames
and stages for completion of tasks...............................................................................................7
PART 2..........................................................................................................................................10
P4 Research by applying quantitative and qualitative methods for meeting aims and objectives
of the project..............................................................................................................................10
PART 3..........................................................................................................................................12
P5: Analyse your research and data using appropriate tools and techniques............................12
P6: Communicate appropriate recommendations based on the result of research.....................14
P7 Reflection of undertaking research in meeting stated objectives.........................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Project management is effective tool which help to manage project successfully so that it
may be accomplished within time and cost consideration. Present report deals with analysis of
importance of using online commerce in selling books market. Moreover, project management
plan has been formulated with aspects such as cost, scope, time, quality, communication, risk
and resources. Moreover, WBS and Gantt chart is prepared. Qualitative and quantitative data
research methods have been applied. Analysis of research findings are made with respect to
collected data and interpretation is made from the questionnaires circulated in effective way.
Reflection is provided on the undertaking of research and stated objectives and learning and
performance.
PART 1
P1 Project Management Plan
Aim: To analyse importance of using Online commerce in selling books market
Objectives:
 To clearly emphasise on the impact of digital technology on small business
 To make analysis of importance of utilising Online commerce in the market
 To analyse various elements of digitisation in injecting profits of the organisation
 To raise awareness of owner of books store for shifting the business to Online commerce
 To garner benefits by selling books through online market and gaining increased profits
P2 Factors incorporating in project management plan
1. Project cost-
The project cost is required so that online selling business may be able to produce enough
of the profits by taking business in digitised world. In relation to this, budget is prepared which is
the estimation of expenses that will be required in achieving objectives in the best possible
manner (Steyn and et.al, 2016). The is essentially required so that planned results may be
matched with actual one and total spending can be determined. Various expenses related to
spending on acquire software license and other equipments in relation to hardware and
networking cost are ascertained that will be needed in attaining benefits of small-scale business

by selling books through Online commerce in effective way. It also includes database license,
server cost and salary to human resources.
Particulars Amount
Acquire software license 2000
License for data base 2500
Purchase of hardware 200
Cost of equipments 2000
Server cost 800
Cost of Networking (LAN,
WAN)
1000
Salary to human resources 1500
Total budget cost 10000
2. Project scope-
The project scope is essential part of planning of project and as such, various activities
that will be included in the project to effectively accomplish stated goals and objectives in the
best possible manner. The scope of project in the present study that to provide successful
transformation of traditional business to online selling through digital technology and attain
benefits thereof. Result of online sales research will be conducted in order to impart benefits to
business to effectually accomplish desired objectives and deliverables can be provided in
effective way (Papke-Shields and Boyer-Wright, 2017). The project criteria covers gathering
reports for the purpose of management to assess easy access to the selling book market and
helping small-scale business to flourish in the best possible way. Online market will be judged
effectively and deliverables will be provided aiming to extend benefits to business through
online selling.
3. Time-

It is required to attain project within stipulated time so that benefits may be
accomplished. The planned activities should be executed as per the time schedule. Moreover, it
is required that cost of the project may not exceed with planned budget and as such, timely
accomplishment of project can be attained. Furthermore, in order to achieve project on time, it is
needed that competent and talented personnels should be hired so that aim of the project can be
attained in effective manner. Personnels should be from various fields such as technical experts,
coordinators and configuration and members of team so that they may be able to carry out
project in effective way.
4. Quality-
The quality is important so that online selling of books may be streamlined in a better
way. It is the duty of Quality manager to assure meeting quality standards in the best possible
manner. Moreover, it is the responsibility of manager to alert members of team so that they may
be able to provide quality selling on the online market places (Advantages and disadvantages of
online retailing. 2018). Moreover, another duty to ensure that everything is operated in logical
way and if necessary improvements are required, then corrective action should be taken with
much ease. On the other hand, books are provided by wholesaler to the retail business, it is the
duty of manager to check over its quality. Moreover, website should be maintained in effective
way so that when large customers' make purchases may not be faced any difficulties. In simpler
words, it is required that website should not crash when more of the customers' visit the website.
Thus, need to ensure site is able to handle the internet traffic with much ease. Hence, online
selling can be achieved and increased profits can be garnered as well.
5. Communication-
The communication plan is required so that strategies, information can be conveyed in a
better way. The plan is listed below-
Communication
method (Way)
Stated targets Channel Required time Relevant
stakeholders
Deliverables
Through Kick-off
meetings
In this, project plan will
be transferred, scope
and target strategies
related to project.
Once in a week Project Manager Agenda to be
delivered

Organise team
meetings
Thoroughly scrutinising
project work in process
and effectively to
implement corrective
action for improvements
Conference
hall meeting
Once per week Team members
involved in the
project
Project schedule
and minutes of
meeting agenda
Technical
meetings
Scrutinising and
inspecting the technical
errors if any and
implementing corrective
action for improvement
purpose. Discussing
such problems and
issues and identify
correct way out.
Channel of
communicati
on is face to
face
Once in two
weeks
IT Manager,
software
developer and
designing of
software
Minutes of meeting
agenda
Status of project
report
It is required to
communicate ongoing
performance to Project
manager.
E-mail
through
intranet as a
communicati
on channel
Once in a
month
Involvement of
all the team
members in the
project
Work report and
project schedules
as a deliverables
6. Risk-
The project should be evaluated in a better way so that no risks may evolve around. It is
essentially required and project monitoring plays an important role. The current study is to
analyse importance of using Online commerce in selling books market and as such, to eradicate
traditional business and to sell books through online mechanism (Sinha, Priya and Khowas,
2017). The risk associated with online selling is maximising impact of cyber attack which is
required to be eradicated as hackers can hack website and steal confidential information. In order
to control this risk, firewall security should be provided for. Furthermore, communication barrier
is again possible threat which can be removed by formulating well-structured communication
policies in effective way.

7. Resources-
The resources are required in order to attain sales through online selling market in the
best possible manner. There will be various resources required such as computer system is
needed to check on customer likings about the new books. Software to be purchased, various
hardware to be required such as advanced application etc. Moreover, networking like LAN,
WAN and related networks. Human resources will be required which would be expert in their
respective fields. These will be technical experts, software developer and designer which are
skilful enough and carry out their duties in effective way.
P3: Preparation of work breakdown structure and a Gantt chart so as to provide time frames and
stages for completion of tasks
Task
Mode Task Name Duration Start Finish Predecessors WBS
Auto
Schedule
d
Initiation phase 32 days Mon
05/28/18
Tue
07/10/18 1
Auto
Schedule
d
Assessing goals and
objectives 12 days Mon
05/28/18
Tue
06/12/18 1.1
Auto
Schedule
d
Ascertaining involved
possible risks 5 days Wed
06/13/18
Tue
06/19/18 2 1.2
Auto
Schedule
d
Addressing stakeholders
expectations 4 days Wed
06/20/18
Mon
06/25/18 3 1.3
Auto
Schedule
d
Initiating proper
documentation 6 days Tue
06/26/18
Tue
07/03/18 4 1.4
Auto
Schedule
d
Communication of plan
to the team 5 days Wed
07/04/18
Tue
07/10/18 3,5 1.5
Auto
Schedule
d
Planning phase 8 days Wed
07/04/18
Fri
07/13/18 2
Auto
Schedule
d
Setting up operational
goals 2 days Wed
07/04/18
Thu
07/05/18 5 2.1

Auto
Schedule
d
Identifying resource
requirements 1 day Fri
07/06/18
Fri
07/06/18 8 2.2
Auto
Schedule
d
Perceived risk involved
in the project 1 day Wed
07/04/18
Wed
07/04/18 5 2.3
Auto
Schedule
d
Deciding new structure of
the new organization after
introduction of new
product
5 days Mon
07/09/18
Fri
07/13/18 9 2.4
Auto
Schedule
d
Execution phase 13 days Mon
07/16/18
Wed
08/01/18 3
Auto
Schedule
d
Collecting adequate funds 4 days Mon
07/16/18
Thu
07/19/18 10,11 3.1
Auto
Schedule
d
Hiring product
development team 6 days Fri
07/20/18
Fri
07/27/18 13 3.2
Auto
Schedule
d
Purchasing raw material 7 days Fri
07/20/18
Mon
07/30/18 13 3.3
Auto
Schedule
d
Evaluating perceived
profits 1 day Mon
07/30/18
Mon
07/30/18 14 3.4
Auto
Schedule
d
Taking corrective actions
as per variation 2 days Tue
07/31/18
Wed
08/01/18 15 3.5
Auto
Schedule
d
Monitoring and
controlling phase 14 days Thu
08/02/18
Tue
08/21/18 4
Auto
Schedule
d
Monitoring and execution
aspect 2 days Thu
08/02/18
Fri
08/03/18 17 4.1
Auto
Schedule
d
Regular reporting of
outcomes 3 days Mon
08/06/18
Wed
08/08/18 19 4.2
Auto
Schedule
d
Conduction of meeting 4 days Thu
08/09/18
Tue
08/14/18 20 4.3
Auto
Schedule
d
Evaluating potential risk 2 days Wed
08/15/18
Thu
08/16/18 20,21 4.4
Auto Comparing the actual 2 days Fri Mon 22 4.5

Schedule
d
performance with target
through pilot testing 08/17/18 08/20/18
Auto
Schedule
d
Alteration in plan 1 day Tue
08/21/18
Tue
08/21/18 23 4.6
Auto
Schedule
d
Closure phase 7 days Wed
08/22/18
Thu
08/30/18 5
Auto
Schedule
d
Project closure 4 days Wed
08/22/18
Mon
08/27/18 24 5.1
Auto
Schedule
d
Completing all
contractual and
documentation
requirements
1 day Tue
08/28/18
Tue
08/28/18 26 5.2
Auto
Schedule
d
Post-project appraisal and
review 1 day Wed
08/29/18
Wed
08/29/18 27 5.3
Auto
Schedule
d
Submitting final report 1 day Thu
08/30/18
Thu
08/30/18 28 5.4

PART 2
P4 Research by applying quantitative and qualitative methods for meeting aims and objectives of
the project
Questionnaire
Name
Age
Demographic information
Q1. Do you prefer purchasing books through online marketplace mechanism?
 Yes

 No
Q2. How often do you purchase books online?
 Frequently
 Once in a week
 Once in a month
 Rarely
Q3. From the options listed below, which you choose to make payment for the transaction?
 Cash on delivery
 Debit card
 Credit card
 Any other option
Q4. How much do you spend on shopping online on per month basis in GBP?
 0 – 30
 30-90
 90-120
 120 and more
Q5. What do you think is the best marketing approach among the following in online
marketplace?
 Magazines
 Search engines
 Newspapers
 Any other
Q6. From the available options, which do you prefer a website should have?
 Trust
 Privacy
 Security
 Any other
Q7. Do you think online shopping is way better than traditional shopping?
 Yes
 No

PART 3
P5: Analyse your research and data using appropriate tools and techniques
In order to analyse the data that has been collected in the form of questionnaire, qualitative
type of data analysis will be used. Themes will be formulated based on the results so as to ensure
that various aspects of the data being collected is being analysed in a well-defined manner.
Themes can be prepared as follows:
Theme 1: People prefer purchasing books through online marketplace mechanism
Q1. Do you prefer purchasing
books through online
marketplace mechanism?
Responses Respondents
Yes 64
No 36
Interpretation: Out of 100 respondents, 64 stated that they tend to prefer that they purchase their
books through online market place mechanism. However, in contrast to this, there are 36
respondents, who stated that they do not prefer to purchase their books through online market
place mechanism. It can be stated that the level of trust has increased due to which maximum
shopping is done through online mode only (Berthon, 2012).
Theme 2: People tend to purchase books once in a month
Q2. How often do you purchase
books online?
Responses Respondents
Frequently 27
Once in a week 12
Once in a month 44
Rarely 17
Interpretation: 44 Respondents tend to purchase books online once in a month. There are only
27 respondents who tend to purchase their books quite frequently. There are other 17 who rarely
opt for buying books online.
Theme 3: Cash on delivery in the common option chosen by people for transactions

Q3. From the options listed
below, which you choose to
make payment for the
transaction?
Responses Respondents
Cash on delivery 72
Debit card 8
Credit card 14
Any other option 6
Interpretation: Out of 100 respondents, there are 72 of them who tend to prefer cash on delivery
option as they find it safe and secure. There are 8 people who tend to pay through their debit card
and 14 of them opt for credit card option for payment. It can be stated from the same that 6
people opt for other options available, such as mobile wallet, etc.
Theme 4: People spend 30-90 GBP on shopping online
Q4. How much do you spend on
shopping online on per month
basis in GBP?
Responses Respondents
0 – 30 12
30-90 52
90-120 25
120 and more 11
Interpretation: Out of 100 respondents, there are 52 respondents, who spend 30 to 90 GBP on
online purchasing every moth. There are other 25 respondents, ho spend 90 to 120 GBP.
However, there are 11 respondents who spend the maximum, that is more that GBP 120.
Theme 5: Search engines is the best marketing approach in the online market place
Q5. What do you think is the best
marketing approach among the
following in online marketplace?
Responses Respondents
Magazines 27
Search engines 42
Newspapers 12
Any other 19

Interpretation: 42 of the respondents think that search engine is the best market approach.
However, 27 of them find magazine to be more effective.
Theme 6: Privacy is a must have for a website
Q6. From the available options,
which do you prefer a website
should have?
Responses Respondents
Trust 33
Privacy 42
Security 12
Any other 13
Interpretation: Out of 100 respondents, there are 42 respondents who think that privacy is the
most important aspect that must be considered by websites while offering something to its
customers. There are other 33 respondents who think that trust is rather more important aspect.
Theme 7: People think that online shopping is way better than traditional shopping
Q7. Do you think online
shopping is way better than
traditional shopping?
Responses Respondents
Yes 75
No 25
Interpretation: 75% of the respondents think that, online shopping is a way better technique than
traditional shopping. However, there are 25% of the respondents who do not agree with this
aspect.
P6: Communicate appropriate recommendations based on the result of research
Based on the interpretation being gathered from the research it can be concluded that
online is a common platform which people are preferring these days. It is due to the aspect that
website is now being able to ensure safe check in and check out facilities. Website have also
been able to develop strong privacy and confidential setting for its customers so that maximum
can get attracted towards it.

Based on analysis prepared, it can be recommended that organizations must initiate
effective marketing or advertising techniques that can help it in attracting large number of
customers towards it (Castronovo and Huang, 2012). Further, it I also important for the company
to develop trust among the individuals so that they can prefer online method of purchasing rather
than opting for traditional method of buying books. Providing them first purchase discounts and
referral discounts can also help in enhancing the customer set up towards it where they can get
motivated so as to make purchases through online modes (Hays, Page and Buhalis, 2013).
P7 Reflection of undertaking research in meeting stated objectives
The research has been conducted and as such, small-scale business may be carry out its
operations in the best possible manner. The experience of myself has been good throughout the
research and learnt new things about online selling book market. It can be said that online market
is freely accessible to all and as such, customers are attracted to purchase books through internet
and online sales are injected in a better way. Furthermore, it is required that certain cost
considerations should be there so that costs may not exceed revenue. I'm able to fairly conduct
research and has faced various hurdles in carrying out plan of the research in effective way. The
hurdles were to select technical personnels such as software developer, designer and competent
personnels from various fields. Moreover, I'd faced difficulty in formulating budget for the
small-scale firm so that it may be able to inject revenue by taking into account time and cost
consideration in effectual way.
Furthermore, cost of networking, equipments are important aspects which are required to
be considered while preparing budget. Apart from this, website should be properly secured by
implementing firewall so that adequate protection may be provided to the customers who visits
the website. Moreover, this will help to garner sales and as such, business may be able to earn
profits quite effectually. Besides this, traditional selling has immense disadvantages. It is
disadvantageous as customers' have to travel long way to purchase goods and thus, it is not liked
by them. Furthermore, it costs money to build physical shops which increases expenditures and
profits gets reduced. Whereas, firm can earn more profits with the help of online selling in
effective way as with the least expenses, more revenue may be garnered. Thus, I personally think
that online selling market of books is quite useful market mechanism which help to garner more
sales within minutes and thus, it is beneficial for the small-scale business to have effective sales
and enhanced customer's base.