Importance of CSR for Competitive Advantages

The assignment discusses the significance of Corporate Social Responsibility (CSR) for Charlotte Hotel's competitive advantages and growth. It utilizes a Gantt chart to analyze the value of CSR within a time frame, considering aspects such as cost, time, and communication while preparing a project report. The researcher employs suitable methodologies and analyzes collected data to estimate the hotel's actual position in the competitive market.

Managing
A
Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives for Charlotte street hotel.............................................................1
P2 Project management plan with covering the aspects of cost, time and communication........2
P3 Preparing Gantt Chart for providing time frames..................................................................4
TASK 2............................................................................................................................................4
P4 Small scale research for carrying by applying qualitative research methodologies..............4
TASK 3..........................................................................................................................................14
P5 Analysis research and data using appropriate tools and techniques....................................14
P6 Communicate appropriate recommendations......................................................................15
TASK 4..........................................................................................................................................16
P7 Reflection on the value of undertaking the research............................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
Illustration Index
Illustration 1: Research Project........................................................................................................3
Illustration 2: Gantt chart.................................................................................................................4

INTRODUCTION
Corporate social responsibility (CSR) is a policy which should be focused by every
company. It includes all the ethical standards, code of conduct which are followed by a firm.
Every organisation follows this policy to see their activities which are performed by the
employees in an ethical manner or not. The aim of the study is to analysis the aim and objectives
for Charlotte Street hotel (Tarone, Gass and Cohen, 2013). It describes the project management
plan with covering the aspects of cost, time and communication. By producing the Gantt chart, it
helps in providing time frames. In addition to this, small scale research also applying in
qualitative research method. At last, data analysis and interpretation has also been done in this
report. With the use of reflection, it provides the value which are undertaken in the research to
meet the objectives.
TASK 1
P1 Project aim and objectives for Charlotte street hotel
Topic: "Impact of CSR on functional areas to promote the sustainability and profitability within
an organisation."
Background of Study
It is important for every organisation to adopt the policy of corporate social
responsibility. CSR is a process by which company can analyse its actual level of performance so
that it can easily survive in competitive market. It can be said that it is necessary for every
organisation to understand the importance of CSR for acquiring growth by implementing it in
their day-to-day operations (Simonsohn, Nelson and Simmons, 2017). It is essential for the firm
to understand the way by which employees get benefited with the use of CSR activity. It also
explains the role of Charlotte Hotel, can implement this activity for their financial sustainability
and competitive growth. The aim of the study is to analyse the importance or impact of
Corporate Social Responsibility to achieve the growth and competitive advantage within an
organisation.
Aim: To analysis and evaluate the role or impact of CSR activities in achieving competitive
advantage- A completer study on Charlotte Hotel is done.
Objectives
1

 To estimate the impact or importance of Corporate Social Responsibility in today's
competitive world.
 Determine the relationship between CSR activity and competitive advantage (Perner,
Citerio and Joannidis, 2015).
 Find out the appropriate strategies by which a company can get the competitive
advantage by using CSR activity.
Research Question
 Define the impact or importance of CSR activity in today's world?
 Analysis the difference between CSR activities and competitive advantages?
P2 Project management plan with covering the aspects of cost, time and communication
2

Illustration 1: Research Project
(Source: Mackey and Gass, 2015)
3

P3 Preparing Gantt Chart for providing time frames
Illustration 2: Gantt chart
(Source: Lushey and Munro, 2015)
TASK 2
P4 Small scale research for carrying by applying qualitative research methodologies
Name:
1.) Is CSR beneficial for Charlotte Hotel in today's time?
 Yes
 No
 No Idea
2.) Are there any relationship between CSR activity and competitive advantage?
 Yes
 No
3.) Is implementing a CSR activity is a responsibility of Charlotte Hotel?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
4.) Which type of problem the Charlotte Street Hotel is Facing?
4

 Right of Women
 Children Work
 Safety of employees
 Employee's level of performance
5.) What CSR initiative will be undertaken by Charlotte Hotel?
 Health
 Environment
 Empowerment of women
 Safety of employees
6.) How will Charlotte Hotel implement CSR initiatives?
 By providing financial support to the society
 Organizing charity
 Voluntary Organisation
 Education Facility
7.) Who plays an important role for implementing the CSR activity at Charlotte Hotel?
 HR Department
 Board of Director
 Administration
 Manager
 Workers/Employees
8.) Recommendation of appropriate strategies for implementing the CSR activity in Charlotte
Street Hotel.
 Line Department
 Foundation Trust
 NCO
 Separate Department
Theme 1: CSR is beneficial for Charlotte Street Hotel.
1.) Is CSR is is beneficial for Charlotte Hotel
in today's time?
Frequency
Yes 10
5

No 3
No Idea 2
Yes No No Idea
0
1
2
3
4
5
6
7
8
9
10
Frequency
Interpretation: As per the above calculations the CSR is the beneficial for Charlotte Hotel in
current time. The reasons as per the survey conducted on the 15 respondents out which 10 are in
favour. These respondents shows the positivity in this context. 3 respondents are in against and
shows the unfavourable interest. There is no exact decision made by 2 respondents in favour or
against of this context. The conclusion is made as per the majority given in the favour of this
context that the Hotel is beneficial with the help of CSR activities.
Theme 2: There any relationship between CSR activity and competitive advantage?
2.) Are there any relationship between CSR
activity and competitive advantage?
Frequency
Yes 12
No 3
6

Yes No
0
2
4
6
8
10
12
Frequency
Interpretation: This Hotel has the major competitors throughout the world, the respondents
gave their preferences in this context. There is also majority wins 12 respondents are in favour
and only 3 are in against. Respondents who are in the favour and they believe that there can be
relationships between CSR and the competitive advantages.
Theme 3: CSR activity is a responsibility of Charlotte Hotel
3.) Is implementing a CSR activity is a
responsibility of Charlotte Hotel?
Frequency
7

Strongly Agree 4
Agree 6
Neutral 2
Disagree 2
Strongly Disagree 1
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
0
1
2
3
4
5
6
Frequency
Interpretation: There are mixed reviews from the 15 respondents. The CSR activity is the
responsibility of Charlotte Hotel. 4 respondents are strongly agree with this context. They
believe that this action should be taken in consideration. 6 respondents are agree with this but not
in strong favour. 2 respondents are neutral to this according to them the action should be taken or
should not be taken it can not affect the functioning of this Hotel. 2 respondents are in against
and they totally disagree with this theme. They believe that there is no need of this activity to
improve the operation of this Hotel and 1 respondents is strongly disagree with this context.
Theme 4: Type of problem the Charlotte Street Hotel Facing?
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4.) Which type of problem the Charlotte Street
Hotel Facing?
Frequency
Right of Women 4
Children Work 4
Safety of employees 5
Employee's level of performance 2
Right of Women
Children Work
Safety of employees
Employee's level of performance
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency
9

Interpretation: As per the above mentioned theme there are mixed reviews on the problem
the hotel is facing. This are observed by the 15 respondents on several issues. 4 respondents has
faced the problems related to woman rights in the hotel premises, this can be misbehaviour of the
other guests or the employees. 4 respondents believes that there is child labour in the Hotel
premises. It should be change as to improve the goodwill. The 5 respondents believe that there
can be strong action taken in favour of employee safety. 2 respondents believes that there can be
improvement in the performance of the employees.
Theme 5: CSR initiative will be undertaken by Charlotte Hotel?
5.) What CSR initiative will be undertaken by
Charlotte Hotel?
Frequency
Health 4
Environment 6
Empowerment of women 2
Safety of employees 3
Health
Environment
Empowerment of women
Safety of employees
0
1
2
3
4
5
6
Frequency
10

Interpretation: As per the above theme that CSR initiative will be undertaken by Charlotte
Hotel, to analysis this theme the above table shows that 6 out of 15 respondents believes that
environment is a factor which can be taken by the company as a CSR initiative. Whereas, 4 out
of 15 respondents believes that Health is taken as initiative taken by the company. On the other
hand, 3 respondents give their responses with favour of safety of employees and rest of 2
respondents believes that empowerment of women is taken as CSR initiative by the company. As
per the above graph, it has been concluded that there will be highest majority goes to the
environment with 40%.
Theme 6: Implementation of CSR initiatives?
6.) How will Charlotte Hotel implement CSR
initiatives?
Frequency
By providing financial support to the society 5
Organizing charity 7
Voluntary Organisation 2
Education Facility 1
By providing financial support to the society
Voluntary Organisation
0
1
2
3
4
5
6
7
Frequency
11

Interpretation: As per the above theme that Charlotte Hotel implement CSR initiatives. In
respect to this the above table shows that 5 out of 15 respondents believes that company can
implement its CSR initiative by providing financial support to the society but 7 out of 15
respondents believes that it can be done by organizing the charity. Rest of 2 out of 15
respondents believes that voluntary organisation and 1 respondent believes that educational
facility can be done by the company to implement the CSR initiative. As per the above graph, it
has been concluded that there will be highest majority go to the organizing the charity with 47%.
It means that company need to organize charity to implement the initiative.
Theme 7: Who plays an important role for implementing the CSR activity
7.) Who plays an important role for
implementing the CSR activity at Charlotte
Hotel?
Frequency
 HR Department 3
 Board of Director 2
 Administration 5
 Manager 2
 Workers/Employees 3
12

HR Department
Board of Director
Administration
Manager
Workers/Employees
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency
Interpretation: As per the above theme that which level of department plays an important
role for implementing the CSR activity at Charlotte Hotel (Wiek and Lang, 2016). To analysis
this theme the above table shows that 5 out of 15 respondents gave their responses in favour of
administration level but 3 respondents believes that Hr departments and workers/employees
plays an important role for implementing the CSR activity. On the other hand, rest of 2
respondents gave their responses that board of directors and managers plays an important role for
implementing the CSR activities. As per the above graph, it has been concluded that highest
majority will go the the administration level with 33.33%.
Theme 8: Recommendation of appropriate strategies for implementing the CSR activity
8.) Recommendation of appropriate strategies
for implementing the CSR activity in Charlotte
Street Hotel.
Frequency
Line Department 2
Foundation Trust 6
NCO 2
Separate Department 5
13

Line Department
Foundation Trust
NCO
Separate Department
0
1
2
3
4
5
6
Frequency
Interpretation: As per the above theme that Recommendation of appropriate strategies for
implementing the CSR activity in Charlotte Street Hotel. The above table, it shows that 6 out of
15 respondents gave their responses in favour of foundation trust, but 5 out of 15 respondents
will go with the favour of separate departments. On the other hand, rest of 2 respondents give
their responses with line department and NCO. As per the presented graph, the highest majority
with foundation trust with 40%.
TASK 3
P5 Analysis research and data using appropriate tools and techniques
Research Design: It is a method by which research problems can be identified. It is
helpful for conducting the research process in an appropriate manner. It includes study and
findings which plays an important role while making a research design. In addition to this, there
are three types of designs that are used in a process. These kinds of design make positive and
negative impact while identifying the problems. The aim of study is to describe the various
methods and plans of research by which Charlotte Hotel can identify its competitive growth and
financial sustainability.
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Research Philosophy: It includes all those assumptions which are provided by the
scholars. These kinds of assumptions are directly and indirectly related with the research process.
It is helpful for the researcher to investigate the problems and its solution in a systematic manner.
In research philosophy, various practices and hypothesis. It also includes three types of
philosophy like interpretvitism, realism and positivism. While interpretvitism research includes
the various kinds of beliefs which provided the justification of whole research. On the other
hand, positivism approach is a well structured approach which are totally based on statistical
techniques. For analysing the importance of CSR in Charlotte Hotel qualitative data are to be
collected.
Research Approach: Is is an approach which help to understand the whole process of
research in a proper manner. It is divided into two parts: Inductive approach and Deductive
approach. While using inductive approach, it include a detailed information while starting a
research. On the other hand, deductive approach is used when existing theory is analysed. With
the help of this approaches of research, researcher can understand the while process and
collecting data as per the requirement (Gast and Ledford, 2014). It provide a complete theoretical
framework as per the nature of investigation. In the present study, researcher used inductive
approaches for making an effectual research. This approach is useful because it provide better
results at a time when qualitative techniques are used. In the present study, Charlotte Street Hotel
mainly focus on implementing the CSR activity and its important for accomplishing its desired
goals.
Data Collection: It is a method for collecting the data which is related to the present
case. Data is mainly two types: Primary data and Secondary data. While collecting the primary
data, all the informations are collected in a first time with the searcher. It may be in the form of
personal interview, telephone , survey etc. On the other hand, secondary data are those which are
already collected in past event but due to make some additional changes, data will be used again.
For example: Books, journals, magazines, internet are the example of secondary data. In the
present study, Charlotte Street Hotel analysis the impact of CSR by collecting the primary and
secondary data. It is beneficial for the firm because it provide clear understanding of demand and
level of performance done by the employees. It provide reliable outcomes which is helpful for
the organisation to improving its financial growth (Flick, 2015).
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Data Analysis: It plays an important part for implementing the research aim and
objectives. There are various kinds of tools and techniques used while analysing the data which
help to create a valid conclusion. Qualitative and Quantitative techniques are used by the
researcher for analysing the data. In qualitative research, data are analysed as per their features,
theme and represented in a graphical manner. On the other hand, quantitative data analysis is
techniques by which all the collected data are to be analyse by arranging them in a
numerical/tabular manner. In addition to this, Z-test, Chi Test etc. methods also adopted by the
Charlotte Hotel for analysing the data.
Research Limitations: In the whole study, researcher analysis the problems which are
faced by the Charlotte Hotel. In order to resolve all this problems, they make various plans and
adopting research process effectively. They also found some limitation while making a research
such as lack of time while making an investigation. There are not enough resources by which
effective investigation can be made.
P6 Communicate appropriate recommendations
There are various recommendations which are communicated so that Charlotte Street
Hotel can implement its research for acquiring competitive advantages and growth. These are:
 Charlotte Hotel need to identify their objectives and manage them effectively.
 Organisation should organize a charity event so that it can implement the CSR activity in
an effective manner (Dumay and Cai, 2015).
 Company also try to take initiate through voluntary organisation.
 Firm also try to ensure the employees involvement so that CSR activity can be done in an
appropriate manner.
 All the products or services which are rendered by the hotel will be organic or ozone-
friendly so that it is good for the health of people.
 They need to provide working environment to their employees so that they will perform
well.
 Firm need to arrange training and development programmes so that it is beneficial for
employees and customers.
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TASK 4
P7 Reflection on the value of undertaking the research
I found during the course of my study that over the past few decades CSR, and its effect
on Charlotte Street Hotel's success has been under constant debate and criticism. Some people
consider CSR is just a waste of resources but some people think it as an opportunity to become
more successful and it also supports to gain financial improvements by strengthening
organisation's social responsibility. After completing my study, I found that CSR is an important
factor to achieve successful performance within organisation and it is same as gaining financial
success. In business, we should bear in our mind that we have a lot of responsibilities to perform
not just inside the organisation but also outside the organisation. our community and society
where our organisation belongs. Every organisation profit making or not but it should contribute
whatever it can to the society and community for its betterment and growth.
While conducting the report I have improved my knowledge, skills and attitude (KSA)
towards the corporate social responsibility. This investigation has enhanced my communication
skills to a great extent. With the help of this, I become able to make coordination with
respondents those who have helped in getting in-depth information about the CSR. In addition,
my technical skills also get improved significantly. This report was qualitative thus I was unable
to add some facts and statistical figures into it. That is why I have not learned about SPSS and
other statistical software. I have also learned how to schedule my work and time in order to
complete my work on time. This research has significantly improved my Critical thinking skills.
I have also developed my intellectual thinking while conducting this research. Apart from these
skills I have also learned about Gantt charts and their practical implications. I have also
developed my data interpretation and analysis skills while conducting my research. I have also
learned how to prepared questionnaire for my primary research. I have also learned the process
of sampling of data and the difference between the primary and secondary data and the
procedure through which both can be gathered.
Though the study was completely qualitative and not quantitative, so we have not
used any analytical tools in this research. My research experience has allowed me to learn more
than I was able to in regular coursework, by giving me hands-on experience in designing the
experiments, and simply learning and figuring things out as I went along. It has also stretched me
17

in learning to be a self-starter and to manage my time better. I believe these personal lessons will
be extremely valuable in anything I attempt in the future.
CONCLUSION
Corporate Social Responsibility is essential for every business organisation. The present
study aim to analysis the impact or importance of CSR activity which help Charlotte Hotel to
accomplishes its competitive advantages and growth. With the help of Gantt chart it analysis the
value of CSR in a time frame. It also covers the aspect of cost, time and communication while
preparing a project report. By choosing the appropriate research methodologies and analysis the
collected data helps company to estimate its actual position in the competitive market. At last, it
has been concluded that it is essential for the Charlotte Hotel to follow the CSR strategies so that
it can achieve its competitive advantages easily (Bryman and Bell, 2014.).
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REFERENCES
Journals and Books
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century life sciences. Princeton University Press.
Dumay, J. and Cai, L., 2015. Using content analysis as a research methodology for investigating
intellectual capital disclosure: a critique. Journal of Intellectual Capital, 16(1), pp.121-
155.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gast, D. L. and Ledford, J. R., 2014. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Leary, M. R., 2016. Introduction to behavioral research methods. Pearson.
Lushey, C. J. and Munro, E. R., 2015. Participatory peer research methodology: An effective
method for obtaining young people’s perspectives on transitions from care to adulthood?.
Qualitative Social Work, 14(4), pp.522-537.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Perner, A., Citerio, M., and Joannidis, M., 2015. Year in review in Intensive Care Medicine
2014: II. ARDS, airway management, ventilation, adjuvants in sepsis, hepatic failure,
symptoms assessment and management, palliative care and support for families,
prognostication, organ donation, outcome, organisation and research methodology.
Intensive care medicine, 41(3), pp.389-401.
Simonsohn, U., Nelson, L. and Simmons, J., 2017. Research Methodology, Design, and
Analysis. Annual Review of Psychology, 69(1).
Tarone, E. E., Gass, S. M. and Cohen, A. D., 2013. Research methodology in second-language
acquisition. Routledge.
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