Managing a Successful Business Project D/508/0491
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Added on 2020-07-22
Managing a Successful Business Project D/508/0491
Added on 2020-07-22
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Submission Front SheetAssignment Code: NSAB537B6Programme:BTEC Higher National Diploma in Business (Marketing)RQF Unit Title and Number:Managing a Successful Business Project (Unit 6)Level: 5Unit Code: D/508/0491; Credit value: 15 credits; Level 4Module Tutor: Email: Date Set: 12th January 2018Name: Registration NumberDate: 08.03.2018Is this a First Submissionor Second Submission?Word Count (max.5000) Turnitin Score 1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P1 Presenting a research proposal which contains research questions as well as aims and objectives..............4P2 Determining a project management plan which covers all the business aspects of amazon........................5P3 Presenting a work breakdown structure with the help of Gantt Chart which presents the time frame andstages of completion of project...............................................................................................6M1 Producing a comprehensive project management plan that helps in monitoring the business operationalactivities..................................................................................................................................8D1 Critical analysis of the project management process and research methodologies..........8TASK 2............................................................................................................................................8P4 Application of qualitative and quantitative research methods for project aims and objectives.....................8TASK 3............................................................................................................................................9P5 Determination of appropriate tools and techniques for research and data analysis..........9M2 Analysing the accuracy of such research methods........................................................16P6 Communicating the research outcomes to intended audiences in appropriate manner...18M3 Determining the accuracy and authenticity of the tools and techniques used to recommend changes in theoperations.............................................................................................................................19D2 Critically analysing the project outcomes for decision making and developing a management plan for theoperations of the business.....................................................................................................19TASK 4..........................................................................................................................................19P7 Analysing the effectiveness of research methods applied in terms of attaining the business objectives....19M4 Identifying the alternative research methodologies and lessons learnt in view of outcomes.....................20CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................222
ABSTRACTThe present study is based over the changes faced by online retail industry due to Technical changes in theoperations. The study will be based on Amazon and its operations. This firm deals in various categories ofcommodities such as household products, electronics, clothing, accessories, gadgets etc. there has beeninfluences of various huge brands which in turn very attractive for buyers to have better comparison and havethe products at their door steps. This organisation has influences of various other corporation which are makingthe unique collaboration with the entity. However, such influences of external power is helping it to have theunique identity as well as create the fruitful probability in the business. There has been various big mergers andacquisition of the firm which lead it to obtain the billion dollar empire in the market. To identify the currenttrend, consumer preferences as well as various new innovations in the market there is need to have properresearch over the market and over the consumers. However, with the help of primary data analysis this are themost preferable and favourable stage which is beneficial in collecting the appropriate information from themarket. In this research work to study in depth the effect of digital technologies on business activities of famouse-commerce company which is Amazon questionnaire is also been prepared. There are 7 question which will beasked to 20 respondents who the stakeholders of Amazon are such as employees, consumers suppliers etc.3
Topic: Transformation of the business activities due to implication of digital technology- A study onAmazon.INTRODUCTIONTo develop and execute the operational aspects of the business it is necessary that a business mustimplicate digitalisation in the operations. In the present report there will be research based on the factors whichaffect the operational functions of Amazon in terms of digitalisations in the daily business activities. The projectalso contains essential tools and techniques that will be beneficial in terms of analysing the adequaterequirements of the firm as well as various ways to overcome with such obstacles. There will be presentation ofGantt chart which evaluates the process followed by researchers in terms of completions of research. There willbe preparation of questionnaires which will be fruitful in terms of analysing the adequate problems of thebusiness by asking various professional in different departments such as marketing, Human resources,accounting and operational activities.TASK 1P1 Presenting a research proposal which contains research questions as well as aims and objectivesBackgroundAmazon is an electronic commerce entity which operation throughout the world by operating the onlinetrade practices. This firm deals in various categories of commodities such as household products, electronics,clothing, accessories, gadgets etc. there as been influences of various huge brands which in turn very attractivefor buyers to have better comparison and have the products at their door steps (Al-Zoubi, 2016). The impacts ofdigital technology over this organisation are quite fruitful as consumers can easily access the site from computerdevice or mobile phones and can place order any time any were.OverviewThe research will be beneficial for the growth of Amazon in terms of online market. It will identifyvarious issues in the operations of the electronic business in term of operations, marketing, human resources,accounting etc. There will be preparation of questionnaires which will be asked to various individual and thatwill be helpful for them in terms analysing the main issues and problems faced by professionals in theoperational practices of the business (Qin, 2015).Aim: “To identify the impacts of digital technology over the trade practices of Amazon”Objectives: There are several objectives of this research which are needed to be meet by the researchersTo identify issues and obstacles in operational practices of AmazonTo analyse the use of and importance of digital technology in commerce4
To determine the impacts of technology in the sales and marketing of AmazonTo suggest various ways and techniques to overcome with business obstaclesResearch QuestionsWhat are the issues and obstacles faced by Amazon in daily operational practices?What are the importance and use of digital technology in the commercial activities?How the digital technology will impact the sale and marketing of Amazon?What are the ways to overcome with technical issues of business?P2 Determining a project management plan which covers all the business aspects of amazonTo develop the business operation in profitable manner there is need to analyse the various requirementswhich are need to be made and meet by the professionals. These are the elements which will be helpful inexecuting the operations of the entity in efficient manner. However, such components will be analysed as:Cost: In order to develop the online operational practices of the Amazon there is need to have properanalyse over the cost utilised in the operations and the requirements of funds for the same. Thus, in relation withthe same there is need to have survey over the all kinds of costs such as marketing, salaries to employees etc.Time: The business operations must be time bound and appropriate for the operational practices. Thereis need to have 24*7 online activities which will be helpful in getting the orders from the consumers on requiredtime.Communication: To develop the operational aspects in the entity there is need to have favourable andpositive communication channel between consumers and the professionals of Amazon. It will be helpful indelivering the adequate messages on the required time and help inefficient growth of the performance.Scope: The scope operational practices of entity in terms with facilitating the most satisfactory andadequate services to the consumers with resolving the maximum issues on time.Project life cycle:For the succession of the business activities there are various techniques which will be helpful to theentity in terms of having the adequate control over the operations. However, the proposed plan will havepolicies and procedures which are meant to be followed and monitored by the professionals in terms withattaining the better growth and success in the market. However, it involves the stages like:Planning strategies:5
To have the most fruitful business activities it is essentially required to have the better planning anddecision-making (Leibold, 2015). However, the plans are to be made by the qualified and talented professionalsof the organisation who seeks the requirement of consumers and make necessary plans to design the operations.Implementing plans:It becomes essential to implement the planning which is done by researcher so that they could be able tosee what is to be done. Implementation of planning strategies which is been done in above part will beidentifying loopholes if any and will be easy to manage (Aithal, 2016).Execution:This is actual executive work which need to be done so that planning which is been done could beimplemented as well. Execution will be including to carry forward what is been planned this is also requiringplanning of what, how and in which given time frame to be done.Redesigning:If the planning is not according to actual work which is done, and any loopholes are remaining then thewhole planning and implementation part need to be overlooked and redesigned. This will be including part ofmatching actual work with that of what was planned in beginning so that if there require any changes they couldbe done.Closing:This is the ending phase of the project on with the professionals analyse the outcomes and informationthey have gathered during such period. Thereafter, the professionals will have effective decision-making whichwill be relevant with the business operations and management of the work.P3 Presenting a work breakdown structure with the help of Gantt Chart which presents the time frame andstages of completion of projectActivityTaskdurationStartdateEnddate11/01-18/0118/01-23/0101/02-08/0208/02-15/0215/02-22/0222/02-01/0301/03-08/0308/03-15/0315/03-22/0322/ 036
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