This assignment discusses the significance of accommodation services in the hospitality industry. It highlights the roles of different departments, such as housekeeping, in ensuring customer satisfaction and hotel management's efforts to limit damage through proper fencing and barrier control.
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Managing Accommodation Services
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1...........................................................................................................................................1 P1 Identifying the scale and size of accommodation services within hospitality industry (Covered in PPT).........................................................................................................................1 PART 2............................................................................................................................................1 P 2: Different forms of ownership available to accommodation services..................................1 PART 3............................................................................................................................................3 P3: The role that, grading, classification systems.......................................................................3 PART 4............................................................................................................................................5 P 4. Organizations of front office functions within a variety of accommodation services.........5 PART 6............................................................................................................................................7 P:6 Contribution made by housekeeping department to provide effective accommodation services........................................................................................................................................7 PART 7............................................................................................................................................7 P:7 Importance of forecasting linen stock & other guest supplies..............................................7 PART 8............................................................................................................................................8 P8: Interrelationships among housekeeping & other key departments.......................................8 PART 9............................................................................................................................................9 P9: Scheduling maintenance or repair work to minimise disruption to guest............................9 PART 10..........................................................................................................................................9 P:10 Importance of security within IGH hotel............................................................................9
INTRODUCTION Accommodation service is a part of hospitality industry which includes various activities like event planning, travelling, transportation and so on. It provide wide range of services to its customerstosatisfytheirrequirement(HalkierandTherkelsen,2013).Forthebetter understanding of this report Inter Continental Hotel Group has been selected whose headquarter is in United Kingdom. It basically deals in hotels and resort and has several brands like Crowne Plaza, Holiday Inn and so on.In this presentation following topics will be covered like various types of accommodation service available within hospitality industry and different forms of ownership available to codification service. Along with it discuss will be made on role of front office functions and housing department within a variety of accommodation services. TASK 1 P1 Identifying the scale and size of accommodation services within hospitality industry (Covered in PPT) PART 2 P 2: Different forms of ownership available to accommodation services There are various types of ownership such as sole trader, limited company, partnership and so on. Some of them are defined below on the basis of their advantages and disadvantages: Types of ownershipDescriptionAdvantagesDisadvantages Limited CompanyTheshareholderof Limited company plays a significant role in board meetingbyproviding essentialsuggestionfor the company. Moreover, the role of management withinthelimited companyisclassified accordingtodivision madeonthebasisof Themainadvantage of IHG to be limited company is that they can raise the fund in formofsharefrom the market. Similarly, they can take loan in formofdebenture from the open market to fulfil their growth Here, company need to abide by several rules and regulation. Thus, it isimportantfor company to follow all legalobligations otherwiserespective hotelhastofaced variouslegalactions suchaspenaltyor 1
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specialisationof workforce. objective.fines against it. Sole Tradersole trader or proprietor are one who manage their businessbytheirown. Additionally,theyhave the authority to take all businesseffective decisiontoflourishthe growth of company. Thewholedecision makingpowerexist in the hand of single owner also the enjoy thewholeprofit gainedbytheir business. The owner of business start its business with its own capital they do not get opportunity to raisethefundfrom openmarket.Alsoif the company bear loss then they have to bear it by their own. Purchase option includes cash, bank loan, joint purchase, franchise and so on. Thus, there exist several purchase option for IHG group some of them advantage and disadvantage has been stated below : Method of PurchaseAdvantagesDisadvantages Bank LoanBankloanisoneofthe purchaseoptionswhichis utilised by various companies. Herein, IHG hotel which is a multinationalhospitality business can rely on bank loan forfurtherexpansionor diversification. Bank loan is an obligation for respective hotel which needs to be paid back withion stipulated time period. Like, the interest has to be paid by bank on time otherwisebankwillimpose penalty and can gain right over theirmortgageincaseof NPA's situation. Joint PurchaseJoint venture is easier form of generationoffundin comparison to bank loan. As in bankloantheassetsof companyareinstakein JointPurchaseoptionshould be optimum utilised otherwise itcanleadtoconflicting situation among various parties onthebasisoffund 2
comparisontojointventure. Here, company can take funds from its close ones like family, friend or business. distributionamongvarious party who helped the company to arrange funds. PART 3 P3: The role that, grading, classification systems With the expansion of hospitality industry has supported the people need to explore new place, travel large distances, go in adventure trips and so on. It has simple made it easier fops travellertotravelworldwideandspendtheyvacationsacrosstheirgeographicalarea. Additionally, with the increase amenities in hotel such as clean bed to rest and variety of food to eat has made the journey of guest easier(Landauer, Pröbstl and Haider, 2012). Moreover, with the expansion of digital marketing tool such as website of company has made the booking easier just by a single click. To make perfect booking customer can make the difference on the basis of price, facility, quality, rating and reviews given by previous travellers. Herein, IGH group which operate worldwide has association with various other brand such as holiday Inn can cater the demand of various traveller at a time by providing them best services. Thus, company provide various services which are defined below, these factors help the customer to make effective decision. Essential:It is essential for the IGH hotel to satisfy the want and needs of customer such as bed and furniture which is the main priority of traveller. If above mentioned hotel fulfil the essential need of customer this will help them to gain huge customer base. 3
Luxury:Premium or high class traveller look for luxury services like spa, swimming pool facility or recreational area like gaming area. Thus, respective hotel should provide luxury facility to fulfil the desire of guest due to which they can charge high prices for its facility. Hyper- Luxury:Along with luxury services, IGH hotel also provide supreme level of facility to its guest. These facility work beyond the expectation of traveller as it involve bar facility and gym facility for those guest who disposable income is very high. 5
PART 4 P 4. Organizations of front office functions within a variety of accommodation services Front office plays an essential role in hotel which is responsible to greet the customer, answer phone calls, understand their remedies and tries to resolve it. Herein(Matsuhira, Fujitsu, 2013). IGH group hotel the role of from desk is to provide basic information to guest such as types of room, availability of rooms, prices, food services and so on. Moreover, the role of front desk officer is to allocate four M's significantly such as men, machine, material and money to attain organisational goal. Thus, the main function of front desk are explained below: Telephone:One of the main functions performed by front desk in respective hotel is to attend the phone calls of guest and assist them as to fulfil their requirement. For instance, front desk contact their restaurant services and guide them to make the order as per the requirement of customer. Similarly, they can contact the customers for informing them about Wi-Fi password or checking out time. Printer:Printers are used by front desk department to get the print out of ID proof of their guest which they keep as an evidence. Therefore, it play essential role in completing the formalities associated with guest(McLean, 2015). Computer:Electronic device such as computer are being frequently used by front desk manager in IGH hotel. It give them the vast information like number of booking made my customer on specific date, store information about their staff also the camera's are connected into it to check the footage of different areas of hotel. 6
Master key:Front office has control over the master key's of room which can be used at the time of emergency like misplace of key by traveller. PART 5 According to case scenario, IGH hotel is having problem such as low profit margin because of higher cost to maintain this hotel,lack of customer and front office office position. It has fictional option that helps to shift the front office position to other place within organisation. It will helps to reduce the cost of IGH hotel and also need to provide attractive services that will help to increase in number of customer(Mok, Sparks and Kadampully, 2013). The position of reservation clerk can be given to another individual within same department that will be helpful to minimize the cost of organisation as well as reduce the burden of person by transferring the position. When task has distributed according to skills in IGH hotel employee will happy to work within hotel and will provide better service to customer. As a result number of customer and profit margin of IGH hotel would be increase. PART 6 P:6Contributionmadebyhousekeepingdepartmenttoprovideeffectiveaccommodation services Housekeeping department are responsible to clean the room to maintain the ambience of hotel and resort. It adds up valuable experience in the lives of guest when they visit and stay in the hotel(Pinch, 2012). This department plays effective role in providing clean services and amenities to attract the customer and make their stay valuable. Some of the roles played by housekeeping department are described below: High quality cleanliness service:Housekeeping department of Cornish resort provides services to customer like making up their bed, cleaning up their room, looking after their need and so on. Their main motive is to make their guest comfortable by fulfilling their desire on them which makes them happy. Thus, clean surrounding helps in pleasing the customer by keeping thempositivity. Greed travellers:Apart from cleaning, housekeeping department of Cornish Resort is also responsible to greet the customer at the time of their entrance in hotel. This helps the guest to make them feel happy as well as comfortable. Thus, their role start before the arrival of customer and stays even after their exit. 7
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Look after safety and security of guest:The role ofhousekeeping department within Cornish resort is not only confined to maintain cleaning. They even look after the safety as well as security of theirtraveller. These safety and security include checking the function of fire or emergency alarm. Along with that at the time of cleaning they make sure the personal item of traveller remain as it is. Work for 24*7:They continuously perform their role for twenty four hours and seven days.This is because guest can reach to the pl;ace at any time so it is the duty of respective department to began its work before the arrival of customer. So that customer feel relaxed, safe and secure. PART 7 P:7 Importance of forecasting linen stock & other guest supplies Hotels or resort should make investment to provide training to their existing as well as new employee. This helps in the progress of business as the staff of hotel deliver the services to the customer due to which they plays essential role in build up experience of guest. In relation to IGH hotel provide training to their staffs to enhance their existing knowledge and skill and use it to anticipate future(Roesch-Marsh, 2012). Therefore, various facility provided by hospitality industry to its staff areclean bedroom space, toiletries as well as beverage tray. Moreover, systematic training programme helps an employee to predict the requirement of linen stock and fulfil the forecasted need of guest. Hence, hotel check the recent data to collect calculate the supply forecasting for linen stock, bed and other amenities for guest: Making effective inventory planning:Inventory planning must be done on the basis of forecasted demand of linen stock or other basic amenities. Effective inventory planning helps in developing production, conduct manufacturing operations, launch new product as well as conduct promotional activity effectively. Therefore, this is one of the significant reason of IGH hotel to provide training to their staff. Effective utilisation of demand forecasting data for their guest supplies:IGH hotel provide training to their staff so that they can understand the forecasted demand of basic guest amenities. Additionally, it help them to identify as well as apply supply forecast data so that hotel does not face the deficiency of any valuable stock. 8
PART 8 P8: Interrelationships among housekeeping & other key departments In an hospitality industry of hotel there exist various department that perform specific role based on their skill, qualification and interest. Within this segment there are division like house keeping department which play effective role in enhancing the stay of guest. This is because their role is high in demand as they address the requirement of customer. Herein, IGH hotel the role of housekeeping department is not not to maintain cleanliness but they role is interrelated with other division or department of organisation which is stated below: Interrelation between housekeeping as well as food and beverage division:IGH hotel provide the facility to its guest that their food will be delivered at their respective rooms. Here, housekeeping department act as a mediator between food division and customer as they collect the food from the food and beverage department and deliver it at the room of guest. Moreover, both division are associated on the basis of provision of linen as well as uniforms(Porter, 2012). Interrelation between housekeeping and purchase department:The role of purchase department within selected hotel is to make sure they provide essential inventory item such as basic amenities, stationary item, guest supply and so on to housekeeping department. So that housekeeping department can make the use of such items in favour of company. Furthermore, it is also the responsibility of housekeeping department to communicate the need of valuable inventory to purchase department. Thus, there are various division within hotel and are interrelated to each other to satisfy the need of their guest. PART 9 P9: Scheduling maintenance or repair work to minimise disruption to guest Security division is one of the significant division of hotel who work once the emergency or specific situation arises. Their role is to maintain safety as well as security for its guest for which they develop varies strategies and programme(Wajcman, 2013). Thus, the manager of respective organisation make sure that the hotel should have safety equipment which are required at the time of unforeseen situation. Therefore, the importance of scheduling maintenance or vrepair work are defined below: 9
Clean and Healthy environment:Clean and healthy environment of hotel attract huge consumers as cleanliness is the first priority of guest. In context to IGH hotel, housekeeping department helps to make the stay of guest favourable by making them comfortable. It simply enhances positivity within guest and add up valuable experience in their lives. For instance, clean room, towel, wash room and so on helps hotels to build loyalty and customer to revisit at the same place again which they have already experienced. Increment in rating:Rating is a kind of feedback given by customer based on their past experience. If rating is high then there are fair chances that customer will revisit the same place again. Thus, IGH hotel takes feedback from the custom,er so that they canresolve any issue faced by traveller and can improved their operations in comparison to their competitor. PART 10 P:10 Importance of security within IGH hotel Whether the hotel is big or small takes valuable precautions for its as well as guest safety and security. To maintain the safety above selected hotels makesthe use of CCTV camera to keep the recording of various department. Similarly, they provide fire resist door and door key in form of card etc. Therefore, some essential security are defined below: Attract the customer:With the increase in awareness customer are more keen to stay at that place which is safe and secure for them. In context to IGH hotel has loyal customer because of varies safety facility like fire alarm system, video Surveillance Systems,Carbon Monoxide Detectors and so on. Limiting the damage:In order to limit the damage respective hotel control their operations to minimise the chances of damage. Due to which they perform activity like making proper fencing or barrier around the hotel, restricting the entry of outsider and so on. e. CONCLUSION From the above report it has been concluded that hospitality industry must focus on its accommodation services for its customers. There are various department or divisioninhotel like housekeeping department and purchase order department which play effective role to satisfy the desire of customer. For instance, housekeeping department role is check the requirement of guest and keep the whole area clean to enhance the stay of traveller. Along with this hotel must 10
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