Managing Change in the Organisation - Assignment

This report is based on the "organizational structure of Green Mountain Cellular Telephone". The Green Mountain Cellular Telephone Company (GMCT) has been dealing with several issues that are related to its change initiatives. Organizational change can be defined as the overall procedure of changing their processes, strategies, procedures, culture, or technologies in order to deal with the significant issues within the organizations and improve them. We will discuss here the Green Mountain Cellular Telephone key issue.

Running head: MANAGING CHANGE IN ORGANIZATION
Managing Change in Organization
Name of the University:
Name of the Student:
Author Note:

1MANAGING CHANGE IN ORGANIZATION
Answer 1
Organizational change can be defined as the overall procedure of changing their
processes, strategies, procedures, culture or technologies in order to deal with the significant
issues within the organizations and improve them. Green Mountain Cellular Telephone
Company (GMCT) has been dealing with several issues that are related to their change
initiatives. The general manager of the company brought in certain changes within the
organizational culture, which are effective to a large extent. The primary issue of the
organization was the problems that were associated with the organizational structure. GMCT
is recommended to improve their structure by implementing cellular system within the turn
on target.
The change initiatives at GMCT are highly effective as the organization framed flat
organizational structure; rather than framing a matrix structure within the organization. The
General Manager of GMCT, Erik Peterson can effectively employ his own concepts or ideas
for enhancing the company’s services, without any hindrances from the upper hands.
Previously, Eric was not getting adequate advice or guidance for resolving the issues. If the
change initiatives are implemented, the organizational structure will become smooth and
Peterson will be able to deal with the serious issues alone. Previously, it was seen that there
was a conflicting relationship between different managerial levels, but if the structure
becomes flat, this issue will get resolved in an effective manner.
The organization needs to improve their organizational culture and manage to bring in
equality among all the employees. There will be a feel of fairness within the organizational
culture and the employees will give their best performances and that too, in an efficient
manner. Moreover, after the change initiatives get implemented, the organizational culture
will improve to a large extent. It will lead to better performances towards the whole system

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operating systems. The management will also be able to overcome their change resistance
power for enhancing the system operating devices within the cellular services.
The management can effectively understand the values of change towards
organizational culture. It will also help the employees in completing their projects within the
given deadline. Moreover, it may help Eric to employ the right construction companies for
building the cellular towers. Adopting the organizational change initiatives will prove to be
beneficial for GMCT Company and they can start providing services within their turn on
target. However, Erik faced extreme issues, while implementing these change initiatives as
the management had no relevant experiences regarding system operating services.
Strengths
The GMCT Company will get highly benefitted if they apply these change initiatives,
within their organizational culture. Firstly, the organization will be able to have a flat
structure; rather than a matrix organizational structure. There will be no or few levels of
middle management between the staff members and their executives. Flat organizational
structure helps in elevating the level of responsibilities among the employees and moreover,
it helps in removing the excess management layers within the organization. It improves
coordination among the employees and communication speed. In addition to this, if the
GMCT Company adopts flat organizational structure, it will encourage easier decision
making procedures among the employees.
The flat organizational structure will enable the GMCT Company to overcome their
change resistance to a huge extent and also, help in bringing in progress. There will be a
feeling of fairness among the employees, which will lead to better performance level.
Moreover, there will be two-way communication within the workplace, which has the power
to resolve conflicts between the employees. The organization will be able to understand the

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value of change management and make their culture adaptive to those changes. Effective
communication is the key factor to any company’s success. Therefore, it is important for the
GMCT Company to implement such initiatives.
The company will also be able to eliminate the middle management’s salaries, which
in turn will reduce the budget of the organizational costs or expenses. However, the general
manager of the company faced extreme situations while implementing the changes within the
organization. The organizational culture of the company was not that supportive to Eric that
stopped him in many aspects. It can be said that in order to improve the organizational
structure or culture, the management needs to understand the real value of change. Taking the
strengths into consideration, GMCT Company can easily adopt the flat organizational
structure for an effective workplace.
Weaknesses
Along with strengths, come weaknesses. If the organization adopts a flat structure of
management, it may face certain issues as the employees lack an organizational head, to
whom they may report their daily working procedures. This may create some confusion
among the employees and struggles of power may arise. Flat organizational structure
produces a lot of generalists; instead of specialists. The employees may not have a clear job
role or functionalities. In addition to this, flat structures of the organization tend to limit the
long term growths of the companies and even, the management has the power to decide upon
innovative opportunities.
Moreover, a large organization like GMCT Company may face some issues to adapt
flat organizational structure, until and unless the company divides itself into smaller and more
manageable units. In addition to this, the company needs to overcome their change resistance
factor, in order to bring in progress within the system. The management of the company also

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does not understand the values of change, clearly. Therefore, it is important for them to
understand the matter first, before taking steps. There is no such feeling of fairness among the
employees, within the organization.
Peterson, being the General Manager of the GMCT Company has faced several issues
while implementing the change initiatives within the organizational culture. He faced
criticism from the upper managers, who does not even have the idea or experience in the
operating systems. The company was not at all supportive towards Erik’s suggestions and
opinions. He failed to recommend strategies, which could have improved their organizational
structure and culture. The management did not support his decisions and instead fired him in
the next few days. Therefore, it can be said that the management of the company is extremely
ineffective in understanding the real values of organizational change.
Answer 2:
In light of the outcome of Erik Peterson’s firing, it can be stated that the case could
have been managed in a different way. The primary problem was associated with the change
in organizational structure. Peterson was unable to get any support and advice as there was
miscommunication and lack of efficiency. As there was a problem with reporting to a specific
person and he missed the chance, there must be a smooth flow of communication, which
forms the basis of a proper organizational structure. A proper organizational structure, which
enables free flow of information, could have helped Peterson from being fired.
There was internal problem in the organization and Peterson became a victim of the
same. The managers at different levels were involved in conflicts, Peterson and Hardy was
involved in it. Therefore, reporting to Hardy became an issue and it might have been the
reason for Peterson’s hiring. The situation could have been managed in an alternate way
where the conflicts could be resolved by sitting and discussing the issues. In order to manage

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the change initiatives, I would have enabled two- way communication within GMCT so that
the employees and managers had the freedom to open up to each other without hesitation.
Hardy was the manager to whom Peterson had to report, could not help him with any
support or advice. This is because he was not an expert in system operation but still he was
given the responsibility of managing Peterson. In that case, I would have never handled the
matter to someone who lacked any kind of experience in system operation. This is because
there are specific roles assigned for the suitable person and that is what makes a proper
organizational structure. Peterson could have got necessary help during change initiatives if
the organizational structure of GMCT was more enhanced and improved. If I was given the
charge of managing change initiatives then I would have encouraged an ambiguous relation
between Hardy and Peterson. It would be effective in focusing their aim strictly on change
initiatives.
There was an issue faced in the pace of working on the cellular tower. Peterson
discovered that the speed at which the sub-contractor was working, would never lead him to
finish the work on time. Other issues were associated with the complaints from the
neighborhood regarding cutting of trees and property. There was a commotion involved in the
whole process. If I was in charge of supervising the process, then I would keep a fixed
schedule for the sub- contractor within which the work needed to be finished. This is because
when the work is done within a stipulated time, it is done more efficiently and workers do not
get the scope of misusing time. About the complaints from the neighbors, I would have taken
prior permission or I would lead the work in such a way that it did not involve any illegal
cutting of trees or property.
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