Managing Change: Strategies for Effective Change Management

MANAGING CHANGE

TASK 2
LO2 CHANGE MANAGEMENT
Change management is a systematic approach which deals with the transformation and
transition of an organisational goal, processes, technologies or the way of working. The main
objective of change management is to implement strategies for effective change, controlling
change and helping people to adapt the change without any resistance. The whole process of
change management is firstly requesting a change, then implementing it and finally reviewing
the change to make sure that the change is being implemented successfully. The final stage of
change management is very important because it shows that if the organisation employee have
changed the way of working or not as there might be employees who resist these changes so the
manager must look up to these employees and ensure that they adopt these changes. Change
management include three types of changes development change, transitional change and
transformational change. Dell INC have implemented a full life cycle to change its production,
use and disposal of the plastic used in the company, the main aim of this change was to adopt a
eco friendly way of running the company. In the whole process of change management the
company has faced a lot of challenges to deal with because Dell INC is a multinational company
it have to deal with this change all over the world. Dell has done the world largest electronic take
back with approximately 800,000 tones of electronic recovered since 2008, when they were
dealing with this change. They wanted to eliminate the use of plastic product in their production
or reduce it to the minimum to make there company's work eco friendly and to attain sustainable
growth for the company. Dell also continually looks for ways to incorporate sustainable
materials, such as recycled plastic and reclaimed carbon fiber into products and packaging
(Nickols, 2016).
CHANGE MANAGEMENT THEORY
Kurt lewin's change model
Kurt lewin developed a change theory involving three steps which are Unfreezing, Changing and
refreezing. The following model is being implemented to show the change management in Dell
INC. The model have shown how change Dell has created a perception about that change is

needed, then moved forward to new behavior of working and finally solidifying the new policy
(Ferlie and et.al., 2016).
Unfreezing
This is the initial stage where the main goal of the company is to create awareness about the
change and check the current level of acceptability of the change. A company must go through
the unfreezing stage before any change is implemented. This stage analyse the behavior, way of
thinking, processes, people and organisational structures to make the employee of the
organisation realize about the need of change to thrive in the current market. Since Dell is a
multinational company they will have to look all the above factors for their stores all over the
world. They will have to communicate about their eco friendly strategy to all there stores
operating across the globe. The idea of unfreezing stage is that the more the employees and staff
know about the change the more they will understand the need and urgency of change, therefore
Dell must have a good communication system in place to make sure everywhere the new
strategies is known, so the employee must know that new program which entails collecting,
recycling and using e-waste to make new Dell products. This will help Dell know about in which
region there is resistance to these changes. Dell cannot just terminate those who resist these
changes because in doing so they might lose there experienced employees, so they must find out
the motivational factors for these employees to make them adapt the changes. Thus, this stage
involves unfreezing the employees to begin to move on with the new changes (Bradley, 2016).
Changing
Lewin states that since now the people have been unfrozen, they are ready to move on to the next
stage. The stage of changing which is also known as the transitioning or moving is the stage
where actually the change is being implemented. This is the most struggling stage for the
company as everyone has to accept the new reality and the hardest to overcome with. Dell has
faced many challenges during these stage when they adopt the change of moving on to eco
friendly production. The biggest challenge was to use the closed loop recycling where they have
to incorporate plastic back into the new product, this because as hard as they have tried but they
have to use plastic in their product, so they must focus on recycling. Another challenge was that
since Dell is operating all over the world the material take happened all over the world, which
requires a significant amount of investment and dealing with different regulations of different