Managing Change in Uber: Identification, Analysis, and Evaluation of Different Models and Theories

Managing change

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Identification and Analysis of situation.................................................................................3
Evaluation of different models, theories and concepts that can be used in managing the
change process and also how the change process adopted will be managed to gain the
support and involvement of Uber’s stakeholders...................................................................5
Justification of change process and develop a strategic plan for implementation of process 8
Discussion on how the strategic plan produced will be implemented for Uber and an
analysis of the benefits and sustainability of the proposed changes....................................10
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................12
Books and Journals:.............................................................................................................12
Online:..................................................................................................................................13

INTRODUCTION
The world is changing every which includes customer trends, economy and
technology. It becomes necessary for every organisation to accept change because those
businesses which are failing to embrace changes are not able to survive in the market (Sartori
and et.al., 2018). Changes can be possible internally as well as externally in the working
environment of any organisation. It is necessary to understand by companies that they need to
accept changes with the right strategy. This will help them to stay longer in the market.
Without it, it is not possible for any organisation to survive in the market for long term
periods. In this context, this report will use a case study of Uber which shows how change is
impacted their organisation's performance. It will also include the management of change
with the right is strategies and development of plans. Uber is the organisation of America that
has headquartered in California, United States. This report will also discuss the solutions in
order to resolve issue that faced by employees in acceptance of change.
MAIN BODY
Identification and Analysis of situation
Today's business world is becoming very dynamic in nature and because of that every
organisation needs to accept the changes so that they can run their business in an effective
way. It is identified that changes can be occurred by internal and external environment
factors. It is important for organisation to identify and analyse the need of change in working
environment. Changes constant in nature which needs to be accepted by organisation then
only they are able to survive in the market (Arnaout and Esposito, 2018). Without acceptance
of changes, it is not possible for any organisation to run their business smoothly. From the
case study of Uber, it is identified that change needs to be managed by your organisation
which includes a process. The process involves a cycle of diagnosis, planning monitoring and
evaluation of change. Uber is facing many challenges in their organisation. It is identified that
running a business in the market is not an easy task as it is found that business environment is
changing every day. For example, there is a continuous change in consumer trend which
provides a great impact on the organisational performance and decisions making (Avery,
2019). Some important challenges which are identified in the working environment of Uber
are as follows:
Competition

It is analysed from the case study that Uber is facing a tough competition as they are
not able to increase the prices. Due to a tough competition such as Ola, Bolt and Kapten, it is
identified that these are plenty rivals in the world. Competitors are following Uber as they are
pouches and promotion to the customers (Parnell, Stone and Aravopoulou, 2018). They are
also providing incentive to drivers. In order to stay in the market, Uber is reducing their
prices in order to gain trade. In addition to this, it is also identified that Uber is providing
additional incentives to the driver so that they cannot work for someone else. There are
additional incentives include free insurance and gym passes. In the taxi market, company has
never been very profitable and that's why there is no sign of changing. So, it is not necessary
for Uber to put some changes as they are doing their best.
Disgruntled drivers
Every organisation knows that human resources the main and important resource in
order to run a business (Shevchenko and et.al., 2021). In the case of Uber, it is found that
they are classified their employees as independent contractors and also making them
ineligible for minimum wages. The employees are not eligible for overtime and
compensation insurance which becomes a big issue for employees. This issue is already
noticed by over and it is forced to start classified drivers as employees. But it is identified that
this change required a fundamental change in their business model. It is not an easy task for
Uber. They need to entirely change the business model and all the important activities of
organisation. It is important to know that Uber is facing a dissatisfaction from their
employees which is not a good sign for the success and growth of company. Some important
reasons found by company is they are investing in autonomous vehicle which are responsible
for reducing the number of drivers. In addition to this, it is also identified that company is
planning to reduce payment to driver so that they can increase their profits which is not a
good option for improving the financial performance of company (Direction, 2021). It is a
fact that it reduces the satisfaction of drivers. When employees are not satisfied then it
becomes a negative point for organisation as without employees they are not able to run their
business in an effective way. So that's why, it is analysed at company needs to do changes in
their workplace.
Public safety and security concern
In cab services, public safety and security concern should be at the top most priority.
This is very important to note that for every cab service organisation to provide safety and