Importance of Effective Communication in Organizations

The provided document is an analysis of the importance of communication in organisations, specifically using Aldi as a case study. The report demonstrates that effective communication is crucial for organisational success, enabling companies like Aldi to operate globally and achieve high profits. The assignment utilises various references from books, journals, and online sources to support its arguments.

Managing
Communication

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK 1............................................................................................................................................3
4.1 Communication audit.......................................................................................................3
TASK 2............................................................................................................................................4
Covered in PPT.......................................................................................................................4
TASK 3............................................................................................................................................4
3.1 and 3.3 Effectiveness of own communication skills with own thoughts and other's
feedback..................................................................................................................................4
3.2 Interpersonal communication theories in own evaluation................................................5
3.4 Personal development plan to improve own communication skill...................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Communication is referred to the exchange of information by the means of written,
verbal, or by using some other mediums. In other words, it is the act of conveying message to
receiver by the sender. It is necessary for every organisation to have strong communication
between departments as smooth interaction can facilitate company to yield maximum profits and
better outputs (Wilden, 2013). Aldi is one of the famous and well reputed discounted
supermarket chains which has been operating in more than 20 countries with thousand of stores.
It is headquartered in Essen and Mulheim, Germany and was founded in 1913. This assignment
will enlighten the communication with organisation's stakeholders and its policies and
procedures and its effectiveness. Other than this, it will also include barriers of communication
within workplace and the influence of values and cultural factors on communication. Different
theories related to it which are applied within workforce. In addition to that, it will cover the
personal development plan in order to improve communication skills.
TASK 1
4.1 Communication audit
Aldi is a well known grocery store in UK in which quality products and services are
provided to customers on effective cost. In this, a large number of employees provide their
quality services in order to render higher satisfaction to consumers. In this process
communication play a most important role which is uses to convey message and information
from one person to another (Nikoukar and et al, 2012). Main objective of positive
communication is to build long term relation with stakeholders that assist to getting higher
profits easily. Major stakeholders of Aldi are their customers, employees, shareholder and
suppliers etc.. Aldi is using appropriate communication technologies as Management of Aldi
communicates with their stakeholders in written and oral form which is a most effective tool of
conversation.
Technology has a vast impact on communication process of Aldi. Management of firm
opt E-mail and social media services to get connected with customers directly. Through this, they
can easily analyse views of customers and provides them descriptive information about new
updates of products and services.

Policies and procedures of Aldi is very different to others because management of firm
create policy for formal communication with employees as well as customers (Carlson, 2012).
The procedure of Aldi determine effective conversation process, Multiply and feedback message
in order to communicate process wise in firm.
Communication is a crucial concept of a firm which can affected through language,
cultural and physical barriers that impacts negatively in firm. For this management of Aldi
requires to analyse most possible solution to reduce such barriers from firm. Some of the
common barriers are physical, language, psychological, physiological barriers, etc. These
barriers cause hindrance in communication between two or more parties.
There are some steps that was followed by the organisation to carried out communication audit,
they are as following:
Monitoring the scope- In Aldi, the management of the company was determined the scope of
communication and gain the most accurate image of employees communication.
Gather and analyse the previous communications-In Aldi, the management conduct analysis
under which they monitored past communication.
Monitor how the information collect employees and stakeholders insights- There are
different ways to collect information from individuals and those who create or sponsor the
creation. In Aldi, the management gathered information by conducting formal and informal
interview, survey, feedback, social media and others.
Find out whose feedback will seek- It was not always possible that necessary to got solicit
feedback from all the workers. In these kind of cases, engage a healthy cross section of
employees.
Explain recent landscape- In Aldi, it is important to give finding context. There were various
resources, constraints and facts, they consisted employees communication, Available channels,
dedicated resources and others.
Organise a SWOT analysis- The firm also organised a SWOT analysis to monitored the
strengths, weakness, opportunities and threats that was facing in communication.
Plan for forthcoming communications- Within this stage, the management of Aldi was made
plans fro future communication like which kind of tool will be used

To conduct this communication audit, the management of the company should gather
information through internet, social media, online channels and others and the information can
be collected with in 2-3 weeks.
Value and culture factors influenced in Aldi in several ways as it creates barriers while
employees belongs to different beliefs. For this, manager requires to establish equality in
diversity in firm to motivate employees for co-working. They also need to monitor whether any
employee is not making joke of other language as well as religion.
TASK 2
Covered in PPT
TASK 3
3.1 and 3.3 Effectiveness of own communication skills with own thoughts and other's feedback.
As an employee in Aldi, I have good formal and informal communication skills. As Aldi
is one of the reputed company and it requires candidates which should be efficient in
communicating in both formal and informal manner. As I can effectively interact with my
colleges and my seniors in the way in which it is necessary to communicate in order to maintain
the decorum of organisation. I am polite and calm while addressing something to my seniors and
gives respect while interacting with them. I am well aware about the fact that I am really
effective while speaking and conveying crucial information to my friends and have never
disrespected any person working in the organisation.
I used to think that I am a capable person and have decent communication skills. I got
feedback from management that sometimes I get nervous while giving presentations in front of
others and lose track due to nervousness. They perceives that, I have long way to go in order to
make my communication skills more effective and proficient. Other weakness they pointed out
was the high pitch while speaking to my colleges. Some of my supervisors noticed me with high
tone while interacting with some of the employees which reflects that I am arguing or showing
my anger to other person, but the fact is different. Due to my high pitch, it become problematic
sometimes for me and they told me to improve this as this pose a bad impression on others as
well as on seniors. They also told me that, I am not good with my choices of words as I used
repetitive words while giving presentations at business meetings and my vocabulary is not strong
enough.

Above were some of the feedbacks given by management to me so that I can improve
that with time. In order to improve above weaknesses, I can first develop my personal
development plan in order to prioritise my weak points. In that, I will output the most important
task at top and achieve that within set time limits. In order to retain position within company, it
is necessary to have excellent communication and presentation skills. By enhancing my skills, I
can improve my fluency in communication and can confidently interact with my seniors and
employees in proper manner.
3.2 Interpersonal communication theories in own evaluation.
Interpersonal communication is basically concerned with the exchange of information
between two or more persons. Below is the interpersonal communication theories which I
applied into my own evaluation:
Coordinated Management of meaning: This theory assumes that any two people who
are interacting with each other are constructing their own perception and interpretation behind
their conversation (Galegher, Krautand Egido, 2014). The vital assumption within this theory
includes the belief that individual expect to be followed during the conversation with others. A
person apply some set of rules while engaging in the communication and following are different
types of rules:
 Constitutive rules: These are essential rules which is used by communicators in order to
interpret or understand any message or event.
 Regulative rules: These rules of action are used to determine how to respond or behave
in situation.
I can implement this theory while communicating with others as every people perceives
and interpret differently to same information, so it is necessary for me to ensure that the receiver
interpret the actual meaning of information that I want to convey to that person. In order to
interpret, receiver can apply interpretation rules so that the message could be understood.
3.4 Personal development plan to improve own communication skill
S.
No
.
LEARNI
NG
OBJECTI
VE
CURRENT
PROFICIEN
CY
TARGET
PROFICIE
NCY
DEVELO
PMENT
OPPORT
UNITIES
CRITERIA
FOR
JUDGING
SUCCESS
TIME
SCALE
EVIDEN
CE

1 Presentati
on
My
Presentation
approaches are
not good as I
need to work
on it.
I need to
reduce my
nervousness
while giving
presentation
in front of
other.
By
attaining
seminar
and
conference
s
My skills
will be
supervised
by
management
head
2-3
Month
Manageme
nt head
2 Vocabula
ry
My
vocabulary is
not as much
effective as I
want for
effective
communicatio
n.
I use
repetitive
words inside
of using new
words while
communicati
ng with
others.
By reading
article,
blogs,
dictionary
and novels.
My co-
workers will
helping me
to enhance
vocabulary
properly.
2-3
Months
Manager
3 High-
pitch
Due to my
high pitch, my
colleagues
interprets that
I am showing
my anger
toward them.
For me, it is
required to
use
appropriate
tone while
talking to
others.
By
attaining
sessions for
betterment
of
communica
tion.
By my
colleagues
judgements.
3 Month Peers
judgement
CONCLUSION
From the above report, it can be concluded that communication is an integral part of
every organisation. It is the most vital element for a company to operate their activities and
functions in right manner. Aldi is multinational discounted supermarket and have been operating
in many countries, this has been possible due to effective and strong communication between
different departments and staff members. With the help of better communication, company can
achieve higher profits and maximum revenues.

REFERENCES
Books and journals
Wilden, A., 2013. System and Structure: Essays in communication and exchange second edition.
Routledge.
Nikoukar, A. and et al, 2012, July. MRR quantum dense coding for optical wireless
communication system using decimal convertor. In Computer and Communication
Engineering (ICCCE), 2012 International Conference on (pp. 770-774). IEEE.
Carlson, N.R., 2012. Physiology of behavior. Pearson Higher Ed.
Ruesch, J. and et al, 2017. Communication: The social matrix of psychiatry. Routledge.
Saaty, T.L. and Kearns, K.P., 2014. Analytical planning: The organization of system (Vol. 7).
Elsevier.
Sambhwani, S.D. And et al, 2013. Reporting of ACK and CQI information in a wireless
communication system. U.S. Patent 8,477,734.
Organick, E.I., 2014. Computer system organization: the B5700/B6700 series. Academic Press.
Webber, B.L., 2016. A formal approach to discourse anaphora. Routledge.
Kaufer, D.S. and Carley, K.M., 2012. Communication at a distance: The influence of print on
sociocultural organization and change. Routledge.
Bloom, N. and et al, 2014. The distinct effects of information technology and communication
technology on firm organization. Management Science. 60(12). pp. 2859-2885.
Alvesson, M., 2013. Communication, power and organization (Vol. 72). Walter de Gruyter.
Fixsen, D., and et al, 2013. Statewide implementation of evidence-based programs. Exceptional
Children. 79(2). pp. 213-230.
Galegher, J., Kraut, R.E. and Egido, C. eds., 2014. Intellectual teamwork: Social and
technological foundations of cooperative work. Psychology Press.
McQuail, D. and Windahl, S., 2015. Communication models for the study of mass
communications. Routledge.
Rothschild, A.R., 2014. System and method for adding an advertisement to a personal
communication. U.S. Patent 8,645,211.
Online
Barriers to communication. 2018. [Online]. Available through
<https://www.skillsyouneed.com/ips/barriers-communication.html>.