Report on Samsung Management of Communication

Added on - 06 Jun 2020

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MANAGINGCOMMUNICATION
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Task 1- Research..............................................................................................................................14.1 Communication Audit...........................................................................................................1Task 2- Report and Presentation......................................................................................................2AC1.1 Identify the key stakeholders in the firm and its analysis on knowledge andinformation they required...........................................................................................................2AC1.2 System used for communication key information to the stakeholder in the Samsung....3AC2.2 Use of technology and help in communications and its hinder.......................................3AC2.3 The communication Policies and Procedures and its impact..........................................4AC1.3 Analysis of potential barrier to effective workplace communication..............................4AC2.1 Communication influenced by values and culture factors..............................................5AC4.2 Theories of organizational communication.....................................................................5AC4.3 Recommendation on the basis of plan to improve the workplace communication in theorganist........................................................................................................................................6AC4.4 Measure to evaluate the success of the plan....................................................................6Task 3- Interpersonal Communication.............................................................................................73.1 Effectiveness of own communication skills..........................................................................73.2Feedback from others.............................................................................................................73.3 Theories of interpersonal communication.............................................................................83.4 Personal development plan for improving own communication skills.................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONManaging communication is an organized level, apply, observation and revision of all thechannel of communication within organization. It is important for every firm to managecommunication effectively. The report will covered about Samsung management ofcommunication, company deals in conglomerate industry but mainly they are popular inelectronic goods. Further, research will be carried out on the communication audit and for thatcited firm review made as per the information collected from the key points. The report will alsoidentify about the key stakeholders in the Samsung and their analyses the key information andknowledge they required. After that, use of technology for managing communication either itwill hinder or foster for the firm. As the Communication is influenced by values and culturefactors. Lastly, interpersonal communication in which own skill will be covered effectively.Task 1- Research4.1 Communication Audit.The communication audit will help to find out both effectiveness of currentcommunication techniques which are including the strengths and weaknesses and specificfeedback to improvement required changes in the communication plan to make the organizationmore better (Gailloux, Samson and Shah, 2012). The benefits for making modification in thefirm and help to achieve the objectives of the firm.For the better communication audit of the organization by collecting information on the variouskey points such as follows:a) Samsung communication with their stakeholdersCustomers: These are the key people for the firm which required to maintain relationshipwith for effective communication. Hence, they become key stakeholder for the companyas well. As they use the VOC (voice of the customer) and CS survey meeting for thecommunications.Employees: These are the internal key person for the Samsung as they hire cultivatedtalent resources. VOE(voice of the employees), Multidimensional evaluation are the usedto communicate with the employees.Shareholders: The organization continuously communicate with their shareholdersthorough meeting and IR activities. They can be at the strong opposites for the methodsthat has been adopted for communication in the organization.1
Suppliers: For the company their supplier are also some key assets and they communicatewith them on daily basis as per the material requirement of the organization. They areinvolved in supplying raw material to the organization so that the ultimate requirementscan be fulfilled.b) Use of technologyThe organization uses the technology for effective communication management throughemail, Telephone/ Skype, video conferencing, electronic news letter, social media, corporateblogs, web Ex and Translator and translation phone services (Boyer and Roessler, 2015).It will be hinder to the communication when there is not maintaining the two way relation for theeffective communication.c) Communication Policies and Procedures at SamsungThey also comply with the various legislation and ethical standards.Samsung maintains the effective organization culture.d) Communication problems at Samsung and its cause.The communication problems arise during the issues in the Galaxy note 7 andmanagement of the organisation did some mistake while communicating with their stakeholders.The statement made by the company to the customers that their phones used a various batterythan the ones being reported about and as outcomes at the Hong Kong clients might be struck.But on the next day they were strained to shrink back about their statement after realizing aboutthe mistakes and found that their are more than 500 phone were affected in the same location.This mistake cause to customer trust which had affected to their goodwill.e) The values and culture of the firm.The value of the Samsung is to give the better and effective technology products to theorganisations (Soumier and Cuq, 2014). As the firm have dynamic organisation culture whichhas establish an better working environment where all the employees shows their potential toimprove the company.Power and interest matrix which will help to manage the stakeholder of the Samsung in variousway:Minimal Effort:The stakeholder with the low interest in the organisation required to takeinitiative and combine with their power places various demand need to fulfil with the2
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