Managing Communication Information and Knowledge : Report

Added on - 21 Jul 2020

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MANAGINGCOMMUNICATION,INFORMATION ANDKNOWLEDGE
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Different type of decision taken at the top level management for market plan....................11.2 Information and knowledge that Costa Coffee consider while making strategy in decision......................................................................................................................................................21.3 Internal and external information for Costa Coffee..............................................................21.4 Recommendation to Costa Coffee.......................................................................................3TASK 2............................................................................................................................................32.1 Five stakeholder that are important to Costa Coffee.............................................................32.2 Appropriate communication channels that are cost effective...............................................42.3 Stakeholder interest and feedback.........................................................................................52.4 Design strategy for launching a new product of Costa Coffee.............................................5TASK 3............................................................................................................................................63.1 Costa Coffee communication structure.................................................................................63.2 Method which help in improvise with overall communication system................................63.3 Implementation that improvise the current communication.................................................73.4 Responsibility in communication department, it create a personal plan...............................7TASK 4............................................................................................................................................84.1 Current method of data collection, formatting, storage and dissemination..........................84.2 Appropriate changes to improve the method........................................................................84.3 Implement user-friendly strategy..........................................................................................9CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................9
INTRODUCTIONMainly the business grows on the basis of information, knowledge and communication.Moreover various type of decision and strategy is also made to enhance business operation inproper manner. Hence, information and knowledge both are analyse so that effective decisioncan be produced. They are such who also identify the stakeholders of organization and alsoidentify the better communication channel. Although having such structure in right context alsohelp in attaining the organisation goals and objectives. The report is based on Costa Coffee twoItalian brother come together like Sergio and Bruno Costa which start their coffee in Londonaround 1971. Business is almost in 30 countries. Moreover they are looking forward to increasetheir branches worldwide and working to reduce the carbon emission by 15%. Assignment issuch which will include assess of information and knowledge required for new productdevelopment plan. Networking strategy that will be attended by the various stakeholder, requiredto make better communication network channels. Although it help to enhance existinginformation system and whole report is consist of such thing.TASK 11.1 Different type of decision taken at the top level management for market plan.Moreover, the growth and development mainly depend on the strength in decisionmaking in Costa Coffee. Hence, organization is that who take various decision in business so thatcompetitive advantage can be there with having a market opportunity. Here are some decisionwhich is taken in proper manner:Strategic decision:Top management determine the various strategy in compete withgrow in market by Costa Coffee. Some business objectives are those which mainly define toattain the lower level in organization as well so that merely benefits and advantage can beachieved in right context. Decision of product and making delivery of new commodity in marketcan be considered as anexampleof strategic decision by top management (Beaven,VirtualAgility Inc, 2012).Tactic decision:At the time of long term objectives the possibilities are there forchanges in strategies. For having a tactical decision, management of organization is such whoneeds to analyse the practises and returns in great way. None the less, advanced technology is
that tool which can be used by the Costa Coffee for their long term objectives and decision ingreat way too.Operational decision:Hence, daily activities with roles and responsibility is that whichlook to determine by management that has to be accomplished by objectives that is measurablein time and performance in better manner. Firms operation and its resources are considered as thepart of organizational operational decision in proper way (Yang and Maxwell, 2011).Communication and process is such which handle business and customer with having abehaviour of decision in Costa Coffee.1.2 Information and knowledge that Costa Coffee consider while making strategy in decision.For having a proper and effective decision in organization, then it is required to have aninformation from all the factors which somewhere also affect the strategies in great manner.Moreover some of the information is there which needs to be analysed as:Competitors:Generally, the Coffee market is having a cut throat competition. Althoughthe firm needs to analyse different strategy and product of various competitors in sustainingmarket. Costa is already a known company and also being a leading seller in Coffee and havingtheir own strategy with product but also having an knowledge for having an upcomingcompetitors as well. Hence, entity also make an effective plans so that they can face thecompetition in perfect way (Chai, Das and Rao, 2011).Disposition of customers:The Costa Coffee do produce their working decisionaccording to the requirement and demand of the customer, even though changes is always therein taste and preferences which needs to be considered by them too. This help in acquiring themarket and make them to serve in effective manner. Moreover, buying power of the differentcustomer group is having an quality expectation which needs to be applied in decision making.Market:The different trend and services in market is such which is somewhere requiredto be analysed so that customer can be served in right context and thus can lead to obtain thecustomer attention in better manner as well with having an advance quality and productuniqueness. Sometimes, Economical moves and having of raw material for business process andhaving relation that is helpful in strengthen the decision in right manner.1.3 Internal and external information for Costa Coffee.Information ad knowledge of working in better manner can also be received in propermanner as well. Some of those are as:
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