Integrated Marketing Communication Plan

This assignment focuses on developing an Integrated Marketing Communication (IMC) Plan. It draws upon various resources including academic journals, textbooks, and online articles to guide the process. The emphasis is on understanding the core principles of IMC and applying them to create a well-structured plan. Students will need to demonstrate their knowledge of marketing communication strategies, target audiences, and the importance of coordinating different marketing channels.

Managing Communications,
Knowledge and Information

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1 ...........................................................................................................................................4
1.1 Discuss the range of decisions to be taken............................................................................4
1.2 Information and knowledge needed to take effective decision.............................................5
1.3 Internal and external sou Sainsbury rces of information......................................................6
1.4 justify recommendation for improvement ............................................................................7
TASK 2............................................................................................................................................8
2.1 Identify stakeholders for decision making process...............................................................8
2.2 Making contact with those identified and developing business relationship........................9
2.3 Involving stakeholders in the decision making process......................................................10
2.4 Strategies for improvement.................................................................................................10
TASK 3..........................................................................................................................................11
3.1 Existing communication structure in sainsburry.................................................................11
3.2 Methods to improve communication system and suitability in sainsburry.........................12
3.3 Implementation of the improvements for better communication system in Sainsbury......13
3.4 Personal Plan to improve communication skills ................................................................14
TASK 4..........................................................................................................................................15
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of
information and knowledge.......................................................................................................15
4.2 Changes that are required to enhance the effective of existing methods............................15
4.3 Strategy to improve the access of systems regarding information and knowledge ...........16
CONCLUSION..............................................................................................................................17
REFRENCES.................................................................................................................................18

INDEX OF TABLES
Table 1: Personal Plan to improve communication skills .............................................................14

INTRODUCTION
Managing communication, knowledge and information plays most crucial role in the
business and it is associated with the success and growth of company in the market. Apart from
this, communication is required at different levels within the workplace for the smooth
functioning of the operations and it directly acts as development tool for the organization (Ang,
2014). Moreover, business has to take decisions at different levels and for the same it is
necessarily required to gain different type of knowledge so that organization can easily obtain
competitive advantage and in turn it can act as development tool for the company. Apart from
this, information obtained by the business is fruitful for management in every possible manner
and it somehow contributes in growth and success of company in the market where operations
are being carried out (Cerne, 2012). It is the first and foremost duty of management to ensure
that communication taking place within the workplace is appropriate and effective channels are
being employed for smooth functioning of the activities. Apart from this, stakeholders present
within the business plays most crucial role and it is necessary for organization to satisfy need of
every party so that market performance can be enhanced easily. Considering the present study
organization chosen is Sainsbury which operates in retail sector and well known in the market
for range of products it offers to its target market (Chitty and et.al., 2011). Various tasks have
been covered in the study which involves identify stakeholders for decision making process,
existing process of communication in organization, report on existing process of collection,
formatting etc.
TASK 1
1.1 Discuss the range of decisions to be taken
Different types of decisions are taken by management of Sainsbury with the motive to
operate efficiently and it directly allows in accomplishment of desired goals and objectives
(Dahlen, Lange and Smith, 2010). Further, decisions are taken at strategic, operational and
tactical level with the help of which company can efficiently perform in the market. The range of
decisions that have to be taken are as follows: Operational level: Such decisions are taken by management of Sainsbury with the motive
to enhance overall operations being carried out by the business (Eagle, 2014). Main
operations of company are delivering products and services to the customers as per their
expectations. Therefore, this main operation has to be carried out by company in proper

manner so that need of target market can be satisfied in efficient manner and this may
boost overall productivity (Cochoy, 2014). Apart from this, other operations of the
business involve setting prices of products, focusing on quality and other areas so that
organization can easily gain competitive advantage with the help of this. In short,
business has to determine for the effective ways with the help of which operations can be
enhanced and this in turn can bring favorable outcomes for the business in the market
(Danaher and Rossiter, 2011). Moreover, by enhancing operations business can easily
increase level of customer satisfaction along with the trust and this will be beneficial for
enterprise in long term also Strategic decisions: Different type of decisions are taken by management of Sainsbury
which is associated with development of strategies and through this effective plans are
being prepared for carrying out overall operations. Further, company has to take decision
whether the strategies developed are effective or not so that it may not influence
productivity of the company (Fill and Hughes, 2013). Effective plans are required for
smooth functioning of the business and this directly allows in gaining competitive
advantage (Illia and Balmer, 2012). Apart from this, strategies in the field of marketing,
human resource etc has to be developed so that each and every part of the c Sainsbury
ompany can be easily developed with the help of this.
 Day to day operations: Sainsbury has to take decisions in relation with carrying out day
to day operations of the business and this directly acts as development tool for the
enterprise (Holliman and Rowley, 2014). Further, for the same company needs
information from different sources and this enhances efficiency of the overall operations
being carried out in the market. For check the parameter of day to day activity
management allot one team leader in each department. This person check their whole
team activity and provide final report to the top manage-mt. By applying this activity
firm can easily find out that which department is doing right work and which is not going
right.
Therefore, these are some of the major decisions taken by Sainsbury which are associated with
growth and development of the organization in the market where operations are being carried
out.

1.2 Information and knowledge needed to take effective decision
In order to take effective decisions it is must for enterprise to obtain information and
knowledge from the sources available (Gabrielli and Balboni, 2010). Further, when information
is acquired from appropriate sources then the quality of decision being taken increases and this
leads to accomplishment of desired goals of the business. In order to take operational decisions
information regarding major operations of the business has to be undertaken such as kind of
operations, its nature (Eagle, 2014). Further, it is must for employees of business to have
knowledge in relation with each and every operation of the business so that they can work for the
betterment of Sainsbury. This knowledge along with information is must for company in the
competitive era (Dahlen, Lange and Smith, 2010). Without proper knowledge and information
no business can operate efficiently in the market and in turn it acts as hurdle in accomplishment
of desired goals and objectives. Further, to take decisions in relation with strategies information
required is linked with plan for instance if Sainsbury wants to develop effective marketing
strategy then information required involves type of strategy, steps required in development etc.
Apart from this, knowledge required in taking strategic decision is regarding plans where
employees of Sainsbury must know about the corrective ways through which effective strategies
can be developed for organization (Lindridge and et.al., 2013). Moreover, this information and
knowledge assists in taking more effective strategic decisions for growth of company. Apart
from this, when decision regarding day to day operations of business has to be taken then
information required is linked with the type of activities that has to be carried out on daily basis
and knowledge required is regarding the ways through which daily operations can be enhanced.
So, this directly allows Sainsbury to gain competitive advantage and enhances internal strength
of the company in every possible manner which is profitable for enterprise also. In short on the
basxis of decisions requirement of knowledge and information changes (Karjaluoto,Mustonen
and Ulkuniemi, 2015). It is the first and foremost duty of management to ensure that information
is only taken from the reliable sources.
1.3 Internal and external sou Sainsbury rces of information
Different sources of information are present with Sainsbury which business can easily
undertaken for its growth and development (Illia and Balmer, 2012). Further, sources present
with the company are both internal and external where management has to consider which one is
reliable and can be considered easily for enhan Sainsbury cing its performance. Internal sources

present with the company are annual report, financial report, sales data, personnel information
etc. Through this source of information Sainsbury knows whether the overall operations carried
out by organization are effective or not (Holliman and Rowley, 2014). Sales and profitability
information helps in knowing the efficiency of company in conducting overall operations and
this bring favorable results for the organization. Apart from this, external sources of information
are also present with Sainsbury such as magazines, newspaper, articles etc with the help of which
business obtains idea in relation with the market scenario and on the basis of same large number
of strategies are developed by enterprise for its overall growth and development. Apart from this,
to know reliability of the source undertaken is necessary as through this quality of decision taken
enhances (Gabrielli and Balboni, 2010). Moreover, government along with other agencies along
publishes different type of data which may be linked with laws and regulations etc. Therefore,
considering such sources is also effective and this enhances overall strength of the organization
in the market (Smith, 2015). Further, primary source of information is also present where
business enterprise can easily carry out market research in order to resolve any issue or for its
betterment. This also enhances efficiency of the organization and builds overall strength of the
enterprise in every possible manner. Apart from this, Sainsbury also obtains information from its
customers and other type of stakeholders associated with the company. Through this,
organization knows whether its overall operations are carried out in effective manner or not and
this leads to rise in satisfaction level among target market. Further, formal along with informal
groups within the organization also supports company in providing reliable information and
through this overall aims along with the objectives of the company can be accomplished easily
and in proper manner (Kwek,2013). So, these are some of the important sources being employed
by Sainsbury for conducting overall operations in proper manner.
1.4 justify recommendation for improvement
For smooth functioning of business operations Sainsbury has to take various type of
decisions and this supports company in performing better (Primary and Secondary Stakeholders
of Organization, 2015). Further, company relies on different type of sources for taking decisions
and it directly acts as development tool for the enterprise. Improvement is required in relation
with the sources being considered as management has to ensure that range of sources adopted are
reliable and authentic too. Moreover, business must always follow series of stages while taking
any decision and its absence can surely have negative impact on the business. Further, business

has to indulge into training and development activities so that its employees can easily take
appropriate decisions (Kwek,2013). It can enhance knowledge level along with the internal
strength of business in performing better and can assist to deal with the challenges being present
in the internal environment. Further, it is suggested to Sainsbury to use IT system for analyzing
the information and data collected. Through this it is possible to ensure that data collected is
useful and beneficial for the organization in every possible manner. By employing advanced
tools and techniques quick decisions can be taken in short period of time and this can surely
bring favorable results for the organization (Agarwal, 2015). Company must take advice from
professionals and experts present within the business and same must be implemented while
conducting operations. Apart from this, suggestions from employees are also beneficial and
through this business can obtain different type of information along with knowledge (Gordon,
2004). Therefore, these are some of the main recommendations which Sainsbury can consider for
its overall growth and development and this can surely bring favorable results. For better
development company can take a feedback from their employers and according to their
suggestion change their strategies which are beneficiary for firm and employees as well.
TASK 2
2.1 Identify stakeholders for decision making process
Stakeholders plays most crucial role in the organization and they are directly influenced
by the activities of business (Zamparini and Lurati, 2012). Further, they are interested in
knowing affairs of the company and by satisfying their overall needs it is possible for entity to
operate efficiently in the market. Various parties are interested in affairs of Sainsbury such as
customers, suppliers, government, financial institutions etc(Yeshin, 2012). Therefore, to take
proper decisions it is must for business to involve all the key parties. Customers of Sainsbury can
be involved for the better product development and business can easily identify the overall need
and requirement of target market. They are the main stakeholders of business and by satisfying
them it is possible for enterprise to enhance its profitability level along with market share
(Robson and McCartan, 2016). Government is also one of the main stakeholder of the business
which needs to be involved in the decision making process as various guidelines along with
regulations have been introduced by regulatory authorities which business has to comply with
necessarily.

Therefore, by following the same it becomes easy for organization to focus on its key
goals and objectives (Manser and Foster, 2011). In short, it acts as development tool and in turn
brings favorable results. Regulatory authority as a stakeholder is most important and in case if
business is not able to follow government guidelines then it brings unfavorable results. Suppliers
as stakeholder needs to be considered in the decision making process as they supply goods to
business and due to this reason business has to strengthen relationship with them so as to build
better relationship with them on long term basis (Manser and Foster, 2011). Financial institutions
as stakeholder is also major for business as business obtains loan from them and same are used
for different activities. Therefore, to satisfy need of the banks company has to provide them
payment on time in the form of interest and this also acts as favorable tool for the entire business
in every possible manner (Guffey and Loewy, 2010). Moreover, these parties can easily support
organization in dealing with the major challenges being present in the business environment. So,
with the help of this it can be stated that parties such as customers, suppliers, government etc are
crucial for the business and they need to be involved in the decision making process of
Sainsbury.
2.2 Making contact with those identified and developing business relationship
For enhancing market performance it is necessary for organization to contact different
stakeholders through the different type of channels being present (Ebner, Lienhard and Meyer,
2010). Further, in case of suppliers they can be contacted by business through meetings or formal
channel. Business can carry out meeting with them in order to know whether company is
satisfied with the goods supplied to them or not. Apart from this, suppliers can communicate
with business in relation with the credit period and other mode of payment (Waller,2012). This
can surely strengthen relationship of suppliers with business and in turn business can receive
goods on time as per demand of customers in the market. Further, in case of customers they can
be easily contacted with Sainsbury by carrying out market survey and through this business can
easily know their actual need and requirement. Contacting customer as one of the main
stakeholder is necessary for organization as success of organization directly depends on the kind
of products being delivered to the target market (Vel and Sharma, 2010). Further, it is well
known fact that need along with requirement of customers changes on continuous basis and due
to this reason it is necessary for business enterprise to modify its product range accordingly so
that large number of customers can be retained easily. Apart from this, in case of shareholders

they can be contacted by business through formal meeting and through this Sainsbury can easily
identify the real expectations of the investors and the amount of return they expect. One of the
best methods to contact investors is through annual general meeting and through this
organization can easily know their expectations and same can be satisfied through different
strategies which have been undertaken (Spotts and Weinberger, 2010). Moreover, method of
contacting every stakeholder differs but each party has to be contacted by organization in formal
way and this in turn is associated with overall performance of business in the market. So, in this
way these are some of the effective ways through which different stakeholders associated with
the business can be contacted and they can be involved by Sainsbury in the decision making
process of the enterprise.
2.3 Involving stakeholders in the decision making process
In order to operate efficiently it is necessary for stakeholders to involve each and every
party in the decision making process (Spotts and Weinberger, 2010). Further, different methods
are present with the help of which different parties can be involved in major operations of
Sainsbury. To involve customers in the main operations carrying out market survey is most
effective method and through this business enterprise can easily meet with their need and
requirement. Further, it is considered as one of the most appropriate way to know the level of
customer satisfaction and corrective actions can be taken easily if target market is not satisfied
with the product range . Involvement of customers in the main activities can assist in taking
better decisions for the betterment of target market. Apart from this, government can be involved
in the decision making process through formal meeting and through this company can know
what are the laws and regulations that they are required to follow for operating efficiently in the
market. Moreover, business can ensure whether its practices are ethical and valid too from
government point of view (Smith and Font, 2015). In case of suppliers, business can involve
them in major operations by carrying out meetings and through this better decisions can be taken
in relation with supply of goods, payment terms etc. This is also one of the best ways to involve
suppliers in major operations of the business and this can assist company in gaining competitive
advantage in every possible manner. Involvement of each and every party can surely bring
favorable results for the company and through this organization can easily accomplish its desired
goals and objectives (Mccabe, 2010). Without involving stakeholders in the major affairs can
have adverse impact on organization as Sainsbury has to meet with their expectations in proper

manner. Generally to take any type of decision is difficult for business as it requires proper
analysis and due to this reason encouraging participation from all the parties associated with
business is must and this can surely bring favorable results.
2.4 Strategies for improvement
Different strategies are present with the help of which stakeholders associated with
Sainsbury can be better involved in each and every operation of the business. Further, such plans
can surely act as development tool for the business and can support in long term also (Percy,
2014). On continuous basis business must keep contact with each and every party and their
expectations must be identified for the development of appropriate plan. Apart from this, in case
of customers business must encourage them to given their valuable suggestions and same must
be used in product development and other form of activities. Such strategies for improvement
purpose can surely assist business in dealing with the range of challenges present in the business
environment (López and Sicilia, 2013). Apart from this, more effective tools must be used for
involving each and every party and they must be altered timely so that Sainsbury can meet with
expectation of every party in appropriate manner. These strategies for improvement purpose can
surly bring favorable results for the business and can assist in accomplishment of desired aims.
Apart from this, company must always focus on key stakeholders such a supplier, government,
customers etc who can support enterprise in each and every situation (Karjaluoto,Mustonen and
Ulkuniemi, 2015). Moreover, other information processing tools can also be employed for
contacting different parties such as emails with the help of which company can easily take
suggestions from suppliers, government, customers etc (Illia and Balmer, 2012). This can surely
strengthen business relationship with other parties associated with the organization in every
possible manner.
TASK 3
3.1 Existing communication structure in sainsburry
According to the p[reset case scenario ,Sainsbury using lots of different kind of
communication process at their internal department and they are as follows:
Downward
In this communication structure, top management give instruction to all lower level
employees and they follow all the command (Karjaluoto,Mustonen and Ulkuniemi, 2015). On

other hand, ground employees are not avoidable give their suggestion to top management. Due to
this, they feel demotivated and cannot give their best efforts of company. Further, they cannot
share their problems with Senior management and these things create problems which effects
show into the work of organization (Holliman and Rowley, 2014).
Upward
In this level of communication, middle and lower level can easily share their ideas and
views to top management (Gabrielli and Balboni, 2010). By using this level of communication
all staff members create positive and also create a positive relationship with high level authority.
Lateral
In this level of commutation same level employees communicate with each other. By
using this communication,all same level employees share their problems with each other and
create a good bonding (Finne and Strandvik, 2012). By this method, they create effective
cooperation and coordination among all employees. Along with this,lateral communication helps
in developing friendly atmosphere at Sainsbury.
Diagonal
By adopting proper flow of communication, all staff members can easily communicate
with other workers (Fill and Hughes, 2013). This kind of communication is effective and ls boost
up the motivation level among all employees. Further, top management time to time take a
suggestion from their other staff member's and according to their reviews take a final decision
which are beneficiary for all staff members.
3.2 Methods to improve communication system and suitability in sainsburry
There are so may method for improving the communication system of Sainsbury. By
adapting any of commutation system firm can easily reduce the negative effects of
misunderstanding (Danaher and Rossiter, 2011). There are some communication method which
are used by company:
 Business-to-Business- B-to-B communication increase the way of improving sells and
loose the obstruction create by mediators (Ang, 2014). In this, Sainsbury create
impressive commercial transactions with the other organization. On other hand, it also

leads to improve the relations of the organization with the firm (Cerne, 2012). These will
help in developing a good and effective brand image into the competitive market.
 Business-to-Consumers- For create a good and positive relationship with the consumers,
B-to-C communication is necessary. By using customer Relationship management firm
can easily do this work. it is important for company to create a good relationship with
customers because they all are the key elements for organization. Further, by business to
customers activity they can easily understand the need and demand of their.
 (Dahlen, Lange and Smith, 2010). By using this tool Sainsbury can easily contact with
their old customers. With the help of CRM technique, company can easily inform all
important information to customers about the new techniques, electronic devices,
strategies etc so that they can purchase them. By communicating with the users directly,
company will able to resolve the queries and doubts of the people properly which will
lead to improve its current image and reputation into the competitive environment (Eagle,
2014).
3.3 Implementation of the improvements for better communication system in Sainsbury
By using diagonal communication process at workplace management can easily improve
their commutation system and reduce the negative impact of misunderstanding better marketing
skills it is important for Sainsbury to communicate with each other. For this, it is necessary for
management to provide proper training to all department (Karjaluoto,Mustonen and Ulkuniemi,
2015). By providing proper training ,manager increase the knowledge of customers and also
guide them about how to deal with customers and solve their queries. Along with this, with the
help of proper training all customers can easily build their positive relationship with other
members and customers as well (Kwek,2013). At workplace, manager time to time organized
meeting with all staff members show their report to management. By doing this
work,management create a positive relationship with them. The success of the company is based
on their strategy and skills. So for better development of organization, firm put the all
information of their products in social media sites and on their website. Further, organization
change their promotions strategy and use digital marketing (Agarwal, 2015). By using all social
media sites, like Facebook, twitter company spread their message and increase their brand image

into the customers mind. For create a better relationship with customers company time to time
take a feedback from them and according to their review change their production.
Further, For better communication with their stakeholder, Sainsbury manager, time to
time organised seminar and meeting with them (Zamparini and Lurati, 2012) .By doing this
activity, they can easily share their ideas and views to each other and increase their brand value .
For effective communication, managers used two way communication process at workplace,
where director of sainsburry plays sender role and other company plays a receiver role.
3.4 Personal Plan to improve communication skills
Table 1: Personal Plan to improve communication skills
Weakness Steps Time period
Listening skills For better listing it is
important for management to
listen all the queries of all staff
members and also show their
interest to them by gesture
(Guffey and Loewy, 2010).
For better listening, it is
important for management to
organized proper training and
development secession from all
staff members.
Eye contact For reducing the negative
impact of distractions and
create a better bonding, eye
contact is necessary.
These elements can be
achieved by increasing the
confidence level of all staff
members (Yeshin, 2012). It can
be achieved within 3 weeks.
Body gestures Whatever goes in your mind,
it shows the body language
(Robson and McCartan, 2016).
So for better communication
with customers it is important
for me to handle the gesture
and posture while
For better personality
development it is important or
all management to read
articles,newspaper
(Waller,2012). By organized
presentation secession they can
easily boost up the level of

communicate with them. confidence.
Positive attitude and smile For gain the concentration of
customers it is necessary for
me to correct my vocabulary
and also learn how to
communicate with the
customer.
By providing proper guidance,
withing 2 weeks person
develop their personality
(Ebner, Lienhard and Meyer,
2010).
TASK 4
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of
information and knowledge
Sainsbury use different method and approaches for collection, formatting and storing and
they are as follows:
Outdated version of data management system
For collecting, formatting, disseminating Salisburry adopt database management system.
According to the case scenario, company use the old version of for data collection
(Karjaluoto,Mustonen and Ulkuniemi, 2015). Due to this, it takes lots of time and for better
management company have to invest lots of money as well. Due to availability of outdated
version, it creates lots of problems which are related to the disseminating. The impact of this
system is, the effectiveness is going down and employees refused to use old method of storing.
Centralized approach while using information
For storing and formation Sainsbury used centralised method at their workplace. As per
this method only top management can take all the important decision which are related to
performance of practises (Dahlen, Lange and Smith, 2010). Availability of such approach maker
all process more time consuming and due to these workers can not do their all work on time.
Further, company not allowed to their employees in the decision making process so due to this,
they feel demotivated and cannot give their best efforts to company.
Inappropriate e-mails system
For share the ideas and view to all department Sainsbury use email system in all
department. The email system which they have use is outdated and also it does not consider any

kind of new features in it (Fill and Hughes, 2013). Due to this, staff members cannot easily
communicate with each other and lots of misunderstanding creates.
Availability of unauthentic sources: In case of Sainsbury, there are so many biased and
unauthentic sources that lead to generate create misconception and confusion (Chitty and et.al.,
2011). For this, management collect all the data of organisation by followed ethical manner.
4.2 Changes that are required to enhance the effective of existing methods
Availability of updated technology
In Sainsbury there are an availability of various latest technology system and email
systems. By using new and innovative technology company can easily reduce the work load
from mall employees (Gabrielli and Balboni, 2010) . On other hand, employees show their
interest in their work. Along with this, it focuses on eliminating the chances of errors while
gathering and analyzing data. By ensure each and everything, manager can put their focus on the
demand and need of customers and plan their strategy according to this.
Involvement of staff members in decision making process
For better development of organization it is important for management to involved all the
employees into decision making process (Kachersky and Lerman, 2013). By doing this activity,
they can boost up the confidence level of staff members and they all feel that they are important
asset of organization. Further,according to their suggestion Sainsbury can easily take right
decision and create a positive relationship with them (Spotts and Weinberger, 2010). On other
hand, when employees feel motivated so they give their best efforts to the company and beat
their all target on limited time period (Gabrielli and Balboni, 2010). When company involved
them at the time of decision making process so staff members feel that they call are important
asset of company and give their best efforts to firm.
4.3 Strategy to improve the access of systems regarding information and knowledge
Strategy means a proper plan which consider all goals and objective of company,their
method and principles as well (Persuit, 2013). Sainsbury strategy is based on some factors and
they are as follows:
Technology factor

Company always try their best to adopt all the latest technology at workplace. By using
innovative technology firm can easily do their work and create a positive relationship with
customers (Holliman and Rowley, 2014).
Hardware and software management
Company IT department time to time update all the software so all employees can easily
do their work and get all the information about new features (Finne and Strandvik, 2012). By
using innovative features, Sainsbury staff members can easily do their work and create unique
products.
Cost management
For perforating all the activities into appropriate manner finance is importation. For this
financial department employees, plan a budget for each activity. According to the budget
company plan their strategy and follow it (Chitty and et.al., 2011). at the time to making budget,
company take a suggestion for each department of company. By this, they can easily plan an
appropriate budget for organization.
Human capital management
Without human resources' management Sainsbury cannot manage their whole work .
They recruit the right candidate for organization and also train them in the work (Chitty and
et.al., 2011). Further , by taking feedback from each employees create a positive relationship
with them. On other hand, they also maintain all the actualities and enhance the capabilities of all
staff members by motivate them. This management,also clear the roles and responsibility of each
employees at the time or recruitment. By doing this activity thye can easily reduce the
misunderstanding among all department and they can easily do their work.
CONCLUSION
According to the present report it has been concluded that, communication is one of the
most important part in the organization. By using appropriate method of communication
Sainsbury can easily reduce the negative effects of misunderstanding and create positive
environment at workplace. By taking a suggestion from employees organization create a positive
relationship with them and also take right decision right time. On other hand, this report also
include the internal and external sources. By taking the information, management can easily plan

an appropriate strategy for the organization and beat the competitive business world. For better
relationship, management time to time take a feedback from their employees and according to
their review take a final decision which are beneficiary for employees and organization as well.

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