MANAGING COMMUNICATIONS, KNOWLEDGE AND INFORMATION INTRODUCTION 1 TASK 1 ASSESSMENT OF INFORMATION AND KNOWLEDGE NEEDS

MANAGING COMMUNICATIONS,
KNOWLEDGE AND INFORMATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ASSESSMENT OF INFORMATION AND KNOWLEDGE NEEDS............................1
1.1 The range of decisions to be taken...................................................................................1
1.2 The information and knowledge needed to ensure effective decision taking..................2
1.3 Assessment of internal and external sources of information and understanding.............3
1.4 Justify Recommendations for improvement.....................................................................4
TASK 2 CREATION OF STRATEGIES TO INCREASE PERSONAL NETWORK TO
WIDEN INVOLVEMENT IN DECISION-MAKING PROCESS.................................................5
2.1 Identify stakeholders for a decision-making process.......................................................5
2.2 Developing and making business relationships with those identified stakeholders.........6
2.3 Involving those identified in decision making as appropriate..........................................6
2.4 Strategies for improvement..............................................................................................7
TASK 3 DEVELOPING COMMUNICATION PROCESSES.......................................................9
3.1 Existing process of communication in the organisation...................................................9
3.2 Ways to improve appropriateness....................................................................................9
3.3 Implementation of improvements to ensure greater integration of systems of
communication.....................................................................................................................11
3.4 Personal plan for improvement of Communication Skills.............................................12
TASK 4 IMPROVEMENT SYSTEMS RELATING TO INFORMATION AND KNOWLEDGE
........................................................................................................................................................12
4.1 Existing approaches to the collection, formatting, storage and dissemination of
information and knowledge..................................................................................................12
4.2 Appropriate changes to improve the ccollection, formatting, storage and dissemination of
information and knowledge..................................................................................................13
4.3 Improve access to systems of information and knowledge through strategy.................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Decision-making process requires proper information and knowledge of the industry so
that better aspects can be covered. There is a range of decisions that has to be taken by the
organisation during taking any judgement with the purpose of achieving desired objectives.
Internal and External sources of information are there in the industry, so, managers must ensure
about such values so that company can grow well. External sources of information like
governmental are more reliable as compared to internal ones. Information and knowledge
acquired must be accurate and relevant to the company. Stakeholders have to be considered in
decision-making process, and business should have good customer relationship with them.
Organisation should have personalised plan to communicate and accomplish objectives.
Evaluating the current communication process before implementing or formulating a new
one is also significant to consider by management. There should be appropriate approaches
followed for collecting, formatting, storing or spreading a useful information or knowledge
within the organisation. Karmarama is a leading creative British advertising agency located in
London. Such agency is involved in marketing the products or services of different kinds of
organization. In this, report will describe the decisions that a marketing agency needs to
undertake. Besides this, it will also shed light on the strategies that can be undertaken to manage
a team. It will also describe the communication process that needs to be employed by marketing
agency. Report will also help in understanding the approaches that can be used for the collection,
formatting and dissemination of information.
TASK 1 ASSESSMENT OF INFORMATION AND KNOWLEDGE NEEDS
1.1 The range of decisions to be taken.
Decision-making process is universal procedure followed by every organisation, whether
it is planning process, organising, staffing, directing and controlling. It is a process of making
choices between courses of action, with the purpose to accomplish desired objectives. There are
different sources to acquire knowledge internal and external, formal and informal, team workers,
consumers and other stakeholders. To assess any kind of information, knowledge is required for
it.
Tactic knowledge is a kind of socialization, informal relations with co-workers is
important for this type of knowledge (Singh, 2007). Management of Karmarama should work
upon means of communication for their employees so that tactic knowledge can be 'traded' to
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improve interaction skills. It is also a source of competitive advantage for organisation which
also creates a positive environment within organisation.
Explicit cognition is formal and hierarchical knowledge-management which includes
diverse values like coding, collection, spread throughout. This process is not present at every
segment of organisation. Such formal system exists only at possible places. It has blueprints,
formulated layouts, in form of documents, databases or policy documentation (Bloom, Garicano,
Sadun and Van Reenen, 2014). Explicit knowledge is articulated, referenced and shared within
Karmarama in formal way. Formal detail is stored and can be transmitted easily for sustainable
development.
The words, explicit and tacit are misunderstood by people as 'inclusive', but, it is
'instructive'. Explicit is part of tacit knowledge, it can't be possessed itself. While tacit knowledge
is actually what and how much to be included. Explicit is a kind of exhaustive list of processes to
be followed. Stakeholders have intended interests in the organisation and have capability to
influence organisation's abilities and maintain the feasibility of the services and products
delivered.
1.2 The information and knowledge needed to ensure effective decision taking
Business world changes very rapidly, it is important for an organisation to collect
relevant and accurate information from industry to make good decisions. Karmarama must know
everything about the rivals’ firms so that better decisions can be taken into account. Information
and Knowledge is crucial to attain the organisational objectives. Detail should be useful, reliable,
relevant and collected from trusted sources otherwise manger will fail to achieve the goal.
Sources could be internal and external, indirect source or through media from stakeholders or
other useful contacts.
In the highly competitive environment it is very important for the organizations that to
have sufficient information so that they can make sound decisions and can enhance profitability
of their business. Details can be related with operational efficiency, political condition,
technologies so that companies can make effective strategies and can make effective control over
their cost.
Data could be collected from internal or external sources, gathering content from internal
sources is much easier for the company (Kagaari, Munene, and Ntayi, 2010). There are ethical
issues regarding the information and knowledge to be collected. It is necessary to have better
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