Managing Communication - Knowledge and Information

MANAGING COMMUNICATION INFORMATION
AND KNOWLEDGE

Table of Contents
INTRODUCTION......................................................................................................................1
PART A......................................................................................................................................1
TASK 1......................................................................................................................................1
1.1 Discuss the range of decisions to be taken.......................................................................1
1.2 Examine the information and knowledge needed to ensure effective decision taking.....1
1.3 Assess internal and external sources of information and understanding..........................2
1.4 Justify recommendations for improvement......................................................................2
2.1 Identify stakeholders for a decision-making process.......................................................2
2.2 Make contact with those identified and develop business relationships..........................3
2.3 Involve those identified in the decision making as appropriate.......................................3
2.4 Design strategies for improvement...................................................................................3
PART B TASK 2......................................................................................................................4
3.1 Report on existing processes of communication in an organisation................................4
3.2 Design ways to improve appropriateness.........................................................................5
3.3 Implement improvements to ensure greater integration of systems of communication in
that organisation.....................................................................................................................5
3.4 Create a personal plan to improve own communication skills.........................................6
PART C......................................................................................................................................7
TASK 3......................................................................................................................................7
4.1 Report on existing approaches to the collection, formatting, storage and dissemination
of information and knowledge................................................................................................7
4.2 Carry out appropriate changes to improve the collection, formatting, storage and
dissemination of information and knowledge........................................................................7
4.3 Implement a strategy to improve access to systems of information and knowledge.......8
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
The business firms at present more rely on the information control, whether directing
facts or figures at right time for right employees or operating the hardware infrastructure of
business. The manager must direct information and control messages adequately in a range of
settings by using a wide tools of assortment. It is because a proper communication
management enables workers to remain connected with each other and run smooth operation
at the workplace. Here, the report is presenting knowledge and information needs for the
effective working of an organisation and strategies to widen the personal networking for the
better decision-making in business. Moreover, the reader will find content about possible
communication process at Omega Airlines and ways of improving own communication skills
on the job. The end section of the report is briefing about method of improving information
and knowledge system in the business organisation.
PART A
TASK 1
1.1 Discuss the range of decisions to be taken
Decision Making is important for businesses which are entering the global market
place. Organisations are made up of several decisions making units where decisions makers
for example, directors, managers, and employees take different kind of decisions related to
the growth of the business. These decisions may be of three types – strategic decisions,
tactical decisions and operational decisions. Strategic decisions concerns the long term
planning and are taken by top management according to the organization’s vision and
mission. Tactical decisions involve the implementation plan of strategies with medium-term
focus which are taken by the senior managers. Operational decisions are medium to short
term planning which are taken by employees in accordance with strategic and tactical
decisions (ABOUELNAGA, 2014).
1.2 Examine the information and knowledge needed to ensure effective decision taking
While entering the global market, the top level managers should have the necessary
knowledge about firm’s vision, mission and objectives. The future plans should be created
based on this knowledge and information about market conditions. The middle level
managers should have knowledge of functioning of various departments. Similarly, the lower
level managers and coordinators should be in constant touch with departmental heads and
have information regarding the short term plans and routine issues that employees might face
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to provide appropriate solutions. Finally, the employees are also required to have knowledge
regarding the organisational objectives and short term targets on weekly and daily basis. All
of the staff members should have exact information about their responsibilities (Berger,
2011).
1.3 Assess internal and external sources of information and understanding
Information helps decision makers to take effective decisions. Internal information are
obtained from a number of sources within the organization, for example, marketing and sales
reports provide performance related information, annual reports provide revenues, costs,
margin and profit data, as well as markets shares, distribution channels from internal
documentation such as order forms, invoices, and procedural manuals. External information
relates to the information about external environment of the organization and are sourced
from internet, trade journals, publications, magazines and broadcast reports (Bovee and
Courtland, 2012).
1.4 Justify recommendations for improvement
Improvements in sourcing the information and knowledge can be done by identification
and evaluation of the sources of knowledge that are used by the mangers of global firm. It is
recommended to outline a well-defined and structured approach to identify quality
information sources. Moreover, information sources should be reliable which means that
information must precisely reveal the state of affairs. It should also be always available on
time for better utilization. The quantity of the information is also an important aspect to
consider as too much information may not be necessary and too little information may not be
sufficient for making better decisions (Choo, 2002).
Organisations which are entering the global market place typically have huge number
of employees scattered in various locations, for which an information network is needed to be
developed in order to enhance information and knowledge sharing. Therefore it is
recommended to use a proper MIS to enhance the proficiency level as it would convert data
acquired from distinct sources into useful information, which further could be used from
anywhere by the managers (Davis, 2014).
2.1 Identify stakeholders for a decision-making process
Stakeholders are those persons who have interests in the organisation’s business activities.
For entering the global market, a firm may have following stakeholders:
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