Managing Conference and Events

Managing
Conference and
Events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examine the different categories and dimensions of events, using specific examples to
illustrate the differences.........................................................................................................3
P2 Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.......................................................................................4
TASK 2............................................................................................................................................5
P3 Design an event layout to correctly set up a conference or event room to meet specific
client brief requirement..........................................................................................................5
P4 Examine the additional services available within a conference or event environment and
the importance to provide them to meet specific client requirements for added value..........6
TASK 3............................................................................................................................................7
P5 Explore the different management roles within the event industry, with reference to current
job opportunities in the sector................................................................................................7
P6 Review the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations..........................................................8
TASK 4............................................................................................................................................9
P7 Explain the appropriate measures required to provide a secure and safe event venue, a safe
environment for guests and safe environment for events staff, providing specific examples.9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
In hospitality industry conference and event sector is growing day by day. This wills also
developing number of opportunities for peoples who want to make their career in respective
sector. Managing conference and event refers to the process in which firm operating in this
industry will conduct various practices in order to make event as well as conference effective
according to their potential client (Bladen and et. al., 2012). Organization selected for this
assignment is Holiday Inn which is a founded by Kemmons Wilson in the year 1952. Its
headquarter is located at Buckinghamshire, United Kingdom. Respective hotel is operating in
hotel industry and they serve their services at various locations such as America, Africa, Middle
East, Asia Pacific and Europe. Topics which are going to discuss in this report are different types
of event with the respective sector and it will also include professional standard required for
conference and event room set ups. Along with this it will also describe about the management
skills which are required to work in event industry and this will also include measures required to
conduct management of a secure and safe event for their client as well as guest.
TASK 1
P1 Examine the different categories and dimensions of events, using specific examples to
illustrate the differences.
In event and conference industry there are various categories and dimension which are based on
the type of event, from which some major are given below which are conducted by Holiday Inn:-
 Wedding: This event is generally conducted by a very huge level in which number of
peoples comes in order to enjoy the eve. The respective ceremony includes various
functions in it.
 Meeting: It is an event in which meeting or interaction is conducted between two or
more person on a certain topic (Boje, 2014). This can be divided into two types such as
formal meeting as well as informal meeting. This event didn't required huge space as
compare to wedding event.
 Product launch: It is consider as event in which Holiday Inn conduct its product or
service launch event where they introduce their product as well as its features. Here
numbers of audiences are depending upon the size of event and company budget.

 Promotional event: This is considering as event in which Holiday Inn will conduct
promotional event of the product, service, audio, music, movie and so on. This type of
event is generally conducted by the huge level.
 Award ceremonies: It is define as an event in which respective company will organize
award ceremonies for their client or company. Here generally prize or award distribution
will be done.
Along with this there are also different dimensions of the event which are consider in
event industry, some are mentioned below in the perspective of Holiday Inn:-
 Live versus virtual event: The event can be conducted in two types i.e. live in which
whole event is conducted in front of audiences such as musical event and so on (Boyer
and et. al., 2012). On the other hand next event dimension is virtual event which include
interaction among the peoples by sharing similar kind of virtual environment such as
web.
 Multi versus single event: This will define as event program which include more than
one event such as huge carnival include food, game and so on. Another dimension is
single event which involve one event in it such as book launch.
These are some of the major type as well as dimensions of the event which are conducted
by Holiday Inn according to their customer or client demand as well as requirement.
Dimensions of event:
There are several dimensions of events which is essential for a company to consider in
order to conduct event effectively, explanation of those dimensions in respect of Holiday Inn is
given below:- Schedule: It is essential for respective company to consider schedule before taking
booking. As it will help them in arranging things according to the scheduled programmes.
Moreover they may also respond to customers effectively as well as it will also help in
avoiding ignorance situation. Cost: It is one of the important dimension according to which company need to consider
cost or budget of customer's. For this they need to develop different event quote rate so
that customers select one of them according to their budget. Location: It is essential for event promoters to know appropriate location for their
audiences or customers because that will help them in conducting planning accordingly.