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Managing Conference and Events Solved Assignment - Doc

   

Added on  2021-02-19

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Managing Conference and Events

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Examine the different categories and dimensions of events, using specific examples toillustrate the differences.........................................................................................................3P2 Using specific examples of different categories of events, discuss the features and currenttrends influencing the events sector.......................................................................................4TASK 2............................................................................................................................................5P3 Design an event layout to correctly set up a conference or event room to meet specificclient brief requirement..........................................................................................................5P4 Examine the additional services available within a conference or event environment andthe importance to provide them to meet specific client requirements for added value..........6TASK 3............................................................................................................................................7P5 Explore the different management roles within the event industry, with reference to currentjob opportunities in the sector................................................................................................7P6 Review the management skills and personal attributes required to work within the eventsindustry and meet stakeholder needs and expectations..........................................................8TASK 4............................................................................................................................................9P7 Explain the appropriate measures required to provide a secure and safe event venue, a safeenvironment for guests and safe environment for events staff, providing specific examples.9CONCLUSION..............................................................................................................................10REFRENCES.................................................................................................................................11

INTRODUCTION In hospitality industry conference and event sector is growing day by day. This wills alsodeveloping number of opportunities for peoples who want to make their career in respectivesector. Managing conference and event refers to the process in which firm operating in thisindustry will conduct various practices in order to make event as well as conference effectiveaccording to their potential client (Bladen and et. al., 2012). Organization selected for thisassignment is Holiday Inn which is a founded by Kemmons Wilson in the year 1952. Itsheadquarter is located at Buckinghamshire, United Kingdom. Respective hotel is operating inhotel industry and they serve their services at various locations such as America, Africa, MiddleEast, Asia Pacific and Europe. Topics which are going to discuss in this report are different typesof event with the respective sector and it will also include professional standard required forconference and event room set ups. Along with this it will also describe about the managementskills which are required to work in event industry and this will also include measures required toconduct management of a secure and safe event for their client as well as guest. TASK 1P1 Examine the different categories and dimensions of events, using specific examples toillustrate the differences.In event and conference industry there are various categories and dimension which are based onthe type of event, from which some major are given below which are conducted by Holiday Inn:-Wedding: This event is generally conducted by a very huge level in which number ofpeoples comes in order to enjoy the eve. The respective ceremony includes variousfunctions in it. Meeting: It is an event in which meeting or interaction is conducted between two ormore person on a certain topic (Boje, 2014). This can be divided into two types such asformal meeting as well as informal meeting. This event didn't required huge space ascompare to wedding event. Product launch: It is consider as event in which Holiday Inn conduct its product orservice launch event where they introduce their product as well as its features. Herenumbers of audiences are depending upon the size of event and company budget.

Promotional event: This is considering as event in which Holiday Inn will conductpromotional event of the product, service, audio, music, movie and so on. This type ofevent is generally conducted by the huge level. Award ceremonies: It is define as an event in which respective company will organizeaward ceremonies for their client or company. Here generally prize or award distributionwill be done. Along with this there are also different dimensions of the event which are consider inevent industry, some are mentioned below in the perspective of Holiday Inn:- Live versus virtual event: The event can be conducted in two types i.e. live in whichwhole event is conducted in front of audiences such as musical event and so on (Boyerand et. al., 2012). On the other hand next event dimension is virtual event which includeinteraction among the peoples by sharing similar kind of virtual environment such asweb.Multi versus single event: This will define as event program which include more thanone event such as huge carnival include food, game and so on. Another dimension issingle event which involve one event in it such as book launch. These are some of the major type as well as dimensions of the event which are conductedby Holiday Inn according to their customer or client demand as well as requirement.P2 Using specific examples of different categories of events, discuss the features and currenttrends influencing the events sector.There are various type of events conducted around the world and all the events have its specificfeature which make them different as well as current or latest trends of these events are alsodiffer, some major are given below which are conducted by Holiday Inn:- Wedding: It is define as function in which two people get engaged with each other forrest of their life. This is generally a huge function and their clients are families, they haveall age group guest and they generally select location which is big and beautiful. Budgetof this event is also huge and it may conduce for 2 to 3 days. For conducting this eventcurrently peoples are using event application in order to select location, design, dress andso on (Chen and et. al., 2012). In this type of event safety of person as well as theirbelongings is major issues for Event Company.

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