Managing Conference and Events

Managing
Conference and
Events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examine the different categories and dimensions of events, using specific examples to
illustrate the differences.........................................................................................................3
P2 Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.......................................................................................4
P3 Design an event layout to correctly set up a conference or event room to meet specific
client brief requirement..........................................................................................................5
P4 Examine the additional services available within a conference or event environment and
the importance to provide them to meet specific client requirements for added value..........6
TASK 3............................................................................................................................................7
P5 Explore the different management roles within the event industry, with reference to current
job opportunities in the sector................................................................................................7
P6 Review the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations..........................................................8
TASK 4............................................................................................................................................9
P7 Explain the appropriate measures required to provide a secure and safe event venue, a safe
environment for guests and safe environment for events staff, providing specific examples9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Hospitality industry is one of the leading sectors around world form which conference and
event industry is expanding them rapidly. Respective industry is also growing opportunities for
society in the form of increase job opportunities, improving leaving standard and many more.
Managing conference and event is define as a term at which organization is operating in
respective sector conduct several activities to conduct events as well as conference in effective
manner according to their customers (Missaoui and et. al., 2014). Organization selected for this
assignment is Hilton hotel which is developed by Conrad Hilton in the year 1919. It is a private
limited company which operating its business at hospitality industry. They are operating their
business at worldwide level. Topics which are going to explain this report are diverse kind of
events that are conducting their business at respective sector as well as it will also include
standard requirement which is required for event room set ups. Along with this, report will also
include other topics like description about the management skills that are required to develop
career at hospitality industry. It will also include analysis about the measures which is essential
to consider for conducting event in secure and safe manner.
TASK 1
P1 Examine the different categories and dimensions of events, using specific examples to
illustrate the differences.
There are numbers of categories as well as dimensions are consider in event and
conference industry that are developed on the basis of event types, from that some are given
below which are organized by Hilton:-
 Wedding: The respective event is organized at the huge level where large numbers of
guests come at one place in order to enjoy eve. This event includes number of functions
in it.
 Meeting: This is considering as that event which is done among the two or more peoples
on a specific topic (Parent, 2013). This can be formal or informal meeting it will totally
depend on the purpose of meeting. It is not consider as huge event like weeding because
here number of guests are low.

 Product launch: This is defined as that event at which a company launch as well as
promote their products and services. In this they will also describe about its features and
in this event number of guests are totally depend on their budget.
 Promotional event: It is defined as an event in which a company or firm will conduct
promotional activities of any product, service, music video, film and many more (Reding
and et. al., 2013). The budget of this type of event is generally high.
 Award ceremonies: It is consider as that event at which company conduct award
distribution ceremony. In this type of event number of customers is large as well as their
budget is also high.
These are some of the major types of events which are conducted at Hilton. There are
also several dimensions of events that are organized at respective hotel, from that some are
mentioned below:-
 Live versus virtual event: There are generally conducted in two ways i.e. live where all
events are conducted in front of audiences without any cuts. Whereas virtual event is
consider as that event in which interaction among the peoples are included.
 Multi versus single event: Multi event are those event at which numbers of sub events
are conducted in one event such as huge carnival which include food section, game
section, pictures sections and so on (Rogers and Davidson, 2015). On the other hand
single event is that which include only single event such as book launch program.
Above mentioned are the major types and dimensions of event which are organized at the
Hilton hotel by considering need, requirement and expectation of customers in effective manner.
P2 Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.
Around the world there are various events are conducted which have its specific features
that make them differ from each other. Along with this there are several features as well as
current trends which impact on the event industry. Some of the major industry events are given
below:
 Wedding: It is consider as that event in which two peoples (male and female/ female and
female/ male and male) engaged with each other for the life time. It is generally
organized at the huge level at which all family, friends and relative came together to bless
those peoples. The budget of respective event is generally huge because in this large