Managing Conference and Events

Managing Conference
and Events

INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
P1 Examine the different categories and dimensions of events, using specific examples to illustrate
the differences...................................................................................................................................3
P2 Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.................................................................................................4
M1.....................................................................................................................................................5
D1......................................................................................................................................................5
TASK 2....................................................................................................................................................5
P3 Design an event layout to correctly set up a conference or event room to meet specific client
brief requirement..............................................................................................................................5
P4 Examine the additional services available within a conference or event environment and the
importance to provide them to meet specific client requirements for added value.........................6
M2.....................................................................................................................................................7
D2......................................................................................................................................................7
TASK 3....................................................................................................................................................7
P5 Explore the different management roles within the event industry, with reference to current
job opportunities in the sector..........................................................................................................7
P6 Review the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations...................................................................8
M3.....................................................................................................................................................9
D3......................................................................................................................................................9
TASK 4....................................................................................................................................................9
P7 Explain the appropriate measures required to provide a secure and safe event venue, a safe
environment for guests and safe environment for events staff, providing specific examples...........9
M4...................................................................................................................................................10
D4....................................................................................................................................................10
CONCLUSION.......................................................................................................................................10
REFRENCES..........................................................................................................................................11

INTRODUCTION
Conferences and events organisation are part of hospitality industry as well as it is most
fast-growing sector. In addition to this, it also develops several opportunities for people who
want better carrier within same sector (Bladen and et. al., 2012). Moreover, managing event
and conference is the procedure in that an organisation operate will conduct several practices
for conducting event and conference in appropriate manner as per their potential client. This
report is based on Holiday Inn which was founded in 1952 and its founder was Kemmons
Wilson. Respective hotel was headquartered at Buckinghamshire, United Kingdom. Holiday
Inn is operating within hospitality sector and they serve their services at several area like
America, Africa, Middle East, Asia Pacific as well as Europe.
This report will be going to cover several types of event in same industry as well as it
will also involve professional standard which needed for setting up conference and event
room. In addition to this, it will also discuss management skills that are needed for working in
event sector and this will also include measures which are needed for conducting
management in safe and secure manner for their guest.
TASK 1
P1 Examine the different categories and dimensions of events, using specific examples to
illustrate the differences.
In event and conference sector several categories as well as dimension are their that are
based on the type of event. Some of these are mention below which Holiday Inn conduct:-
 Wedding: This occasion is for the most part directed by a colossal level in which
number of people groups comes so as to appreciate the eve. The individual service
remembers different capacities for it.
 Meeting: It is an occasion where meeting or communication is led between at least
two man on a specific theme (Boje, 2014). This can be separated into two kinds, for
example, formal gathering just as casual gathering. This occasion didn't required
tremendous space as contrast with wedding occasion.
 Product launch: It is consider as occasion in which Holiday Inn lead its item or
administration dispatch occasion where they present their item just as its highlights.
Here quantities of crowds are relying on the size of occasion and friends spending
plan.

 Promotional event: This is thinking about as occasion in which Holiday Inn will lead
special occasion of the item, administration, sound, music, film, etc. This sort of
occasion is by and large led by the immense level.
 Award ceremonies: It is characterized as an occasion wherein particular
organization will sort out honour functions for their customer or organization. Here by
and large prize or grant circulation will be finished.
In addition to this, there are several dimensions related to event which respective
industry consider. Explanation of some are mentioned below :-
 Live versus virtual event: The event mainly consider in two manner such as live in
that overall event will conduct in front of audiences like musical event and several
other (Boyer and et. al., 2012). Whereas, another event is virtual event that involve
interaction within peoples through sharing same type of virtual environment like web.
 Multi versus single event: It is an event program that involve more than one event
like huge carnival include food, game and many more. On the other hand, another
event dimension is single that involve one event in it like book launch.
P2 Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.
At global level numerous events can be conduct in that each and every event have some
specific features that make them different in terms of current or latest trends which is differ of
every event. Explanation of some are as follows :-
 Wedding: It is characterize as capacity in which two individuals get drew in with one
another for rest of their life. This is commonly a tremendous capacity and their
customers are families, they have all age bunch visitor and they by and large select
area which is enormous and delightful. Financial plan of this occasion is additionally
enormous and it might conduce for 2 to 3 days. For directing this occasion right now
people groups are utilizing occasion application so as to choose area, structure, dress,
etc (Chen and et. al., 2012). In this sort of occasion wellbeing of individual just as
their possessions is significant issues for Event Company.
 Carnivals or fair: It is define as event which is also conducted at huge level and it
will include number of small events in it such as games, food and drink stalls,
decorative idea stall and so on. Client of this event are all age group peoples generally
those who are children as well as they also have huge budget to conduct it. Duration