Managing Conferences and Events

Managing
Conferences and
Events

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Examination of different categories and dimensions of events..............................................1
P2 Current trends influencing the events sector..........................................................................2
TASK 2............................................................................................................................................3
P3 Design of an event's layout to set up a conference or event...................................................3
P4 Examination of additional services available within the conference or event........................4
TASK 3............................................................................................................................................4
P5. Exploration of different management roles within event industry........................................4
P6 Review of management skills and personal attributes required to work within the event
industry and meet expectations and needs of stakeholders..........................................................5
TASK 4............................................................................................................................................6
P7 Measures require to provide a secure, safe event venue and environment to guests and staff
members.......................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Managing conference and events is the process of making sure that all the activities
which are performed by event industry are managed properly so that long term goals could be
acquired. For all the companies operating business under this sector it is vital to pay attention
towards their efforts to perform all the operational activities appropriately so that growth could
be acquired (Blomgren and Waks, 2015). The organisation which is selected for this report is
Purple Patch Events which is one of the leading event management companies established in
London, United Kingdom. It was founded in year 2002. This assignment covers various topics
such as different categories and dimensions of events, consideration for conference and event
room set ups, exploration of management skills required to work within the events environment.
Additionally, Measure required for the purpose of managing safe and secure events environment
for guests and staff are also covered in this project.
TASK 1
P1 Examination of different categories and dimensions of events
Events and conferences are conducted by individuals as well as organisations for the
purpose of sharing their happiness with others or deliver message to others. Purple Patch Events
is one of the leading company which is operating its business in London, United Kingdom. There
are various categories of events which are as follows:
Cultural: Such types of events are conducted in different communities to share their
happiness with others. With the help of them they try to aware people about their culture.
marriages, festivals etc. are considered as the part of them. These are organised by Purple Patch
according to requirements of customers.
Personal: These events are very small which are conducted by companies to share details
of business with their employees and other stakeholders such as investors, shareholders etc.
Purple Patch also arranges them and focuses upon catering, hall, guest list etc. so that all the
needs of organiser can be fulfilled (Categories of events, 2019).
Organisational: These events are also considered as commercial events which are
conducted by companies to promote or introduce a new product or services in the market. A
designer event for Schneider Electric London was conducted by the Purple Patch which was
highly successful and helped the company to grow.