Managing Conference and Event - Assignment
Added on 2021-02-20
11 Pages3943 Words344 Views
Managing Conferenceand Events
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Examine the different categories and dimensions of events, using specific examples toillustrate the differences..............................................................................................................1P2 Using specific examples of different categories of events, discuss the features and currenttrends influencing the events sector............................................................................................3TASK 2............................................................................................................................................4P3 Design an event layout to correctly set up a conference or event room to meet specificclient brief requirement ..............................................................................................................4P4 Examine the additional services available within a conference or event environment andthe importance to provide them to meet specific client requirements for added value...............4TASK 3............................................................................................................................................6P5 Explore the different management roles within the event industry, with reference to currentjob opportunities in the sector.....................................................................................................6P6 Review the management skills and personal attributes required to work within the eventsindustry and meet stakeholder needs and expectations...............................................................6TASK 4............................................................................................................................................7P7 Specify and explain the appropriate measures required to provide a secure and safe eventvenue, a safe environment for guests and safe environment for events staff, providing specificexamples......................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn hospitality sectors, it is important to manage the conferences and events effectivelywhich is organised within firm or hotel as this impact its brand image. Event management isconsidered as the application of project management to the development of large scale eventslike formal parties, festival, weddings and others (Bertone and et. al., 2015). Conferencemanagement is associated to the conferences executive management for clients of professionalconference organiser. This represents the basic tools of management which includes planning,organising, leading and controlling. For this report the chosen company is Savoy Hotel, which isknown as the luxury and one of the famous hotel. It is located in City of Westminster withinCentral London, England. this report covers different categories and dimensions of events,features and current trends that influence events sector, preparation of events layouts,examination of services in conference or events environment, management skills and personalattributes required in event sector and appropriate measures required to provide a secure and safeevent venue are also discussed in this report. TASK 1P1 Examine the different categories and dimensions of events, using specific examples toillustrate the differencesAn event can be considered as the public assembly for particular purpose. This can beconsidered for many reasons and can be of several forums (Bouazza, Udeaj and Greenwood,2015). In hospitality industry, there are various kinds of events such as festivals, weddings,seminars and others. So, some categories and dimensions of events that is organised in SavoyHotel are discussed below:Private events: This is considered as an event that are utilised for person which can bookvenues like Birthday parties, wedding, festival gatherings and others. In this events, it will has aguest list for ensuring that the venue is not available for public. As the conference and eventsmanager in Savoy Hotel, they have to organise this events categories in order to attract morenumber of clients towards respective hotel and enhance profitability. Corporate events: This is considered as the events that is utilised for a business forpromoting the brand as well as products of firms like:1
Team building Events: This is considered as an corporate events which isorganised to enhance as well as uplift the morale as well as spirit of team. Itfacilitates an opportunities for staff to spend time together sharing stories as wellas taking part into activities in an informal, outdoor setting. For example: InSavoy Hotel, Conference and Event Manager can host this type of events in orderto enhance the employees of clients and their staff as well. Appreciation events: These types of events are organised for spending informaltime with their guests within non- traditional environment and also providing anopportunities to both the parties for building rapport and learn more regardingmutual business priorities. For example: In Savoy Hotel, conference and eventsmanager can arrange this particular events that geared towards staff appreciationto those for showing appreciation of clients. Moreover, this events is helpful inboosting their staff morale and maximising its productivity in effective andefficient manner (Event management, 2019). So, this corporate events have to organised within Savoy Hotel to develop relation withclients and suppliers effectively and efficiently. Dimensions of eventsMega events: These are considered as an events which is organised for short time withthe purpose of more profitability and are performed at international level (Chianese andPiccialli, 2016). Moreover, it is arranged for business intent for encouraging theindividuals. This needs large amount of investment for organising these events. Itobjectives is to gain more profitability and enhance staff morale that will assists inmaximising productivity. Hallmark events: These are considered as the events that are cultural, expositions aswell as organising events of global image that are performed for one time or continuousbasis. The main aim of this particular events is to aids enterprises to attain effectiveposition within market area. So, this events are organised in Savoy Hotel foraccomplishing the higher position in their respective industry. 2
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