Event Planning and Implementation: Categories, Dimensions, Layout, and Management Roles

Planning and Implementation
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Table of Contents
Introduction.....................................................................................................................................3
MAIN BODY..................................................................................................................................3
P1. Examine the different categories and dimensions of events and also using specific
examples to illustrate the differences. ...................................................................................3
P2. Illustrate specific examples of different categories of events and discuss their features and
current trends which influence event sector...........................................................................4
Task 2..............................................................................................................................................6
P3. Design a event layout to correctly set up a conference or event room to meet specific
client brief requirement. ........................................................................................................6
P4. Examine the additional services available within a conference or event environment and
importance to provide them to meet specific client requirement. .........................................7
Task 3..............................................................................................................................................8
P5. Explore the different management roles within the event industry with better references to
current job opportunities in sector..........................................................................................8
P6. Review the management skills and personal attributes required to work within the event
industry and meet stakeholders needs and expectations.........................................................9
P7. Explain the appropriate measures required to provide secure and safe event venue a safe
environment for guest and safe environment for events. ....................................................10
References ....................................................................................................................................12
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Introduction
Planning and implementation process that turns to make strategies for conduct effective
action plan to accomplish goals and objectives. Through implementation about strategic plan in
order as important or even make better strategy (Aina,., McGillivray and McPherson., 2021).
The planning for specific event is important as to ensure about the resources and other important
sources covers to strategic goals to remain unactionable. Through implementation necessary step
that better transforms effective action plan to achieve goals. Conference and event industry size
was valued around at $ 1135.4 billion in the year of 2019 and it is expected to reach at $ 1552.9
billion by the year of 2028. The scope of event industry is a high level document which outlines
who, what, where, when, why and how clearly for all parties involved in the event. It also
involves visualising concepts, planning, organising, budgeting and executing events such as
music concerts, wedding, corporate seminars, birthday celebrations, exhibitions, theme parties.
For this report, the company has been considered Dorsett City, London. It is four star hotel and
provide premium type of hospitality services. The further topic has been describe on make event
plan management to discuss different categories and dimension of event within event sector. To
consideration about conference and event from room set up defining professional standard or
equal. Therefore the explore of different management skills required to work within the events
and successfully. To also highlight the measures of required to manage a secure and safe events
environment staff and guest.
MAIN BODY
P1. Examine the different categories and dimensions of events and also using specific examples
to illustrate the differences.
Event are divided into different categories as it highlight on several perspective, the
different types of event makes more wide concept such as private, public, sports, fair and
festivals events. In perspective of Dorsett City Hotel makes more influence of their services in
London. There are many types of event conducts in its premises are driven below:
 Private Events: This is an event such as birthday, corporate official seminar for
employees and others. It is typically reserved for invite based investigation and also
individuals are the one who conducts these type of private events. For example:
Birthday parties, office parties for kid and employees. Private events are those which
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are aimed at audience in particular manner of invited guests and which is not open for
everyone. Private based events is totally relies on invite-based registration only and there
are only close relatives are involved in these kind of events. Private events such as
celebration and birthday parties are basically organised for purpose of enjoyment and
also having good time as well.
 Public Events: It is means about an event which is open and may attended through
general public and it also included to organized by not profit organisation which may not
include furnishing. It further also understand that event which are organised by the
individual to arranged through partnership and Town directly to create raise awareness
or to celebrate a civil milestone. Public events are those which have been organised for a
particular purpose and there is some cause for organising it on such a large scale. These
events are organised for communicating a particular message and information to large
number of audiences. For example: The Vaccination camp for Covid-19 can be public
event to create effective awareness to people. This camp has been organised for purpose
of public health purpose and to save the large number of audience from such a critical
situation.
Dimensions of Events
There are some dimensions of event planning where it create every time to consider the
following six or layers of the event experience, anticipation, arrival, atmosphere, Appetite,
activity and amenities. There are some of dimensions of event has been explained effectively:
 Anticipation: To creating for an event encompasses about marketing and
communication (Astuti, Ginaya and Susyarini, 2019.). The materials used to announce
or promote about the event to effective established while expectation. The event
communication must be particularly to convince event goes to spend time and
perhaps, money at for specific events.
 Arrival: As must be designed to ensure the encompasses to the arrival dynamics safe
or safety precaution are more concerned as well as integral towards overall
experience. This includes understanding accommodating attendees travel and
transportation requirement providing the product proper direction and instruction
information and conveying an obvious and warm welcome.
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