Managing Creativity and Innovation in Retail Sector during COVID-19 Pandemic

BM632 Individual film
presentation with
individual supporting
portfolio of evidence

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Problem or issue that exists in the organisation.....................................................................1
Application of creative and innovative methodologies..........................................................2
Construction of Plan and its implementation.........................................................................3
Application of innovation audit methodology and identification of issues and
recommendations to overcome these......................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Innovation is basically considered to be the process of turning a new concept into the
widespread use or the commercial success. In reference to the invention, it is basically the
creation of the concept and the new idea. In context to the Creativity, it is basically considered to
be the act of turning imaginative and new ideas into reality. The film presentation will focus on
the management and the development of the creativity and innovation in the retail sector while
identifying the various issues which are faced by the company in the UK during the time period
of COVID 19 pandemic. In addition to that, the presentation will provide a creative and
innovative solution for the purpose to overcome the issue with the support of the implementation
procedure, effective planning and selection for the purpose to overcome further challenges and
issues with the solution suggested for the growth of the retail organisation.
MAIN BODY
Problem or issue that exists in the organisation
In context to the Tesco, the COVID -19 outbreak had majorly impacted the performance
and productivity of various companies specially in the retail sector due to the various reasons
such as Ease of internet shopping, high leasing prices and growing overheads. In context to the
retail sector, the overall sales in the company had been reduced by 1.9% in the year 2020 as
compared to the previous year which is recorded as the biggest yearly decline in sales. In
addition to that, due to the COVID 19 pandemic, the internet and online sales had raised by
approximately 33.9% in the year 2020. (Biemans, 2018)
Major Problems or issues faced by the organisation
In context to Retail Industry, the major problem faced by Tesco is “Lack of Footfall
Forcing organisation to focus on the online sales” in the United Kingdom. Due to the COVID 19
Outbreak in the year 2020, the government and legal authorities were forced to close markets and
impose lockdown for months. As the result, the organisations in the retail sector basically relied
on the physical store front and were forced to invest more resources and additional funds to their
current business website and relocating their business operations online. Due to this, various
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organisations who earlier used to rely on the foot traffic had now forced to retain their sales
through shifting online businesses(Córdoba-Pachón, 2018).
Application of creative and innovative methodologies
In context to Creative Methods, it basically engage the participants outside the parameters
of the traditional qualitative analysis and data collection. It often comprises of the aesthetic
expression, empathetic, narrative, artistic, creating knowledge and sharing information(Griggs,
2022).
Virtual Reality: In context to the organisation, there are various innovative and creative
methodologies carried out by the company which comprises of the following:
Virtual Reality: During the time of Covid, the individuals and teams went remote and the
concept of virtual reality experienced an uptick in the activity and attention. In context to the
company, the organisation used various software releases for VR which helps the individuals to
feel more connected(Haabazoka, 2018).
Embedded Financial Technology: In context to organisation, the financial technology played a
very important role and continuously grow in the post pandemic space. In context to
organisation, the companies are offering payments and digital wallets. In reference to Tesco, the
organisation used and embedded financial services for the purpose to serve consumer segments
and business segments(Jingbo et al. ,2018).
Use of Artificial Intelligence : The pandemic situation created a drastic impact and resulted in
minimum interaction with the other human beings. The organisation realised that it will require
more physical presence for the distribution. In context to company, it decided to use excess space
at the largest stores and converting them into an AI powered automated warehouse
solution(Kerzner, 2019).
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