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Managing the Customer Experience : Assignment

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Added on  2020-12-29

Managing the Customer Experience : Assignment

   Added on 2020-12-29

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MANAGING CUSTOMEREXPERIENCE
Managing the Customer Experience : Assignment_1
Table of ContentsMAIN BODY ...........................................................................................................3P5 Digital technology for managing customer experience in Hazev restaurant .........................3P6 Customer service strategies ....................................................................................................6P7 Evaluation of the event and recommendation ........................................................................7CONCLUSION ........................................................................................................7REFERENCES..........................................................................................................9
Managing the Customer Experience : Assignment_2
INTRODUCTIONManaging customer experience is required in order to retain the customer in business for long run. In the present assignment, Hazev restaurant will be consider which is a restaurant based in UK. It provides food services to customers. In this study, it will provide understanding of the digital technology which is employed in the organization for managing the customer experience. It will include the strength and weakness of the customer relationship management system. Moreover, it will include the customer service strategies which assist in improving the customer experience. MAIN BODY P5 Digital technology for managing customer experience in Hazev restaurant Digital technology refers to using the internet and the technological tools for improving the customer service and managing their experience with the restaurant. The digital transformation assists in proving the customer with convenient services. The digital transformation is basically the process in which the organization becomes digitally advanced through which they are able to manage their customer experience. The Hazev restaurant is using websites, chatbots, social media sites, etc. for managing the customer experience. Moreover, theyare using the customer relationship management system which assist in maintaining good relation with the customers (Peppers and Rogers, 2016). The website created by Hazev restauranthelp them in providing information to the customer through their website regarding the dishes and the prices with the pictures of the dishes to attract them towards the restaurant. The restaurant is providing their customers with high quality food products which help in managing their customer experience and retain them in business for the long run. The social media sites consist of Instagram and Facebook through which the restaurant is able to maintain close connection with the customer and can promote their products and services which assist in attracting the customers and managing good customer experience. Chat-bots is the another technology which is used for solving the queries of the customer regarding any services and foodproducts provided by the restaurant (Goodman, 2019). The customer relationship management
Managing the Customer Experience : Assignment_3

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