Evaluation of how digital technology is employed

Evaluation of how digital
technology is employed

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 3............................................................................................................................................3
P5............................................................................................................................................3
TASK 4............................................................................................................................................4
P6 ...........................................................................................................................................4
P7 ...........................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital technology plays an effective part in functioning as well as managing experience
of consumer along with maintaining relationship with them (Baker, 2016). This is very
significant for organisation to create best experience for their consumers in order to achieve goal
as well as objectives in best possible manner. With the use of latest technology used in
hospitality sector helps in gaining better and positive outcomes. The given report is based on
Hazev which is London based restaurant that offers Anatolian dining experience with good
atmosphere and dining. It provided both lunch and dinner meals and special diets in terms of
vegan options, vegetarian friendly and so on. The main objective of given assignment is to cover
impact of digital technology in consumer relationship management as well as business sector for
maximising customer engagement in an appropriate style.
TASK 3
P5
Customer Relationship Management (CRM) is referred as new digital technology which
is used by companies for maintaining relationship with their users in best possible manner
(Bilgihan, Kandampully and Zhang, 2016). This is very essential for organisation to follow best
CRM systems for attainment of organisation aim as well as objectives for contributing towards
profitability ratio, high market shares, brand value and goodwill and others. The business has to
conduct various kinds of activities for maintaining as well as developing relationship with their
consumers. This includes taking of feedback, proper interaction or communication with
customers, providing discounts and many more. The respective restaurants has to conduct
business operations as well as activities in effective manner for positive outcomes. This
technology assist consumers of Hazev restaurants to place online food and their order, providing
suggestions, feedback, checking delivery time and so on. It also leads to do interaction with
consumers in appropriate manner as well as time basis. Digital technology also helps restaurant
for acquiring as well as retaining consumers with assistance of social media, email and so on
towards business. CRM system is applied by most of the business at marketplace for surviving
and sustaining in order to attain positive results. In competitive market, it is essential to use
digital technology by business to provide better experience to customers in an effective as well
as efficient manner. CRM carries both pros as well as cons which directly or indirectly impact