Managing the Digital Enterprise

Running head: MANAGING THE DIGITAL ENTERPRISE
Managing the Digital Enterprise
Name of the Student:
Name of the University:
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1MANAGING THE DIGITAL ENTERPRISE
Executive Summary:
The report aims at providing an insight into managing the digital enterprise. There report
discusses about the business models and strategies of four social networking sites like Instagram,
Facebook, Messenger and WhatsApp. Based on this overview the report tries to explain how
there is a significant amount of social media usage on the mobile devices. The report also tries to
discuss as to how the social networking sites have become a part of everyday life of the people
and their proper usage helps in ensuring business success by drawing in some examples. The
report however ends with a discussion on the future of social networking sites.

2MANAGING THE DIGITAL ENTERPRISE
Table of Contents
Introduction:....................................................................................................................................3
Social Media Accounts for Significant Amount of Online Usage on Mobile Devices...................3
Instagram......................................................................................................................................4
Facebook......................................................................................................................................5
Messenger....................................................................................................................................6
Whatsapp......................................................................................................................................7
Reasons of People for Using Networking Sites...............................................................................8
Role of Large Internet Entities in Guarantying Business Success..................................................9
Instagram......................................................................................................................................9
Facebook......................................................................................................................................9
Messenger:.................................................................................................................................10
Whatsapp:...................................................................................................................................11
Reasons of Facebook for Buying Instagram and Snapchat...........................................................11
Reasons for Making Such Acquisitions.........................................................................................11
Possibilities of Facebook for Making Money In spite of the App Being Free..............................12
Reasons for Investing in a Networking Site..................................................................................12
Conclusion:....................................................................................................................................12
References:....................................................................................................................................13

3MANAGING THE DIGITAL ENTERPRISE
Introduction:
The report aims at providing an overview on the management of digital enterprise. Thus,
report will provide an insight into how various social media accounts for significant amount of
online usage particularly on the mobile devices. To analyze the fact, the report will mention the
business models and strategies used by four social networking sites like Instagram, Facebook,
Messenger and WhatsApp. Instagram represents a desktop, mobile and internet based photo
sharing service and application that allows the users in sharing videos and pictures either
privately or publicly with pre approval. Facebook represents an online social media based in
America that provides social networking services. However, Messenger represents a software
application and instant messaging service. Whatsapp is a cross platform and freeware instant
voice over and messaging IP service that allow the users to send text messages as well as voice,
video calls, images and documents from the user location. The report will also put forward an
insight on how the various social networking sites have become a part of our lives across the
globe and have helped in contributing to the business success when used across the right channel.
To analyze this, the report will put forward examples of few companies that have used various
networking sites that have also helped them to succeed.
Social Media Accounts for Significant Amount of Online Usage on Mobile Devices
The report commences by agreeing with the statement that ‘social media accounts for
significant amount of usage especially on mobile devices’. This is because of the emergence of
high-end smart phones along with the business level strategies of the social networking site to be