Managing Enterprise in the 21st Century

Managing Enterprise
in the 21st Century

Executive summary
The main purpose of this report is to explain how to manage organisations in 21st century and
what factors should be considered by owners while establishing new business entities in the
market. The report defines marketing plan and marketing audit through which companies
could recognise their strengths along with market segmentation in order to target potential
customers.

Table of Contents
Executive summary.............................................................................................................................2
INTRODUCTION...............................................................................................................................4
MAIN BODY.......................................................................................................................................4
Business overview.............................................................................................................................4
Product and Services.........................................................................................................................4
Market Audit.....................................................................................................................................4
Target Market....................................................................................................................................6
Marketing Plan..................................................................................................................................7
Management Team............................................................................................................................9
Financial Plan..................................................................................................................................10
CONCLUSION..................................................................................................................................10
REFRENCES.....................................................................................................................................11

INTRODUCTION
Business is defined as establishment of companies by people in different legal
structure in order to enhance their market share and earn profitability along with gaining
competitive advantage over others. It is very in the 21st century to manage business functions
as it required continuous innovation in product and services offered by organisations in the
market in order to attract large base of customers (Wróblewski, Gaio and Rosewall, 2019).
The following report covers the establishment of “Vegan Veggies” which is a new company
in London that offers vegan food products for customers. The report contains overview of the
company along with explanation about type of food products the respective organisation will
offer. Furthermore, market audit, target market, marketing plan, management team and
financial plan of the selected company has also been discussed.
MAIN BODY
Business overview
The company “Vegan Veggies” is a small business enterprise which implements partnership
legal structure. The company is located in London and offers vegan food products for
customers who are lactose intolerant as well as for those who prefer to eat healthy. The
respective company provides its services on both online and offline channels.
Product and Services
The “Vegan Veggies” offers food products that are completely plant based and are suitable
for those people who are lactose intolerant. The respective company focus on providing
vegan food items to the door steps of customers according to their requirements (Wibowo and
Sadikin, 2019). There are various products available which includes basics such as beard,
tofu, seeds and others along with plant milk as well as meat alternatives. The customers could
order products according to their need and it would be delivered at their doorsteps in
maximum 20 minutes.
Market Audit
SWOT Analysis
This is an analytical which helps organisation in identifying their strengths and weakness
which they could use to improve their position in the market. This tool also assists in
enhancing opportunities and mitigating threats which they experience through their journey.
In terms of Vegan Veggies, the SWOT analysis has been explained below:

UWTSD Module
Title-Managing Enterprise in the 21st
Century
Module Code: BMSW4006

Table of Contents
Introduction..........................................................................................................................3
Management and organization.........................................................................................3
Responsibility of members..............................................................................................5
Social Responsibility and Sustainability.........................................................................7
Conclusion.........................................................................................................................10
References..........................................................................................................................11

Introduction
Managing enterprises in current time has become more challenging due to emerging
business issues. It is required to perform different activities such as marketing, finance,
operations and more in order to manage a business entity successfully. In addition to this, there is
requirement to prepare suitable plans in order to deal with competition in an efficient manner.
Due to increasing complexity, it has become challenging to operate business successfully (Burns,
2018). While making a business plan, managers are required to consider each and every aspect
from establishment to operation to planning. The present study is about a business plan of a hotel
named as freedom hotel. The study includes operations, social responsibility and sustainability
of organization. Nowadays, social responsibility has also become a crucial part of business.
Moreover, it is important for a business entity to contribute towards social well-being and
development.
Management and organization
Each and every organization has a particular structure as per which roles and
responsibilities are determined. Here, organizational structure shows hierarchical arrangement of
various positions within company. It helps in minimizing ambiguity amongst team members and
clears them about roles and responsibilities within business entity. In addition to this, it also
helps in performing all the business activities in proper and systematic way. When each and
every individual is clear about their role, it is easy to perform daily operations of business. It
brings efficiency and also enhances overall productivity of company (Barnes, 2018). In context
of freedom hotel, they follow hierarchical structure wherein all the members perform different
roles so that pre-define objectives can be accomplished. In this context, organization structure of
respective entity is mentioned below:

With above chart, it is analyzed that board of directors are crucial part of freedom hotel.
They are higher level personnel’s of organization who are responsible to take all the integral
decisions. All the important decisions are taken by board of directors. Here, these decisions need
to obey by each and every individual working in business entity. Managing directors are the
middle level managers who work under the guidance of board of directors. These people are
required to provide guidance, leadership to employees. They also maintain communication and
conduct risk analysis of business. It is found that directors of different department work under
managing directors. In freedom hotel, different departments such as sales, maintenance, finance,
development & organization are present. Here, directors of freedom hotel are responsible to
perform duties of their respective department. The above chart shows that general managers
work under directors. There are different general managers are appointed for different divisions.
These general managers are responsible to directly report to directors. Role of e- marketing
managers is to undertake digital marketing activities in order to enhance visibility of business